We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.
That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google! Continue reading Is Google Your Sugar Daddy?
The right heading on a flyer or a document will let you know immediately if that information on that page is “relevant” to you. It’s no different with a website. When you do a search in Google you decide in second which of the search results to go to depending on what they write in their title and description. Click the link in this blog post title to watch our video on Search Engine Optimisation.
EzyLearn offers the 123ezy website builder as part of a website hosting package and it makes it so simple to add (and change) words to the heading and description of each page within your website. Visit the 123ezy website for more information or take a look at a website that he been created using the SiteBuilder to see how it works.
With all the right information (content) and systems in place, you can setup a website, optimise it for search engines and create a Google Adwords campaign in one day. Doesn’t that sound nice?
An experienced 123ezy website designer can setup a website for you using the sitebuilder (so you can log in at any time to make changes), create a Google account, create a Google Adwords campaign and get your business online quickly. Your consultant can also code up your 123ezy website with Google Analytics code so that you can measure your statistics from your Google Account interface.
To learn more about what is included in a 123ezy website hosting solution, visit this link: http://www.123ezy.com/website_designer/page_whats_included_whats_included.html
If you’d like to book a consultation remember that it comes with a one month followup on the phone to go through and see how successful the campaign has been. For more information, follow this link: http://www.123ezy.com/website_designer/page_education_consulting.html
A landing page is a web page that contains specific information on it that will appeal to website visitors who are looking for something specific.
For example, if I send an email newsletter which promotes Microsoft Excel Training and I insert a link to my home page (eg: www.slisar.com.au) then people who click on and follow the link from the newsletter may be a little disappointed. Why? Because they were expecting to find information about Microsoft Excel Training but now need to navigate around my website to find the information.
So, I create special “landing pages” that cover a specific topic and when a website visitor gets to the page they are pleasantly surprised because they see all the information they were searching for. This is an example of a landing page: http://slisar.com/main/page_landing_learn_microsoft_excel_online.html .
You could put special links on your landing page that “funnel” website visitors to exactly where you want them to go and thus acheiving your website goals. Notice that the URL of the above “landing page” contains keywords that are used to search for the service offered? This is one aspect of Search Engine Optimisation and makes your website attractive and “Relevant” to Search Engines.
After creating some specific landing pages I can create ads on Google Adwords, Microsofts adCentre or promote these ‘landing pages’ in email marketing campaigns so that when people click on them, they get a very specific response and are funnelled to the webpage that you want them to get to.
Creating these pages is possible using the 123ezy website builder and I have used this technique to successfully attract thousands of people to my websites and online services. If you need some help with your website design or Internet marketing, please contact me in Australia on 0413 007 481 or email me at steve@slisar.com.au
