Breaking News & Updates
Xero’s financial report reveals BIG loss but share price pop. - eepurl.com/isNmKQ
Have you seen the recent ads promotion 90+ % approval from their customers?
The claims go from being more productive to being easy to use and this shows you how you can use statistics in your digital marketing claims.
While Reckon are promoting themselves as a cheaper alternative to Xero, Xero are finding out where they rank the best in their own research and promoting those figures as if they are real and FACEBOOK USERS ARE HATING IT!
The figures are probably real, but we live in an age where there are many versions of real.
What’s interesting is the number of angry or negative comments under their social media ads.
A big lesson for digital marketing staff is that you just need to keep creating new Facebook ads and all the negative comments go away – unless you have someone who really doesn’t like you.
Since writing this article Xero seem to have changed their approach to social media ads and are going back to their normal digital marketing ads, but while you are here take a look at some of the comments!
Xero Social media comments
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With Xero subscription fees going up and up it seems like there can be a decent profit to be made by accounting software programs who can provide most of the functionality but at a more affordable price.
I have recently heard about newcomers to the accounting software space who are combining financial and accounting software with payroll and Human Resources features – much like the ones offered by Employment Hero.
QuickBooks is rapidly expanding in this space and although it widens the choices for business owners, it makes it harder for job seekers who now need to know how to use all these software programs.
This is where our Bookkeeping Academy MYOB and Xero course combinations come in. Everything is included:
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All in one bookkeeping course package that is available at a discounted price.
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