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Does your business innovate or compete?

Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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Should we offer MYOB Training Courses to group buying companies?

group-buying-sites-choice-review-discounted-MYOB-training-course
Image from Choice website

We’ve been approached by many different Groupon type companies. There seems to be hundreds of these sites popping up every day and they are famous for offering you almost unbelievable discount coupons for almost anything but most commonly services like pedicures, restaurant and cafe meals etc. We’ve always ensured our prices are competitive and bookkeeping students receive good value for money, but our Training Partners have tried them and we’ll share their opinions with you.

For business owners (or merchants as we are called) group buying sites promote the possibility of receiving hundreds of sales of your product (so you better make sure you can service the demand) but what do they want in return. Here’s a classic scenario:

Normal Price: $200

Group Buying Price: $100

Saving to you: $100

Margin that goes to the Group Buying Site is typically 50% of the discounted price, ie. $50

This means that a merchant that would normally receive $200 for something, will now receive $50! Is it worth it? Then why not just sell it on special for $100 and spend some money advertising it? As you can see, we are pessimistic about the future of group buying sites. Our training partners workface.com.au offered a discount on their Microsoft Excel training courses only to receive a handful of sales.

choice_group_buying_reviewAnd there are hundreds of these group buying sites. See if you can recognise some of these names: Cudo, Groupon, AlltheDeals, Spreets, Living Social, Grabone, BizzBuzz etc. At the beginning of 2011 a local Australian startup in the space was sold for $40M! If you have time read a review by Choice Magazine.

The main reason we don’t like the big group buying sites is because of some of the conditions imposed.

When you buy the discount voucher the group buying site earns the money. Some of the more selfish sites will then only pass this money to the merchant when the customer uses the voucher. In other words, if the  customer doesn’t use the voucher within the “valid period” the merchant earns nothing and the customer loses the benefit!

By the way, I was at a software training function last week and a birdy told me that consumer protection laws might come into affect that provides protection for buyers of these discount vouchers – if you buy a $50 product then you can receive $50 off after the offer period has expired. Watch this space…

As far as discount coupons, we make them available to you. Just tell us what you are looking for in a training course and you’ll automatically receive a discount coupon code for our MYOB, WordPress and Excel training courses.

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Discount code for online MYOB Bookkeeping and WordPress Website Design Courses

cheap MYOB training coursesWe recently wrote about why more and more mums are looking to work from home as a virtual assistant and perform bookkeeping tasks using MYOB. Mums are also becoming website designers using the free website building software called WordPress.

We just wanted to remind you that if you are a mother or a stay at home dad and you want to learn these programs so you can work from home while bringing up your children, we want to offer you a discount.

Just tell us what you are looking for in an online training course and instantly receive your discount to one of our online training courses.

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What’s included in Day-to-Day MYOB Bookkeeping skills?

ezylearn-MYOB-training-workbooksA short time after we opened our first training centre in Dee Why in 1999 we offered MYOB training courses and our trainers included some very talented ladies Maria Landrelli and Marie Di Blasio. We quickly discovered that business owners and job seekers alike wanted and needed to learn some key Day-to-Day skills so we set about creating the ideal MYOB training course for Day-to-Day Transactions.

Most of our training workbooks are based around case study examples of a practice company. This gives you a real world example of the types of processes that many businesses go through as you learn to perform the transactions using MYOB. We’ve written a detailed description of the journey we take you through in our Day-to-Day MYOB Training Course so check it out and see if it covers some skills you’d like to master.

The MYOB Day-to-Day Course uses a case study of a small business telephone system supplier as they go through the process of purchasing products, providing customer quotes, ordering and supplying products and services, accounts receivable, receiving payments and banking. It’s the perfect course for someone looking for a job where the use of MYOB is required for data entry, or a small business owner that wants to take the next step towards a computerised bookkeeping system.

 

 

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Mummy earns good money

mums returning to work doing bookkeeping using MYOBEmployment is one of those huge questions in the mind of many mums and dads. How to ensure that the family can maintain an income from both parents while still giving your new infant the time they need.

When we operated our MYOB training courses in Parramatta, Chatswood, Burwood, Gordon and Dee Why we noticed that a lot of mums were looking for a way to work during school hours while still being able to earn good money. They were coming to our MYOB courses because they knew that they could earn good money performing bookkeeping for local customers. The same still applies today.

It is now easier for working mums to earn good money and still remain at home! With VoIP Phone Systems, accounting services in the cloud and broadband internet mums can perform bookkeeping tasks for clients anywhere in Australia.

 

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The Richest Man in Babylon

We wrote about the superannuation guarantee last week as part of our bookkeeping academy and continuing professional development (CPD) for bookkeepers and we wanted to expand on an excellent concept within the blog post about “The richest man in Babylon”.

There are some excellent phrases and some simple, but important lessons in the Richest man in Babylon book which dates back to 1926! The one which we found interesting (and it stood out to us because we are an education and training provider) was the heading “Increase thy ability to earn“.

This concept applies to many industries and we’ve found there are two types of workers (whether you are a business owner or employee), those that seek new information and education so that they can be innovative and productive or those who do it because of necessity. When we say necessity there are two types:

  • If I don’t learn I will be out of work, OR
  • I need to learn to keep my job, licence etc

The Bookkeeping industry has been undergoing massive changes since 2010 and will continue to do so because bookkeepers responsible for lodging BAS’s on behalf of their clients will need to be registered BAS agents and as a result will need to always be abreast of changes in legislation. This webcast transcript from the tax practitioners board will give you some insight into how much the bookkeeping industry is changing.

You can be assured that our online MYOB training courses will be regularly updated to ensure that your knowledge on MYOB is up-to-date.

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MYOB Bookkeeping Case Study: A telephone system supplier and installer

Cisco IP Telephones for VoIP systems case study for MYOB training courseWe were reviewing the course outline for the MYOB Day-to-Day Transactions course because it covers most of the topics that someone would need if they are performing daily bookkeeping data entry tasks for a small to medium business.

The course provides the foundation skills that most of the other courses are built on. Once you have the day-to-day data entry skills you will be able to more confidently perform a bank reconciliation, generate reports and prepare BAS returns as well as enter the data and prepare reports for payroll.

The MYOB Day-to-Day course uses a very common case study of a company that provides products and services. We use an IT consultant that sells small business VoIP telephone systems and supports their customers with the initial setup as well as ongoing support.

Course features

Since January 2011 our full suit of 5 MYOB training courses comes with lifetime access so you can revisit the training videos, workbooks with step-by-step exercises and knowledge reviews as often as you want for the rest of your working life. Many students use the course as a resource for when they are using

Our MYOB training courses also come with EzyLearn ANSWERS, a service that we provide to create new course content based on  questions from our students. It’s a way that we increase what is covered in our courses while providing students with an level of customisation and support.

MYOB courses created by certified bookkeepers and BAS agents
MYOB courses created by certified bookkeepers and BAS agents

Another great aspect of this course is that we go into the Inventory module of MYOB Accounting software to see how a company can sell products as well as services using the Inventory module of MYOB AccountRight Plus.

Our MYOB training courses are created using consultation with business owners and certified bookkeepers and registered BAS agents who perform bookkeeping tasks for their own customers.

Free MYOB Training Course

We want to give free MYOB training away so you get a chance to learn more about us and see if we are the company you turn to for your MYOB training courses. Follow the link below and you will automatically receive our free MYOB training resources.

The free MYOB Training Course material is now available at our new MYOB Short Courses catalogue site. Access the FREE MYOB Training Now

Tips and Tricks

We announce new course content, free tips and tricks, free training videos and much more via this blog so feel free to subscribe and be kept up-to-date and well informed about MYOB, bookkeeping, Office Administration and Website Design. Enter your email address below:

 

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Is your compulsory super about investing or saving?

We recently wrote about the yearly returns that APRA (the governing body for the financial services industry) announces to showcase the rate of return of the top 200 superannuation funds. This information forms part of our new Bookkeeping Academy for continuing professional development (CPD). 

It prompted a question in our think tank about the purpose of superannuation and whether it should be used as a tool for investing in equity?

The problem with equity is that there is no guarantee of return and its value is completely dependent on the performance of the company. Even things like dividends are only paid at managements discretion. Interest on the other hand must be paid and the capital returned to the investor at the end of the term. In the event of a liquidation, debt is repaid first and it is usually secured by something.

It all really depends upon your personal circumstances but we found a product on the market that seemed to fit very well with the thinking of the concept of super. It is the Commonwealth Banks Superannuation Savings Account. It earns interest which  might not be as impressive as equity, but this is only 10% of your income and it goes along with the adage from the Richest Man in Babylon…  Make thy gold multiply.

In the end, as Financial Planners will attest, the decision you make depends upon your risk appetite and your investment time horizon, but one thing is certain – you must have super as an employee and pay it as an employer. Stay tuned for the news about our MYOB Payroll Level 2 course where we go into more detail about how to manage the paying of staff. All new content generated for our online MYOB training courses is available to existing students as part of their lifetime access.

 

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Are you losing money in super? Who runs it?

As part of our continuous improvement for our online MYOB training courses and the development of our Payroll Level 2 course we explored the superannuation market. Superannuation was established as a way for ordinary working families (sorry to steal this catch phrase from Julia’s government) to contribute to their own retirement income and as a result gain tax benefits.

There was horrendous news and publicity about bad returns for many superannuation funds in the global financial crisis and we thought we’d explore these results a little closer. If you are reading this as an MYOB student, a bookkeeper, small business owner or employee you would be aware that superannuation is compulsory for most employees and you now have the choice of where you want this money to go. APRA is the government organisation which overseas the banks and banking regulation in Australia and they announce the rate of return for the top 200 superannuation companies each year.

If you want to take a closer look yourself, check out the figures from page 5 onward in the latest superannuation report from APRA. You can download the report as Excel or PDF format.

This brings up some interesting questions. Can a superannuation funds manager outperform the Index and how do you guarantee a positive return for your super every year? We’ll explore these questions soon…

 

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Get MYOB Test Drives (inc. AccountEdge for Mac) for free?

We recently had an inquiry from one of our MYOB Training students about accessing the free MYOB test drive software. We mention to students that we provide a link to the software in our course, but we happily also hand the link out to anyone who wants to get to know about the software.

Although EzyLearn is an MYOB reseller and we have sold MYOB software in the past, we know that there are much better online retailers who focus on selling MYOB software online. There are comparison sites that even allow you to compare the cost of MYOB software from different retailers of the software you are looking for.

We also assume that you can install software on your computer or have a friend or colleague or IT consultant that can help you install software.

The MYOB Test Drive can be purchased for a low amount (with cashback) from retailers like Officeworks or downloaded directly from the MYOB website for free.

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Online is the way to go according to Woolworths

I was having a chat with a rehab consultant the other day and we discussed the benefits of online services like our online MYOB Training Courses and he reminded me about online shopping and having your weekly groceries delivered to your home.

We dug a little deeper and discovered that Woolworths announced a 118% increase in online sales for the December 2011 half year (July to June). When we went to the Woolworths Online Shopping site we saw all their branding for their Click and Collect service, but entered our postcode in the top right hand corner to discover that they would deliver to your door for $11 or less if you spent more than $100 with them. Do you think that is high?

I remember speaking to an Amway seller back around 1999 when the first online shopping “craze” began as part of the dotcom revolution where he mentioned that they sell all the products that are traditionally in the centre of the shop, the products that aren’t fresh and have long expiry dates. He pointed out that most people buy the same products every time they shop, that if you wrote up a list of things you need you could simply tick boxes and re-order all those products very quickly. Compare that to taking a trip to the supermarket!

A trip to the supermarket could involve the following steps and cost a lot more than $11 delivery:

  • Bringing children with you
  • Driving to the supermarket and looking for a parking space
  • Walking around the supermarket to get all the products you need
  • Waiting in a queue to pay and have your products bagged
  • Taking the shopping bags to your car to load up
  • Unloading the shopping from your car at home

It was at this stage that we realised also, why online computer training courses offer so many benefits over traditional courses held in training centres in Sydney or Melbourne. We recall that we needed to pay rent, wages, advertising and find good quality trainers. We had to schedule the courses 3-6 months in advance and try to guess the best date, day and time for students and THEN if we didn’t have at least 4 students attend a course we had to cancel it because it we wouldn’t cover our costs!

We realised we could give students more training (our current 5 MYOB training courses for example would take the equivalent of 4 full days of face to face training) if we delivered it online, and like a new student said to us just this week, the training is delivered consistently to every student. Every student learns exactly the same information the same way every time so it is great for franchise operators.

The best part is that we divert all our earnings into generating new and updated training content, and ensuring that our online training servers are operational and secure 24 hours a day, 7 days a week. This means we can also focus on our LIFETIME student access offer and ensure that students can get on with the bookkeeping and administration tasks they need to do rather than having to do MYOB courses again and again to get the parts they missed.

We believe 100% in online services and look forward to helping your learn MYOB and other programs like Microsoft Excel and WordPress (website builder and blogging platform) online.

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Want to use Dropbox to replace your USB thumb drive?

dropbox_cloud based storage for MYOB datafile backup

I wrote earlier in the week about Google Drive and asked the question about how it compares with Dropbox to store and share files in the cloud. Today we provide you with a free training tutorial video to show you exactly how Dropbox works. It’s simple.

Many people talk about dropbox as a means for storing files and sharing them with other people but it’s also important to realise that you can use dropbox as a backup solution to store important files like your MYOB datafile. It can also be a place where you store common documents that a group of people are working on.

Remember that when you backup to a place like Dropbox you are effectively keeping a copy of your file “off site”. If your building goes up in flames or your computers are stolen you still have access to those files!

A great feature about Dropbox is that many people can share a folder and as soon as a file is uploaded into a shared folder, or as soon as a shared file is modified you receive an instant notification in your system tray area (at the bottom right, near the time, of your Windows desktop).

FREE Outlook Course with MYOB & Xero Courses

EzyLearn FREE Student Inclusions logo

The Dropbox Training Course is included as a FREE Student Inclusion when you enrol into selected Office Admin and Bookkeeping Courses.

Watch the video below and start enjoying the benefits of cloud based computer storage. Remember to click on the heading of this blog to see the video at our blog site and subscribe if you want to receive these free tips automatically in your email.

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Want to see what MYOB looks like when it’s hosted in the cloud?

Remote_desktop_connection_icon for MYOB hosted in the cloudAs part of our Continuing Professional Development (CPD) program for our Bookkeeping Academy we write and inform about products and services that will help bookkeepers build their business and job seekers learn new skills to become more employable.

We recently wrote about companies that offer MYOB hosting. This enables companies to access their MYOB datafile from no matter where they are and it also enables remote contractors to manage a companies bookkeeping from their own homes. In this blog post we include a video demonstration about how easy it is to use MYOB in the cloud.

We spoke to John from Bluewave who use to promote his MYOB hosting services under the domain MYOBinthecloud.com (we think it’s a great name because it describes the service that he offered very accurately) and he was kind enough to give us a demonstration account so that we could give a hosted version of MYOB a spin. He said that they provide hosted solutions for more than just MYOB and we were able to create an invoice and email it using Microsoft Outlook.

The MYOB version we used in this demonstration is the stable version 19 (as opposed to MYOB AccountRight version 2011 that had a lot of bad publicity). The great news about MYOB is that it’s navigation hasn’t changed significantly for at least 10 years from our experience.

If you area reading this blog post via email, click on the heading to be able to see the video). If you want to ensure that you get each update as it is published via your email feel free to subscribe. If you want to create your own blog using WordPress and Google Feedburner learn how to create it in our WordPress course.

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Google Apps is now Google Drive. Is it better than dropbox?

Google Drive and smart devices storage in the cloudAs users of Google Apps, the EzyLearn Team are always interested in learning about new technology and how it can be used to increase productivity, reduce cost and allow us to do great new things.

We recently received a message that Google Docs is now Google Drive. They’re tying it all into Cloud based storage and services and it looks like a great move, but will we use it instead of Dropbox?

We recently wrote about MYOB in the Clouds, we use a small business telephone service that is in the cloud, our training courses are in the cloud and our website are built using a cloud-based website builder (WordPress) so it’s natural that we try to keep abreast of what the big technology players like Google are up to.

Below is a simple video (if you are reading this blog post via email, click on the heading to see the video at our blog site) that shows what you can do with Google Drive and all your devices including smartphones that are connected to the Internet. How does it compare to Dropbox? I agree with Ed Bott from the prolific technology writers at ZDNet.

Feel free to share your experiences on our Facebook Page

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Hundreds of businesses already use MYOB hosted in the cloud!

ozBeanz MYOB Approved Hosting Provider for MYOB in the cloud
Screen Shot from ozBeanz website

In our research about cloud based accounting software we discovered that MYOB have an approved hosting reseller program. This is a program where MYOB partners with companies who specialise in providing hosting services so that MYOB users can access their data file from anywhere.

We recently spoke to one of those hosting businesses and took their service for a test drive and it was amazingly quick and did everything we needed it to do. We were able to login, access the MYOB data file, create an invoice and email it via the cloud based hosting account!

[quote]This is a definite boon for Remote Contractors who provide bookkeeping services from their own home, like working mums.[/quote]

The term cloud means different things to different people and Heather Cox from asponline wrote an excellent article about hosted MYOB services. We spoke to the people at ozBeanz as well and they have been MYOB Approved Hosting Providers for many, many years.

Do you have any experience using MYOB in the cloud? If you do, we’d like to hear from you at our Facebook page.

Our MYOB training course is also in the cloud so you can complete all 5 MYOB courses no matter where you are.