I have to admit that I do like reading Xero’s annual reports. They are just like their software, graphical and full of simple graphs and images.
Their share price took a hit recently even though their revenue and subscriptions grew and it’s because they recorded a larger loss than they have in the past. When you read through the report though you realise that they are using a new metric to measure their success.
Could be this be a way of reporting on the profitability of your own business or where you work?
Continue reading Xero share price slump but reporting focus shift to new “Rule of 40” metric
