Does your business innovate or compete?

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I personally like the idea of a large renovation but it's risky. Lots of people like the concept of buying a new house and land package and if that's you, you'll find great value for money up the Central Coast, lake Macquarie and Newcastle area. lnkd.in/f6EPk-a

About 4 days ago from Steve Slisar's Twitter via LinkedIn



Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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Steve Slisar

Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.