How do you know what to put on your websites home page? Do people respond better to an image of an elderly couple or a sweet young lady, do they want to see a lot of text and options or a simple interface? You can now answer these questions with A/B testing on your website.
We decided to a simple experiment using Google Website Optimiser and 123ezy website. We created three different variations of the home page including the original page and our objective was to compared the results of each variation. The goal of course was to get new website visitors to the registration page of our online learning section of the website and Google Website Optimiser was able to keep track of the entry pages that people viewed and if they ended up going to the registration page.
This diagram shows that both new variations of the home (seniors and community) provided a 37% higher chance of success than the original home page.
This is a great way to see what your potential clients like the most on your website and it’s a great way to prove to yourself how your clients like your website to look.
Many website owners believe that they can create content and plonk it anywhere on their website and they’ll be inundated with emails and calls. They are missing the fundamental fact that people who are browsing the internet have potential 10-30 other website to visit until they find the one that they think is the best.
Here’s a couple examples of the goals I have for some of my websites.
Get website visitors off your home page (otherwise they’ll bounce)
Get people to take a short tour of what you can do for them (using images and maybe audio)
Give people a reason to interact with your website (like a free sample or information report)
Know the website goal and how to measure it (eg. the number of people visiting the website compared to the number of people who actually get to your Contact/subscription/ordering page etc).
Some fantastic news for you is that Google has all the tools to help you attract website visitors, funnel them to goal pages and measure your success. Advertising with Google costs you money, but most of the other tools are completely free (like Google website optimiser and analytics).
A great aspect about Google Adwords is that although it costs you money, you actually attract very specific potential customers to your website, customers who have typed in very specific search words and/or phrases. Better still you only pay for actual clicks to your website and not the people who just see your add.
So remember that when you promote yourself online you are looking for people who want something very specific so you need to find them and then funnel them to your own specific goals for them.