When I operated training centres in Sydney most of the sales were made by phone. We’d advertise our course in the local paper, highlighting our phone number and encouraging students to call and enrol into a course. It was labour intensive and not that secure when you think that we were taking down students credit card details over the phone.
Then we introduced learning on demand where students could learn any topic they wanted during our opening hours and we introduced our first online form to take enrolments – the results were miraculous. We’ve subsequently made many changes to that form since then.
We didn’t have to be in the office to take enrolments, students could enrol whenever they were ready and we had a central database of all our students and the courses they enrolled into. Best still, this information was all emailed automatically into our Customer Service software system. You can now learn these skills in the Microsoft Forms Course.
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