How not to plunge into working for yourself — while working for yourself!
IF YOU’VE DETERMINED THAT your business idea is viable and has the potential to generate revenue, then it’s time to start earning income from it.
We show you how to carry out market research and competitive analysis in our Business Start Up Course and this blog post will tell you the steps you should take to start deriving income from your business idea.
Have an income on the side
It’s unwise to plunge headfirst into self-employment. You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop. You have bills to pay and it’s neither fun nor productive being unable to. You do, however, need time to work on your business, so you can’t be so time poor and stressed that you can’t devote the necessary time to organising it.
You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop.
Start working as a contractor for other businesses
Getting that first job or client is always the hardest part of starting any business. But it’s easier when your business is providing a service and you’re working as a contractor or freelancer.
Whether you’re a bookkeeper, virtual assistant, even a tradesperson, you can apply for jobs working with other businesses, rather than spending money you probably don’t have to market your business, while you wait for clients to find you.
Look for part time, contract or casual jobs you can apply to. If you see a company has been advertising for a full time employee for a while and it appears they’re having trouble filling the position, get in touch with them. Find out if there’s an opportunity for you to work with them on an ongoing freelance or part-time basis, or until they fill the position.
There are many businesses that would like to hire freelancers or contractors but don’t know where to find them, so they continue to employ by traditional means. If you can show them you’re capable, and that there are benefits to using a contractor or freelancer, then the job might just be yours.
Find a recruitment agency
The businesses that do like to hire contractors and freelancers, but don’t want to manage it themselves, go to recruitment agencies. If you’re in any kind of specialised or creative industry — IT, finance, business management, advertising, marketing, etc — then it’s a good idea to get a recruiter, maybe two. It won’t cost you anything, and it’s the best referral marketing a person can get. Plus, it’s always good to have someone in your corner when you’re just starting out, to ensure you’re getting fair market rates, conditions, and the like.
“Packaging” your services
Before approaching businesses or recruiters, you need to understand the value you bring. Sometimes this means combining a number of your skills and gaining other ones, to ensure you’re always in demand.
In business parlance, this is known as packaging your services, which we also cover in our Business Start Up course. To learn more, visit our website.
Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.
