A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.
This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.
Continue reading Employment Hero offers $100 if you’ll demo their software
