Posted on Leave a comment

Email Marketing made simple

Content Marketing for good local real estate agents

EzyLearn has just implemented an incredibly simple email marketing solution for it’s clients. This solution allows you to only pay for the emails that you send, while providing a professional subscription service and html templates for your mailouts.

This solution is part of the 123ezy suite of website services and it makes the whole internet marketing, social media and keeping in touch with clients much easier. Best of all you can measure the success of your campaigns.

The cost is only $49 to setup and then 2 cents per email you send. If you prepay for your emails it comes down to even less.

Interested businesses should contact support@123ezy.com, call Steve Slisar on 0413 007 481 or order your newsletter online.

Posted on 3 Comments

Is Xero stealing MYOB’s future in the cloud?

xero online cloud accounting software versus MYOB

xero online cloud accounting software versus MYOBXero is a New Zealand based public company (XRO.NZ) that create accounting software that you can access from anywhere, much like hotmail, gmail or your Internet banking. I mention Internet banking here because many Internet users use Internet banking and trust it’s security completely. We think Internet banking is completely safe and secure, no matter how we feel about email security. Both are very secure so the move to online accounting software will take a little longer as users understand their accounting data may be safer online than it is stored on their own computer or server.

An article was written in BRW which highlights the challenges and potential future of this model of software delivery: http://bit.ly/9SNbam and most interesting of all is that Craig Winkler, co-founder of MYOB, which was taken over early 2009 by private equity, is now a major shareholder after an injection of $18M.

For us as computer software users and you as EzyLearn MYOB Training students, MYOB is still the market leader in Australia and you can do our online course for only $199 with 12 months access and unlimited repeats (gratuitous plug). The future is focussed on making it possible to work together more effortlessly with our accounting datafile and take advantage of fantastic data centres that store our information securely, provide data security and a first grade backup service.

Our company wholly embrace cloud computing as I delve into cloud computing for telephony (www.virion.com.au has already been very succesful for our business), as a CRM (currently looking into www.salesforce.com as a means to keep track of clients and correspondence), and for email communications (using Gmail and Google apps). Stay tuned for feedback and comments about our experiences.

Posted on Leave a comment

Getting social with your website

Social media seems to be on everyone’s lips today, especially if you work in the area of websites and internet marketing. The biggest names on the Internet at the moment: Google, Twitter and Facebook area all into it, but what does it mean for your business and it’s website?

I’ve just had the pleasure of spending several hours on a Sunday learning about TwitterFeed, an application that allows you to connect your blog (that’s what you are currently reading) to Twitter and Facebook accounts (and Pages for Facebook). This article is a test to see if it works. If it does, then a new tweet will be created at any nominated Twitter accounts and also on any nominated Facebook Pages.

If it does work the greatest benefit is that you don’t need to create all the Wall comments (facebook) and Tweets manually because TwitterFeed will do it. All you need to do is write the article.

8 hours later… Yep, it worked. A tweet at www.twitter.com/ezylearn was created with a link to the article and a post in our Facebook Page was also created. What does it mean? Simply that when you write and publish your blog post, announcements are automatically made on any Twitter profiles and Facebook pages you manage.

Posted on Leave a comment

Affiliate marketing – how easy!

I think about the times when I have been to countries like Egypt and Vietnam where there seem to be so many people willing to help travellers who’ve just arrived in the new town. I quickly got to learn that they are doing it for the money. This is why tourism is so important in these countries… It’s how locals can get paid by tourists who need help. Continue reading Affiliate marketing – how easy!