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Jerry Lame is a serial entrepreneur and loves shiny new objects. He was a corporate employee but went out on his own to start a business and be his own boss – then things got messy.

He needed to learn how to use Xero, MYOB or QuickBooks Online to manage his bookkeeping.

He started doing whatever he could to earn money and created income selling lots of different things to lots of different people. He used Outlook to send group messages to his clients until one day he realised it was going to get too hard.

Tony, a customer, sent him a reply email abusing him for sending junk mail and that surprised Jerry!

Jerry loves people and he loves talking to people from all sorts of different backgrounds and he remembered his conversations with Tony vividly so he was surprised to get such a reply.

He later learnt that Tony just didn’t want to receive any more of these messages because he didn’t need Jerry’s services any more – he wanted to opt out.

Jerry knew he had to find a better way than just sending lots of the same message to his clients using Outlook. He also wanted to personalise his messages to say “Hi Tony” rather than Hi Everyone. He needed email marketing software like MailChimp and he’ll probably need a MailChimp course to help him learn how to use it..

Jerry’s Client Database

His first challenge was how to get all his customers details into Mailchimp. His customer information was in Outlook and his bookkeeping software.

Stay tuned for the next exciting episode of Jerry Lames email marketing dilemma..

Learn more about Jerry and how you can learn to use office and business admin software to help him run his business.

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