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Is Google Your Sugar Daddy?

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Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.

We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.

That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google! Continue reading Is Google Your Sugar Daddy?

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But Networking Isn’t Making Me Any Money! Putting Together a Marketing Action Plan

marketing action plan networking
With a Marketing Action Plan, you’ll be able to isolate which marketing strategies are working best for your small business.

In the marketing module of our Small Business Management course, our students learn about marketing action plans, and throughout the course come to create their own marketing plan for their soon-to-be business.

We also talked about referral marketing and networking in our last post, in which we outlined what every business should be doing to grow their customer base. For this reason, it should also be included in your marketing action plan. Continue reading But Networking Isn’t Making Me Any Money! Putting Together a Marketing Action Plan