Category: News

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The Marketing Lessons All Small Businesses Can Learn From Big Businesses

ID-10069551We regularly receive tips from the academic board of our small business management course and they’ve recently shared something about marketing.

[quote]One of the biggest mistakes a small-business owner can make is to think that advertising budgets and marketing strategies are the playthings of big business.[/quote]

By borrowing some of the strategies some of the biggest businesses do well, there are many marketing opportunities small business owners can utilise to generate some organic business leads—and many of them are low-cost!

  1. Web Presence – Face it, whenever you speak to a potential new client, the first thing they do is Google you. If you don’t turn up in Google, or worse, what does is out-of-date or uninformative, you’ve already lost some of your credibility and you haven’t even done business with them yet!
    Your website should clearly outline what services you offer, but that doesn’t mean you can’t have fun with it! Design a website that shows off your personality and sets you apart from your competitors. Our WordPress course can give you the skills you need.
  2. Email Marketing – Is a great low-cost marketing option providing you do it right! Many companies—big and small—make the mistake of bombarding their mailing lists with too many advertising emails, most of which are irrelevant and often result in the click of an “unsubscribe” button.
    The trick, here, is to divide your mailing list into categories based on your client’s interest and business needs, and then tailor EDMs or newsletters to each category. The messages with the best cut-through are quirky and informative and act simply as a touch point with your customer that isn’t blatantly spruiking your business or rehashing your sales pitch.
  3. Social Media – If you’re going to use social media for your business, great! But if you think that by just starting a facebook page and then arbitrarily updating it with photos or your latest special offers when you feel like it will work, well you’re wrong!
    If you’re going to use social media for your business, make sure you deliver value to your social media friends and followers. Special offers are great, but after a while people tire of them. Keep your content fresh and interesting, and above all, regular!
  4. Google training coursesOnline Advertising – The thing about the internet, particularly search engines like Google, is that they’re terrific if you know what you’re looking for. If you don’t, however, it’s like running into a crowded Allianz Stadium on grand final night and calling out, “where can I find my car keys?”
    This is where online advertising comes in. Search engine advertising (also called Search Engine Marketing or SEM), like Google Adwords, is a cheap way to get started so that anytime someone searches on google using your keywords, your ad will appear with a link straight to your website.

Don’t forget—Apple Inc, once a little start-up in Steve Jobs’ garage—never launches a new product quietly, so why should you launch your business quietly?

If you create a good marketing plan and stick to it, you’re guaranteed to see results. If you’re unsure what goes into creating a marketing plan, we cover marketing strategies in our Small Business Management course.

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How Do You Account For Bad Debt?

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One of the things we cover in our MYOB Training Courses is how to deal with what is, unfortunately, becoming a rather common accounting issue—bad debt.

If you provide your goods or services on credit, it’s likely that at some point, particularly during times of economic volatility, you will encounter a customer that is unable to pay for the goods or services rendered.

Most of the time, many customers just need more time to pay, however, there will also be those customers that never will pay. And in the case of the latter, the debt will need to be written off.

For a debt to be considered bad and written off you need to show that all the necessary steps have been taken to recover the debt, but there is still no likelihood of the debt ever being recovered for one of the following reasons:

  • The debtor has died leaving no assets or insufficient assets
  • The debtor cannot be traced and no assets discovered
  • The debtor is bankrupt or in liquidation and insufficient funds exist

Once you’ve reached this point, however, is when things start to get complicated. Often how you record the income for your business will determine how you account for a bad debt, particularly if you’re using accruals-basis accounting.

While there may still even be instances where, even though you’ve written off a customer’s debt as bad debt, it may later be paid to you—often in another tax year and affecting that year’s income.

This is what makes the accounting treatment of bad debts complicated. While you’ll learn about how to account for bad debt in our MYOB Training Courses, if you’re unsure you should always consult your accountant to help determine the best course of action for your business or the business you’re representing.

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Why Is a Code of Ethics, Conduct or Practice Important for your Business?

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As a journalist, I choose to act in accordance with the Code of Ethics set out by the Media Entertainment and Arts Alliance (MEAA), of which honesty, fairness, independence, and respect for the rights of others underpins the code.

This means I strive to ensure that every story I research and write about is honest, fair, independent, and respectful to the rights of others—even this blog post! And over the years, most of the organisations I have worked for, have too, upheld the ethos of the MEAA Code of Ethics.

Of course, just because a particular industry or trade union prescribes a set of guidelines, doesn’t necessarily mean each organisation or practitioner within that industry will uphold them—case in point: News International’s involvement in the phone hacking scandal in the UK.

And usually, until there is a breach of ethics like that of News International’s, it’s rather easy to forget why a code of ethics is necessary, particularly since compliance to the code is often voluntary, or at least, highly malleable.

But by submitting to a code of ethics, conduct or practice, you’re establishing yourself as an authority in your field; you’re telling your customers, clients and employees that you have integrity.

If you’re a bookkeeper or operate your own bookkeeping business, your clients are entrusting you with one of their most prized possessions—their livelihoods, and a code of ethics illustrates to them how you and your business operate.

But there are other reasons to adopt a code of ethics, aside from professional status. Ben and Jerry’s Ice Cream, for instance, instituted a “values-led business” code by donating 7.5 percent of profits to charity, while other organisations value a work culture grounded in a strong ethical framework that promotes high staff retention, greater customer loyalty, and increased productivity.

For all the different reasons an organisation or business would have to adopt a code of ethics, the outcome never deviates—a code of ethics ensures accountability.

If you choose to submit to the Australian Association of Professional Bookkeepers’ Code of Professional Conduct, you’re communicating to your clients what they can expect from you, and, in turn, what you can expect from them—conduct that is ethical and lawful, confidential, objective and independent, and competent.

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Teleworking – How Does It Affect Your Work-Life Balance?

ID-10090542We are constantly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business — or doing the books for someone else’s business.

We have previously discussed the benefits of teleworking to both the employer and the employee, and while the benefits  of, for instance, reducing the home-office commute and increasing workforce participation, are hard to ignore, there are some downsides that could adversely affect your work-life balance.

High-speed internet, smart phones, tablet devices and cloud accounting software like MYOB Account Right Live may make it so much easier to connect with work from the comfort of your own home, but it’s also making it increasingly difficult to switch off.

Study Proves We Work More from Home

A study conducted by Dr Carolyn Axtell, a senior lecturer at the University of Sheffield in the UK, found that many workers often worked an additional 15-20 hours per week merely because they could remotely access their work from home.

In addition to the self-reported “voluntary” additional work hours, in a separate study carried out by the University of Toronto, workers also reported that it was often expected of them to check emails, take calls and log into work outside of office hours, including when on holidays.

But the additional work hours and interruption to workers’ recreation time, according to Dr Axtell, can significantly impact a person’s health as well as their relationships with friends and family.

Poorer quality of sleep and psychological stress brought on by an increase in phone calls, emails and texts out of work hours were among workers’ main complaints, while Dr Axtell also found many employees felt they became less productive working from home.

Productivity levels, according to Dr Axtell, tend to level off among employees that are working long hours and, over time, even drop when tiredness and stress impairs performance.

You need to take time out

Quiet timeTo combat stress and losses in productivity, managers and employees alike, need to implement protocols to enable teleworkers to switch off.

Working to time—rather than task, taking regular breaks, sticking to a work routine and maintaining usual sleep and work patterns are among the top tips teleworkers can adopt to avoid overwork. By switching off gadgets at the end of the day and notifying colleagues, managers and clients of when you are and are not available will ensure you’re not stressing about returning an email during your holiday!

Want to work hard, start a business

I’ve written several blog posts about starting a business and in particular starting a bookkeeping business (because a large number of our students enrol into our MYOB Training Courses) and the fact that we are so well connected to the Internet and each other almost makes us work as though we own the business.

If you are looking to start your own business or want to learn the skills required to manage a small business remember that we have just launched our Cert IV in Small Business Management. Enrol today and enjoy a massive discount for a limited time only.

 

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ANNOUNCEMENT: Are you thinking about starting a business this year?

small business course and business plan

Starting a Business

The first step in the process of starting a business is making the decision, but what happens next? It’s the idea. The great thing about being human is that we are always full of ideas. It doesn’t matter what level of education or even your age we all have ideas and we all have desires so the first step of starting a business is pretty simple.

The most important step however is action, how you develop your idea into a product or service that others are interested in or need. We provide online training for Australia’s most popular accounting software, MYOB so it’s clear there is a demand for bookkeeping skills in small businesses. If you have accounting or bookkeeping skills and qualifications and are interested in starting a business you might want to explore a Small Business Course that has now been loaded on our Learning Management System (LMS).

The Small Business Management course covers all the aspects you need when starting a business and the first subject covers “Originate and Develop Concepts“. The rest of the course goes through all the skills you need to create a business plan for your new business so it is a great course to do if you are thinking about starting a business. It’s also a good course if you want to elevate your skills in your current work too.

Our small business course is designed by Maggie Richardson from the Australian Small Business Centre and the good news is that she’s helped over 1,000 people build business plans to turn their ideas into reality. You’ll also be happy to learn that businesses are more successful when they operate to a business plan. If this is your year to start a business come and join us online with the Small Business Management Course.

National Bookkeeping Business Plan Template
Get a bookkeeping business plan created by a registered BAS agent and get started fast

Start a Bookkeeping Business

If a bookkeeping business is something you’re interested in then you’ll be excited to learn that our Registered BAS Agent and Course Creator, Jacci has completed Maggie’s Small Business Management Course and created a business plan for a bookkeeping business that you can use as the basis for your own plan – most of the hard work has been done.

Just change the details for your own circumstances and you’ll have a plan that will help you get clients and stay on track to make a profit and enjoy the benefits of choosing your own hours and working close to home.

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Cloud Accounting Software and Automatic Bank Feeds (MYOB training video)

As part of our commitment to be the number one choice for online MYOB Bookkeeping training courses we are always keeping an eye and ear out for changes and improvements in the bookkeeping industry. If you do your own banking reconciliation, you might agree that sifting through printed statements and checking each entry off in your accounting software is maybe the most tedious part of bookkeeping.

But it need not be. With accounting bank feeds – a new feature in the world of cloud accounting – your bank transactions are automatically synched with your cloud accounting software.

This means that as long as you’ve entered your purchases into your accounting software, when your statement comes in from your bank, it will automatically marry up your purchases for you to approve with just the click of a button.

Automatic bank feeds removes the single most tedious step from the banking reconciliation process, which, depending on the size of your company, can take anywhere fifteen minutes to two hours (sometimes even more).

For a little more detail on how MYOB and bank feeds works, watch this video:

http://youtu.be/XKBUH5ycGYY

Or, for more information on how Xero and bank feeds work, watch this video:

http://youtu.be/qTsy3lW-UZM

But it’s important to know how your accounting software will access your sensitive banking information as currently there are two main methods for doing so.

First there is the method used by the likes of MYOB where your accounting software provider integrates a direct feed of your bank transactions from each of your banks into your software without needing your bank username and password.

The second method, called screen scraping, requires your accounting software to use a third party to access your bank transactions, thus necessitating your bank usernames and passwords, which can become a grey area with regards to protecting yourself from banking fraud.

While the companies that use the screen scraping method take security very seriously, should a breach occur, you could find yourself in violation of your bank’s terms and conditions because you gave out your usernames and passwords.

It’s up to you to choose what method you feel comfortable with but always check your bank’s terms and conditions before you give out your login in details.

Whatever option you choose, by eliminating the hours of data entry, your saving not only time, but also money.

And for the layperson doing their banking reconciliation themselves, services like Shoeboxed only eliminate the data entry even further.

PS: We’re also almost ready to announce our new Cert IV in Small Business Management with the Australian Small Business Centre so if you are looking to start a business or learn the skills to manage one stay tuned…

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Do you stand out when looking for work?

Create Postcards to use with your resume to find a jobIt’s that time of year when people are turning their new years resolutions into action and we’ve noticed a massive increase in students searching for help in writing resumes, as well as resume and business plan templates for those who are looking at starting a business.

I was speaking with Rehab Consultant Ross Miller, who helps people who’ve been injured at work find more sedentary office type jobs, and he mentioned an interesting idea.

[quote]Create a Postcard with your details on it and attach it to every resume you send[/quote]

At first it seemed a little absurd but after we got talking and he revealed more of his idea it made a lot of sense.

When you submit your resume with your job application you end up as a document in a pile and for years people have been looking for ways of standing out from the crowd. With the advent of new printing technologies like moo.com in the UK, it is becoming easier to produce and print a professional, full colour, Postcard for not a lot of money.

Social-Media and online MYOB Training coursesRoss’s idea is to create a Postcard with your photo and a brief bio about yourself on one side, plus an image that reflects the industry you want to work in (picture of a retail shop or office etc) and some words to describe it on the other side. What do you think of that idea?

If you like this idea let us know on our Facebook page. If you have other innovative ideas share them on our Facebook page.

NEW in 2014

Are you looking for work closer to home or interested in changing your working style from an employee to an independent contractor so you can work your own hours and do things you actually enjoy doing? Look at the Work at Home Opportunities that we help to create!

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Is TAFE the place to do a Cert IV Small Business Management

Cert IV in Small Business ManagementI was speaking with an entrepreneur who built a very successful plumbing business and he told me you don’t need to do a course to start a business, you need to have a passion for what you are doing and just get out there and do it. We realise however that some people are bolder than others and some people prefer to plan to reduce the risk of failure. At the “end of the day” it’s really just about getting started and turning ideas in reality and activity.

We spend a lot of time designing courses to help provide students with step-by-step instructions so we understand that many people want to learn how to start a business the right way.  There is also a lot to consider when starting a business including your pricing, competitors, legal business structure, marketing, daily operations, financials and reporting to contend with so it’s important to have a business plan in place to help you get a clear picture if what you’re doing. Starting a business is about knowing what you need to know and creating a plan for your future.

I’ve also come to understand that you go to a doctor for medical advice, a dentist for your teeth and an electrician for any electrical work so wouldn’t you rather learn how to start and build a business from a company that is living and breathing this stuff every day!?

For this reason, not only are we working with a very experienced training company that delivers the Cert IV Small Business Management but we will be working with a team of experienced business owners who will contribute their real world knowledge into the courses over the coming year via webinars and interviews so you get to see practical implications of the subjects in the course.

If you’re interested in starting a business in 2013 or working in small business management subscribe to this blog for our launch announcement and receive our fantastic launch pricing.

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MYOB course students have already achieved their 2013 resolutions

MYOB training course certificate for your resumeWhen we closed our last Sydney training centre in 2006 and put all of our MYOB course content online it was very early for online training and I was a little worried that students would want to do online courses. What I’ve discovered in this first week and the first week in most of the previous years confirmed my decision to offer our training courses online.

Traditional training centres have a strict schedule that they need to fit into because they have room-hire, trainers and need to get enough students to fill a class. The convenience of online training has enabled many students to enrol and even complete their MYOB training while they are on holidays and have the time to do it. What a great way to get through your new years resolutions quickly.

We’ll be doing a certificate run at the end of January 2013 so when most people (who aren’t aware of online training) are thinking about enrolling into a course at a training centre, our students will have a MYOB Certificate to put in their resume.

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Teleworking – how does it benefit you?

Teleworking, home based business work from home

Teleworking from home

While Australians have had the ability to telework by using laptops, tablet devices, and smartphones, to connect to work for sometime, it’s unusual for employees to do this on a regular basis or even to be employed solely on this basis.

However, research both locally and internationally has shown the great benefits that teleworking can offer employers and employees, and in fact, the country as a whole.

For employers, teleworking assists with the recruitment and retention of staff, particularly young employees and those transitioning to retirement, but it also reduces staff turnover and absenteeism usually triggered by changes to family circumstances.

Teleworking saves money

In other, more tangible senses, teleworking reduces the costs associated with office space, such as energy costs and infrastructure, now that employees can remotely access files and documents using cloud accounting and storage software like DropBox.

But the real benefits for employers are derived from the benefits experienced by their employees.

Being able to work from home has been shown to greatly increase an employee’s work/life balance, which in turn drives job satisfaction and on-the-job productivity.

And by reducing commute times and the mental stress associated with juggling work and family commitments, employees have more time to up-skill by enrolling in distance education or online courses (like one of our MYOB courses), which will be even better with the NBN, which increases the number of highly skilled workers in the labour force.

Teleworking levels the playing field

While employers have access to a larger labour pool and employees likewise have access to a larger pool of employers now that geographical restrictions have been removed, teleworking also increases the instances of people starting a home-based business.

It is these benefits from teleworking, such as the increase in labour participation, the uptake of further education, and the growth in new home-based businesses that is not just great news for Australian employers and employees, but also for the Australian economy.

The scary news about teleworking

The major risk to Australian workers is that the increased pool of workers also includes workers in developing countries like the Philippines and India who are often very well trained and willing to work very hard for much lower pay. Even if we look at the USA we find remote workers who are willing to perform most small business operational tasks for $15 per hour.

There may be a benefit in living in the Australian time zone, speaking good English and writing well, but when it comes to many fields of work like graphic design it has really become a global market place for workers.

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How Do You Earn $80 Per Hour as a MYOB Bookkeeper?

How much can you earn as a MYOB Bookkeeper?

FOR ANYBODY WHO DECIDES to be self-employed and own their own business, or who is doing so already, the question of how to match the hourly rate of someone working on salary while working in your pyjamas is one that frequently goes unanswered.

But ponder no more.

If you’re well versed in the advanced features of MYOB, Xero or Quickbooks, possess an accounting qualification and can operate your business as an independent contractor, you’re well on your way to earning the big bucks as a bookkeeping consultant.

Specialist skills earn you more money

Currently, bookkeepers with a good understanding of things like time billing, job reporting and forecasting, advanced payroll, end-of-period transactions and journal entries, as well as Australian tax, are highly sought after by other businesses to work as consultants.

Of course, you could also carve out a niche specialty for yourself if you happen to be highly skilled in a particular sector or industry.

MYOB Training Online

Our MYOB courses (offered for one low price and include lifetime access) cover 85% of the MYOB skills the majority of MYOB bookkeepers require to perform most bookkeeping tasks. For everything else, however, it’s a good idea to engage the services of a specialist who can provide a solution to your specific needs.

We also provide in-depth online training courses in Xero, Quickbooks, Small Business Management and start up and social media.

learn cloud accounting online training course videos xero excel myob quickbooks

At EzyLearn we include all versions of a software program in our training courses. When you enrol in Lifetime Course Access you get access to ALL versions and ALL FUTURE VERSIONS as we continually update them — at no extra cost!
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Does Google compete with MYOB in cloud accounting?

Cloud accounting software and training

I was recently speaking with a professional journalist who told me she uses ZoHo for her accounting. Luckily I am aware that ZoHo offer a large range of office applications that all run in the cloud on Google Chrome market place. If you are a gmail user you know what I mean.

Google is one of the largest cloud based software companies that most people know. Everything they do is in the cloud. If you have seen their Android platform for mobile phones you’ll be familiar with their Play service (where you can buy apps and games and music from the Google store as opposed to Apple’s iStore. The Google Apps market-place is just the same, and there are thousands of applications (many of them free) that you can install and use.

I spoke with her about our online MYOB Training Courses and when I probed a bit deeper in my conversation with Angela, this is what I discovered:

How I came to ZoHo is pretty simple: it was a Friday afternoon (notoriously the busiest day of the media’s week) before a long weekend (it was a lot like a Yoko Ono album: a shambolic combination of chaos fraught with anxiety) and I had to file my first freelance article and invoice the magazine in order to get paid.

When you start out as a freelancer, all your energies are solely trained towards getting that first commission. You worry about that other stuff later.

Later was now. And I had less than thirty minutes to whip up an invoice that didn’t betray that this was my first commission. But I had never properly seen an invoice before in my life. After all, I was a writer, not an accountant.

Enter the miracle of the modern world (some say electricity, I say Google). After Googling “invoice template”, up popped ZoHo and while the journalist in me wants to tell you that I shopped around, did my research, made comparisons with other cloud accounting apps, I didn’t. It had me at Sign Up For Free.

Like most other writers I know, I rather loathe the admin/business side of my business. Chasing people for money, in particular, is maybe the least favourite part of my job.

Aside from it going against my “be free and artistic, not rigid and business-like” mantra, I do not ever recall seeing Carrie Bradshaw awkwardly hunt down her editor at Vogue for money that was owed to her.

So imagine my surprise, then, when I came across clients that didn’t pay up by the invoice due date!

Fortunately, ZoHo takes care of all the awkward “overdue invoice” correspondence, with a nice, albeit slightly passive aggressive, form email that’s automatically sent out to those offending late-payers.

If only I could just remember to record the payments for the invoices that have been paid, I’d also be able to avoid some awkward “sorry, I did receive your payment – ZoHo must have malfunctioned somehow” emails.

Clearly, the business side of my business is still a work in progress.

The thing about Google is that if you think about it, they compete with almost everybody in some aspects, but ZoHo is just one of many apps that provide accounting services on the Google Apps market place.

As part of our offer for MYOB courses we include 12 months access to the Bookkeeping Academy which provides training on a number of different cloud accounting programs including Reach Accounting from NetRegistry, SAASU and Xero.

 

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What’s the cheapest cloud accounting software? How does it compare with MYOB AccountRight Live?

We’re augmenting our MYOB Training Courses as you may already be aware and that includes new training courses for cloud based accounting software like Reach Accounting.

Currently, the cheapest Australian cloud-based accounting software is Reach Accounting, provided by Australian domain registration and web hosting company, Net Registry.

Net Registry has been operating in Australia since 1997 and, over the years, has grown from a start-up business to the largest and most trusted provider of domain names and web hosting in the country.

Web hosting, as some of you probably already know, is another cloud-based service, so it seems only natural that Net Registry would eventually move into the cloud accounting space, which they have done with Reach.

While Reach is certainly the cheapest Australian-based cloud accounting software on the market, offering great benefits, such as, multiple user access (so everyone from owner, to staff, to bookkeeper, to accountant can have access at the same time from different offices), unlimited support and no hidden fees, it differs in functionality to MYOB AccountRight Live.

Over the years, MYOB AccountRight, has become a rather sophisticated piece of accounting software; its features include, access via the PC or the cloud, inventory, bill by time and more.

However, if your business model is relatively simple, Reach Accounting could prove a more economical option coming in at around $10 per month cheaper than the basic version of MYOB AccountRight Live, by far Australia’s cheapest cloud-based accounting software.

Although we do not provide training on MYOB AccountRight Live, we are exploring it along with Reach Accounting as part of the Bookkeeping Academy.

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Join the Google Petition to keep the Internet free

keep the internet free and open - from googleEverything we do in our business to help people find work, start a business or become more productive using our MYOB courses is made possible because of the Internet. When we provided MYOB training at our Sydney training centres we could only service people living around Parramatta, Chatswood and Brookvale because of the physical location of our centres and the costs were higher because we had to pay rent, good quality trainers, computer equipment, training materials and more.

Today I received an official blog post from Google about a petition they are compiling in support of their “Keep the Internet Free and Open” campaign and I thought this is something that needs to be shared. We’ve seen so many examples of restriction of speech for people in dictatorship type governments and we also know the financial cost of tightening controls on ownership of key business sectors (monopolies usually means strategic power, which means they can set the price they want).

You can do just as I have and participate and show your support by signing the petition. It also gives you the opportunity to write something meaning full… I hope I find my quote appearing somewhere on the Internet soon – it was very inspiring…

 

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What is Teleworking?

Teleworking from home in Australia - NBN

In a nutshell, teleworking is the ability for employees to work remotely, usually from a home office, rather than travelling to the workplace. And it’s something that Australia, and indeed, the rest of the world has been moving towards for some time.

If you think about it, ever since the widespread adoption of email, the wheels have been in motion for an era where people could opt to work from home rather than commuting to the workplace every day.

For a while, though, it has been a bit of a logistical nightmare. If you’ve ever tried to work remotely before, then chances are, at some point you’ve uttered one or all of these complaints: “This file is too large for me to email”, [quote]I don’t have that software installed on my home PC[/quote]  or “My Internet’s really slow. I might as well just come into the office”.

But when you throw things like broadband Internet, laptops, tablet devices, smart phones and the latest little life-saver, cloud accounting and storage software (like Dropbox) into the mix, working remotely, or teleworking, slowly but surely got easier.

The benefits of teleworking to employees and employers, plus also to the Australian government are huge, which is why the Australian government spearheaded the move to a National Broadband Network (NBN), which, when rollout is complete, will see high-speed Internet cabled into nearly every Australian home (93%).

The NBN will give you the freedom to things like enrol in distance education or complete one of our MYOB courses, work from home, or even start a home-based business without having to worry about poor or unreliable internet coverage.

Teleworking is the future of all Australian workplaces – you can learn about the benefits of teleworking here.

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I was scared of social media

EzyLearn facebook page for MYOB coursesI recently featured Robert Crane from CIAOPS with his advice to small businesses regarding Linkedin ( I hope I didn’t confuse him with the CIA in the USA!?) and I’m following it up with our own story about social media.

Two years ago we were promoting our online MYOB training courses knowing that the MYOB Setup course used training materials from version 15. I know, you might be thinking to yourself that MYOB is now past version 19.5 (if you are using the old naming convention), but if you know MYOB software you’d know that the navigation around the software didn’t change significantly until their latest version. Regardless, I was afraid!

I felt VERY comfortable keeping our training materials at that version, but I was terrified of people talking about it! Particularly in social media. Most of our courses now have updated videos, workbooks and knowledge reviews for the latest version (2012) so I am proud to announce it! We also offer both versions to all students (along with lifetime access) and the video format we use is not longer flash so the training videos can be viewed on an iPad.

You might not know that we also make a lot of our MYOB training videos available for free at YouTube and I was scared to share that information as well because I was scared that no one would then do our online MYOB courses! What I have learnt in the past few months is to embrace social media. My team and I are very proud of the MYOB courses we offer, our lifetime access, our money back guarantee so we are now announcing all our social media websites.

Please feel free to share your comments with us our Facebook page and connect with us at Linkedin and here’s to a successful social future to us all! Let’s not be afraid of social media any longer.