Content marketing is creating articles, blogs, white papers, videos, photos, images etc which contains information that’s valuable to consumers. If your content contains relevant keywords they’ll be indexed by popular search engines like Google, Bing and Yahoo.
Combined with a well planned online marketing strategy it enables people and businesses to be discovered and build a credible online profile. It also results in more inbound traffic to your landing pages so you can better test and measure your website goals.
Content marketing is also aimed at making your site more sticky – ie. customers stay there longer and even follow links to your other content
We are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.
All you need to do is open up and Excel spreadsheet, and copy and paste the hyperlinks of website forums and social networks (like facebook groups) into each row of the spreadsheet.
We’ll go through the list you create and if it looks like a good list, and we pick you as an EzyLearn online marketer, we’ll pay you to inform the Australia jobseekers about our online courses. Simple.
Have any questions? Send an email to Richard at sales@ezylearn.com.au.
If you mentioned the word Webmaster 5 years ago you would imagine someone slightly geeky, who drinks cola, has thick rimmed glasses and talks incessantly about the latest technology and gadgets. Things have changed. The technology used to create websites was the domain of nerds who enjoyed writing code and getting dirty with technology using programs like FrontPage, DreamWeaver, Flash etc, but now it’s the domain of staff members, marketing people and remote contractors (Virtual Assistants who work from home). Why has it changed?
The most significant aspects of website design are:
The template (or theme) that’s used including colour scheme, branding and navigation
Thousands of designers create templates that you can purchase for $20 to $300
Once a template or theme is designed and setup the content management is the same (just like using Microsoft Word)
Writing articles, creating extra pages and adding to your navigation becomes as easy as selecting a check box and picking a category.
So is it really something that you could do?
wordpress themes included in Webmaster course
Have you heard about WordPress, Google, Facebook and Twitter? Can you use your computer to access your email, do internet banking and accessing other online services? Have you heard about or used PayPal? If you have, then you are at least familiar with some of the tools used by a modern webmaster. Combining these new online marketing tools and WordPress CMS driven websites you can get busy and start creating.
The Internet, smart phones, cloud computing and VoIP are making the world a smaller place and allows people to work from home but still remain digitally connected. There has been a significant shift towards remote contracting (virtual assistants) and the concept of mums working from home is now commonplace.
If you want to come on the Webmaster journey with EzyLearn we have the WordPress course. It’s a step-by-step system of setting up, creating content and images, building the contents and then promoting your own business using all the tools we’ve mentioned in this blog post. Best of all you’ll have an internet guru educating and coaching you each step of the way until your website is complete so not only will you have your own website and tools to promote it, but you’ll have the skills to promote yourself to other businesses and help them with their website management.
If you are receiving this as an email, click the title to watch our instructional video.
Today the hardest part of keeping your website up to date is not the technology about how to do it but the craft of writing the right words. The writers at HatchCreate understand the writing skills needed to make you look professional and bring traffic and sales to your website. They are versed with the use of the 123ezy website builder and the WordPress personal website publishing system.
We recently organised the hosting and creation of a simple website for the Australian Cartooning College and the video in this blog shows you how simple it is to create your own WordPress blog post.
It’s important to note the similarity between the term “blog post” and “news article”, or “update” because that’s all a blog post is. If you don’t consider yourself a blogger or that your business has a blog don’t worry these are just jargon used to make the art of writing articles sound modern and high tech. This article by Steve Slisar explains a bit more about WordPress and business blogs.
Many mums and dads working from home as remote contractors can earn a good living as a writer by performing the writing tasks to keep a company’s website or newsletter up to date. Once you learn how to manage blogs using WordPress you can promote yourself as a Website content manager. But remember, you need to be a good writer.
If you want to receive our blog post articles as an email when they’re published, enter your email address below.
The innovator in searching through millions of web pages to find the most relevant yesterday introduced Google Instant, a way of providing you with results before you’ve even finished typing. In other words Google has a pretty good idea what most people want to find when they start typing and reveals the results as you type. Great for slow typers this new feature will give you relevant results right there on your screen.
We are pretty proud of our search engine placement for online MYOB course so please feel free to do a search using the new Google Instant and see our website appear on the first page of search results.
I tried using the search and it was fascinating watching the search results change so quickly. When I tried it a second time it just worked like the normal Search results. Go and visit the Google Instant Search page or read Google’s announcement on their blog to learn more.
Search this site
Type the first 3 characters to discover courses, up-skilling programs and CPD articles.
EzyLearn's Career Academy
Enrolled into an EzyLearn course since 2013? Get access to new & updated course content and support by joining the EzyLearn Course Refresher Access membership Program. See how to extend your course life & support.
Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
We are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.
