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Does your business innovate or compete?

Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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Tabs and Tables make a great resume

Microsoft Word Training Courses - Insert TablesOne of the most popular office productivity programs in the world is almost taken for granted these days as a program that everyone knows how to use, but there is a lot to learn to really master it. We’re talking about Microsoft Word of course, and we’re currently having new training content recorded for Microsoft Word 2010.

You might recall from previous posts that we offer lifetime access to our training courses. You might also recall that our Microsoft Office courses include most versions of the software so you can enrol knowing that all versions are covered. We also include access to beginners to advanced courses all for one low price! That’s our learning guarantee.

You will have the chance over the following weeks to see some of these new videos right here so stay tuned and make sure you subscribe to receive these posts via your email.

You’ll get some insights into tabs and tables. They are extremely powerful Microsoft Word tools that help you make your Word documents look professional. If you get the wording right in your resume and use your Microsoft Word skills to make your resume look good you’ll increase your chances of getting that job.

Tables are like spreadsheets

Even though you often see the borders of a table in Microsoft Word you can change the formatting so that they are invisible and this is a great way to get some structure in the content in your work document while not showing that your using tables. Tabs are also very handy but you need to remember that tabs are paragraph formatting so if you forget to apply them to each paragraph you are working in you might find the whole process very messy. There are also the option of using the default tab stops to make text line up, or setting your own (which we recommend because you can make the text line up as centres or right aligned and even to the decimal points if you are putting a pricelist together).

Formatting your resume

If you are using Microsoft Word to create your resume you’ll definitely make it look better with the use of some structure, after all, it’s the structure and layout that often separates a professional looking resume from an average looking one.  If you are not sure how to create your own resume, let one of our professional partners create a professional resume for you and provide training so you know how to make any modifications yourself.

Discount Coupon for MYOB Training Courses

We also mentioned the discount coupon available to you for our online MYOB training course, but we forgot to mention that the discount coupon actually applies to all courses!

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Did you get your electricity bill?

Electricity prices powerpoint, energy efficiency and Microsoft ExcelThere was a letter from the Energy company sitting on my desk today. I took a deep breath, prepared myself for a new invoice and opened it. To my pleasant surprise there was no bill, instead I received a letter with an accompanying brochure, warning me of my impending bill.

But it wasn’t really a brochure, it was my terms and conditions. I am certain that I had seen this before so why did they send it again? What I was most impressed with was how they sent these terms and conditions. Rather than send them in fine print on lengthy A4 pages it came in the form of a brochure. That alone made sifting through them easy to digest – very smart Tru Energy.

We thought we would use this opportunity to share with you a great story about how one company, EnergyAction used our Excel training course at a training centre near their Sydney office in Parramatta, to teach their employees how to create excellent spreadsheets that demonstrate how much money they can save on their electricity costs.

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Should we offer MYOB Training Courses to group buying companies?

group-buying-sites-choice-review-discounted-MYOB-training-course
Image from Choice website

We’ve been approached by many different Groupon type companies. There seems to be hundreds of these sites popping up every day and they are famous for offering you almost unbelievable discount coupons for almost anything but most commonly services like pedicures, restaurant and cafe meals etc. We’ve always ensured our prices are competitive and bookkeeping students receive good value for money, but our Training Partners have tried them and we’ll share their opinions with you.

For business owners (or merchants as we are called) group buying sites promote the possibility of receiving hundreds of sales of your product (so you better make sure you can service the demand) but what do they want in return. Here’s a classic scenario:

Normal Price: $200

Group Buying Price: $100

Saving to you: $100

Margin that goes to the Group Buying Site is typically 50% of the discounted price, ie. $50

This means that a merchant that would normally receive $200 for something, will now receive $50! Is it worth it? Then why not just sell it on special for $100 and spend some money advertising it? As you can see, we are pessimistic about the future of group buying sites. Our training partners workface.com.au offered a discount on their Microsoft Excel training courses only to receive a handful of sales.

choice_group_buying_reviewAnd there are hundreds of these group buying sites. See if you can recognise some of these names: Cudo, Groupon, AlltheDeals, Spreets, Living Social, Grabone, BizzBuzz etc. At the beginning of 2011 a local Australian startup in the space was sold for $40M! If you have time read a review by Choice Magazine.

The main reason we don’t like the big group buying sites is because of some of the conditions imposed.

When you buy the discount voucher the group buying site earns the money. Some of the more selfish sites will then only pass this money to the merchant when the customer uses the voucher. In other words, if the  customer doesn’t use the voucher within the “valid period” the merchant earns nothing and the customer loses the benefit!

By the way, I was at a software training function last week and a birdy told me that consumer protection laws might come into affect that provides protection for buyers of these discount vouchers – if you buy a $50 product then you can receive $50 off after the offer period has expired. Watch this space…

As far as discount coupons, we make them available to you. Just tell us what you are looking for in a training course and you’ll automatically receive a discount coupon code for our MYOB, WordPress and Excel training courses.

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What’s included in Day-to-Day MYOB Bookkeeping skills?

ezylearn-MYOB-training-workbooksA short time after we opened our first training centre in Dee Why in 1999 we offered MYOB training courses and our trainers included some very talented ladies Maria Landrelli and Marie Di Blasio. We quickly discovered that business owners and job seekers alike wanted and needed to learn some key Day-to-Day skills so we set about creating the ideal MYOB training course for Day-to-Day Transactions.

Most of our training workbooks are based around case study examples of a practice company. This gives you a real world example of the types of processes that many businesses go through as you learn to perform the transactions using MYOB. We’ve written a detailed description of the journey we take you through in our Day-to-Day MYOB Training Course so check it out and see if it covers some skills you’d like to master.

The MYOB Day-to-Day Course uses a case study of a small business telephone system supplier as they go through the process of purchasing products, providing customer quotes, ordering and supplying products and services, accounts receivable, receiving payments and banking. It’s the perfect course for someone looking for a job where the use of MYOB is required for data entry, or a small business owner that wants to take the next step towards a computerised bookkeeping system.

 

 

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Ebay sends mothers little helpers

Ebay sends mothers little helpersWithout wanting to dive into the psyche of a new born mother I noticed a warming pattern in Ebay shipments. Although my teenage years weren’t filled with the educational perspective of The Rolling Stones’ lyrics, the benefits of small parcels from other Ebay devotees fulfils the mothers need for new and interesting things.

Moving away from our usual topics of computer software training, employment services and MYOB and Bookkeeping related blog posts I delve into the stupendous success of Ebay. Ebay users share an unequalled (in the eye of this writer) desire to be rated by their peers so that they can sell to other Ebay devotees. Small children’s garments are often mailed for the cost of the packaging and freight in the knowledge that they will benefit another fledgling family as merchants are rewarded by the invisible smiles of happiness of thousands of  recipients in other suburbs every day.

If business owners can act in this way the future might be filled with more specialised businesses that do a better job and are prepared to be publicly rated.

Just like Carol the kindle user and Grandpa Jack, Ebay is evidence that technology is now like electricity – a normal part of our lives. Bring on the next wave.

 

 

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Mummy earns good money

mums returning to work doing bookkeeping using MYOBEmployment is one of those huge questions in the mind of many mums and dads. How to ensure that the family can maintain an income from both parents while still giving your new infant the time they need.

When we operated our MYOB training courses in Parramatta, Chatswood, Burwood, Gordon and Dee Why we noticed that a lot of mums were looking for a way to work during school hours while still being able to earn good money. They were coming to our MYOB courses because they knew that they could earn good money performing bookkeeping for local customers. The same still applies today.

It is now easier for working mums to earn good money and still remain at home! With VoIP Phone Systems, accounting services in the cloud and broadband internet mums can perform bookkeeping tasks for clients anywhere in Australia.

 

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The Richest Man in Babylon

We wrote about the superannuation guarantee last week as part of our bookkeeping academy and continuing professional development (CPD) for bookkeepers and we wanted to expand on an excellent concept within the blog post about “The richest man in Babylon”.

There are some excellent phrases and some simple, but important lessons in the Richest man in Babylon book which dates back to 1926! The one which we found interesting (and it stood out to us because we are an education and training provider) was the heading “Increase thy ability to earn“.

This concept applies to many industries and we’ve found there are two types of workers (whether you are a business owner or employee), those that seek new information and education so that they can be innovative and productive or those who do it because of necessity. When we say necessity there are two types:

  • If I don’t learn I will be out of work, OR
  • I need to learn to keep my job, licence etc

The Bookkeeping industry has been undergoing massive changes since 2010 and will continue to do so because bookkeepers responsible for lodging BAS’s on behalf of their clients will need to be registered BAS agents and as a result will need to always be abreast of changes in legislation. This webcast transcript from the tax practitioners board will give you some insight into how much the bookkeeping industry is changing.

You can be assured that our online MYOB training courses will be regularly updated to ensure that your knowledge on MYOB is up-to-date.

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MYOB Bookkeeping Case Study: A telephone system supplier and installer

Cisco IP Telephones for VoIP systems case study for MYOB training courseWe were reviewing the course outline for the MYOB Day-to-Day Transactions course because it covers most of the topics that someone would need if they are performing daily bookkeeping data entry tasks for a small to medium business.

The course provides the foundation skills that most of the other courses are built on. Once you have the day-to-day data entry skills you will be able to more confidently perform a bank reconciliation, generate reports and prepare BAS returns as well as enter the data and prepare reports for payroll.

The MYOB Day-to-Day course uses a very common case study of a company that provides products and services. We use an IT consultant that sells small business VoIP telephone systems and supports their customers with the initial setup as well as ongoing support.

Course features

Since January 2011 our full suit of 5 MYOB training courses comes with lifetime access so you can revisit the training videos, workbooks with step-by-step exercises and knowledge reviews as often as you want for the rest of your working life. Many students use the course as a resource for when they are using

Our MYOB training courses also come with EzyLearn ANSWERS, a service that we provide to create new course content based on  questions from our students. It’s a way that we increase what is covered in our courses while providing students with an level of customisation and support.

MYOB courses created by certified bookkeepers and BAS agents
MYOB courses created by certified bookkeepers and BAS agents

Another great aspect of this course is that we go into the Inventory module of MYOB Accounting software to see how a company can sell products as well as services using the Inventory module of MYOB AccountRight Plus.

Our MYOB training courses are created using consultation with business owners and certified bookkeepers and registered BAS agents who perform bookkeeping tasks for their own customers.

Free MYOB Training Course

We want to give free MYOB training away so you get a chance to learn more about us and see if we are the company you turn to for your MYOB training courses. Follow the link below and you will automatically receive our free MYOB training resources.

The free MYOB Training Course material is now available at our new MYOB Short Courses catalogue site. Access the FREE MYOB Training Now

Tips and Tricks

We announce new course content, free tips and tricks, free training videos and much more via this blog so feel free to subscribe and be kept up-to-date and well informed about MYOB, bookkeeping, Office Administration and Website Design. Enter your email address below:

 

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Is your compulsory super about investing or saving?

We recently wrote about the yearly returns that APRA (the governing body for the financial services industry) announces to showcase the rate of return of the top 200 superannuation funds. This information forms part of our new Bookkeeping Academy for continuing professional development (CPD). 

It prompted a question in our think tank about the purpose of superannuation and whether it should be used as a tool for investing in equity?

The problem with equity is that there is no guarantee of return and its value is completely dependent on the performance of the company. Even things like dividends are only paid at managements discretion. Interest on the other hand must be paid and the capital returned to the investor at the end of the term. In the event of a liquidation, debt is repaid first and it is usually secured by something.

It all really depends upon your personal circumstances but we found a product on the market that seemed to fit very well with the thinking of the concept of super. It is the Commonwealth Banks Superannuation Savings Account. It earns interest which  might not be as impressive as equity, but this is only 10% of your income and it goes along with the adage from the Richest Man in Babylon…  Make thy gold multiply.

In the end, as Financial Planners will attest, the decision you make depends upon your risk appetite and your investment time horizon, but one thing is certain – you must have super as an employee and pay it as an employer. Stay tuned for the news about our MYOB Payroll Level 2 course where we go into more detail about how to manage the paying of staff. All new content generated for our online MYOB training courses is available to existing students as part of their lifetime access.

 

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Are you losing money in super? Who runs it?

As part of our continuous improvement for our online MYOB training courses and the development of our Payroll Level 2 course we explored the superannuation market. Superannuation was established as a way for ordinary working families (sorry to steal this catch phrase from Julia’s government) to contribute to their own retirement income and as a result gain tax benefits.

There was horrendous news and publicity about bad returns for many superannuation funds in the global financial crisis and we thought we’d explore these results a little closer. If you are reading this as an MYOB student, a bookkeeper, small business owner or employee you would be aware that superannuation is compulsory for most employees and you now have the choice of where you want this money to go. APRA is the government organisation which overseas the banks and banking regulation in Australia and they announce the rate of return for the top 200 superannuation companies each year.

If you want to take a closer look yourself, check out the figures from page 5 onward in the latest superannuation report from APRA. You can download the report as Excel or PDF format.

This brings up some interesting questions. Can a superannuation funds manager outperform the Index and how do you guarantee a positive return for your super every year? We’ll explore these questions soon…

 

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Get MYOB Test Drives (inc. AccountEdge for Mac) for free?

We recently had an inquiry from one of our MYOB Training students about accessing the free MYOB test drive software. We mention to students that we provide a link to the software in our course, but we happily also hand the link out to anyone who wants to get to know about the software.

Although EzyLearn is an MYOB reseller and we have sold MYOB software in the past, we know that there are much better online retailers who focus on selling MYOB software online. There are comparison sites that even allow you to compare the cost of MYOB software from different retailers of the software you are looking for.

We also assume that you can install software on your computer or have a friend or colleague or IT consultant that can help you install software.

The MYOB Test Drive can be purchased for a low amount (with cashback) from retailers like Officeworks or downloaded directly from the MYOB website for free.

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Online is the way to go according to Woolworths

I was having a chat with a rehab consultant the other day and we discussed the benefits of online services like our online MYOB Training Courses and he reminded me about online shopping and having your weekly groceries delivered to your home.

We dug a little deeper and discovered that Woolworths announced a 118% increase in online sales for the December 2011 half year (July to June). When we went to the Woolworths Online Shopping site we saw all their branding for their Click and Collect service, but entered our postcode in the top right hand corner to discover that they would deliver to your door for $11 or less if you spent more than $100 with them. Do you think that is high?

I remember speaking to an Amway seller back around 1999 when the first online shopping “craze” began as part of the dotcom revolution where he mentioned that they sell all the products that are traditionally in the centre of the shop, the products that aren’t fresh and have long expiry dates. He pointed out that most people buy the same products every time they shop, that if you wrote up a list of things you need you could simply tick boxes and re-order all those products very quickly. Compare that to taking a trip to the supermarket!

A trip to the supermarket could involve the following steps and cost a lot more than $11 delivery:

  • Bringing children with you
  • Driving to the supermarket and looking for a parking space
  • Walking around the supermarket to get all the products you need
  • Waiting in a queue to pay and have your products bagged
  • Taking the shopping bags to your car to load up
  • Unloading the shopping from your car at home

It was at this stage that we realised also, why online computer training courses offer so many benefits over traditional courses held in training centres in Sydney or Melbourne. We recall that we needed to pay rent, wages, advertising and find good quality trainers. We had to schedule the courses 3-6 months in advance and try to guess the best date, day and time for students and THEN if we didn’t have at least 4 students attend a course we had to cancel it because it we wouldn’t cover our costs!

We realised we could give students more training (our current 5 MYOB training courses for example would take the equivalent of 4 full days of face to face training) if we delivered it online, and like a new student said to us just this week, the training is delivered consistently to every student. Every student learns exactly the same information the same way every time so it is great for franchise operators.

The best part is that we divert all our earnings into generating new and updated training content, and ensuring that our online training servers are operational and secure 24 hours a day, 7 days a week. This means we can also focus on our LIFETIME student access offer and ensure that students can get on with the bookkeeping and administration tasks they need to do rather than having to do MYOB courses again and again to get the parts they missed.

We believe 100% in online services and look forward to helping your learn MYOB and other programs like Microsoft Excel and WordPress (website builder and blogging platform) online.

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Want to create your own email newsletter for free?

Create your own blog and newsletter using WordPress and FeedburnerAll the tools you need to create a newsletter that is emailed to subscribers is available to you for free, you just have to know how to use them. Section 5 of our online WordPress training course gives you the skills you need to get it started.

This website is built on the WordPress Content Management System using a professionally designed WordPress theme. We can change the look and feel of the website in a very short time by simply uploading and activating a different theme and (unless we made some complicated changes to the coding) we wouldn’t lose any of our pages or blog articles.

The best thing about the Tools we use for our EzyLearn Online Training blog newsletter is that we simply use WordPress to write and manage the blog posts and Google Feedburner to provide automated delivery to any subscribers. The best part is that it’s fully anti-SPAM compliant. Here’s an extract from our online WordPress training course.

Section 5: Blogs, Posts and RSS Feeds

Syndication gives you the power to be many places at once. When you write a blog that article can be made to appear in your readers inbox, on other websites and of course at your blog. Articles from our blog also appear at Twitter and our Facebook Page.

Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.

Nareev Bhatt was one of Australia’s top bloggers back in 2009 and he and other top bloggers like Karen Cheng use a simple website with Google Feedburner to deliver their news to anyone who wants to read it. This course will show you how to have your own newsletter using your WordPress Blog and FeedBurner.

If you want to see what’s included in our online WordPress Training Course (with LIFETIME student access) visit the WordPress Course section of our website. Remember you can enrol today and start by 5pm tomorrow.

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Want to use Dropbox to replace your USB thumb drive?

dropbox_cloud based storage for MYOB datafile backup

I wrote earlier in the week about Google Drive and asked the question about how it compares with Dropbox to store and share files in the cloud. Today we provide you with a free training tutorial video to show you exactly how Dropbox works. It’s simple.

Many people talk about dropbox as a means for storing files and sharing them with other people but it’s also important to realise that you can use dropbox as a backup solution to store important files like your MYOB datafile. It can also be a place where you store common documents that a group of people are working on.

Remember that when you backup to a place like Dropbox you are effectively keeping a copy of your file “off site”. If your building goes up in flames or your computers are stolen you still have access to those files!

A great feature about Dropbox is that many people can share a folder and as soon as a file is uploaded into a shared folder, or as soon as a shared file is modified you receive an instant notification in your system tray area (at the bottom right, near the time, of your Windows desktop).

FREE Outlook Course with MYOB & Xero Courses

EzyLearn FREE Student Inclusions logo

The Dropbox Training Course is included as a FREE Student Inclusion when you enrol into selected Office Admin and Bookkeeping Courses.

Watch the video below and start enjoying the benefits of cloud based computer storage. Remember to click on the heading of this blog to see the video at our blog site and subscribe if you want to receive these free tips automatically in your email.