Accounting Training Courses (Xero, MYOB, QuickBooks, Sage One, Reckon); Microsoft Office (Word, Excel, PowerPoint, Outlook); Digital Marketing (WordPress, Google, Facebook) – and growing!
Category: Content Marketing
Content marketing is creating articles, blogs, white papers, videos, photos, images etc which contains information that’s valuable to consumers. If your content contains relevant keywords they’ll be indexed by popular search engines like Google, Bing and Yahoo.
Combined with a well planned online marketing strategy it enables people and businesses to be discovered and build a credible online profile. It also results in more inbound traffic to your landing pages so you can better test and measure your website goals.
Content marketing is also aimed at making your site more sticky – ie. customers stay there longer and even follow links to your other content
FREEBIE: We thought we’d share this demonstration video with you because it is very handy when working with images for your website.
GIMP is an open source image editing program that gives you very powerful functionality for editing images. Get to know a little about this program and you won’t need to struggle with Paint or pay for Adobe professional image editing software. This video is one of the free videos in our online WordPress training course.
You’ll want to use this when you want your logo to appear in a WordPress website. There’s nothing quite so unprofessional as a logo with a white rectangle background behind it.
Enjoy. If you receive this information via email and cannot see the video, click on the title to read this at our blog site.
NEWS FLASH: Yet another 11 training videos have been added to our WordPress Training Course!
Only recently we announced the addition of 23 new training videos for our online WordPress training course and that is only shortly after the launch of our exciting new website design and blogging course. Why are we populating this course so vigorously? Because we are working with 3-4 students who are building their live sites right now using the content of our course, everytime they come across a stumbling block, we solve it and create more content for our online course. LIFETIME student membership means that you get access to all these new training videos at no extra charge EVER.
This time we’ve focused on teach you how to work with images to get a really professional looking website using a featured slider. We’ve provided great sources online for royalty free images, show you how to get images in just the right size for your website AND get the featured slider working with our recommended premium themes.
Here the video list and if you are an existing student you can simply click on the link, login and get straight to the new learning resources:
NEWS FLASH: If you are an existing WordPressCourse.com.au student you’ll be thrilled to hear that we have created and made available 23 new videos about becoming an expert in WordPress. These new videos are available to you at no extra charge and they are part of our growing range of WordPress, Google and Social Media topics that are coming shortly.
The topics we have covered in this videos includes:
Blogs, Posts and RSS Feeds
File Management and File Transfer Protocol (FTP)
Website Statistics and Google Analytics
Backing up your website
Features of Elegant Themes Premium Themes
Social media and commenting
Nareev Bhatt was one of Australia’s top bloggers back in 2009 and he and other top bloggers like Karen Cheng use a simple website with Google Feedburner to deliver their news to anyone who wants to read it. This course will show you how to have your own newsletter using your WordPress Blog and FeedBurner.
This video from Channel 10 in 2009 explains how three popular bloggers make a lot of money by working from home.
Read more about our WordPress Training Course and join in to take advantage of our current prices and LIFETIME student access
Come on a short journey to learn how to navigate the EzyLearn Online Training website. We’ll take you on a quick tour so you know what to expect as a student when you start your training with us. You’ll see one of the great benefits of joining and having at your disposal a learning resource for the rest of your working life.
Your student administration area enables you to quickly jump from course to course if you wish and the bread-crumb menu at the top gives you complete knowledge of which course you are in and gives you the ability to get back to your home page and course outline.
It seems that Google has brought back the magic of words. Why? Because they can be indexed and used in search results.
Can you index an image or a video? You can, but you need to index them using words.
You can find almost anything on Google but you need to use words to do it. When you click on a paid Google Adwords advertisement its usually due to the words the advertiser used to catch your attention. If you want to improve your Google organic search ranking you need to use the right “key”words on your website, they call that Search Engine Optimisation (or SEO).
Can someone in the Phillipines, India or Eastern Europe Write Like You?
You might be aware of the value of words these days because you need this skill to be effective in marketing your business online. The role of the copywriter is often undervalued because you can now hire someone in the Phillipines, India or Eastern Europe to write the content of your website or blog for a couple dollars per hour, but would you? After testing out individuals, copy-writing services and other international contracting companies we realise that the quality of the words we use and the ability to relate to other Australians is something only another Australian can truly do effectively. With all the talk about workers in developing countries taking jobs away from Australian workers, we realise that it’s their knowledge of Australian lingo, Australian tastes and Australian attitudes that makes their writing style truly Australian – and that makes it valuable to other Australians.
Work at Home
There is a way of getting good quality words for your website or blog for a reasonable price and that is by using a Virtual Assistant (sometimes called a remote worker, home worker or a remote contractor). There are some great writers out there who choose to work from home and if you use the services of an organisation like Virtually Yours you’ll find top quality writers and remote contractors with many other skills that are part of an organisation designed to find good virtual assistants and promote them as well as provide them with tools to be effective small business owners.
While we are on the topic I want to share the success of Terry from Ramancorp. He operates a small wholesale business supplying a range of framing, hanging, display and packaging materials and he lists them all on his website. Because he has gone to the trouble of providing as much information as possible he uses some very niche words that attract customer looking for the exact product they need. As a result Terry is getting a good amount of NEW customers EVERY month without having to pay a cent in Google Adwords advertising.
Words are Valuable in Resumes, Website and LinkedIn
Words are just as valuable in your resume so the next time you think about what kind of job you are looking for, think about the words that the advertiser might use to attract the right candidate and make sure your resume has these words in it.
WordPress is used as a Content Management System (CMS) for millions of small business websites around the world. WordPress is like the Microsoft Word for Websites and we have a course that will teach you how to use it as a blogger, article and news writer all the way up to a WordPress administrator. In fact at the end of this course you will learn enough to get your own website up and running as well as help others create and maintain their own website.
The best part of this course is that it entitles you to the EzyLearn LIFETIME membership feature, so when we update it with new content about marketing your website you can access the new information for no extra cost. For more information and to enrol, visit our WordPress course website.
What’s included in our WordPress Online Course (you can click these links if you are an existing student):
We have all the training videos and they will be uploaded shortly (no extra cost for you to access). Syndication gives you the power to be many places at once. When you write a blog that article can be made to appear in your readers inbox, on other websites and of course at your blog.
Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.
We’re in the internet age whether we like it or not. Our internet connection is as valuable to us now as our power supply and our telecommunications and it’s important to have a website if you are in business. In this post I want to introduce you to a small operation in King Island in Tasmania. A company that sells Kelp is learning how to play the internet game and best of all you can learn with them.
Kelli has a WordPress website hosted with 123ezy and we are building our WordPress and Webmaster Course around her growing internet presence. To start with we have created some elementary training videos about the navigation around the WordPress themes and what different parts of the website are called. We’re learning about themes, header images, menus and widget just to get started. As we progress we’ll be talking about Pages vs Posts, tags and categories, working with images, Search Engine Optimisation and much more.
We’ve included our Introduction to WordPress video below so if you are reading this on your phone, click on the heading to get to our Blog page where you can watch the full video.
We are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.
All you need to do is open up and Excel spreadsheet, and copy and paste the hyperlinks of website forums and social networks (like facebook groups) into each row of the spreadsheet.
We’ll go through the list you create and if it looks like a good list, and we pick you as an EzyLearn online marketer, we’ll pay you to inform the Australia jobseekers about our online courses. Simple.
Have any questions? Send an email to Richard at firstname.lastname@example.org.
If you mentioned the word Webmaster 5 years ago you would imagine someone slightly geeky, who drinks cola, has thick rimmed glasses and talks incessantly about the latest technology and gadgets. Things have changed. The technology used to create websites was the domain of nerds who enjoyed writing code and getting dirty with technology using programs like FrontPage, DreamWeaver, Flash etc, but now it’s the domain of staff members, marketing people and remote contractors (Virtual Assistants who work from home). Why has it changed?
The most significant aspects of website design are:
The template (or theme) that’s used including colour scheme, branding and navigation
Thousands of designers create templates that you can purchase for $20 to $300
Once a template or theme is designed and setup the content management is the same (just like using Microsoft Word)
Writing articles, creating extra pages and adding to your navigation becomes as easy as selecting a check box and picking a category.
So is it really something that you could do?
Have you heard about WordPress, Google, Facebook and Twitter? Can you use your computer to access your email, do internet banking and accessing other online services? Have you heard about or used PayPal? If you have, then you are at least familiar with some of the tools used by a modern webmaster. Combining these new online marketing tools and WordPress CMS driven websites you can get busy and start creating.
The Internet, smart phones, cloud computing and VoIP are making the world a smaller place and allows people to work from home but still remain digitally connected. There has been a significant shift towards remote contracting (virtual assistants) and the concept of mums working from home is now commonplace.
If you want to come on the Webmaster journey with EzyLearn we have the WordPress course. It’s a step-by-step system of setting up, creating content and images, building the contents and then promoting your own business using all the tools we’ve mentioned in this blog post. Best of all you’ll have an internet guru educating and coaching you each step of the way until your website is complete so not only will you have your own website and tools to promote it, but you’ll have the skills to promote yourself to other businesses and help them with their website management.
If you are receiving this as an email, click the title to watch our instructional video.
Today the hardest part of keeping your website up to date is not the technology about how to do it but the craft of writing the right words. The writers at HatchCreate understand the writing skills needed to make you look professional and bring traffic and sales to your website. They are versed with the use of the 123ezy website builder and the WordPress personal website publishing system.
It’s important to note the similarity between the term “blog post” and “news article”, or “update” because that’s all a blog post is. If you don’t consider yourself a blogger or that your business has a blog don’t worry these are just jargon used to make the art of writing articles sound modern and high tech. This article by Steve Slisar explains a bit more about WordPress and business blogs.
Many mums and dads working from home as remote contractors can earn a good living as a writer by performing the writing tasks to keep a company’s website or newsletter up to date. Once you learn how to manage blogs using WordPress you can promote yourself as a Website content manager. But remember, you need to be a good writer.
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The innovator in searching through millions of web pages to find the most relevant yesterday introduced Google Instant, a way of providing you with results before you’ve even finished typing. In other words Google has a pretty good idea what most people want to find when they start typing and reveals the results as you type. Great for slow typers this new feature will give you relevant results right there on your screen.
We are pretty proud of our search engine placement for online MYOB course so please feel free to do a search using the new Google Instant and see our website appear on the first page of search results.