Use PPT to “teach” your clients how you do business

Powerpoint slides are a great way of presenting sometimes complex information very simply.

PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website.

If you’re a bookkeeper or real estate agent or someone else who sells professional services, rather than products, providing valuable information about your business or explaining the way it operates can help convert more visitors into customers.

People scan for valuable information

Most of the time, when someone comes to your website for the first time, they’re scanning it to see if you meet a certain criteria they have for a potential supplier.

This could be based on price, services, turnaround times, or something else. If they can’t find this information quickly and easily, they’ll generally move on somewhere else.

Use PowerPoint to convert visitors

Creating a PowerPoint presentation that contains this information, which you can upload slide-at-a-time, or altogether as a video, is an excellent way to present this information to visitors of your website.

How you determine what to include in your presentation depends on how well you’ve identified your ideal customer.

Explain how your business operates

This is very useful for bookkeepers and other businesses that have a particular way of working with their clients. Take prospects step-by-step through your process, so they know exactly how your operate and what to expect before they even contact you.

This helps demystify the process, which makes people feel more at ease with the practice of hiring you, and also shows you’re transparent about process, and that makes you trustworthy.

The fewer questions prospects have about you and your business, the more comfortable they will feel about contact and hiring you.

You can use PowerPoint to explain any of your business’s processes that involve the customer, whether it’s your returns or refund policy, setup procedures, or technical support.


Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that will convert visitors. Alternatively, our sales training courses will show you how to identify and target your business’s ideal customer. 


 

Steve Slisar

Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.

Recent Posts

The election for accounting software is now on

Have you noticed the social media ads for Reckon, MYOB and Xero? It's 2 months…

4 days ago

What is the cheapest way to learn Xero and Microsoft Excel

Learning how to use Xero for specific tasks is easy. There are dozens of videos…

1 week ago

Office Admin Workers Day – gift ideas for staff

Office admin workers are the key employees which keep every business running, large or small.…

2 weeks ago

Join the Bookkeeping Academy

Join the Bookkeeping Academy as a member to improve your personal brand and get online…

1 month ago

Should You Reconcile Your Accounts Every Day?

Reconciling Your Accounts Daily Gives a True Picture of Cash Flow The king was in…

1 month ago

BAS Course and Financial Reporting training by rescuing Jerry’s messy startup

Some of the most challenging bookkeeping work is catchup or rescue bookkeeping. When there are…

1 month ago