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I was going through our EzyLearn blog library of articles today. In doing so, I was reminded that we started blogging back in 2007.
This was one year after we closed our three Sydney-based computer training centres to focus solely on online training courses.
After reading some of the old posts, I again realised just how much work is involved in maintaining a blog!
The Necessity of Blogging
When I analyse the workload of the EzyLearn team members and the hours we spend creating step-by-step training workbooks, training videos, knowledge reviews and assessment tasks, I realise that it is all very necessary.
Back in 2007, blogging wasn’t new. In fact, many people had heard of it but most small businesses (or large ones) weren’t really doing it much.
We at EzyLearn wrote a workbook to teach people how to use WordPress and it highlights one of the most important parts of being a training organisation. This being, to study what is new and understand how it will affect businesses and employees that use technology into the future.
This blog you are reading right now is read by a lot of other people and it highlights:
- Our commitment to keeping you informed
- The range of skills our team has
- The number of customers who come to us as a result of reading this blog
Why am I talking about this? One of our most popular online courses is the MYOB Bookkeeping Course and a lot of people who complete this course want to start their own business.
These same people are keen to build their customer base enabling them to work their own hours, use their brains and earn a good living.
Having a website with built-in blogging functionality based on the WordPress Content Management System is a fantastic way to tell people what you know and drum up new customers. It enables you to keep in contact with people, keep giving them information with no strings attached, and remain top of mind.
Blogging and “content marketing” just takes a bit of time to learn and then keep up to date, but you’ll end up with more customers and won’t have to pay for Google Adwords! 🙂