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Do What You Know & Actually Make Money

business and marketing help for tradies

business and marketing help for tradiesMANY SMALL BUSINESS owners get distracted thinking about what they could do or want to do and not what they can do now.

Doing what you know, and particularly, what you love doing and are passionate about, will ensure you earn money and get new clients.

Why? How? Because people see it in your body language and hear it in your voice.

Throw in some good computer skills and efficient credit and money management and you’ll be set for a great financial year profit.

People Prefer Specialists

I recently worked with a lot of different trades people on an investment property in Newcastle and found it fascinating how many trades people would promise to do a lot of things but then not be able to deliver when needed.

In particular I spoke with a painter who claimed that he was a level 3 painter (and not a level 1 painter) and then gave me reasons for it.

I soon realised that this painter simply wanted to work at a slower pace doing lots of interesting things. He didn’t want to work on intricate, complicated paint jobs — however, he was quoting on EVERYTHING in the hope of getting the work.

My strong advice: Specialise early in one or two particular areas of your field. For instance; if you’re a painter, concentrate on indoor painting, rather than spreading yourself thin doing outdoor jobs.

Similarly, don’t even bother quoting on projects that require lots of different tools and expertise you don’t necessarily have. You can branch out later, once your business is more established and you have the time and resources to take on different kinds of jobs.

Just remember, people want experts because they know the job will be be done well — and they’re willing to pay good money for that. If you’d prefer to do more basic paint jobs like renovation touch ups and/or refreshing old houses, and you are willing to accept a lower rate, there is also plenty of demand for that.

Build a network of specialist professionals

You, personally, can’t be everything to everyone, but you can build up a network of professionals so your business can provide everything to everyone.

Get to know other professionals who carrying out work in ancillary and adjacent areas to your business, and work out a mutually beneficial arrangement to pass work onto each other, where each people can earn a finder’s fee.

EzyStartUp business startup and admin training coursesLearn about setting prices, business planning

The painter recently went through the topics in our EzyStartup Course and realised he could earn a commission or referrals by passing jobs that were outside his area of expertise onto other painting companies. This has enabled him to focus more on the renovations and maintenance work that he prefers to do.

Our EzyStartup Course taught him about pricing services, business planning, and developing a professional network to grow his business. Visit our website for more information or to enrol.

Be a better tradie!

FREE Xero Accounting Training Course WorkbookDownload our FREE Xero Training Workbook.

WHEN YOU KNOW even just the basics of what Xero cloud accounting can do (or you have someone in your business who does) you’ll stand out from others. 

Why? Because you can MANAGE YOUR TIME in Google Calendar (part of Google G Suite) and GENERATE QUOTES AND INVOICES INSTANTLY using Xero accounting — it’s much simpler than you think!

You’ll earn your money faster, have better cashflow and not be left worrying about all the things you have to do in the future.

See our suite of online Xero accounting courses if you want more details


 

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Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

social media ratings reviews online word of mouth referrals
Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excelsocial media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.


cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses.