Should Your Bookkeeper Earn a Commission Off Your Software Subscription?

Is your bookkeeper’s bias disadvantaging you?

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Although a bookkeeper who is certified by a major accounting software company can be a good thing, you need to make sure their accounting package is best for your business.

SOME BOOKKEEPERS HAVE BEEN endorsed by software companies and are known as certified consultants or advisors. At EzyLearn we provide online training in Xero, MYOB and QuickBooks and we know that some people who hire bookkeepers aren’t aware of the benefits these certified consultants and advisors receive.

So what are some of the benefits? One; they get their accounting software for free, two; they receive a discount or commission for each new business they sign up to use that particular software.

Does this make certified consultants and advisors biased?

For a business owner, the upside to hiring a bookkeeper endorsed by a software company is that they will be able to work with that software application quickly and efficiently. The potential downside, however, is that the software application may not be especially suited to the business, but has been recommended anyway because the bookkeeper earns a commission for doing so.

Research first

A way around this is to do some research first. Compare a few different accounting applications before making contact with a certified consultant or advisor. Once you’ve decided on a particular software, you shouldn’t find yourself in any strife.

If, however, you contact a bookkeeper without doing your own research first, there are some things to be wary of, such as whose name the subscription will be in — failing to do so could prove to be a costly mistake.

Independent bookkeepers bring software skills and more

Most independent bookkeepers are usually proficient in a few of the major accounting applications, like Xero, MYOB and Quickbooks, rather than just one, so they’ll be able to recommend the software that suits you and your business needs the best.

They’re also able to set up your accounting software for you and provide training if necessary, just as a certified consultant or advisor can — only you’ll be in control of your subscription instead of your bookkeeper.

To ensure your independent bookkeeper is just as qualified as a certified consultant or advisor, ask to check their references. By law, a bookkeeper can’t perform BAS or tax services unless they’re registered with the Tax Practitioner’s Board (TPB) so you can check with them to ensure they are. If you’re worried about their software skills, ask if they’ve taken any short courses in a particular accounting application.

We want to help you get the best from your bookkeeper. Check out our recently upgraded National Bookkeeping directory which features bookkeepers from all over Australia. Or perhaps you’re after software training in MYOB, Xero and QuickBooks? We feature online training in these, and many other business-related courses: see our website for more


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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

Can You Trust Online Ratings and Reviews?

How to tell a review is authentic

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If using online reviews to help you work out what to buy, you want to make sure you’re really hearing it from the horse’s mouth, and not just reading fake marketing guff.

IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent.

The OpenAgent example

Take OpenAgent. A core function of OpenAgent, the real estate agent comparison site and lead generator, is its customer reviews, which serve two purposes:

  • The first is to help consumers to make an informed decision when selecting a real estate agent
  • And the second is to recommend top rated real estate agents to new OpenAgent customers.

True and and real ratings and reviews for businesses, whether they’re real estate agents on the OpenAgent site or reviews for OpenAgent itself on third party review sites, are important, because they’re the basis for which many consumers make their decisions.

Check reviewers are real people

So how do you know which ratings and reviews you see online are true, and which ones aren’t? It’s something companies like Google and Amazon and TripAdvisor have had to grapple with, because there are ways that companies can game them.

Lots of review sites don’t allow anonymous reviews or reviews that are left by people who don’t verify their identity by signing in with their Gmail or Facebook account. The theory goes that people are less likely to leave false reviews if they’re using their own name, and can be easily identified.

You can test this further by checking how many reviews, and the kinds of reviews, certain individuals leave on sites such as Yelp and TripAdvisor.

If the same person shows up multiple times leaving only positive or only negative reviews for lots of different businesses, there’s a good chance this person isn’t real or they’re being paid to leave these reviews.

Likewise, a good test is to see how long the account has been active for. If it’s only recently been set up to give glowing (or negative) reviews to a new business, it’s likely there’s an ulterior motive at play.

Negative feedback is responded to

Not every business will be able to satisfy every customer or do everything right 100 percent of the time. But the businesses that make an effort to respond to negative reviews and criticisms, prove they’re committed to delivering the best possible service to all their customers, and also help show some reviewers for what they really are: baseless complaints or fakes.   

Also keep your eyes peeled for the language used in reviews on businesses websites. If all the reviews say mostly the same thing, mostly the same way, they’re more than likely not legitimate.

Reviews with full names and locations

We believe there’s many reasons you can trust the reviews provided at EzyLearn. All of our student testimonials include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students can trust they’re making the right choice. 

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Looking to brush up your skills in cloud accounting software? Looking to progress to intermediate or advanced levels in MYOB, Microsoft Excel, Xero or another accounting package? Need help with social media? Take a look at our wide range of online course options


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Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.