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The Best Xero Course in Australia

Xero COMPLETE Training Courses Online Suite - EzyLearn

The ‘Best Xero Course in Australia’?!  That’s a pretty big claim.  You might be wondering how EzyLearn can attach this line to our Xero courses, and what actually makes our courses the best?

Well, it’s not just because EzyLearn has over 25 years’ experience in developing training content and helping students achieve their goals.  And it isn’t just the feedback we’ve been getting from our course graduates about how their course helped them find work, upskill, and gain confidence.

EzyLearn’s market research helps us to see what people are looking for in a course, what other business offer, and what pricing is best.  But what is market research, and how does it lead to our Xero courses being the best in Australia?  Here’s what you need to know:

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Xero Asks Nicely for Feedback using NPS, But EzyLearn Interviewed Xero Course Students via Zoom

If you’re looking into a business, maybe you’re thinking of buying a product from them, subscribing to a service, or even just doing a bit of research, one of the places you’ll want to go is the ratings and reviews page.

I’ve written before about how reviews and testimonials are more valuable than number ratings when it comes to revealing important things about a business but for medium and larger companies, who aren’t able to have a personal relationship with their customers, they have to rely on these ratings. They’re also used an opportunity to measure what matters to their clients.

One of the ways they do this is through Net Promoter Scores (NPS), and you’ve probably contributed to one even if you don’t know it!

Continue reading Xero Asks Nicely for Feedback using NPS, But EzyLearn Interviewed Xero Course Students via Zoom
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Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

social media ratings reviews online word of mouth referrals
Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excelsocial media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.


cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


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Can You Trust Online Ratings and Reviews?

How to tell a review is authentic

online reviews are they real
If using online reviews to help you work out what to buy, you want to make sure you’re really hearing it from the horse’s mouth, and not just reading fake marketing guff.

IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent. Continue reading Can You Trust Online Ratings and Reviews?