LinkedIn Profiles: What Not To Do

620_300_cropIf you are like me, or pretty much any other living, breathing person on the planet with access to the Internet, then you’ve probably Googled someone in the last 24 hours.

Actually, I Googled someone while writing this post; had a gander at their LinkedIn profile and then went about the rest of my business.

I’ve mentioned previously how a LinkedIn profile works in shaping a person’s opinion of you, but how do you ensure it’s shaping a person’s opinion of you in the right way?

Getting Mileage Out of Your LinkedIn Profile

If you’re a jobseeker and you need to overhaul your LinkedIn profile, then some things to avoid:

Lying: Lie on your resume à la ex-Yahoo CEO, Scott Thomson, and you’re running the gamut of being found out at some point; lie on your LinkedIn profile and you will definitely get found out (either by a colleague or former employer), but lie on your CV and not your LinkedIn profile: now you’re not only a liar, you’re also a stupid one!

It’s simple: don’t lie. Ever.

Too many recommendations: if a prospective employer is scoping you out — perhaps to verify some of the claims in your CV or interview — and you don’t have any recommendations it’s likely they’ll consider you a dud networker, or worse: a dud employee.

To remedy this, send out a few recommendation requests. But don’t overdo it (when you’re job hunting, for example) — a slew of recommendations all at once makes it obvious you’re job hunting, which your current employer may not think too highly of.

Your job description is vague: maybe you think it’s mysterious, but vague or ambiguous statements in your job description is just plain elusive, and it makes you seem as though you’ve something to hide. Like maybe you’re not as fabulous as you let on you are.

The statement “assisted with the grand opening of a new store” could mean anything. For all we know, you could have put out the plastic cups people were drinking their complementary bubbles from. Instead, write what you actually did. No matter how small the task was.

No photo: this isn’t a beauty contest, nor is it the correct medium to post a picture of yourself drinking from a seven-foot beer bong. But the option to upload a picture is there for a reason.

A picture tells a thousand words and like it or not, visuals are important. If they weren’t, we’d never have to go for an actual job interview.

Ambiguous keywords: choose your keywords wisely; avoid overused buzzwords like “proven track record” or “team-player”. They may sound impressive (to you) but they really aren’t.

Instead of saying you have a proven track record in sales, show people what that proven track record was — if you pitched and won a multi-million dollar account for your company, say that. This turns an empty statement into a quantifiable accomplishment.

We work with professional partners that help combine our online training courses with services that help you to improve your chances of employability, or hone their talents and skills for running a small business. If you’re new to LinkedIn, we’ve discussed in a previous post how you can use your LinkedIn profile as your resume to find work. If you are looking for opportunities to become an independent contractor and operate your own business from home see the business opportunities at Workface.

Will the Self-Education Cap Deter You from Further Study?

Online study is flexible and cost effective.
Online study is flexible and cost effective.

For a country that has long considered itself the “clever nation” — the land responsible for the cochlear implant, the hills hoist, and the black box flight recorder — the Federal Government’s proposed $2,000 cap on self-education expenses seems a little surprising.

The Government announced the self-education cap two weeks ago and since then, speculation has been rife that the cap will deter employees and businesses from undertaking further study.

Annette Tsouris, Director of Studies at Australian Workplace Training has been quoted in the website, Smart Company, as saying that though the $2,000 cap was reasonable, for people currently employed and looking to up-skill, “the average price of a course is around $3,000.” While the cost of post-graduate studies at university usually run into the tens-of-thousands.

Online Training — The Cost Effective Alternative

Of course, costly face-to-face study and post-graduate degrees aren’t the only learning methods available. Online training courses — in all kinds of areas for instance, MYOB, Excel and WordPress — have become popular, not just because of their flexible delivery method, but because online study companies don’t have the same overheads as face-to-face institutions and can offer courses at considerably lower prices — the average cost of an online training course at EzyLearn, for instance, is less than $270!

Although the cap on self-education expenses could do well to be a little higher — $5,000 per person, say — the cap itself won’t deter people from further study; from gaining the power of knowledge. It will only serve as an impetus for individuals and businesses to investigate other non-traditional learning options, such as online study and training methods.

Our Online Courses Below the Cap

For budding entrepreneurs or individuals seeking the skills to start their own business, or to manage a small business, our Small Business Management course is currently only $1,397 — well below the proposed cap.

We have reduced the price of our Small Business Management course, which is usually more expensive, for a limited time to allow you the opportunity to gain the necessary skills you need to start their own business or gain employment managing a small business without exceeding the self-education cap.

Take advantage of this great offer now and enrol in our Small Business Management course; discover the valuable skills you need to successfully manage a small business, including writing a business plan, conducting market research, legal and risk management, and much more!

CIA Provides Secrets about Linkedin

LinkedIn: The Living CV

I’VE WRITTEN A NUMBER of posts about the power of LinkedIn to replace the traditional resume, but after speaking with an expert from CIA (Sydney-based company, Computer Information Agency or CIAOPs) I learnt some new secrets about Linkedin. Robert Crane, CIA’s Director, shared some tips as to how and why LinkedIn is a fantastic tool to help you get a job AND find more customers.

Robert-Crane-Digitar-web-linkedin-secrets
Robert Crane is the Director of Computer Information Agency

Here’s what Robert had to say…

One of the greatest advantages that Internet based technologies can provide is leverage. Nothing could be more the case than with social media. Unfortunately, too many businesses and professionals fail to see the potential that it can provide themselves and their businesses. Probably the most effective social network for business is LinkedIn.

You may be surprised to know that LinkedIn in has been around for over a decade. It was around long before Facebook and Twitter as a source of connecting business people together. LinkedIn allows you to create a personal or business profile to which you can add all kinds of information.

[quote]Many professionals use LinkedIn as a “living CV” where they can post their career and achievement records for others to view.[/quote]

Sharing that information with others help them grow their potential network and makes it easier for others to locate people with the right skills.

The True Power of LinkedIn

This is where the key technology of search begins to reveal the true power of LinkedIn, for not only can you share your information with others, independent parties can search LinkedIn and locate individuals with the skills they need. This is reason why so many HR people use LinkedIn to locate and target individuals with the skills they require.

[quote]Posting resumes and trawling employment website is now ‘old school’. Indeed, the highest quality applicants are signed up via Linkedin even before a job is offered.[/quote]

Is It Too Late for You?

This means that if you are not using Linkedin your competition probably already is. So what can you do to catch up?

  1. Firstly, you’ll need to create a LinkedIn account and then fill in the information about yourself. The more professional information you provide the better. It is also important to include a professional headshot as part of the profile so if you don’t have one of these go out and get one.
  2. Once you have all your information entered start looking for people and associates you know who are already on LinkedIn. When you find them send them an invite to ‘connect’ with you on LinkedIn.
  3. Once you network starts to grow make sure that Linkedin becomes an ongoing part of your business strategy. Don’t let the information you have entered get stale. Revisit your account regularly and ensure it is always as current as possible. As you meet new contacts look them up on LinkedIn and ask them to ‘connect’ with you. Always be looking to grow your network and don’t be afraid to ask people in your network for introductions to others on Linkedin.
  4. When you start to feel comfortable with Linkedin use the testimonial feature to ask business contacts and clients for referrals. These referrals can be directly posted on your profile for all to see.
  5. Nothing lends credibility like endorsement so always continue to seek them out and grow the number that you have. Once the endorsements start to flow make sure you direct other information about your business to your LinkedIn information. Use it on your website, business cards, etc.

Other Powerful LinkedIn Uses

The more you work with LinkedIn, the more powerful you will find it. When you need something you can ask your network of contacts, you can search their skills for what you need, and you can join any number of special interest Linkedin groups on the very topic that you are seeking assistance on. Because Linkedin has become such a worldwide tool for business, chances are you’ll find the person or business you’re looking for, if you know how to use it.

Jump On the Social Media Bandwagon

I went to a seminar recently and heard Nick Bowditch from Facebook speak. He said that the businesses engaging with, and using, social media will be the ones still around in 5 years. Perhaps it’s arrogant to think that social media is so mighty, but given the speed with which technology is moving these days, and the ferocity of competition, it’s better to build a profile, reputation and brand that people know, like and trust — and social media is the opportune way to do this.


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

All MYOB courses now sold separately

The people who want to use MYOB on a day to day basis don’t necessarily want to learn how to set it up from scratch or customise MYOB forms. This task is commonly performed by a bookkeeper or accountant and perhaps in the case of a micro business (or a sub contractor) by the business owner themselves. To accommodate the specific needs for business owners and employees alike, EzyLearn has changed the enrolment options for its online MYOB courses.

Late in May 2010 we introduced an Installment Payment option using PayPal for students who wanted to learn how to use the program but didn’t require a certificate, which reduced the cost considerably. Now you can enrol in each of the individual courses separately and for an amount that is very affordable.

It’s coming close to end of financial year and this is the best time for small business owners to learn how to use and eventually implement MYOB as their accounting software. It’s the best time to do the MYOB Setup Course that provides you with the software skills to create a new company from scratch and set it up for daily use. Click here to visit the online elearning website and see the outline of topics included in the course. This link also provides you with a Pay Now option to get started straight away.

Three MYOB courses for $29 per month for 4 months

Full access to myobcourse.com.au for 12 months is now available at the reduced price of $116 (paid off over 4 months). This is made possible by the new Installment Payment feature available on PayPal and you don’t need to have a PayPal account, you can use your credit card (even though PayPal make this process a little confusing to find).

The pricing has changed because we realised that not everyone wants a certificate at the end of their course, they simply want the skills on how to use MYOB on a day to day basis. Rather than simply give every attendee of the MYOB course a certificate just because they paid their enrolment fee EzyLearn students perform a bank reconciliation (and all the entries to make that possible) and email their datafile for assessment. This process of handling the datafile is time consuming and requires an experienced user to assess whether the tasks were performed correctly.

Our new pricing and installment plan is designed to make our course more accessible to a wider range of potential students who might not have the means to pay for it all up front. Visit the website www.myobcourse.com.au/elearning and look for the enrolment links at the right side of the website.

Half price online course in Microsoft Excel and MYOB with this voucher

With the changes that we’re making to our website it’s no surprise you can enrol into the Excel or MYOB online courses for 50% off (half price). We are upgrading our website using a fantastic community blog system call WordPress and if you receive this information via email, then you probably already know it. As a result we are able to combine many of our diverse services under one location and that includes the ability for you to purchase our online courses at discounted prices using discount vouchers.

Discount vouchers are simply a string of numbers that you enter into our shopping system to reveal a discount we are making this offer available to you until the end of this month. The discount voucher code that is available to you between today and 30th May is 888, and it entitles you to half price off our MYOB or Microsoft Excel courses. If you want to take advantage of the discount, go to our online training enrolment page and purchase an online course. Where you see the screen below, enter your code (888) and click update to see the new discounted price.

discount coupon for online training courses in Excel and MYOB
discount coupon for online training courses in Excel and MYOB

You might also be aware that we started a new opportunity for anyone to make promoting our online courses via a method called Affiliate Marketing. This enables you to promote a special code via facebook, email, twitter or anywhere that you can tell people about us, and if your friend enrols into a course after following your special link, you get $30! This system is managed by a completely independent company called clixgalore and if you’d like to learn more, visit our affiliate program page for MYOBcourse.com.au.

Stay tuned in the forthcoming weeks for information about ways that you can work from home using your computer skills as a remote contractor.