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Get a WordPress mobile site because Google says 75% need it

Google Smartphone mobile usage stats - get a WordPress websiteWe recently wrote about WordPress plugins that are available for websites built using the WordPress CMS (Content Management System) that enables the website to be viewed better on a mobile phone and statistics provided by Google (which you can check out and dive into yourself) show that we are one of the world leaders in mobile phone adoption.

Interestingly just under 25% of Australian smartphone owners used the website browsing capabilities of their phone to perform job searches!

We made the decision to use WordPress for our website several years ago (and build a WordPress Training Course) because it is:

  1. An open source solution
  2. Used by millions of website owners around the world
  3. Supported by plugin and themes developers

With the importance of Google searches to bring inquiries to your business and the adoption of Smartphones every business needs to have a website that:

  1. Looks Professional (using inexpensive WordPress themes)
  2. Can be viewed easily on a smartphone
  3. You can update yourself!

Check out the Google OurMobilePlanet website and get all sorts of interesting stats for yourself.

 

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Every WordPress website can look great on a smart phone

WordPress Plugin WPTouch shows your website on smart phoneIf you have read our blog on your Smart Phone lately you might notice that it is reasonably easy to read on a smart phone. The images in this blog post show the difference between a WordPress website and a WordPress website that uses a free plugin that makes them easy to read on a smart phone, it’s called WP Touch.

We mentioned the great service from Google earlier this week that shows you what your website looks like on a mobile and how it’s also linked to the partnership that Google have with MYOB Atlas in Australia.

We mentioned also that WordPress is a free software program used by Millions of website owners around the world. We installed a simple free plugin to create a much better reading experience (see the image on the left).

Our online WordPress course with LIFETIME access shows you how to install Plugins to get much more functionality out of your WordPress website and blog system.

The best part of WordPress is that it is used by Millions of developers around the world, who are developing Plugins, themes and many other exciting tools to enable you to create great websites, cheaply.

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We’re real people, really!

mums returning to work looking for online MYOB and Excel training course to upskill to find workThere are many questions that we get asked each day and one of them is “Can I start the course tonight?” I’m writing this blog to let you know that we are all people at EzyLearn and if you have an urgent need we’ll try to help you.

Rowena called and asked this question today because another company that was advertising an MYOB online training course was experiencing difficulties with the person that manages their online system, they couldn’t even get her enrolled and started!

The good news is that there are several EzyLearn team members that can get you started and using our online training system and we manage the whole process ourselves.

Why is this important? and why do I blog about it? Because we promote “Enrol today and start by 5pm tomorrow”. We actually perform enrolments EVERY DAY and we only make the “5pm next business day” promise as a safety net if we get excessively busy.

We also say that “our online training courses are the best online training offer in Australia” and what this means is that we offer EzyLearn ANSWERS and the Student Community and Tutor Support because we are constantly adding content to our MYOB, Excel and WordPress courses. If you are one of our students and there is a topic you are experiencing that is not covered in our course content, we will commission the relevant expert to create a training guide and make it available to you!

Oh, and have a great Easter long weekend. Remember you can enrol today and start after Easter if you want.

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How do you look to others?

There are some pretty interesting stats that should convince you that having a website that displays nicely on a smart phone is worthwhile.

  • 2/3 smart phone owners use their phones back-light as a torch
  • 2/5 people use their phone to avoid a social encounter
  • 56% of smart phone owners use their phone to browse the web in bed at night

These are actually important facts to consider when you get your website designer to make modifications to your website and Google have created a fantastic online tool that helps you understand what we’re talking about. This tool also helps to answer some rudimentary questions that you should be able to answer about your website design strategy.

These are some interesting questions:

  • Can you read text without zooming or scrolling
  • Can you search the site
  • Is your address and phone number easily visible
  • Can you click to call?

See What your website looks like.

Oh, by the way, if you opt to get the full report about your website you will get re-directed to MYOB’s Atlas website and hosting solution (we were not actually presented with a report) 🙁

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MYOB Training Course and Support – bank reconciliation

MYOB Training Course - Undo Bank Reconciliations using MYOB version 2011In January 2012 we introduced the Student Community and Tutor Support service and we’re announcing some new training guides that have been placed in the Student Support area.

Bank Reconciliation can be a tricky task to master, and that is before you master the motivation to get started! We have a project in our MYOB Bank Reconciliation course where you have to create a new company file, import accounts and transactions and perform a bank reconciliation. It’s a lot like a real world scenario and it causes some grief for existing students so we added an extra guide to help.

Student Support for online MYOB, Excel and WordPress coursesWe’ve also receive requests in our EzyLearn ANSWER service from students who want help and instructions on how to email invoices using the latest version of MYOB (version 2011) so we have created a guide about how to do it.

Stay tuned for more Student Support Guides over the coming weeks. Enrol to start now and learn at your own pace. Take advantage of LIFETIME student course access and great student support features like EzyLearn ANSWERS and our Student Community and Tutor Support.

 

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Your domain, your email

Domain names and email addresses from Domain Name BeginnersWe are constantly amazed at the number of businesses that are enrolling their staff into our online MYOB training course that use a Yahoo or Hotmail email address.

From my experience in the last 15 years domain names have come down from $135 per annum when I used to buy them from Melbourne IT to  just $25 per year from companies like NetRegistry. Hosting can also be very inexpensive for micro and small businesses.

When you enrol into the WordPress online training course you can:

  • Choose the micro business hosting option (through 123ezy) for only $100 pa and that enables you to setup your own email addresses as well as a WordPress website. Plus,
  • They’ll install the WordPress software and
  • We’ll provide you with a premium WordPress theme for no extra price!

Oh, and when you use WordPress you can have a mobile phone ready website in less time than you think by using a free plugin. This means that your website will look professional even on the small screens of iPhone, Android and other Smart Phones.

All you have to do is add the words and pictures and you can have your own professional website (and blogging system) and professional email address.

If you are interested in enrolling into our online WordPress training course with LIFETIME student access feel free to enrol here.

PS: You might be interested to know that the blog post you are reading is created using WordPress and distributed using Google’s Feedburner and we demonstrate how to do all of that in the course.

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Do you need more customers, more people, or more time?

Professional bookkeeper and online WordPress training course and hostingI was going through our EzyLearn blog library of articles today. In doing so, I was reminded that we started blogging back in 2007.

This was one year after we closed our three Sydney-based computer training centres to focus solely on online training courses.

After reading some of the old posts, I again realised just how much work is involved in maintaining a blog!

The Necessity of Blogging

When I analyse the workload of the EzyLearn team members and the hours we spend creating step-by-step training workbooks, training videos, knowledge reviews and assessment tasks, I realise that it is all very necessary.

Back in 2007, blogging wasn’t new. In fact, many people had heard of it but most small businesses (or large ones) weren’t really doing it much.

We at EzyLearn wrote a workbook to teach people how to use WordPress and it highlights one of the most important parts of being a training organisation. This being, to study what is new and understand how it will affect businesses and employees that use technology into the future.

This blog you are reading right now is read by a lot of other people and it highlights:

  1. Our commitment to keeping you informed
  2. The range of skills our team has
  3. The number of customers who come to us as a result of reading this blog

Why Blog?

Why am I talking about this? One of our most popular online courses is the MYOB Bookkeeping Course and a lot of people who complete this course want to start their own business.

These same people are keen to build their customer base enabling them to work their own hours, use their brains and earn a good living.

Having a website with built-in blogging functionality based on the WordPress Content Management System is a fantastic way to tell people what you know and drum up new customers. It enables you to keep in contact with people, keep giving them information with no strings attached, and remain top of mind.

Blogging and “content marketing” just takes a bit of time to learn and then keep up to date, but you’ll end up with more customers and won’t have to pay for Google Adwords! 🙂

Read more about why we do content marketing

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What do you want in a training course?

Dr Evil - Need the info - what do you want in an online training courseSometimes we use the EzyLearn blog to learn more about what you are looking for in a training course, particularly if you have not done a course with us before. As a thank you for sharing your opinions with us you’ll receive a discount coupon for one of our courses and updates about special offers.

We’ve assembled a simple Course Needs Assessment to understand what you are looking for. With online training courses and support for MYOB bookkeeping software, WordPress website design and blogging software and Microsoft Office, we cover a wide range of topics.

Our courses are for:

  • Job seekers,
  • Those already in a job and
  • People seeking skills to operate their own business

Each category of student has slightly different needs and we want to make sure we are catering for your training needs.

Complete this brief questionnaire to join the “specials” list and receive a discount coupon code for one of our online courses.

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Is your WordPress website secure?

WordPress Training Course malware scan toolThis is a general announcement to anyone with a WordPress website. We have a WordPress Webmasters course to help small business owners setup their own website or blog and also to help individuals learn about WordPress so that they can earn a living creating websites, blogging and participating in social media.

You may recall that this EzyLearn Blog was actually affected by a WordPress Malware attack back in mid November 2011. It’s a known fact that there are occasional vulnerabilities in all sorts of software and that includes online software (they call them scripts rather than programs), like WordPress.

The recent issue with WordPress was caused by the TimThumb.php script for inserting, cropping, editing images etc and rather than go into the details here are some links that you’ll find interesting.

Why are we writing this post? Because it highlights the importance of using a theme club or theme maker that constantly updates the themes they create.

We recommend ElegantThemes and Woothemes and they both wrote articles about the vulnerability when it was discovered and provided updated themes with the risk removed.

See the articles from ElegantThemes and WooThemes.

If you want to learn more about our WordPress online Training Course contents, pricing etc please visit our WordPress Course website: www.wordpresscourse.com.au.

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Using Google Adwords – Step 1 – choose a budget

The Google Adwords market is constantly changing depending on who is bidding for the keywords you want, how they are bidding and how much they have to spend. Keeping this in mind you will have to make some simple decisions before you can get started.

I sat down with a business owner today and she wanted to bid for every keyword she could think of, everything relating to her field of business, but the problem with that is that you are then competing with everyone else for a whole lot of words. We ended up choosing fewer words and decided to spend more to get people to our website using those keywords. If website visitors who come to your website from a Google Adwords advertisement and stay and explore your site Google will recognise your site as a good result for its searches and this will end up elevating your position in the “relevancy based” search results. That should be a significant goal, but I am now just digressing.

So, the business owner agreed that she was going to spend $1200 per month. The next step is to figure out which services she is going to promote and she gave me a list of 15 different services,which we then categorised into 4 main categories… Phew. We then looked at the relative weighting for each category of her business to decide how much they will receive of the $1200 per month and it came to a relatively simple 25% split each or $300 each category (division) per month. These were good figures because that comes down to $10 per day and that is how you can limit the amount of money you spend on Google Adwords…. by setting a daily limit.

The next step is a little more time consuming and involves choosing the right keywords and keyphrases to use for each category of the business. Once you’ve discovered this you choose how much you are willing to pay per click… hence the term Pay-Per-Click (or PPC) advertising (adwords.google.com). You may not get this part right the first time, but you will soon realise that you can pay for anything from 9c to over $20 per click to be on the first page. The more generic and popular the keyword the higher the price, the more words you combine together (keyphrase) the fewer people will be promoting it so the price will be lower. I’ll cover this in another blog post.

UPDATE:

Learn about alternatives like using relevant keywords in a blog for your business to make your website more valuable and ensure it becomes a trusted resource for customers.