Pricing: Are You Being a Con Artist Without Knowing It?

It doesn't pay to sneak around your pricing; stating it up front is a better way to go.
It doesn’t pay to sneak around your pricing; stating it up front is a better way to go.

A short while back we wrote a post about why your final price should include GST, and just recently we talked about how you should structure your prices, so we thought we would add to these and talk about whether you should make your prices freely available on your website.

The internet has changed the way we do many things. It’s changed the way we bank, communicate and work, but if there’s one thing it’s almost entirely revolutionised it’s the way we shop — particularly the way we shop for professional services.

Divulging Your Prices

With the internet at our fingertips — on our computers, smartphones and tablets — we can quickly search any business, any time we like. It’s the first thing most of us do before we pick up the phone to call that business, so it makes sense to provide as much information on your website to encourage people to actually make that call.

Yet, many businesses do not. The most common thing missing from a company’s website: the price. This isn’t uncommon in professional services sector. But it doesn’t mean it’s right, either.

There is not a single business that doesn’t have a basic price structure set out for each service they offer, whether they’re an accountant or a plumber — and, frankly, any business that doesn’t is not a very successful one.

Subject to Change Pricing

Even if your prices are subject to change based on the additional services your clients require, put that basic price on your website and mention the fees for each additional service.

You’ll not only establish a point of difference between you and your competitors, but it also demonstrates transparency. Your potential customers know that they’re not going to get a different price depending on the time of day or day of the week they call you.

***

At the end of the day, unless you’re hiding something, there is no reason why you shouldn’t put your prices on your website. We cover pricing in depth in our Small Business Management Course.

It’s the New Year – Resolve to Start that New Small Business Today! – free success tip video

It's never too early to make the resolve to start your own business - don't put it off any longer!
It’s never too early to make the resolve to start your own business – don’t put it off any longer!

If you or someone you know is looking to start a new business, up skill to provide additional services to existing clients, or partner with us to build a training business, our Small Business Management Course provides you with essential information for operating a new small business.

We also offer online courses in Reach Accounting, Xero, and of course, our flagship MYOB course as well as online courses in Microsoft Office (Word and Excel). You may recall from a previous post that we sell enrolment gift vouchers for our online training courses, so if your friend or family member (or even yourself) has been seriously considering starting a new small business, why not help make 2014 the year that dream becomes reality by giving them an enrolment voucher!

Small Business Management Course at Last Year’s Price

Since it’s still the festive season, we’re giving you the opportunity to lock-in your 2014 Small Business Management Course at 2013 prices.

As you complete each module within our Small Business Management Course, you’re working your way towards writing the business plan for your business, which you can then use to secure financing or as a model for the future growth of your business.

We take you through every facet you’ll face when it comes to owning and operating a small business, from researching the market and undertaking market activities, through to customer service.

Our Small Business Management Course includes training videos featuring real-life business owners, so you can see how each module practically applies to a real-world small business. Take, for instance, the video below with David Hall, the ‘Customer Service King’ and Director of Sydney’s The Clean Plumber.

 

***

The New Year is the time for making resolutions — resolve to start your new small business today and enrol in our Small Business Management Course! Or if you’d like to gift a training course to your friend or family member, contact us and secure your 2014 training courses at 2013 prices!

Is Zoho the Small Business Solution?

Check out the numerous Zoho apps for small business.
Check out the numerous Zoho apps for small business.

It’s fair to say the MYOB is the undisputed market leader in accounting software. Even despite the number of new cloud-based software packages that have sprung up in recent years, MYOB is still the software of choice for most accounts and it’s why we offer MYOB training courses. But for someone starting a new business, MYOB might not actually be the must-have accounting software; there’s a new player in town, offering turnkey solutions for small businesses: Zoho Office Suite.

Cloud-Based Zoho for Small Business

Gone are the days of needing several different, rather expensive, software packages installed on your PC; with Zoho Office Suite you don’t even need one. Entirely cloud-based, the Zoho offering is broken down into three app packages: Zoho Business Apps, Zoho Collaboration Apps and Zoho Productivity Apps.

The Many Zoho Apps

Zoho Business Apps includes CRM, books, invoicing software and a website builder, along with other more ingenious tools such as, the support app for managing your customer service, a custom app-builder tool and a recruitment app that allows you to collect resumes and schedule interviews with candidates.

Zoho Collaboration Apps includes a project management app, a social network app called, Pulse, along with chat, mail and docs apps.

Zoho Productivity Apps features a number of word processing apps, including Writer, Sheet (like Excel), Show (like PowerPoint), Notebook, and a Calendar app.

Select a package and a plan that suits your business needs, pay a small monthly fee, and your business has access to each of the apps within that package whenever and wherever they’re needed. The downside: there’s no pricing plan for all three packages, bundled together.

Zoho Books

But say you don’t want all that anyway; you just want some decent invoicing or bookkeeping software. No worries — each Zoho app is available separately. Zoho Books, which is the closest thing to MYOB and offers unlimited invoicing, expense tracking, reconciliation, time tracking, multi currency support, and the newly added automatic bank feeds and credit card feeds feature, costs only $USD24 per month and includes access for two users.

***

For new businesses, Zoho is certainly an affordable option, whether you only sign up for Zoho books, or whether you take on an entire business, collaboration or productivity apps package. For bookkeepers, however, MYOB is still the preferred accounting package. That means training in MYOB is still as necessary and vital a skill as ever.