Pairing knowledge with a gap in the market
CONFUCIOUS ONCE SAID: “FIND a job you love and you’ll never have to work a day in your life”. That’s good advice, although it’s not always practical.
After all, I love watching television, but it’s probably impractical to try and monetise that to start a business — not impossible; but it is impractical.
A better measure of finding something you can turn into a business idea, and then a business, is to find something you’re good at, that also addresses a gap in the market. In other words, put your existing skills and work experience to use in a new, different way. Continue reading Should You Start a Business That You LOVE or a Business YOU CAN DO?