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One success story worth watching in Australian grocery retailing is Aldi. With their special buys, weekly catalogue and well known overseas brands (that no one knows here) they have an unbelievable advantage in price and differentiation.
One thing they did that really stood out to me a couple years ago was their $299 toilet offer, including installation. Who else includes installation as part of the sale of something that NEEDS installation!
Harvey Norman do and both operate a certain way to do it.
The tricky parts of this marketing strategy are:
- Installation quality can vary from site to site
- Installation issues can vary massively depending on how old the home is
- Co-ordinating plumbers in every suburb is a huge job
- Managing the ordering of trades for new purchases is a customer service hot spot
Aldi nailed it all and provided a good quality product and service. How do I know? I tried it out!
Business Course – How to create a Perfect Joint Venture
Learn how they created a Joint Venture that enabled them to sell a product that is normally delivered and installed by a trades person.
Not only did they sell a good quality product at a good price but they also helped their Joint Venture partner earn some money too.
One of the biggest risks that trades people have is credit risk, particularly the credit risk of supplying a product AND a service and copping the risk on both items.
The Xero Beginners Course includes training on Credit Risk to help reduce it.
Harvey Norman and Aldi use “perfect scenario installations” to sell their products. Very few installations are perfect so most people will need extra services and that is how both parties benefit from the Joint Venture.
Digital Marketing, Customer Service and Sales Training
Creating the perfect marketing offer is a strategy to increase sales but the follow through and communications from your team is what makes it successful.
The Targeted Ads, Customer Service and Training course gives you the knowledge and tools to create marketing strategies that provide results that you can measure.
It is built for micro businesses who sell products and services and one of the case studies is someone starting a bookkeeping business.