Do What You Know & Actually Make Money

business and marketing help for tradiesMANY SMALL BUSINESS owners get distracted thinking about what they could do or want to do and not what they can do now.

Doing what you know, and particularly, what you love doing and are passionate about, will ensure you earn money and get new clients.

Why? How? Because people see it in your body language and hear it in your voice.

Throw in some good computer skills and efficient credit and money management and you’ll be set for a great financial year profit.

People Prefer Specialists

I recently worked with a lot of different trades people on an investment property in Newcastle and found it fascinating how many trades people would promise to do a lot of things but then not be able to deliver when needed.

In particular I spoke with a painter who claimed that he was a level 3 painter (and not a level 1 painter) and then gave me reasons for it.

I soon realised that this painter simply wanted to work at a slower pace doing lots of interesting things. He didn’t want to work on intricate, complicated paint jobs — however, he was quoting on EVERYTHING in the hope of getting the work.

My strong advice: Specialise early in one or two particular areas of your field. For instance; if you’re a painter, concentrate on indoor painting, rather than spreading yourself thin doing outdoor jobs.

Similarly, don’t even bother quoting on projects that require lots of different tools and expertise you don’t necessarily have. You can branch out later, once your business is more established and you have the time and resources to take on different kinds of jobs.

Just remember, people want experts because they know the job will be be done well — and they’re willing to pay good money for that. If you’d prefer to do more basic paint jobs like renovation touch ups and/or refreshing old houses, and you are willing to accept a lower rate, there is also plenty of demand for that.

Build a network of specialist professionals

You, personally, can’t be everything to everyone, but you can build up a network of professionals so your business can provide everything to everyone.

Get to know other professionals who carrying out work in ancillary and adjacent areas to your business, and work out a mutually beneficial arrangement to pass work onto each other, where each people can earn a finder’s fee.

EzyStartUp business startup and admin training coursesLearn about setting prices, business planning

The painter recently went through the topics in our EzyStartup Course and realised he could earn a commission or referrals by passing jobs that were outside his area of expertise onto other painting companies. This has enabled him to focus more on the renovations and maintenance work that he prefers to do.

Our EzyStartup Course taught him about pricing services, business planning, and developing a professional network to grow his business. Visit our website for more information or to enrol.

Be a better tradie!

FREE Xero Accounting Training Course WorkbookDownload our FREE Xero Training Workbook.

WHEN YOU KNOW even just the basics of what Xero cloud accounting can do (or you have someone in your business who does) you’ll stand out from others. 

Why? Because you can MANAGE YOUR TIME in Google Calendar (part of Google G Suite) and GENERATE QUOTES AND INVOICES INSTANTLY using Xero accounting — it’s much simpler than you think!

You’ll earn your money faster, have better cashflow and not be left worrying about all the things you have to do in the future.

See our suite of online Xero accounting courses if you want more details


 

Friend or Foe? The Bookkeeper-Accountant Relationship

Bookkeepers and accountants can be allies.
Bookkeepers and accountants can be allies.

IF YOU’VE RECENTLY COMPLETED our MYOB course, or perhaps started your own bookkeeping business, or thinking about starting one, the word ‘accountant’ can sometimes make you feel a little nervous. Particularly if it’s hurled at you in a sentence like: “I’m going to check that with my accountant!”

It is unfortunate, but many people aren’t aware of the important function a bookkeeper can play in a business. Bookkeepers are often relegated to being “the accountant’s poor cousin” (not dissimilar to the way nurses are seen in comparison to doctors); while for some people the only bookkeeper they’ve heard of hangs out at the dog track!

Don’t Fear Your Accountant!

But the word ‘accountant’ really doesn’t need to put the fear of God in you. The fact is a bookkeeper provides valuable services that many accountants simply can’t; and nearly all accountants are more than grateful for the work bookkeepers do.

To work as a professional bookkeeper, you must show you are amply qualified in areas of Australian tax, payroll and sometimes, basic accounting. As it happens, there are many qualified accountants that work as bookkeepers — as is the case with bookkeeping firm, Build on Bookkeeping.

Since most business owners will find themselves an accountant first and a bookkeeper second, if you have a good working relationship with all of the accountants you deal with, they will more than likely refer clients on to you.

So if you can work well with your client’s accountants — by getting your EOFY analysis done in time and the relevant reports to them quickly — you may find yourself a personal advocate for your business.

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So don’t live in fear of the accountant — embrace them. Read our tips on keeping the accountant happy come EOFY and you’re well on your way to a prosperous working relationship with the accountants of all of your clients.