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I’ve tried and tested hundreds of software programs over the last 25 years and I’ve noticed something very interesting in the last 12 months – they’ve gotten so complicated!
Email marketing is commonplace these days and you know it’s a money spinner when Intuit buy Mailchimp.
Email Marketing is complicated
The cost of email marketing software has gone up and up and up and all the software vendors are increasing their prices at the moment. I thought Xero was pushing it with their yearly price increase but Aweber is similar to Mailchimp and they recently increased one of their monthly packages from $10pm to $55pm – that’s OVER 500% increase.
Continue reading Has it all become too complicated?Is it worth it?