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Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

Continue reading Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.
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Video: Receive an Automatically Discounted Price for Online Course Enrolments!

Specials and Summer Training

2016-12-20 How to use the EzyLearn website to get discounts and special pricingIt’s Christmas time and we’ll be open every day (except the public holidays) which means you can make contact with questions or support during your course.

But best of all, we’re offering a fabulous special offer with a saving of over $300. Check out the quick video below which shows you how to get $663 dollars worth of training for just $296a saving of $337!

All you have to do is choose your courses at our Online Course Enrolment page and the discounts will be applied automatically.

Get New Skills for A New Year!

discounted Myob QuickBooks online courseWith the New Year coming fast we find most of our students are looking to change careers and/or up-skill so as to feel confident with their computer skills in job interviews and the like, so our current special offers will train you up to be your best, cheaply. Here’s all you need to do:

  1. Choose Microsoft Excel course (12 month’s access, all 9 courses and Certificate).
  2. Scroll down to the discounted courses section to see the Xero Training Course available for $30 less.
  3. Scroll down further to see the Microsoft Word Course (12 month’s access, all 9 courses and Certificate), which is normally $267 is now FREE
  4. Tick the box next to “Yes, I have a discount voucher code” and enter 8881818 to receive a further $70 discount off the Microsoft Excel course!

If you don’t have the time right now, don’t worry, you’ve got 12 months to complete all these courses at your own pace — so just enrol now to get the current special offers.

Watch this video to see how to get the discounts

New Online Courses for the New Year

It’s been a very busy year for new course creation and we’ve just launched two new courses that are all based on new online cloud-based services in bookkeeping and marketing/advertising. Read about them here:

QuickBooks Online

Provide quotes on your tablet computer, convert them to invoices when you get the order and take photographs of your receipts for expenses — works on your smartphone too. These are the features of America’s most popular accounting software program that is now aggressively promoting itself to Australian small businesses.

And what do we think? We believe QuickBooks is good software — find out more about our Intuit QuickBooks Daily Transactions Course.

Our New Digital & Social Media Marketing Course

Facebook and social media online training course
Tired of struggling to post consistently on Facebook and other social media sites? We’ve had a WordPress course for several years to teach you how to create your own website and blog, edit images, and optimise it for search engines (like Google). But if you’ve ever struggled with fleshing out a Facebook Page, or want to start promoting yourself or your business in social media, try our Digital Business and Social Media Marketing Courses.

We show you what you should include on a modern day website as well as including Facebook Page, Content Marketing and Facebook Advertising training (which we used to help Derek Farmer show up on Page 1 in Google for the competitive Cammeray Real Estate Agent search query).

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Most of all, from all of us here at EzyLearn, HAVE a FANTASTIC and SAFE Christmas — doing things you love!

Online computer training Christmas specials_comp

 

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MYOB Accounting – Fighting to Stay In Control?

Is MYOB Just Another Program In Your Control Panel?

MYOB Accounting software online training coursesI was cleaning up my computer this morning and went to my Microsoft Windows Control Panel to discover MYOB Accounting Software sitting in the program list. I was removing any programs that I may have installed to test or get to know with a goal of REMOVING all that I didn’t need, when I saw MYOB software in the list.

I didn’t see WordPress and I didn’t see Commonwealth Bank Internet Banking in the list and at that moment I felt a little sad, realising that if I changed computers that I would need to go through the program installation process with my accounting software AND that EVERY person who needed to access our bookkeeping software would have to go through the same process.

Cloud Software Doesn’t Need to be Installed On Your Computer

I’m used to going to websites, logging in to do my work and then logging out at the end. Yes, with some I have to change the password regularly and others there is 2 level authentication using a mobile phone number as well, but the great thing about these “cloud-based” services is that I don’t even need my own computer! I can log in using an iPad, laptop or even my smart phone.

Cloud accounting should be like Xero and Quickbooks onlineWith services like Google Apps, we can run our entire company “server” in the cloud and have experts make sure it is up and running all the time for the cost of less than $100 per month, compared to several thousand dollars to buy the hardware (and have the floor space, data, power and air conditioning) , thousands of dollars in software licences and then having to hire an expert IT service person to manage it all for thousands of dollars per year – particularly if something goes wrong.

I’ve always wondered why MYOB didn’t focus all of their efforts on building a fully featured accounting program for the cloud only and wrote about how it seems like MYOB is computer based accounting program with the functionality of Dropbox. Some people think it’s more secure or safe to keep your accounting information local, but I’m not convinced.

How does MYOB compare to Xero and Quickbooks Online

I recently wrote about Ken from Love My Home Theatre and why he loves Xero Accounting Software (not Zero) and also about how the new market for cloud accounting software is not only introducing new competitors like Xero, but also enabling MASSIVE competitors like QUICKBOOKS back into the Australian market for accounting software once again.

If you are a regular reader you’d also know that we’ve had Xero Training Courses for quite a while now and that our focus is to help people looking for bookkeeping work AND small business owners learn bookkeeping software to help them run their business more efficiently and be compliant with the ATO.

The most impressive features of Xero Accounting Software are:

  • Xero can be accessed from anywhere at any time
  • Xero can accommodate multiple users (accountant, bookkeeper, business owner) no matter where they are located (which is great for virtual assistants doing bookkeeping from their own home)
  • Xero integrates with other cloud software programs (watch the video interview about Xero accounting with a small business that love it)

The best thing about cloud based software services (apart from having experts making sure it is always up and running) is that when new features are built they are available to you immediately. Xero recently announced the capability to create quotes and manage inventory which brings it even closer “feature wise” with MYOB and although I haven’t had a chance to see it in action, Margaret Carey (who contributed to our XERO vs MYOB feature comparison) notes that:

[quote]Any business that requires more than basic tracking will need to continue to look at the add on solutions such as Unleashed or Dear but it is a promising start.[/quote]

Xero is Definitely Becoming More Popular

Whether Xero has just done some great marketing this year, or that people genuinely want the benefits of a cloud-based accounting program, we are experiencing increased enrolments into our Xero Training Courses.

It could also be because all of our Xero courses are included for the one low price – we don’t sell them separately AND we include new content during a students membership period.

We use all of the major cloud-based accounting programs and I can say personally that I like what I have seen with Xero and Quickbooks Online. The fact that you don’t have to go through that labourious process of downloading, installing and registering your software (for each user) is a great bonus, but the fact that you can use these programs from any computer is even better.

Stay Tuned for QuickBooks Online Training Courses

This year will become a very interesting year as online accounting software companies fight for your business as well as loyalty from bookkeepers and accountants. I can reveal that we have started writing the content for our soon to be launched Quickbooks Training Courses! Jacci, our Register BAS Agent is working to replicate the small business accounting processes we use in our MYOB and Xero courses to teach students how to manage business accounts using Quickbooks Online.

If you want to receive updates and launch information about this course please visit our Quickbooks Online Training Course page.

Is there a wave of innovation in online accounting from Canada?

Wave accounting has 1 million users and is free_freeWould you like to hear about MORE innovation in accounting? Want to learn about a cloud-based accounting program that boasts more than twice as many users as Xero?

I was speaking with an insurance agent who is contributing to the risk management components of our Small Business Management course and he was telling me about this great accounting software that is completely free unless you use their merchant services and/or payroll. I haven’t confirmed any of these features of the software, but a quick visit to their website shows an interface that looks very much like Quickbooks Online with the navigation panel on the left of the screen.

My insurance agent friend Ruben is sharing information with us about how Workcover works for small business owners as well as public and product liability. He’ll also share with us how these relate to contractors who might work for you and go to perform work at a customers site.

If you decide you’d like to take a look at Wave Accounting or you are already a customer of this accounting program please share your opinions with us at our Facebook page.

 

 

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Are Xero and MYOB going to get SMASHED by QuickBooks Online?

Is QuickBooks Online the White Elephant in the Room?

I recently wrote about QuickBooks, once the great competitor to MYOB accounting software, and I thought I would delve a little deeper to see what has happened with the company that use to be their Australian distributor, Reckon and how big they are in the US. I looks to me like we have a period of consolidation on our hands with some very big companies and many of them listed trying to earn the cloud accounting dollar.

We have online courses in MYOB and Xero and are exploring a QuickBooks Online training course.

What do you Reckon about Reckon?

Reckon 5 year Share Performance
Reckon 5 year Share Performance. Information from Commsec. Click to Enlarge

As a public company you can see Reckons financial results and industry commentary at the ASX website and in their latest financial announcements they confirmed that they had parted ways with Intuit as the Australian distributor earlier this year (saving them $2.5M in royalty costs).

Reckon is now a competitor to their previous partners, Intuit, and a participant in the online accounting and bookkeeping software market with their own software service called Reckon Hosted.

If I were Reckon the scariest thing for me would be that the brand that I helped to build over such a long period is now strongly competing directly against me in the local market. Let’s hope they built some good relationships with accountants who’ll continue to work with and recommend their new product lineup. Their share price seems to indicate that they are currently falling out of favour.

Xero vs QuickBooks Online

Xero Oct 31 2014 Share Performance. From Commsec. Click to Enlarge
Xero Oct 31 2014 Share Performance. From Commsec. Click to Enlarge

Xero is the nameplate for online accounting software because they pioneered accounting software that ONLY works in the cloud. A major shareholder in Xero is Craig Winkler, the man who successfully helped MYOB dominate the accounting marketing in the PC era and sold out to Archer Capital who then sold to another large US private equity company Bain Capital.

I wrote about Xero’s financial performance not long after they listed their XRO shares on the ASX (they are a New Zealand company) but their recent share price performance seems to indicate that they are not popular in Australia. The next frontier in online accounting and bookkeeping seems to be integrations and accounting suite tools for accountants. These integrations and add-ons are one way of making their software more important in the suite of programs that small businesses use and a good example is the recent announcement of Xero’s integration with Microsoft’s Office 365.

Visit Xero’s website and you’ll quickly be able to get to their Add-on Market Place.

MYOB vs QuickBooks Online

Bain Capital paid over 1 billions dollars for MYOB to include it in it’s bag of technology investments – see if you can spot MYOB! Although they are no longer an Australian public company they are listed on the ASX and Aussies can invest in the company that now offers a wider range of services that just accounting software. Their revenue has grown significantly in the 2014 financial year according to their announcement on 25th August 2014.

MYOB had many partners in their PC based software but went through a very tough period when accountants were refusing to recommend MYOB customer upgrade their software. MYOB had to re-write their software to cater for the cloud accounting market and some integrations just didn’t work as a result. It appears that the online version is still popular with MYOB Partners and you can learn more about MYOB Add-ons here.

MYOB is still the market leader for accounting software in Australia an although they appear to be a laggard in the online space they are agressively competing with Xero for new customer acquisitions. A recent article by Peter Dinham at IT Wire about Xero and MYOB customer numbers highlights how dirty the fight is getting and how important accountants are in the sale of accounting software. Peter talks about MYOB being the 800 pound gorilla but when you explore the global market for accounting software you cannot ignore Intuit.

QuickBooks Online and the Global Accounting Software Market

Go to Intuit.com and you’ll be presented with a message that says “we’ve gone global” and the option to go to your local country website site. Let’s face it, they’ve been global for a while but it’s apparent that their online marketing for Quickbooks Online is becoming stronger. I read a recent blog post from Sholto Macpherson’s popular Digital First website about the Top 5 Most Popular Features of QuickBooks Online and note that at the bottom of his post he disclosed that he travelled to QuickBooks Connect as a guest of Intuit. It’s a sign of the impending marketing blitz that a massive US company is capable of.

Visit Intuit’s investor relations website and you’ll see that the revenue for Intuit in 2013 was almost 4 times the total capital purchase price that Bain Capital paid for MYOB when they bought it. With that size, established software brand in Quickbooks and a network of Intuit Pro Advisers ready to help small businesses I think this is the space to watch for online accounting software.

Again, as a very established software publishing company Intuit have an impressive range of Add-ons to help improve the functionality of the software as small business look for ways of integrating the ever widening range of cloud-based software they use.

QuickBooks Pro Adviser Offer

Whilst writing this post I became aware of the big launch that Intuit are doing in Australia to strengthen their network of accountants and advisers. It’s started with a blubbery story about the great history of a 30 year old US company, but I found this video which shows what they are willing to do to help Australian Bookkeepers increase their knowledge, get new sales and better support their customers (Small Businesses).

Here it is..

Join our Bookkeeper Directory

Startup Academy - work from home as an independent contractorIf you are a MYOB bookkeeper and want us to help you get exposure and find new small business bookkeeping clients register with our partners at Workface as we build a national bookkeeping database to help you find new clients and help small businesses find honest, hardworking bookkeepers who operate their own home based bookkeeping business.

To be a bookkeeper in this cloud accounting era means that you can perform bookkeeping from your own home office if you do a great job and have a good reputation. Although you can perform this work from home its becoming more important to get that reputation and one of the tried and trusted ways is by meeting people face to face at networking events. When people get to know you and like you they’ll start recommending you to people who they know need a bookkeeper and that is when you’ll discover the power of referral marketing.

Registering for the bookkeeper directory is the first step in our plan to help people operate a business from home. If you want to read more about how we plan to help ordinary people start their own business as independent contractors visit the StartUp Academy website and learn more. You can subscribe for the free guide that I created to help people on that journey.