Turning Your Business Idea into Income

How not to plunge into working for yourself — while working for yourself!

becoming an independent contractor_comp
You might have to supplement your income by working at a cafe or similar while you find your first clients.

IF YOU’VE DETERMINED THAT your business idea is viable and has the potential to generate revenue, then it’s time to start earning income from it.

We show you how to carry out market research and competitive analysis in our Business Start Up Course and this blog post will tell you the steps you should take to start deriving income from your business idea.

Have an income on the side

It’s unwise to plunge headfirst into self-employment. You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop. You have bills to pay and it’s neither fun nor productive being unable to. You do, however, need time to work on your business, so you can’t be so time poor and stressed that you can’t devote the necessary time to organising it.

You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop.

Start working as a contractor for other businesses

finding work as a contractor
Initially, be willing to work as a contractor while you build up clients for your own business.

Getting that first job or client is always the hardest part of starting any business. But it’s easier when your business is providing a service and you’re working as a contractor or freelancer.

Whether you’re a bookkeeper, virtual assistant, even a tradesperson, you can apply for jobs working with other businesses, rather than spending money you probably don’t have to market your business, while you wait for clients to find you.

Look for part time, contract or casual jobs you can apply to. If you see a company has been advertising for a full time employee for a while and it appears they’re having trouble filling the position, get in touch with them. Find out if there’s an opportunity for you to work with them on an ongoing freelance or part-time basis, or until they fill the position.

There are many businesses that would like to hire freelancers or contractors but don’t know where to find them, so they continue to employ by traditional means. If you can show them you’re capable, and that there are benefits to using a contractor or freelancer, then the job might just be yours.

Find a recruitment agency

The businesses that do like to hire contractors and freelancers, but don’t want to manage it themselves, go to recruitment agencies. If you’re in any kind of specialised or creative industry — IT, finance, business management, advertising, marketing, etc — then it’s a good idea to get a recruiter, maybe two. It won’t cost you anything, and it’s the best referral marketing a person can get. Plus, it’s always good to have someone in your corner when you’re just starting out, to ensure you’re getting fair market rates, conditions, and the like.

“Packaging” your services

Before approaching businesses or recruiters, you need to understand the value you bring. Sometimes this means combining a number of your skills and gaining other ones, to ensure you’re always in demand.

In business parlance, this is known as packaging your services, which we also cover in our Business Start Up course. To learn more, visit our website.


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Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

Should You Start a Business That You LOVE or a Business YOU CAN DO?

Pairing knowledge with a gap in the market

how to find the right career path
I love watching TV. And I have an opinion on many things. Doesn’t mean I can monetise the pairing of these two. Or can I? Did somebody say Gogglebox? 

CONFUCIOUS ONCE SAID: “FIND a job you love and you’ll never have to work a day in your life”. That’s good advice, although it’s not always practical.

After all, I love watching television, but it’s probably impractical to try and monetise that to start a business — not impossible; but it is impractical.

A better measure of finding something you can turn into a business idea, and then a business, is to find something you’re good at, that also addresses a gap in the market. In other words, put your existing skills and work experience to use in a new, different way.

When skills meet reality: The Open Agent example

For some people, this does mean starting a business doing something they happen to love. Photographers, writers, even golf or tennis pros are using their existing skills that they do love, but often not how they might have first imagined. Photographing weddings instead of high fashion; content writing instead of novel writing; teaching golf or tennis instead of competing professionally.

Other people may not necessarily love their sales skills or aptitude for data analysis, but these are skills that can be put to use in a business that they do love. Take the real estate comparison service, Open Agent, for example. It was started by two former McKinsey and Company business analysts, using a WordPress website they built in a single afternoon.

Three years later, it had raised $20 million in funding, and the business had doubled in size for every 12 months it had been operating. The co-founders, despite having no real estate or technology experience, put their experience working at a management consulting firm to good use, as well as their connections to the business world to get their venture off the ground.

Finding VIABLE gaps in the marketplace

Earlier in this post, I said you should find something — a skill — you’re good at and channel that into a business idea that addresses a gap in the market. But this doesn’t automatically mean your idea is viable. It just means it has the potential to be. To determine if your idea is viable, and to what extent you can expect it to start generating revenue, you should carry out some market research and competitive analysis.

Find out what sorts of businesses like yours already exist and how they operate. What’s their target market, and what are the main issues business owners or the industry as a whole are facing?

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Find out what sorts of businesses like yours already exist and how they operate. What’s their target market, and what are the main issues business owners or the industry as a whole are facing?

If you’re not sure how to go about this, we cover it, as well as business planning and sales and marketing in our Business EzyStartUp Course. To find out more, visit our website.


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At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design).

Many of our courses can also be used towards CPD points. Find out more.