THE ULTIMATE GOAL of a job site (and they are not all created equal!) is to deliver the highest volume of candidate applications to the job poster (the recruiter or employer), while also providing candidates (job-seekers) with access to the highest volume of top-quality job listings.
Since recruitment classifieds moved online more than two decades ago, the ease with which job-seekers could apply for jobs increased.
I’VE WRITTEN MUCH ABOUT accredited training in the past, relating particularly to the use of the term “Diploma”. Just recently, I discovered more murky marketing by a newcomer to the bookkeeping short courses industry.
What’s scary about these training course providers is that they make claims to offer a Diploma, and then after 2 years in business, they apologise for “something beyond their control” like a change in legislation which tells them to stop calling their courses Diplomas, when they are NOT and NEVER WERE IN THE FIRST PLACE!
ACCOUNTS PAYABLE OFFICERS are responsible for paying invoices owed by a company to its suppliers or vendors.
They typically work in medium to large-sized businesses, where they may also be called an accounts officer and be responsible for investigating the cost of wages, materials, overheads and other operating expenses.
Here are some of the other common tasks you’ll find in an accounts payable officers job description.
THERE IS A FAIRLY SIGNIFICANT gender imbalance for executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still outnumber women two-to-one.
But when you look at some industries, like Bookkeeping, the numbers are massively swayed towards the female gender and one of the reasons is it can be the perfect business to run from home.
Cloud Accounting Software is CONSTANTLY Updated – SO IS OUR XERO COURSE
When I made the decision to convert EzyLearn from a Bricks and Mortar training centre to an online only provider of training courses I realised that we were going to have to get good at:
online digital marketing,
online pre-sales and student support, and
course content creation.
EzyLearn has been in business helping job seekers, business owners, managers and clients of rehabilitation providers learn how to use software for over 20 years. Read our story here..
I’m lucky today to have a professional team who’s sole focus is on getting better at all of these tasks – every week! I guess this post is as much a thank you to all of them for their help as it is an announcement that ALL of our XERO courses have recently been updated!
Beginners and Advanced Xero Training Course updates
Almost every course has been touched in our latest updates but here is a summary:
Available to New, Current Students and LIFELONG Students
The usual time to finish the COMPLETE set of Beginners to Advanced Xero Courses is 3 weeks but one of the reasons we offer 12 months course access (and the LIFETIME Xero Course Access) is so that students can go back and review the contents when they need it in their business or job.
What to know about partnering exclusively with Xero
XERO HAS BECOME ONE of the major accounting software players in Australia. Like the other two major cloud accounting programs, Xero offers a partner program (officially, the Xero Partner Program), in which bookkeepers and accountants “partner” with Xero to exclusively offer Xero-based bookkeeping and accounting services to clients.
In return, Xero helps the bookkeeper or accountant grow their practice by adding them to the Xero Advisor Directory, which allows businesses to browse and hire bookkeepers in the same local area or with the skills they’re looking for.
The other drawcard: Xero Partners earn a commission each time they refer a client to Xero. If you’re a bookkeeper working exclusively with Xero, there’s the potential to earn around 15 to 30 percent of Xero’s subscription fees each time you sign a new client to Xero.
Xero’s unofficial commission
Officially, Xero doesn’t give bookkeepers or accountants any kickbacks for referring or signing new clients to their accounting software. Rather, they give a 15 to 30 percent discount to the bookkeeper or accountant, which they can pass on to their client. If the bookkeeper chooses to pocket it, well, that’s none of Xero’s business.
Based on EzyLearn’s research, we’ve found that a lot of Xero Partners do pass on the discount to their clients. Why? Because doing so helps them stand out among other bookkeepers or accountants, and brings them more clients — and ultimately, more revenue than if they pocketed the discount for themselves.
A lot of Xero Partners do pass on the discount to their clients. Why? Because doing so helps them stand out among other bookkeepers or accountants, and brings them more clients … and revenue.
But just as many bookkeepers choose to keep the discount.
QuickBooks ProAdvisor Program
At the beginning of this post, we mentioned that the other two major cloud accounting programs offer “partner programs.” QuickBooks calls theirs the QuickBooks ProAdvisor Program. It provides bookkeepers and accountants who become “certified” in QuickBooks Online (via an online training course, delivered by QuickBooks), with a discount off their own QuickBooks subscription, a listing on the QuickBooks “Find-a-ProAdvisor” directory, and discounts off software for their clients.
QuickBooks, however, stipulates that, in order for ProAdvisor’s to receive any discounts for signing up new clients, the discount must be shared between client and ProAdvisor. EzyLearn hasn’t been able to determine how much the discounts are, or how QuickBooks distributes discounts. But if you’re familiar with how the QuickBook’s ProAdvisor Program works, let us know!
Xero, QuickBooks: not affiliate marketing
The best and most successful example of affiliate marketing is the Amazon Associates program. If you’re not familiar with the Amazon Associate program, you can read a detailed explanation at the Australian Small Business Centre website.
Neither Xero’s nor QuickBooks’ partner programs share any of the same characteristics of the Amazon Associates program, with the exception that all three involve an individual partnering with a company.
In the Amazon Associates program, associates rate and review products relevant to them and their industry, and include links from their website to the Amazon site, so that if a purchase is made, the associate receives a commission. (Commissions vary based on the type of product purchased.)
Xero Partners manage clients’ Xero accounts
With the Xero Partner Program, bookkeepers create a Xero account and manage the subscription of their clients’ behalf. The bookkeeper bills their client each month, along with the rest of their services, for the client’s Xero subscription — either with or without the discount applied.
If the client decides to change bookkeepers or accountants, their bookkeeper is required to change the subscription details into the client’s name or the name of their new bookkeeper or accountant. In the past, this has caused some issues, where business relationships have broken down, but for the most part, it apparently runs quite smoothly.
EzyLearn isn’t familiar with how QuickBooks ProAdvisors manage the signup of new QuickBooks clients. But if you do, we want to hear from you! Drop us an email, or let us know in the comments.
NOT SO LONG AGO, bookkeepers and accountants only had to learn to work with one accounting program. That was back when MYOB, the market leader, had a strangle-hold on the industry, and though a few alternatives – Reckon, Quickbooks – tried to squeeze out a space for themselves, MYOB was too embedded in the accounting industry.
But the rise of cloud accounting has changed all that. Besides the reinvention of a couple of old brands (QuickBooks and Reckon – though the latter has exited the market again), it’s also birthed a new market leader in Xero, which now has more paid member accounts in Australia and New Zealand than arch rival MYOB.
A number of smaller players to have entered market, too. There’s Zoho, which has built an entire suite of productivity apps; and straightforward cloud accounting programs, such as Saasu and Freshbooks – to name only a few.
There was no big, expensive outlay to buy the software – Xero offers a free trial, after all – and for the most part, setting up a Xero account, creating invoices, estimates and recording expenses was remarkably easy.
Many bookkeepers, who had been working with MYOB, quickly started offering bookkeeping services in Xero, and there are many more who work exclusively in Xero.
These bookkeepers are usually part of the Xero Partner program, but there are some that just prefer using Xero because it’s cheaper and easier for their clients to use, which makes their job a lot easier.
Most bookkeepers are diversifying, not just in the services they offer (from only providing daily reconciliations services to providing BAS, payroll and credit management services) but also the programs they work with.
Many highly skilled bookkeepers not only work in MYOB and Xero, but some also work in larger enterprise reporting systems, such as Oracle and SAP.
Doing so enables, predominantly contract bookkeepers, to work with a range of different businesses and increase their income.
Even bookkeepers who don’t work with large enterprise reporting systems, but who do work with the major accounting programs Xero, MYOB and QuickBooks, are still able to increase their earning potential.
Learn the major accounting programs for one low price!
We are constantly updating our Special Offers page to include a variety of combination deals on our online training courses to provide established bookkeepers and would-be bookkeepers with the most training material for the lowest price.
In one of our current special offers, students who enrol in our MYOB AccountRight and Xero online courses will also receive QuickBooks Online and MYOB Essentials online courses FOR FREE.
Remember, becoming proficient in a number of different software packages takes you a long way towards being able to offer diverse services to your clients. Then you only have to decide which services to offer — BAS, payroll, credit management — or perhaps all three and more? One you know what you can offer your clients, you’re well on your way to operating a successful bookkeeping business.
When the downside of cloud accounting becomes apparent
IF YOU FOLLOW XERO in the news, then you might already be aware that since the cloud accounting giant’s migrated over to Amazon Web Services (AWS), the technology arm of the e-commerce company, Xero’s servers have gone offline a number of times — twice this March alone.
Two weeks later, Xero had server issues again. This time an upgrade to its database server to improve performance resulted in issues that prevented some Xero users from logging into their account or to experience issues using the service once they did log in.
No options for offline access
Unlike some MYOB products, most cloud accounting programs, like Xero and QuickBooks, don’t allow for users to access their accounts in an offline mode or to download a copy of their own data to store locally on their computer or tablet.
MYOB, for example, allows users to access and work on a local desktop version of their accounts, which they can then sync with the cloud when they’re finished. This means, that even if the MYOB server is down, MYOB users can still work on and access their accounts, and sync later when the server is back online. (Or, conversely, when the user is back online, which handy in case of internet access issues.)
Xero, QuickBooks MYOB and AWS
Amazon Web Services provides either partial or complete cloud hosting to all three of the top cloud accounting programs — Xero, QuickBooks and MYOB — yet only Xero appears to have been significantly impacted by the AWS outage this past March.
While QuickBooks is mostly hosted by parent company, Intuit’s, own servers; some features and functions of the QuickBooks service have been developed on AWS as well, though it’s not totally reliant on the Amazon service and may have been spared from the Amazon outage.
But two key cloud-based MYOB products — MYOB Essentials and MYOB Advanced — have operated on AWS since 2011. Because users can access their MYOB products offline, however, any interruption to their service appears to have been minimal.
For what it’s worth, Amazon Web Services is the largest cloud hosting company in the world. It’s used by Netflix, Spotify and Apple Music, none of which went offline during the AWS outage.
Xero to learn from AWS issues
A Xero spokesman promised a “post-mortem” to learn what happened to cause their service to go offline on March 1, admitting that the company didn’t realise “it was entirely reliant on a United States storage facility operated by AWS until it crashed.”
Although AWS is the largest and, probably, most reliable cloud hosting service in the world, it’s not immune to problems. The challenge, then, for companies, such as Xero, is to learn from and about the potential issues that can arise, and implement measure to mitigate the impact to their customers.
In Xero’s case, a simple offline mode could have prevented much of the ire its outage caused bookkeepers, accountants and small business owners trying to access their service on a time limit.
Fast forward a decade, and Xero is now the preferred accounting software in Australia and New Zealand, with 692,000 subscribers compared with MYOB’s 585,000 paid users. (Overall, Xero claims 1.2 million subscribers worldwide.) In the 2016/17 financial year, Xero’s revenue increased 43 percent year-on-year to $295.4 million NZD ($271.7 million AUD); during the same period, MYOB’s revenue increased 13 percent to $370.4 million AUD.
If you’ve been paying attention, you’ll notice Xero has more paid subscribers than MYOB, but its revenue is about $100 million AUD behind. That’s largely due to differences in the price of both products.
So you can’t tell which one of Xero or MYOB is the true market leader — yet.
How Xero is growing their subscriber base
Basically, they’ve reached an impasse. There’s not much opportunity left in Australia and New Zealand (there are other players, like Intuit’s QuickBooks and Zoho competing the same space, too) to grow your subscriber base — unless you’ve a carrot to dangle under their noses that’ll lure them away from your competitor.
[Xero has lured people away from competitors via their] suite of apps, plug-ins and integrations [they’ve] added to their offering through acquisitions and partnerships — anything that would make Xero a one-stop-shop for small businesses…
Meanwhile, MYOB’s strategy for market share
To its credit, MYOB has pursued a similar strategy, acquiring payment firm PayCorp last year, which followed the launch of the company’s PayDirect Mobile and PayDirect Online payments service in 2014 and 2016 respectively, as part of MYOB’s push into payment processing technology.
MYOB also acquired Reckon’s accounting practice software last November for $180 million AUD. The company said the acquisition was part of MYOB’s strategy to see accountants become business advisors, rather than tax and compliance experts.
MYOB chief executive Tim Reed sees automation as being critical to the company’s ongoing success, as it pursues a “connected practice strategy,” which brings transaction processing, compliance and business advisory together and sees accountants become more like business coaches.
“They will be like personal trainers in the gym, but for business,” he said. “This is starting today. Accountants are already working down this process and what I’m seeing is the pace of change start to increase.”
And unlike Xero, which is simultaneously pursuing overseas markets (the U.K., North America, Southeast Asia), MYOB is content to stay focussed on its home market — Australia and New Zealand. (It’s also pushing deeper into big businesses with its enterprise software Greentree, acquired in 2016.)
Accountants and the cloud accounting ecosystem
With Xero pursuing code-free accounting, MYOB pushing into “connected practices,” and Intuit beefing up its own ecosystem of apps and integrations to simplify the bookkeeping and accounting process for small businesses, where does that leave accountants and bookkeepers?
Better off, actually.
Bookkeeping is a necessary step in the overall accounting process. But it’s the most time intensive one. There’s reconciling bank accounts, entering receipts, coding transactions, invoices, and so on. Small business owners don’t — or won’t — do it, so they outsource it to a bookkeeper or accountant, who has a preferred or in-house bookkeeper.
Despite being a time intensive task, it’s lower skilled work — like untangling a jumble of coat hangers; almost anyone can do it. And so it commands a lower rate of pay than other tasks, like financial forecasting, business planning and filing activity statements.
Automating elements of the accounting process, in particular the coding of transactions, eliminates inefficiencies and time wastage. Bookkeepers and accountants can charge their clients the same hourly rates, but they’ll spend much less time doing it.
More apps, more services
And with access to more apps — like a payroll plug-in — they can begin offering more services.
Just as QuickBooks, MYOB and Xero have become more valuable to their customers, by positioning themselves as a one-stop-shop for small business, accountants and bookkeepers can do the same.
Why would a business need to engage a data entry bookkeeper, a tax or BAS agent, and a payroll company when they can hire just one individual to manage all of these tasks efficiently in one cloud accounting program?
Food for thought: Why would a business need to engage a data entry bookkeeper, a tax or BAS agent, and a payroll company when they can hire just one individual to manage all of these tasks efficiently in one cloud accounting program?
And just as MYOB boss Tim Reed stated: Accountants and bookkeepers have already cottoned onto this.
But it means bookkeepers and accountants need to become more skilled at what they do; they need to possess a greater understanding of a wider array of softwares and systems in order to remain competitive.
And even though Intuit, MYOB and Xero have all acquired or partnered with companies that offer payroll platforms, there are still plenty of third parties businesses can choose to connect to their accounting system — that’s democratised accounting for you — so you need to watch the market, and keep your skills up-to-date.
Where to from here?
The cloud accounting space is certainly in flux. There’ll be more acquisitions, more technologies, and definitely more automation. There’ll also be more global companies, as more businesses export their goods and services overseas — and more fintech companies pursuing growth outside Australia.
KeyPay is one such company. It’s based in Wollongong in NSW, and last December announced it would expand its services to the U.K. — a pre-release was slated for January this year, with a full launch due in April.
According to CRN, the company grew 53 percent last year (though it didn’t specify what or how that “growth” was calculated; as a private company, it doesn’t disclose financials or its share of customers). And KeyPay’s co-founder Richard McLean said the company decided to enter the U.K. market because 60 percent of businesses there outsource their payroll to a third party company.
The company intends to rollout its automated payroll system in the U.K. first, with an Australian launch due later in year, and also plans to expand to New Zealand and Southeast Asia.
And how bookkeepers and accountants can become a “one-stop-shop” for those needing help with their finances (Part 1 of 2)
EARLIER THIS YEAR, Intuit, the parent company of cloud accounting system QuickBooks, announced it had acquired U.S.-based time-tracker platform, TSheets, in a deal worth $340 million U.S.. This was part of Intuit’s strategy to expand its offerings to small businesses and the self-employed. (In the U.S. and Canada, Intuit also operates a cloud software package called TurboTax, which lets individuals file their own federal taxes.)
What the TSheets acquisition means
The TSheets acquisition makes a lot of sense, and provides a good guide to the kinds of businesses cloud accounting firms look to acquire. For example, TSheets and QuickBooks already shared 12,000 customers worldwide, and TSheets had been developed to integrate specifically with QuickBooks (though it also works with Xero and Reckon). It also brings Intuit and QuickBooks in line with one of its competitors, Xero, which acquired a similar project management system WorkflowMax back in 2012.
For TSheets, being part of a big global brands means it’ll be able to innovate faster, with access to the Intuit technology and product team; for Intuit, it’s an additional source of revenue and market share. (Although a privately held company prior to the acquisition, TSheets had been valued at around $40 billion US.)
The cloud accounting ecosystem
Intuit’s TSheets acquisition signals that both Xero and QuickBooks intend to push further into the cloud accounting ecosystem, by partnering with, acquiring, or developing integrations that simplify the accounting process and expand their product offering.
Intuit’s TSheets acquisition signals that both Xero and QuickBooks intend to push further into the cloud accounting ecosystem, by partnering with, acquiring, or developing integrations that simplify the accounting process and expand their product offering.
Xero’s latest suite of products
In 2017, Xero introduced a new suite of products — Xero Expenses, Xero Projects, Xero HQ App Suite, Xero HQ Ask, and Xero Discuss — all aimed at providing SMEs with the technology generally reserved for big enterprises, only far cheaper.
Xero already has an app ecosystem of more than 600 certified app partners and 40,000 developers. And since Xero migrated its platform to Amazon Web Services, the subsidiary of Amazon that provides cloud-computing platforms to companies, Xero has been developing its machine learning (ML) and artificial intelligence (AI) capabilities in a push towards completely code-free accounting; in March 2017, Xero released a code-free invoicing and bank transactions feature. (MYOB previously released a similar feature called SmartBills two years earlier.)
Xero has been developing its machine learning (ML) and artificial intelligence (AI) capabilities in a push towards completely code-free accounting.
The company’s chief executive Rod Drury said that the move towards automation “will be bigger than the move to the cloud.” He also said the company was working on a feature that would automate invoices entirely.
What else has Intuit acquired?
On Intuit’s part, it’s Asia Pacific arm of the businesses has made a number of acquisitions over the last few years to beef up its product offering, some of them you might not even be readily aware of — like the 2014 acquisition of Invitco, which created a product called Invitbox that extracts data from PDFs, and operates behind the scenes to extract data from bills and receipts uploaded to the QuickBooks system.
Intuit Asia Pacific also acquired the document management company Fifo in 2013.
Next blog: We look at how the cloud accounting ecosystem has paid off and how and why bookkeepers and others working in the accounting space must continue to up-skill.
They’re not. In fact, there’s no nationally accredited training course for Xero, MYOB, QuickBooks or any other accounting software.
That’s because software skills are all the same, regardless of the program you’re using. (You won’t find any “nationally accredited” training courses for Adobe Photoshop or WordPress or Microsoft Office either.)
Nationally accredited training courses are for professions
The government only grants accreditation to training courses for professions, not individual skills. In other words, a Certificate IV in Financial Services is nationally accredited because it’s a pathway to a profession.
That meant that students could complete an EzyLearn course and get a free ICB student membership. The ICB charged us $1,200 a year, which we thought was a good investment, as it gave aspiring BAS agents a foot-in-the-door with an industry organisation, so they could continue their career development.
Because we provided relevant training, the onus was on EzyLearn to ensure that students completed our training courses with the skills they needed to provide MYOB, Xero or QuickBooks bookkeeping services to their clients.
Since we ceased being an ICB-accredited training provider, our course content hasn’t changed — well it has actually; it’s gotten better as it continues to always get better because we continue to keep adding new modules and courses to our Xero and MYOB training. But the standard of training hasn’t slipped — it, too, has only gotten better.
CPD is mandatory, but industry associations aren’t
Unless you would like discounts off in-person training and seminars and a discounted subscription to an industry publication or journal, you can completed all of your CPD hours with online training courses, just like the EzyLearn CPD courses.
For people who choose our training courses offering lifetime access, they can go back a review different modules whenever they like — whether it’s a month, six months or two years later! Visit our website to learn more about our lifetime access courses.
EzyLearn’s online training courses are accredited by BAS agents, accountants and bookkeepers — those we deem to be the industry’s “high water mark” for bookkeeping work. These people are the highest qualified individuals operating in the accounting and bookkeeping space. If they believe the content of our courses is genuinely of high quality and relevant to the bookkeeping world, then this is the accreditation that we trust will give you peace of mind as well.
I found the EzyLearn Xero course great — a comprehensive step-by-step learning tool to add to my resume and a new tool to use in my Bookkeeping Practice.”
— Patricia Darby Registered BAS Agent and Bookkeeper, High Quality Bookkeeping