We are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.
All you need to do is open up and Excel spreadsheet, and copy and paste the hyperlinks of website forums and social networks (like facebook groups) into each row of the spreadsheet.
We’ll go through the list you create and if it looks like a good list, and we pick you as an EzyLearn online marketer, we’ll pay you to inform the Australia jobseekers about our online courses. Simple.
Have any questions? Send an email to Richard at sales@ezylearn.com.au.
If you mentioned the word Webmaster 5 years ago you would imagine someone slightly geeky, who drinks cola, has thick rimmed glasses and talks incessantly about the latest technology and gadgets. Things have changed. The technology used to create websites was the domain of nerds who enjoyed writing code and getting dirty with technology using programs like FrontPage, DreamWeaver, Flash etc, but now it’s the domain of staff members, marketing people and remote contractors (Virtual Assistants who work from home). Why has it changed?
The most significant aspects of website design are:
The template (or theme) that’s used including colour scheme, branding and navigation
Thousands of designers create templates that you can purchase for $20 to $300
Once a template or theme is designed and setup the content management is the same (just like using Microsoft Word)
Writing articles, creating extra pages and adding to your navigation becomes as easy as selecting a check box and picking a category.
So is it really something that you could do?
wordpress themes included in Webmaster course
Have you heard about WordPress, Google, Facebook and Twitter? Can you use your computer to access your email, do internet banking and accessing other online services? Have you heard about or used PayPal? If you have, then you are at least familiar with some of the tools used by a modern webmaster. Combining these new online marketing tools and WordPress CMS driven websites you can get busy and start creating.
The Internet, smart phones, cloud computing and VoIP are making the world a smaller place and allows people to work from home but still remain digitally connected. There has been a significant shift towards remote contracting (virtual assistants) and the concept of mums working from home is now commonplace.
If you want to come on the Webmaster journey with EzyLearn we have the WordPress course. It’s a step-by-step system of setting up, creating content and images, building the contents and then promoting your own business using all the tools we’ve mentioned in this blog post. Best of all you’ll have an internet guru educating and coaching you each step of the way until your website is complete so not only will you have your own website and tools to promote it, but you’ll have the skills to promote yourself to other businesses and help them with their website management.
If you are receiving this as an email, click on the heading to see the free training video at the EzyLearn blog.
Microsoft Excel is still the worlds most popular spreadsheet program by a long shot. I’ve used Google’s spreadsheet and it is a fantastic tool if you want to access or share a spreadsheet online but it’s still not the same as using Microsoft Excel and with the prices becoming quite competitive and Microsoft offering new ways of sharing Microsoft Office documents in “the Cloud” it is still easier to use what you know, ie. Microsoft Excel.
We are in production of our 2010 Microsoft Office training videos as part of the beefing up of our online training courses and this videos is one of the new batch covering fundamental tools in Microsoft Excel 2007/2010.
These days you can promote the fact you like something very quickly and easily. Twitter and Facebook accounts are free and almost everyone knows how to use them. Established blogging platforms like WordPress and Blogger are also easy and free to setup but there are even simpler microblogging platforms like Posterous.
What’s so good about all this new technology that is available? It means you can sign up for affiliate accounts and start earning money from referring good quality website to people you know or are connected to. Here’s a link to a post we wrote earlier this year which explains a bit about how affiliate marketing works.
We are trialling a new affiliate service for our online MYOB course and the reward is $25 for a successful sale from your recommendation. Don’t worry the affiliate management system keeps track of your referrals. Here’s a link to the affiliate website.
If you are receiving this as an email, click the title to watch our instructional video.
Today the hardest part of keeping your website up to date is not the technology about how to do it but the craft of writing the right words. The writers at HatchCreate understand the writing skills needed to make you look professional and bring traffic and sales to your website. They are versed with the use of the 123ezy website builder and the WordPress personal website publishing system.
We recently organised the hosting and creation of a simple website for the Australian Cartooning College and the video in this blog shows you how simple it is to create your own WordPress blog post.
It’s important to note the similarity between the term “blog post” and “news article”, or “update” because that’s all a blog post is. If you don’t consider yourself a blogger or that your business has a blog don’t worry these are just jargon used to make the art of writing articles sound modern and high tech. This article by Steve Slisar explains a bit more about WordPress and business blogs.
Many mums and dads working from home as remote contractors can earn a good living as a writer by performing the writing tasks to keep a company’s website or newsletter up to date. Once you learn how to manage blogs using WordPress you can promote yourself as a Website content manager. But remember, you need to be a good writer.
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The innovator in searching through millions of web pages to find the most relevant yesterday introduced Google Instant, a way of providing you with results before you’ve even finished typing. In other words Google has a pretty good idea what most people want to find when they start typing and reveals the results as you type. Great for slow typers this new feature will give you relevant results right there on your screen.
We are pretty proud of our search engine placement for online MYOB course so please feel free to do a search using the new Google Instant and see our website appear on the first page of search results.
I tried using the search and it was fascinating watching the search results change so quickly. When I tried it a second time it just worked like the normal Search results. Go and visit the Google Instant Search page or read Google’s announcement on their blog to learn more.
Social media is the craze these days. Web 2.0, interactive, personal and relevant are terms used to describe what you are looking for in your internet experience. We are interested in knowing what you think about our content and at the same time we want you to share your thoughts with others so we’re trialling a social commenting feature at the end of each post and we’d love to hear from you.
EzyLearn is trying a new service where you can comment on, recommend and share our training material with your network of friends or colleagues. You can see at the bottom of this post, under the Subscribe box, that you can log in using any choice of social networking services and make a comment about this or any other blog post.
Please let us know what you think about our blog posts, videos and training material.
The right heading on a flyer or a document will let you know immediately if that information on that page is “relevant” to you. It’s no different with a website. When you do a search in Google you decide in second which of the search results to go to depending on what they write in their title and description. Click the link in this blog post title to watch our video on Search Engine Optimisation.
EzyLearn offers the 123ezy website builder as part of a website hosting package and it makes it so simple to add (and change) words to the heading and description of each page within your website. Visit the 123ezy website for more information or take a look at a website that he been created using the SiteBuilder to see how it works.
I recently started a topic in a finance course I am doing with Kaplan Professional to discover that this tertiary qualification I am studying is done completely online. That means watching powerpoint slides with audio, reading a workbook and having access to an online forum if I have questions. Even the assignment task is submitted online and results received via the online learning portal.
My first thought was how interesting that a well reputed education institution stops having lectures altogether and I was a little disappointed that I wouldn’t have an opportunity to meet my fellow students and share stories and ask questions. After using the learning tools however I have come to the conclusion that the tools themselves are very useful and it re-affirmed our online training goals here at EzyLearn to become the number one source of online training in Australia for employment and productivity for small to medium businesses.
We have received help requests of how to get around our online learning websites so the video in this post is designed to give you a quick demonstration.
The production of the next MYOB course (MYOB Payroll) is underway and you’ll get a change to see these videos for free if you are a subscriber to this blog. This video is a small taste of the many more to come. Please feel free to comment or share this blog post with your friends. To visit the online MYOB course website, click here.
Full access to myobcourse.com.au for 12 months is now available at the reduced price of $116 (paid off over 4 months). This is made possible by the new Installment Payment feature available on PayPal and you don’t need to have a PayPal account, you can use your credit card (even though PayPal make this process a little confusing to find).
The pricing has changed because we realised that not everyone wants a certificate at the end of their course, they simply want the skills on how to use MYOB on a day to day basis. Rather than simply give every attendee of the MYOB course a certificate just because they paid their enrolment fee EzyLearn students perform a bank reconciliation (and all the entries to make that possible) and email their datafile for assessment. This process of handling the datafile is time consuming and requires an experienced user to assess whether the tasks were performed correctly.
Our new pricing and installment plan is designed to make our course more accessible to a wider range of potential students who might not have the means to pay for it all up front. Visit the website www.myobcourse.com.au/elearning and look for the enrolment links at the right side of the website.
It’s ready! The workbook for the MYOB 502 (day to day transactions) training course is now ready. This workbook now has a better flow from navigating around the MYOB screen, creating inventory items, purchasing products from suppliers, setting inventory item properties, paying bills, creating quotes, orders and invoices to receiving payments and making bank deposits.
This workbook has larger screen shots, better practice tasks and references to our online training videos. You can even use the workbook by itself to learn how to use MYOB accounting software.
The Google Adwords market is constantly changing depending on who is bidding for the keywords you want, how they are bidding and how much they have to spend. Keeping this in mind you will have to make some simple decisions before you can get started.
I sat down with a business owner today and she wanted to bid for every keyword she could think of, everything relating to her field of business, but the problem with that is that you are then competing with everyone else for a whole lot of words. We ended up choosing fewer words and decided to spend more to get people to our website using those keywords. If website visitors who come to your website from a Google Adwords advertisement and stay and explore your site Google will recognise your site as a good result for its searches and this will end up elevating your position in the “relevancy based” search results. That should be a significant goal, but I am now just digressing.
So, the business owner agreed that she was going to spend $1200 per month. The next step is to figure out which services she is going to promote and she gave me a list of 15 different services,which we then categorised into 4 main categories… Phew. We then looked at the relative weighting for each category of her business to decide how much they will receive of the $1200 per month and it came to a relatively simple 25% split each or $300 each category (division) per month. These were good figures because that comes down to $10 per day and that is how you can limit the amount of money you spend on Google Adwords…. by setting a daily limit.
The next step is a little more time consuming and involves choosing the right keywords and keyphrases to use for each category of the business. Once you’ve discovered this you choose how much you are willing to pay per click… hence the term Pay-Per-Click (or PPC) advertising (adwords.google.com). You may not get this part right the first time, but you will soon realise that you can pay for anything from 9c to over $20 per click to be on the first page. The more generic and popular the keyword the higher the price, the more words you combine together (keyphrase) the fewer people will be promoting it so the price will be lower. I’ll cover this in another blog post.
UPDATE:
Learn about alternatives like using relevant keywords in a blog for your business to make your website more valuable and ensure it becomes a trusted resource for customers.
I’ve had a Feedburner account (part of Google) for a year and never really understood the benefit of it until now. When you set feedburner up you tell it the RSS feed address of your blog and it keep track of every new feed that you create (or article that I write). That is all good and well and FeedBurner has been working hard to keep track of all the articles and sales texts I have been writing but it never really did anything, until now.
You might notice a little “subscribe now” box at the bottom of every post? If you enter your email address, you’ll receive an email which contains the details of each new post that I write from this website. It is a great way to keep informed through your email about what is going on at EzyLearn. Now is especially a good time to subscribe because I am scheduled to start creating our Excel 2007 and MYOB Payroll training videos for our online courses very soon. I plan to upload each video to this site so that I can get your comments and feedback about the contents and exercises to learn the new skills.
Subscribe now and you’ll be kept in the loop. You might also want to follow us on twitter, this post is automatically added to Twitter as well 🙂
EzyLearn has just implemented an incredibly simple email marketing solution for it’s clients. This solution allows you to only pay for the emails that you send, while providing a professional subscription service and html templates for your mailouts.
This solution is part of the 123ezy suite of website services and it makes the whole internet marketing, social media and keeping in touch with clients much easier. Best of all you can measure the success of your campaigns.
The cost is only $49 to setup and then 2 cents per email you send. If you prepay for your emails it comes down to even less.
I’ve just setup our Youtube channel and uploaded some existing videos so they are available for the world to see. My next goal is to create a blog post and link that blog post to the youtube video. This is the first attempt, wish me luck…
You can download free WordPress templates, you can design them yourself using Artisteer or you can download them for $50-$150 each. I found someone who creates them, offers support and allows you to use any of the theme templates he has created for $19.95 per year. Even if you just use it to purchase one template you like, the offer made by this company is the way that dedicated and committed businesses should be working.
I started out just using free templates because I didn’t know what I was looking for and I didn’t know how to use WordPress properly, plus, I was using a different sitebuilder for most of my websites anyway. Then I looked at some of the professional WordPress templates available and didn’t like the idea of paying $75 for an excellent theme from Press75 because I figured I may not like it in 6 months, OR I wouldn’t be able to get all the features working properly. Instead I purchased Artisteer because I realised I could take any template and customise it completely! I was in complete control. In reality, I then spent a lot of time using Artisteer and realised that I didn’t want to design many of my own prefessional templates, I simply wanted to find one that was created by a professional and customise it for my own websites.
I had to find a business that creates professional looking WordPress template themes, would allow me to use a variety of themes they had created and all at a price that was impossible to refuse. I found Elegant Themes by Nick Roach and I’m amazed at how easy he has made it to use any of his themes and how little he charges. Visit his website to see the WordPress themes available: http://bit.ly/aCLCsg
Follow this blog to find out how I went to install and start using the features of the eVid theme…
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
We are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.
