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What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use videoTHE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

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What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

Never Fear: A “Sales” Pitch Can Really Just Be a Conversation

bookkeeping sales pitch
You actually don’t need to be ‘salesy’ at all; just find out how your services match another person’s needs.

After you’ve set the correct prices for your bookkeeping services, it’s time to perfect your sales pitch. It’s good to think about the way real estate agents sell a property to prospective buyers: Good sales agents don’t pitch to the buyer at all. Instead, they get to know the buyer and their needs.

If that happens to suit the property they’re selling, they tell them so. If it doesn’t they tell them that too. Often, they’ll mention another listing they have that might better suit the buyer.

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What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

Don’t Reinvent the Wheel: Glean Relevant Info from the Property Industry

how much to charge as a bookkeeper
As a bookkeeper you can learn much from the humble, or not so humble, real estate agent!

As a bookkeeper, or someone thinking about becoming a bookkeeper, you may be surprised how much you can learn from real estate agents. For an example, take the way a real estate agent has to price a property for sale.

The key to selling a property quickly and efficiently, is setting the right price. A real estate agent who sets a price that’s too high for the market, isn’t doing her or his job properly. In such cases, the property will sit around for many weeks, or possibly even months, until the price is eventually reduced to one the market will bear, sometimes to well below market value.

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More People Are Working From Home Than Ever Before

Local Government Councils Encourage Home Businesses and Working from Home

Australian Bureau of Statistics office door reveal the majority of micro businesses use the Internet to let their staff work from homeIF YOU’RE THINKING about whether to start your own home-based business, consider this fact I stumbled across recently: More than a third of all Australian micro businesses – that is, a business with four or fewer employees – use the Internet to allow their staff to work from home, according to the Australian Bureau of Statistics.

[quote]That’s an 8% increase in 2 years[/quote]

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FREE Guide on Becoming an Independent Contractor & Working Remotely

The Contractor versus the Employee

Receive the free guide on starting a business from home as a remote contractorIn a recent post, I talked about the StartUp Academy, which helps people start their own home-based businesses as independent contractors. The StartUp Academy is something I’ve been working on for sometime after I noticed a compressing of regular salaried jobs – sometimes it was the consolidation of two jobs into one but most often, entire jobs were being outsourced to consultants and contractors.

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New You, New Business Startup?

Now is the time to explore new startup opportunities

Dreaming about setting up a new business startup
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As the end any year approaches, it’s easy to get caught up in the fun and frivolity of summer, by enjoying the few weeks of the holidays in the sun with friends and family. But it’s also a really great time to think about your career plans for the new year.

If you follow this blog regularly, then you may already be aware that EzyLearn has launched a new service called the StartUp Academy.

The goal of the StartUp Academy is to help people launch and operate their own home-based businesses, supported by our network of successful business owners and entrepreneurs. Continue reading New You, New Business Startup?