I recently started a topic in a finance course I am doing with Kaplan Professional to discover that this tertiary qualification I am studying is done completely online. That means watching powerpoint slides with audio, reading a workbook and having access to an online forum if I have questions. Even the assignment task is submitted online and results received via the online learning portal.
My first thought was how interesting that a well reputed education institution stops having lectures altogether and I was a little disappointed that I wouldn’t have an opportunity to meet my fellow students and share stories and ask questions. After using the learning tools however I have come to the conclusion that the tools themselves are very useful and it re-affirmed our online training goals here at EzyLearn to become the number one source of online training in Australia for employment and productivity for small to medium businesses.
We have received help requests of how to get around our online learning websites so the video in this post is designed to give you a quick demonstration.
The production of the next MYOB course (MYOB Payroll) is underway and you’ll get a change to see these videos for free if you are a subscriber to this blog. This video is a small taste of the many more to come. Please feel free to comment or share this blog post with your friends. To visit the online MYOB course website, click here.
Full access to myobcourse.com.au for 12 months is now available at the reduced price of $116 (paid off over 4 months). This is made possible by the new Installment Payment feature available on PayPal and you don’t need to have a PayPal account, you can use your credit card (even though PayPal make this process a little confusing to find).
The pricing has changed because we realised that not everyone wants a certificate at the end of their course, they simply want the skills on how to use MYOB on a day to day basis. Rather than simply give every attendee of the MYOB course a certificate just because they paid their enrolment fee EzyLearn students perform a bank reconciliation (and all the entries to make that possible) and email their datafile for assessment. This process of handling the datafile is time consuming and requires an experienced user to assess whether the tasks were performed correctly.
Our new pricing and installment plan is designed to make our course more accessible to a wider range of potential students who might not have the means to pay for it all up front. Visit the website www.myobcourse.com.au/elearning and look for the enrolment links at the right side of the website.
It’s ready! The workbook for the MYOB 502 (day to day transactions) training course is now ready. This workbook now has a better flow from navigating around the MYOB screen, creating inventory items, purchasing products from suppliers, setting inventory item properties, paying bills, creating quotes, orders and invoices to receiving payments and making bank deposits.
This workbook has larger screen shots, better practice tasks and references to our online training videos. You can even use the workbook by itself to learn how to use MYOB accounting software.
The workbook is now available in the contents section of the MYOB 502 course. If you are enrolled into the course, you can simply click this link to see the workbook: http://myobcourse.com/elearning/mod/resource/view.php?id=303
The Google Adwords market is constantly changing depending on who is bidding for the keywords you want, how they are bidding and how much they have to spend. Keeping this in mind you will have to make some simple decisions before you can get started.
I sat down with a business owner today and she wanted to bid for every keyword she could think of, everything relating to her field of business, but the problem with that is that you are then competing with everyone else for a whole lot of words. We ended up choosing fewer words and decided to spend more to get people to our website using those keywords. If website visitors who come to your website from a Google Adwords advertisement and stay and explore your site Google will recognise your site as a good result for its searches and this will end up elevating your position in the “relevancy based” search results. That should be a significant goal, but I am now just digressing.
So, the business owner agreed that she was going to spend $1200 per month. The next step is to figure out which services she is going to promote and she gave me a list of 15 different services,which we then categorised into 4 main categories… Phew. We then looked at the relative weighting for each category of her business to decide how much they will receive of the $1200 per month and it came to a relatively simple 25% split each or $300 each category (division) per month. These were good figures because that comes down to $10 per day and that is how you can limit the amount of money you spend on Google Adwords…. by setting a daily limit.
The next step is a little more time consuming and involves choosing the right keywords and keyphrases to use for each category of the business. Once you’ve discovered this you choose how much you are willing to pay per click… hence the term Pay-Per-Click (or PPC) advertising (adwords.google.com). You may not get this part right the first time, but you will soon realise that you can pay for anything from 9c to over $20 per click to be on the first page. The more generic and popular the keyword the higher the price, the more words you combine together (keyphrase) the fewer people will be promoting it so the price will be lower. I’ll cover this in another blog post.
Learn about alternatives like using relevant keywords in a blog for your business to make your website more valuable and ensure it becomes a trusted resource for customers.
I’ve had a Feedburner account (part of Google) for a year and never really understood the benefit of it until now. When you set feedburner up you tell it the RSS feed address of your blog and it keep track of every new feed that you create (or article that I write). That is all good and well and FeedBurner has been working hard to keep track of all the articles and sales texts I have been writing but it never really did anything, until now.
You might notice a little “subscribe now” box at the bottom of every post? If you enter your email address, you’ll receive an email which contains the details of each new post that I write from this website. It is a great way to keep informed through your email about what is going on at EzyLearn. Now is especially a good time to subscribe because I am scheduled to start creating our Excel 2007 and MYOB Payroll training videos for our online courses very soon. I plan to upload each video to this site so that I can get your comments and feedback about the contents and exercises to learn the new skills.
Subscribe now and you’ll be kept in the loop. You might also want to follow us on twitter, this post is automatically added to Twitter as well 🙂
EzyLearn has just implemented an incredibly simple email marketing solution for it’s clients. This solution allows you to only pay for the emails that you send, while providing a professional subscription service and html templates for your mailouts.
This solution is part of the 123ezy suite of website services and it makes the whole internet marketing, social media and keeping in touch with clients much easier. Best of all you can measure the success of your campaigns.
The cost is only $49 to setup and then 2 cents per email you send. If you prepay for your emails it comes down to even less.
Interested businesses should contact firstname.lastname@example.org, call Steve Slisar on 0413 007 481 or order your newsletter online.
I’ve just setup our Youtube channel and uploaded some existing videos so they are available for the world to see. My next goal is to create a blog post and link that blog post to the youtube video. This is the first attempt, wish me luck…
You can download free WordPress templates, you can design them yourself using Artisteer or you can download them for $50-$150 each. I found someone who creates them, offers support and allows you to use any of the theme templates he has created for $19.95 per year. Even if you just use it to purchase one template you like, the offer made by this company is the way that dedicated and committed businesses should be working.
I started out just using free templates because I didn’t know what I was looking for and I didn’t know how to use WordPress properly, plus, I was using a different sitebuilder for most of my websites anyway. Then I looked at some of the professional WordPress templates available and didn’t like the idea of paying $75 for an excellent theme from Press75 because I figured I may not like it in 6 months, OR I wouldn’t be able to get all the features working properly. Instead I purchased Artisteer because I realised I could take any template and customise it completely! I was in complete control. In reality, I then spent a lot of time using Artisteer and realised that I didn’t want to design many of my own prefessional templates, I simply wanted to find one that was created by a professional and customise it for my own websites.
I had to find a business that creates professional looking WordPress template themes, would allow me to use a variety of themes they had created and all at a price that was impossible to refuse. I found Elegant Themes by Nick Roach and I’m amazed at how easy he has made it to use any of his themes and how little he charges. Visit his website to see the WordPress themes available: http://bit.ly/aCLCsg
Follow this blog to find out how I went to install and start using the features of the eVid theme…
Social media seems to be on everyone’s lips today, especially if you work in the area of websites and internet marketing. The biggest names on the Internet at the moment: Google, Twitter and Facebook area all into it, but what does it mean for your business and it’s website?
I’ve just had the pleasure of spending several hours on a Sunday learning about TwitterFeed, an application that allows you to connect your blog (that’s what you are currently reading) to Twitter and Facebook accounts (and Pages for Facebook). This article is a test to see if it works. If it does, then a new tweet will be created at any nominated Twitter accounts and also on any nominated Facebook Pages.
If it does work the greatest benefit is that you don’t need to create all the Wall comments (facebook) and Tweets manually because TwitterFeed will do it. All you need to do is write the article.
8 hours later… Yep, it worked. A tweet at www.twitter.com/ezylearn was created with a link to the article and a post in our Facebook Page was also created. What does it mean? Simply that when you write and publish your blog post, announcements are automatically made on any Twitter profiles and Facebook pages you manage.
You can truly understand the power of communications today when you can create a blog article from a cafe using your iPhone, wordpress and website design and have that article and related links appear on numerous websites.
We’ve just setup a new phone system using linksys (Cisco) phones and voip business telephone system which means we now use our broadband connection to make calls and can transfer calls no matter where we are, but better than that we pay $14.95 per month for a line and no longer receive TELSTRA bills. That’s a good feeling.
There is a cost for new ip handsets and some configuration to do, but Simon from yourITSupport does all of that effortlessly.
Proof of training and evidence of completion of a course are two significant ways to prove that a person has the skills to perform selected tasks when they are in the workplace. How is this achieved with online training?
A certificate in the hand of a potential employee might seem like the answer to everyone’s hopes. Companies are looking for staff with the skills and prospective employees want to be employed. So, what does a certificate mean? The most structured form of vocational training is a Certificate or Diploma course, these courses are operated by RTO’s (Registered Training Organisations) who adhere to strict guidelines in assessing students skills level, running the courses and assessing the students skills at the end of the course. Under these strict guidelines you can be confident that if someone has a certificate that they have reached a certain level of competency.
EzyLearn is a computer training content provider, in other words, we create training videos, workbooks and exercise files that are used by private individuals, companies and training companies (including RTO’s). Some of these companies have qualified assessors who are able to provide a Nationally recognised Certificate, regardless of the training materials used.
At our www.myobcourse.com.au website we provide a Certificate of Completion. Our assessment of a students skills are based on their ability to take an MYOB data file, make changes to it like enter inventory items, create customer cards, create invoices, apply payments to those invoices and perform a bank reconciliation. If they can send the data file to us, there is good evidence that they have the skills required for most every bookkeeping tasks.
I think about the times when I have been to countries like Egypt and Vietnam where there seem to be so many people willing to help travellers who’ve just arrived in the new town. I quickly got to learn that they are doing it for the money. This is why tourism is so important in these countries… It’s how locals can get paid by tourists who need help. Continue reading Affiliate marketing – how easy!
EzyLearn’s MYOB Training Courses are now being used by JOB Network centres, CRS Australia and other employment agencies because:
- There is a wide range of content (MYOB Setup, Day to Day transactions and bank reconciliations),
- Students can start straight away,
- Students can access the training materials any time, day or night,
- Students can access the training material from their home or office or anywhere with an internet connection, and
- The training that everyone receives is consistent.
We have begun production of our MYOB Payroll training videos and when the training materials are completed, they will be made available to all students at no extra charge. EzyLearn’s MYOB course: all myob courses rolled into one.
But best of all, we are so confident that students will like our training course that we are now offering a money back guarantee. If, within 7 days, you are not satisfied, we’ll give you all your money back.
Check out our website and tell your friends about us: EzyLearn’s MYOB Training Courses
Are your customer the kind of people who want to learn about computer software programs like Microsoft Word, Excel, PowerPoint and MYOB Accounting software? EzyLearn owns a well planned and designed suite of websites which cater to this market. We call it our website real estate, and it gets some fantastic traffic.
EzyLearn is exploring the possibility of working with advertising partners in the recruitment, job seekers market place. PageRank is a Google metric that’s designed to show you the perceived value of a website, it accumulates a range of visitor statistics into one single ranking number. Google PageRank statistics include: number of first time visitors, returning visitors, time spent on the site, number of pages visited and much more, and if you download the Google Toolbar you can see the Google PageRank for every page you visit.
A number of our computer software training websites and website pages have grown to a Google PageRank of 4 and for selected keywords and phrases they appear in the first page of results. Some good examples are www.myobcourse.com.au and www.freecomputertraining.com.au. The FreeComputerTraining website is our most successful website in terms of traffic with over 55,000 unique visitors in the past 12 months. This website is used by many job network agencies across Australia as a free learning resource for those looking for employment across Australia.
If your business offers a service aimed at the needs of those who are seeking employment and are taking the making an effort to learn and improve themselves, this website may be an ideal place to put your display advertisement.
Any interested parties should send an email to online manager Richard Dabba at email@example.com.
With all the right information (content) and systems in place, you can setup a website, optimise it for search engines and create a Google Adwords campaign in one day. Doesn’t that sound nice?
An experienced 123ezy website designer can setup a website for you using the sitebuilder (so you can log in at any time to make changes), create a Google account, create a Google Adwords campaign and get your business online quickly. Your consultant can also code up your 123ezy website with Google Analytics code so that you can measure your statistics from your Google Account interface.
To learn more about what is included in a 123ezy website hosting solution, visit this link: http://www.123ezy.com/website_designer/page_whats_included_whats_included.html
If you’d like to book a consultation remember that it comes with a one month followup on the phone to go through and see how successful the campaign has been. For more information, follow this link: http://www.123ezy.com/website_designer/page_education_consulting.html