Website and marketing campaign up and running in one day

With all the right information (content) and systems in place, you can setup a website, optimise it for search engines and create a Google Adwords campaign in one day. Doesn’t that sound nice?

An experienced 123ezy website designer can setup a website for you using the sitebuilder (so you can log in at any time to make changes), create a Google account, create a Google Adwords campaign and get your business online quickly. Your consultant can also code up your 123ezy website with Google Analytics code so that you can measure your statistics from your Google Account interface.

To learn more about what is included in a 123ezy website hosting solution, visit this link: http://www.123ezy.com/website_designer/page_whats_included_whats_included.html

If you’d like to book a consultation remember that it comes with a one month followup on the phone to go through and see how successful the campaign has been. For more information, follow this link: http://www.123ezy.com/website_designer/page_education_consulting.html

A/B testing for 123ezy websites

How do you know what to put on your websites home page? Do people respond better to an image of an elderly couple or a sweet young lady, do they want to see a lot of text and options or a simple interface? You can now answer these questions with A/B testing on your website.

We decided to a simple experiment using Google Website Optimiser and 123ezy website. We created three different variations of the home page including the original page and our objective was to compared the results of each variation. The goal of course was to get new website visitors to the registration page of our online learning section of the website and Google Website Optimiser was able to keep track of the entry pages that people viewed and if they ended up going to the registration page.

Google Website Optimiser for 123ezy website
Google Website Optimiser for 123ezy website

This diagram shows that both new variations of the home (seniors and community) provided a 37% higher chance of success than the original home page.

This is a great way to see what your potential clients like the most on your website and it’s a great way to prove to yourself how your clients like your website to look.

Find a job with MYOB accounting software skills

With the financial crisis firmly upon us the employment landscape has changed significantly. The sad reality that we can plainly see is that large companies are reducing staff numbers at all levels including management significantly due to lack of demand for their products. This is leaving both unskilled as well as management staff without income and in a situation where they need to find employment elsewhere or start their own business. It is important at all levels to retrain and upskill to make themselves competitive.Those ex-managers left looking for work may decide it is long overdue for them to start their own business, work their own hours and potentially make lots more money. They’ll need MYOB to run their own business. Even if they employ someone to run their accounts, it is important that they understand parts of the system to be able to use the valueable accounting data available to them.

Employees who need to find another job, mainly if the new job is in an office or office admin environment, will need to know MYOB accounting software as well as other office applications like Microsoft Excel, Word and Outlook. Why do employees need to know about these software programs these days? Having skills using computer software like Microsoft Word, Excel and Outlook and accounting software like MYOB are critical for employees in todays employment market because it sets them apart from their competitors, other job applicants.

Whereas many companies used to train staff up, it is expected these days to have the skills before you even start working with the company. Sometimes when job applicants apply for jobs they are asked about their Excel and MYOB skills only to find that after they receive the job that they didn’t need the software or only started to need it after 3-6 months of work. If they completed a course just to have the skills, it is often the case where they need to do another course as a refresher. This is where EzyLearn is different. 

EzyLearn is flexible training at your own pace and in your own place. MYOBcourse.com is an online training site that uses EzyLearn content to provide flexible MYOB courses to those who want to know how to set up an MYOB accounting file from scratch or those who need to use it on a day to day basis. It’s completed online and at your own pace, but best of all you receive a certificate after completing the assessment task and have 12 months access to the training material if you forget things or need to focus on new skills during the year.

Check out the website at http://www.myobcourse.com and trial the free videos to see if you can learn this way. 

Use social bookmarking and email referrals to make yourself popular

Do you have a website? Want visitors to tell their friends about it? Social Bookmarking is the new way of spreading the word about your website (ie. business). I wrote an article in July 2008 (click here to see) about how quickly word can spread, especially when website visitors can let all their friends know about your website using websites like Facebook, MySpace and other not so well known but still important websites like dig.com, reddit.com etc.  Continue reading Use social bookmarking and email referrals to make yourself popular

How word spreads like wildfire on the net

These days if there is a good product on the internet the news spreads like wildfire, but why? How is it that word spreads to millions of people in such a short time? With Social media, social bookmarking (we have that on our sites using the AddThis service… so make sure you use it and tell your friends about us), blogs, Vlogs, Wikis and RSS you can tell someone and they can tell someone else and before you know it, your word of mouth recommendations get to thousands of people.

I found a great site that teaches you in plain english how these website work. Please send me an email or reply to this post with your comments. Here’s the link:

http://www.youtube.com/user/leelefever 

Enjoy,
Steve Slisar

Want to be a ‘B’ keeper

Why did we single out the letter B? Well, because it is a combination of Business and book (as in Book keeper). The real reason is we wanted to have a catchy heading to make you read this BLOG post. But if you are serious about becoming a bookkeeper then you may want to take a look at the Wikipedia definition of a bookkeeper (http://en.wikipedia.org/wiki/Bookkeeper)…. Sounds pretty boring doesn’t it?? Still, a necessary evil in our modern capitalist world, and a great way to earn a living as an independent contractor. Yay!!

The real reason for this blog is to let you know that we have started a social networking site for people who are learning, know how to use or want to know how to use MYOB Accounting software (the best selling accounting software in Australia).

To join the network, get to meet other bookkeepers and improve your knowledge please feel free to join and build a ‘sphere of influence’ that will help you provide a better service to your customers and build a level of confidence to perform at your peak (great marketing words aren’t they). Apart from the humour it is important for upcoming MYOB users to get to know other users, build a community and improve their skills in an ever changing taxation environment.

The website address is myobtraining.ning.com I hope you can join us 🙂 and share your wisdom.