This is a tough time for accounting software firms because they’re competing head-to head for new clients at the end of the financial year. Some are offering $1/month for 6 months (like BillCue), 50% discounts, 12 month low monthly rates etc.
The competition is so fierce between accounting software companies that most of them promote what they see as the biggest difference and reason to change.
I was surprised to discover the Xero even compared themselves to Hnry (the full service accounting software, accountant and payment service) at their own website. The more research I do the more comparisons I find at most software company websites.
Some of these software companies are startups with nowhere near the cash of market leaders like Xero & QuickBooks and one of the US based accounting software companies wasn’t able to process $40M in payroll payments in March 2023.
Continue reading US Xero Competitor Missed $40M in Pay Cheques