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Using PowerPoint to Convey Your Business ‘Culture’

WHS training and staff inductions using PowerPoint

powerpoint for online inductions and WHS training
Powerpoint is a great application for online inductions that convey a sense of your business’ culture – and for WHS training.

POWERPOINT IS AN EXCELLENT way to show prospects your sales process or how your business operates to help convert them into customers. It’s also great for your employees.

Many businesses have started to include videos on the ‘careers’ section of their websites, which demonstrate to potential new people the culture the company values and encourages.

In the past, it’s only been larger businesses that have done this, but it’s becoming more common among smaller businesses too.

Use PowerPoint to train new people

Aside from creating a ‘culture’ video that can be used to show applicants what it’s like to work in your business, a PowerPoint presentation can also be used to train new staff in your processes and procedures once they’re employed. All of this has been proven to help staff productivity.

An on-boarding presentation created in PowerPoint can be used to deliver Work Health and Safety (WHS) training — which is mandatory for all businesses employing staff, whether they’re permanent employees or freelance contractors — induction training, and also explain how your business operates.

Modern employee training for modern times

In the past, on-boarding training — be it WHS, induction or otherwise — has been delivered in person. Sometimes a new employee would be sat in a room to watch a company video and complete a written test on their own.

Other times, companies would gather all new hires (often people who’ve been working at the company for as much as three months, by this point) and have someone from their HR department lead a day of training.

However, both these methods come with flaws because neither one shows much commitment to workplace culture, safety or operating procedures.

Train staff in-house or offsite

EzyLearn offers induction training packages for businesses keen to use our learning management system to deliver training, quizzes, short courses, etc. But you can still use PowerPoint to train staff at your premises, as well as remote workers.

Creating an on-boarding training course in PowerPoint will increase employee engagement, and also ensure each employee understands their role in the business and how it operates. Or for more help on figuring out what you need to include in an online induction, read here.

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Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that can be turned into training courses and uploaded to your website. Alternatively, learn more about EzyLearn’s online induction training.


Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design). 


 

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Present Your Sales Process on Your Website

Use PPT to “teach” your clients how you do business

show sales process with powerpoint
Powerpoint slides are a great way of presenting sometimes complex information very simply.

PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website.

If you’re a bookkeeper or real estate agent or someone else who sells professional services, rather than products, providing valuable information about your business or explaining the way it operates can help convert more visitors into customers.

People scan for valuable information

Most of the time, when someone comes to your website for the first time, they’re scanning it to see if you meet a certain criteria they have for a potential supplier.

This could be based on price, services, turnaround times, or something else. If they can’t find this information quickly and easily, they’ll generally move on somewhere else.

Use PowerPoint to convert visitors

Creating a PowerPoint presentation that contains this information, which you can upload slide-at-a-time, or altogether as a video, is an excellent way to present this information to visitors of your website.

How you determine what to include in your presentation depends on how well you’ve identified your ideal customer.

Explain how your business operates

This is very useful for bookkeepers and other businesses that have a particular way of working with their clients. Take prospects step-by-step through your process, so they know exactly how your operate and what to expect before they even contact you.

This helps demystify the process, which makes people feel more at ease with the practice of hiring you, and also shows you’re transparent about process, and that makes you trustworthy.

The fewer questions prospects have about you and your business, the more comfortable they will feel about contact and hiring you.

You can use PowerPoint to explain any of your business’s processes that involve the customer, whether it’s your returns or refund policy, setup procedures, or technical support.


learn PowerPoint online training course

Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that will convert visitors. Alternatively, our sales training courses will show you how to identify and target your business’s ideal customer. 


 

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There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying

PowerPoint online training course
Save densely-worded slides for university lecture rooms: keep PowerPoint slides concise and use your presentation as a way of illustrating or highlighting what you’re saying.

Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all kinds of business functions.

Generally speaking, when using PowerPoint, you should feature only one idea to a slide. A PowerPoint presentation is not an essay. It shouldn’t be filled with verbose text (unless perhaps you’re in a university lecture). In fact, as you will learn in our updated PowerPoint Training Course, sometimes a PowerPoint slide shouldn’t contain any text at all, or at least, very little. Continue reading There’s So Much Cool Stuff You Can Do With PowerPoint