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Jerry knows all about email..

Jerry profile startup course and social media marketing for small business entrepreneur

Jerry Lame is a serial entrepreneur and loves shiny new objects. He was a corporate employee but went out on his own to start a business and be his own boss – then things got messy.

He needed to learn how to use Xero, MYOB or QuickBooks Online to manage his bookkeeping.

Mailchimp Course for Email Marketing

He started doing whatever he could to earn money and created income selling lots of different things to lots of different people. He used Outlook to send group messages to his clients until one day he realised it was going to get too hard.

Tony, a customer, sent him a reply email abusing him for sending junk mail and that surprised Jerry!

Jerry loves people and he loves talking to people from all sorts of different backgrounds and he remembered his conversations with Tony vividly so he was surprised to get such a reply.

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!