Tag: small business management course

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Small Business Finances: Should You Start Your Business in the Red?

Don't fall into a credit trap by running into debt to finance your small business before you even have your first customer.
Don’t fall into a credit trap by running into debt to finance your small business before you even have your first customer.

The ‘Plan small business finances module‘ of our Small Business Management Course takes students through the steps to creating a financial plan for their small business. Many small businesses get loans and credit from banks and other finance institutions, but how wise is it to get into debt before the doors to your business are even open?

Is Credit the Best Way?

About 20 years ago, the only way businesses could make payments easily was to apply for a credit card from a bank. The bank would then give you an amount of credit, $5000 say, and the more you used it, the more credit you would be offered.

This is great if you have the means to pay it back immediately – and if you do actually pay it back immediately. However, if you’re like most people, having access to large sums of money that can be paid back at a later date – in 30 days, 55 days, 3 months – can lead down a dangerous path for your small business.

Start-Up Finance

We spoke to one entrepreneur who had an idea to start a gourmet packaged meals business aimed at a demographic of busy professionals. He had planned to go the conventional route and borrow $200K to finance his start-up; even though at this point, he didn’t have a single customer.

But there were plenty of other options available to get his business off the ground, rather than getting into debt before he even had his first customer. We suggested using another company’s equipment, contracting the manufacture of the products to another company, or re-branding an already existing product.

The term used in the start-up community for using your own money is called bootstrapping. But it’s one way to guarantee that you will do all the research and determine the most cost efficient way to run your business before outlaying substantial sums of money on equipment or other overheads.

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With new technologies like cloud-based software and high-speed internet, many small business owners have been able to significantly reduce their overheads, which has enabled them to avoid starting their business in the red.

Business is about taking calculated risks for a reasonably predictable reward and it really all comes down to research and knowledge. Live with an asset mentality and don’t get caught in the credit trap. You’ll find out all the best financing options for your small business in our Small Business Management Course.

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Small Business is about Doing

It's time to roll your sleeves up: our Small Business Management Course gets you working on a real life business idea.
It’s time to roll your sleeves up: our Small Business Management Course gets you working on a real life business idea.

As Australia’s leading provider of online training courses, we deliver all kinds of different training courses – and we’ve recently branched into providing online induction training courses to business. But where EzyLearn’s flagship course, the MYOB training course, teaches practical skills in using one of the most popular accounting software packages, it is a completely different kind of course to our Small Business Management Course – and for good reason.

Thinking as if You Own A Business

Our Small Business Management Course is designed to make you think like a business owner. Where our other software-based courses are designed to systematically guide you through a particular software package, our Small Business Management Course needs to be different.

As a business owner, you’ll be thrown curve balls from many directions – especially when you first start out – and the key to surviving them is being able to think objectively and without bias.

You’ll need to be able to problem-solve and sometimes develop new approaches to existing business practices or activities. Running your own business means having a plan, but not always operating to it.

To complete the course, you need to be able to demonstrate that you possess the required skills to successful operate your own business – by researching, thinking and writing.

A Real Business Idea with Tutor Feedback

The Small Business Management Course is deliberately structured so that as you work your way through the course content, you’re applying the exercises and skills you’re learning to a real-life business idea. Then, once you’ve complete the course, you’ll go live with this business idea.

The course gives students an unusual and unique advantage over other soon-to-be business owners because our students get feedback from a tutor that they can then apply to their business strategies.

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This is what makes our Small Business Management Course so popular – because you’re learning with your real business idea, where other business courses merely have student complete exercises or answer questions in relation to hypothetical business scenarios.

If you would like to learn more about our small business management course, visit our website or enrol here.

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Entrpreneurs Share: Why All Businesses Need an Exit Strategy

Exit strategy
Plan from the outset where you want your business to go.

Perhaps to some it sounds a little pessimistic to talk about having an exit strategy for a business you haven’t yet started, however, an exit strategy is actually a very wise move. We talk all about the things you need to consider when starting a business in our Small Business Management Course, but of equal importance is how you’ll end the business, which is something you need to consider when writing your Business Plan.

How Will You End It All?

Knowing how you’ll exit your business when the time comes will determine a framework for how you’ll set up your business up in the first place. This could involve creating a name for your business, rather than using your own name, so that you can sell your business later without having to relinquish your right to use your own name.

Exit strategies have never been more important than they are today when it’s not uncommon for a start-up to be sold maybe two or three years after its inception. Take Flickr, the image hosting website, as an example of case in point; it was only 18 months old when it was sold to Yahoo! for $30 million in 2005.

Three Key Reasons to Have an Exit Strategy

We spoke to our network of fellow entrepreneurs and business owners recently, and they gave us three reasons every business should have an exit strategy.

1.    It gives you a roadmap: Mark Darling of Sip Water says: “Begin with the end in mind.” Operating a business without an exit strategy is like going on a road trip without taking a map. “How are you going to get there if you don’t know where there is?” The smaller things tend to fall into place much more easily when the bigger things have been decided.

2.    It’s motivating: “When you’re working towards a specific goal, it really helps you to stay motivated on those days when everything seems to be going wrong,” says Vic Cherikoff of Australian Functional Foods. Your exit strategy helps you to put certain problems in perspective.

3.   Get the best sale price: “Knowing when and how you will sell your business can help you think about what you need to do to maximise your business’s value,” explains Robert Crane of CIA OPS. Without an exit strategy, you may find yourself accepting fire sale prices just because you want to exit your business quickly. Having an exit strategy helps you avoid this.

Having an exit strategy is just as important as having a start-up strategy. But that doesn’t mean you have to follow it down to the letter. Like most things in life, often the best-laid plans don’t actually go to plan, but having a framework to work off will help to make your business more successful and ultimately, more profitable in the long run.

You can find out more about writing a business plan in our Small Business Management Course by clicking here.

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Why The Business Name You Choose Is So Important: Interview

Choosing a business name that is Google-friendly is important.
Choosing a business name that is Google-friendly is important.

Our Small Business Management Course teaches students everything they will need to successfully start and operate their own small business, which includes how to write a business plan. Throughout the duration of the course and particularly, when it comes to writing your business plan, you’ll need to think about what you’ll name your business. So what does make a good business name?

What’s In a Name?

For this post, we spoke to a business owner whose business has a rather distinctive name: CIA OPS’s Principal, Robert Crane. CIA — or Computer Information Agency — OPS is a Sydney-based technology consultancy firm, which focuses on assisting businesses and individuals improve their productivity using technology and smart business practices.

The name CIA OPS perfectly encapsulates everything Robert’s business does — provide his clients with information about computer-related technology, such as how to streamline a business’s processes for use with cloud-based software or training in Microsoft Office 365 — but at the same time, it’s also a conversation piece.

“Everyone’s heard of the CIA, as in the USA’s Central Intelligence Agency,” Robert says. “So when they hear CIA OPS, they immediately ask me more about my business and what we do.”

Interesting – and Easy to Remember

But because the name CIA OPS has already aroused people’s curiosity, they’re more engaged and interested in what Robert has to say. The fact CIA OPS is also easy to remember is another added bonus.

“Even if they forget the ‘OPS’ part,” Robert says, “They always remember the ‘CIA’ part and the fact we work with computers, which makes it really easy for them to find me Google.”

Is it Google-Friendly?

Which brings us to another important consideration you need to make when it comes to thinking of a business name. Thinking of something quirky and interesting which also represents what your business does is one thing, but ensuring it’s Google-friendly is another altogether.

Google has, in many ways, fundamentally changed the way we do business — and as a result, it has changed the way people select their business name, too.

If your business name is too obscure that it becomes too hard to remember, then it won’t work; if it’s too common that it returns hundreds upon hundreds of Google results, it won’t work, either; if it’s too long, too short, too boring — won’t work, won’t work, won’t work.

“You really need to think about what you’ll call your business, because that is one thing that’s hard to go back and change later,” Robert says. Make sure you check to see if the business name you’re thinking of using is being used already, or is too similar to someone else’s — which could land you in hot water, as you will lean in the intellectual property and general law module of our Small Business Management Course.

Robert’s advice: “Avoid names that include the words ‘solutions’ or ‘networking’ — they’re boring, too common, and pretty obvious — you know, all businesses hope to provide some sort of solution, for instance.

“Be original, give your business name some real thought, and test it out on your friends and family first,” Robert advises.

Being that your business name is so important, we recommend that our small business management students start thinking about potential names as soon as they start the course, so than when it comes time to finishing their business plan, they’ll have something in mind.

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If you would like more information about our Small Business Management Course, click here. For information about the other courses we offer at EzyLearn, click here.

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Interview with Business Owner: The Benefits of Being “Hands On”

We interview Mark Darling about some of the keys to his hugely successful water business.
We interview Mark Darling about some of the keys to his hugely successful water business.

We recently wrote about the five attributes successful entrepreneurs possess, but one attribute that wasn’t on that list was being hands-on. Our Small Business Management course teaches students all the practical, hands-on skills you need to successfully start and operate a new business, but that hands-on attitude shouldn’t dissipate once your business is up and running.

Why It Pays to Be ‘Hands On’

With that in mind, we recently spoke to Mark Darling, the chief executive officer of Sip Water, a Sydney-based bottled water business, about why business owners should always be hands-on with their businesses. Mark’s history with the bottled water industry has been a long and storied one, but ultimately it’s been about success.

For many years, Mark operated his first bottled water business almost like it was still a small business even though it had grown to become the second largest bottled water company in Australia, behind Neverfail. Even as the large-scale operation that it had become, it was not uncommon for Mark to carry out many of the duties typically not expected of a managing director, like making deliveries to clients.

Eventually Mark’s business caught the attention of another publicly listed company to whom Mark eventually sold it; it was some several years later, that Mark decided to start Sip Water, this time a much smaller operation where Mark still makes water deliveries to his clients to this day.

Why Do What You Can Pay Others to Do?

The reason Mark still makes deliveries: because it makes his business more efficient, and his hands-on approach is something he attributes to the success of all of his businesses. “People often ask me ‘Why don’t you get someone to help you?’” Mark says. “But I always say ‘Well, why would I do that when I don’t need one.’”

Mark says that many business owners often feel they should employ someone to perform work they could really do themselves. “I’m sure it seems unusual for a CEO to make deliveries, but I do it because, this way, I know it’s been done,” Mark explains.

Perhaps this contradicts everything you thought you knew about business, particularly since its often drummed into business owners that in order to prosper they need to delegate; to step away from the smaller things so they can concentrate on the big things.

On this, Mark agrees, but adds: “If I can fit some deliveries into my day without it impacting on the other things I need to do, I will.” The idea is to only hire personnel that are absolutely essential to the running of the business. This keeps your overheads down and your profits up.

Rather than employing an admin person for your business because you feel that as the owner you shouldn’t be doing admin work, ask yourself whether you can conceivably do the admin. If you can, why hire an admin person?

Often people believe that the larger your team, the more professional your business will seem; the more it will seem like a big business. But some big businesses are like icebergs: they appear a certain way on the surface, but it’s what lurks beneath the surface you need to worry about.

In the case of Mark’s original bottled water business, not long after selling it to a well-known, publicly-listed company — or big business — the core company which purchased it went out of business, taking the business Mark had built down with it.

The Moral Is…

The moral of the story, as Mark sees it, is that his attitude towards running his businesses is right: if you’re hands-on with your business and you know what’s happening with it, then you’ll avoid the calamities that often engulf other businesses: closure due to poor management.

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Our Small Business Management Course teaches students everything they need to know about successfully starting and operating a small business, including payroll, financial planning, and the like. To see our full suite of training courses, click here.

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What Is It That Your Business Does Again? The Need To Be CLEAR!

If people are left confused as to what your business does, they'll simply go elsewhere.
If people are left confused as to what your business does, they’ll simply go elsewhere.

In our Small Business Management course, we discuss creating a website for your business — and at EzyLean, we even offer a training course on creating a website using WordPress. We’ve also talked about some of the website “must haves” on this very blog, but one of the things many business owners still get wrong is communicating what exactly their business does.

What Does Your Business Actually Do?

Being able to explain your business in one sentence or less should be like second nature to any business owner, yet I can’t tell you how many times I’ve been on a business’s website and found myself wondering, “What the hell does this business actually do?”

It seems that somewhere, in the midst of worry about design, functionality, load times, conversion rates, and so on, many business owners — large and small; this affliction is not discerning — forget to answer the most basic of questions and often the fundamental reason a person is on their website: What does my business do?

Take a look at your website. Does it clearly state in one sentence or less what your business does? If we use EzyLearn as an example, we could say, EzyLearn is an online training provider. We could even take it one step further and say, EzyLearn is Australia’s largest provider of online training courses, including MYOB, WordPress and Excel.

Both examples are clear, concise and, above all, they entice visitors to spend time on our website. This is important, because if you leave visitors wondering what your business does and whether you offer the services they’re looking for, they’ll give up and go elsewhere.

Your Business Plan’s Executive Summary

This is where the executive summary of your business plan comes into play. The executive summary of your business plan is used to explain what your proposed business will do; in no more than a paragraph you need to be able to convince the reader that your business idea is worthy of their funding, participation or whatever it is you’re seeking of them.

In essence, your executive summary is your elevator pitch. You need to refine this and whittle it down to a short, pithy explanation of your business and your services. Practice on friends and family if you have to and once you’ve got it, put it straight onto your homepage, or an easy-to-access “About Us” page.

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And remember: the thing about the Internet is that it’s great if you know what you’re looking for; but the majority of people don’t. Always craft your copy like you’re communicating with someone who doesn’t know the first thing about your business or the industry, then go from there.

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Get THAT Job this Year: The Importance of the Cover Letter

Your covering letter is as important as your CV.
Getting your covering letter right is as important as your CV.

January is when we’re busiest processing enrolments in our MYOB courses, our Small Business Management courses and so on, and we’ve always been happy to be able to provide people with the training they need to make the career change they’ve been dreaming of. This January we also wanted to give you some advice on the two most dreaded aspects of applying for a new job: CVs and cover letters.

In a recent post we spoke to Fiona Neumann, a recruitment specialist and the director of Skills Savvy, a Sydney-based recruitment firm that specialises in helping people to re-enter the workforce following redundancies, raising the kids, or simply because they want to make a career change.

Fiona helped demystify the CV-writing process, which at one time or another has puzzled even the best of us. But in a job market where redundancies are almost commonplace, writing a CV is not just puzzling, it’s very often daunting, particularly for those people starting their career afresh.

Writing a Cover Letter Doesn’t Need to be Daunting!

But here’s the good news: it doesn’t need to be. Getting the job of your dreams has a lot to do with your ability to articulate yourself, which is where the cover letter comes into play.

It’s fair to say that many people see a cover letter as an afterthought; the way people see wrapping paper as the afterthought to a great gift. They spend all their time laboriously writing and fine-tuning their CV, to then put together a slap-dash covering letter just so that Seek will accept their job application.

Mistake. Big one.

Linking Back and Clarifying Your CV

Your cover letter is just as important as your CV. Aside from reinforcing all the information you’ve put into your CV, it shows that you didn’t mean to apply to some other job listed on Gumtree, and importantly, it allows you to show a recruiter or hiring manager why you’re suddenly looking to re-enter the workforce after several years of being out of it.

The key here is to be clear and concise. If you’ve been raising the kids for the last six years, write that. Don’t be vague and allude to something that could be interpreted as raising children or… being in prison.

But also don’t write a flowery vignette of your life. You need to show why you’re applying for the job you are; if it involves are change of field or industry, then explain why; why you’re qualified for the job, but not overqualified—this is important, because people that are overqualified are, to an employer, risky: you could get bored and leave, want more money than they can offer, or have difficulty with authority being that you’ve always been The Authority.

But remember: be clear and concise. And above all: don’t be bland. Recruiters read through hundreds of cover letters; they’re looking for the most qualified, most desirable person for the job. Don’t leave them wondering why you applied for the position you did. For some CV-writing help see this post; for help up-skilling, see the training courses we have on offer here.

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It’s the New Year – Resolve to Start that New Small Business Today! – free success tip video

It's never too early to make the resolve to start your own business - don't put it off any longer!
It’s never too early to make the resolve to start your own business – don’t put it off any longer!

If you or someone you know is looking to start a new business, up skill to provide additional services to existing clients, or partner with us to build a training business, our Small Business Management Course provides you with essential information for operating a new small business.

We also offer online courses in Reach Accounting, Xero, and of course, our flagship MYOB course as well as online courses in Microsoft Office (Word and Excel). You may recall from a previous post that we sell enrolment gift vouchers for our online training courses, so if your friend or family member (or even yourself) has been seriously considering starting a new small business, why not help make 2014 the year that dream becomes reality by giving them an enrolment voucher!

Small Business Management Course at Last Year’s Price

Since it’s still the festive season, we’re giving you the opportunity to lock-in your 2014 Small Business Management Course at 2013 prices.

As you complete each module within our Small Business Management Course, you’re working your way towards writing the business plan for your business, which you can then use to secure financing or as a model for the future growth of your business.

We take you through every facet you’ll face when it comes to owning and operating a small business, from researching the market and undertaking market activities, through to customer service.

Our Small Business Management Course includes training videos featuring real-life business owners, so you can see how each module practically applies to a real-world small business. Take, for instance, the video below with David Hall, the ‘Customer Service King’ and Director of Sydney’s The Clean Plumber.

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The New Year is the time for making resolutions — resolve to start your new small business today and enrol in our Small Business Management Course! Or if you’d like to gift a training course to your friend or family member, contact us and secure your 2014 training courses at 2013 prices!

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When the Price is Right, It’s Not Always Cheap

Don't be a scrooge this Christmas - it's often not best to go cheap unless you intend to stay that way.
Don’t be a scrooge this Christmas – it’s often not best to go cheap unless you intend to stay that way.

WITH CHRISTMAS AROUND THE CORNER, good ol’ Scrooge deserves a mention. In the “Selling Your Products or Services” module of our EzyStartUp Course we cover how to determine the correct prices for your business; a decision many new business owners often don’t realise requires quite a bit of research and planning.

Instead, many people fall into the trap of using their prices as a way to market their new business to potential customers, using the “cheap is best” mentality. Bah — wrong! That may be no better than a Scrooge…

Often cheap is not best, and you need to ask yourself whether those cheap prices you’ll be offering are sustainable.

By that we mean, whether you’ll earn enough to draw a wage that’s commensurate with one you could earn as an employee elsewhere. If the answer is ‘no’, then you need to rethink your pricing structure before you start attracting clientele.

What Kinds of Customers Do You Want?

Because that’s the other thing: the prices you set attract a certain kind of customer. Consider the kind of shopper you would typically find in a department store, like David Jones, with the kind of shopper you would find in Target. Both stores sell fairly similar products, but the prices are different — and, often, so is the customer (although with the amount of sales constantly happening, there’s probably a significant overlap these days).

What a David Jones customer may be happy to pay for a new dress, for example, is likely to be different to what a Target shopper would be happy to pay for a similar item. Even if in this instance, the Target shopper learns that the dress from David Jones is superior in quality and worth the higher price tag (and they may well agree with you) it will probably change nothing: they will still shop at Target.

Low Can be a Loss

That’s not to say cheap is bad. But there is sometimes a high-cost associated with cheap. Consider the price wars between Woolies and Coles over the cost of milk, which Coles reduced to $1 a litre first and saw Woolies quickly follow suit. But who’s the real victor when you’re selling milk for a dollar? Not Coles or Woolies, where the profit margins are between two and minus-three percent, and certainly not the farmers.

If setting low prices is your strategy for winning customers, it may pay more to think of another one, as cheap is easily replicated and not every business can sustain it. Start out how you mean to continue — if you don’t always intend to offer bargain basement prices then don’t offer them at all. Or at least, offer them in a way that makes it clear to potential customers that you don’t intend to always charge those prices.

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One thing is certain: there’s a lot to weigh up in setting prices for your new business, which is why we consider the Selling Your Products or Services module of our EzyStartUp Course such an invaluable one. If you’re starting a new business, don’t sell yourself short. Make sure the price for your services is right, rather than just cheap.

 

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Feel Threatened by a Newcomer in Your Workplace? Gain Knowledge, Instead!

The more confident you are in your abilities the less threatened you will feel by the arrival of a newcomer to the workplace.
The more confident you are in your abilities the less threatened you will feel by the arrival of a newcomer to the workplace.

As part of our MYOB Training Course, we’re constantly adding new content and helping our students win work and improve their employability. That’s why we always emphasise the importance of continuing to educate yourself — for the obvious skills advantages you bring to any company, but also for your own confidence.

For many people, it can be a little nerve racking when new blood enters the workplace and in today’s job market, it’s not at all uncommon to see a new face appear. Sometimes it’s in the form of a new employee there to share your workload and other times it’s because your organisation has employed someone to help restructure the business so they operate more efficiently.

The Many and Varied Threat

For many employees, this new face around the office can make them feel threatened — threatened about the future of their jobs and threatened by the prospect of the office dynamic changing. Fortunately, however, there’s an antidote for this rather common reaction to change: taking a course or continuing professional development.

The thing about feeling threatened is that it’s entirely to do with your confidence. You may feel like you’re not quite as educated or as skilled as this other person and as a result, you think your employer won’t need you any more. The truth is, your employer probably has no intention of letting you go, but nevertheless, the job market is changing and up-skilling to increase your knowledge base is invaluable — to you and your employer.

Confidence in Upskilling and Continuing Professional Development

Aside from the tangible knowledge and experience a highly-skilled employee brings to an organisation, they also bring with them confidence. The more secure you feel with your ability to do your job and do it well, the more confident you’ll feel as a result. For this reason, EzyLearn is a big believer in continuing professional development.

Our MYOB, and Microsoft Word and Excel training courses each come with lifetime access to the course content, so that you can review the course material and even access updated content, whenever you need it.

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A truly confident person would embrace the idea of working with someone new and potentially learning and sharing knowledge, rather than feeling threatened by them. But the key to achieving this confidence is being able to feel secure in your own knowledge base and that’s what EzyLearn’s Continuing Professional Development Program aims to provide bookkeepers with: knowledge.

So stop worrying, stop feeling threatened, and feel more confident in your skills and knowledge by taking one of our online courses today!

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Would You Employ A Cheater?

would you cheat in a small business courseWhen you choose to study an online MYOB training course with EzyLearn, you learn every aspect of the MYOB software and how it applies to real-life business and accounting situations. Then, at the end of each module, you complete a test to prove to yourself (and your future employer, even) your knowledge of each module of MYOB, such as payroll, for instance.

There are many people who will argue that tests aren’t necessary; that they’re just an exercise in testing how well you can store lots of information in your short-term memory, then forget it afterwards. They advocate, instead, that you’re marked on how well you performed on your overall coursework, and do away with exams altogether.

[quote]But the thing about an exam is that the better you know your coursework, the better you’ll perform.[/quote]

An exam is designed to taken be taken under pressure. They’re testing your knowledge of things that you are likely to encounter in your day-to-day, and may require you to act immediately. They’re not testing you on something that should be considered at length.

Even though EzyLearn offers lifetime access to our MYOB and Excel training courses, we still expect—in fact, we require it—that our students will pass each test at the end of each of the course modules.

There are a couple of reasons for this:

  1. The first, and this is probably the main reason, is that if you decide to, you can pay an additional fee to receive a certificate that shows you’ve completed and passed our online training courses. This can then be used to show potential employers that you actually know what you’re doing in MYOB—which for many accountants and bookkeepers is either a deal breaker or a deal maker.
  2. But an exam also forces you to study the coursework, whether it’s arbitrarily just to pass the test or thoroughly to make sure you understand and perform well in the test—and this largely depends on your own personal code of ethics. Even if you haven’t done a scrap of coursework before you go to complete a test, the mere fact that you have to complete and pass a test to progress through the course forces you to review the coursework.

It’s easy to cheat in any course by plagiarising someone else’s work. In the academic world, the ramifications involve being awarded an instant fail; in business, it usually involves legal action. But a person’s inclination to cheat and plagiarise someone else’s work raises other ethical questions that those respective punishments don’t address.

Cert IV in Small Business ManagementI recently attended a networking event and spoke with someone who had completed a Cert IV in Small Business Management at a local BEC (Business Enterprise Centre)- they had completed a Government funded course and used the excuse of having to do the course as quick as they could so they could start their own business. The problem was that this person “encouraged” many of the students to work together (which is a good thing), but they ended up handing in the same assignment and in some situations forgot to change the name on their assignment!

Working together in a group is a fantastic way to learn because everyone has their own strengths and the really smart students can often be good teachers for the slow learners, but to simply replicate another persons work and not even use your own writing style and interpretation is very sad. It’s particularly sad when the Small Business Management course is designed to help you create an individual business plan for your own specific business.

[quote]Our assessors mark every assignment and provide individual feedback to ensure you properly examine your new startup business.[/quote]

This brings us to whether or not you would feel comfortable employing someone who had willfully cheated in a training course. Personally, we wouldn’t. Aside from that person displaying very little work ethic (they couldn’t be bothered to do the work themselves, so cheated instead), it also makes us wonder whether they would behave unethically in other ways—would they take our client base and start-up a rival business?

This is why we test our students at the end of each module, and only those students who receive a passing grade do, in fact, pass the course. It’s not because we think our students will cheat; it’s because we want our students to really learn and understand the coursework, so they can excel and succeed in business.

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There’s Never Been a Better Time to Start Your Own Business!

Ah - the freedom of running your own small business!
Ah – the freedom of running your own small business!

A large number of bookkeepers who have completed our online MYOB course have successfully started their own businesses and to reiterate a recent blog post from Steve, the first step in starting your own business is making the decision to begin.  Secondly you have to come up with the idea, and whether it seems like it or not, all of us every day are full of ideas. It doesn’t matter what your level of education is or how old (or young) you are — we all have ideas and desires, so the initial stages of starting a business are really pretty simple. And never think you’re alone; did you know that small businesses (defined as having less than 20 employees) employ a whopping 47 percent of Australia’s total workforce. That’s a lot of people who had ideas and keep growing them.

Making Sure You’re Relevant

The actions you take after you’ve come up with your idea and how you develop this idea into a product or service that others are interested in or need is critical. We provide online training for Australia’s most popular accounting software, MYOB, and it’s clear there’s a strong demand for bookkeeping skills in small businesses around the country. Indeed, if you have accounting or bookkeeping skills and qualifications and are interested in starting a business, then there’s never been a better time to explore a Small Business Course that has now been loaded on our Learning Management System (LMS).

The Small Business Management Course for Self Starters

Our Small Business Management course covers all the aspects you need when starting a business. Our first subject covers ‘Originate and Develop Concepts‘. As you progress, the course provides you with the skills you need to create a business plan so you end up with something tangible and that ensures you’re idea can actually come to fruition. But the course is not only suited to those people thinking about starting a business; it’s also a terrific course if you want to elevate your skills in your current work too.

Our course has been designed by Maggie Richardson from the Australian Small Business Centre. Maggie has helped over 1,000 people build business plans that have turned their ideas into profitable realities.

Remember: Businesses are proven to be more successful when they operate to a business plan.

If this is your year to start a business, come and join us online with the Small Business Management Course or visit the Australian Small Business Centre and get started by subscribing to their blog posts.

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The Start-Up Incubator: Pollenizer

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We’re often talking about start ups, starting a new business, what it takes to succeed, and we cover many of the practical aspects of owning and operating your own business in our Small Business Management course. We’ve also touched on prepaid legal services for bookkeepers who have completed our online MYOB training course and the latest provider to enter the prepaid legal fray: LawPath — which is also the latest venture of start-up incubator, Pollenizer.

Pollenizer: How it all Started-Up

Based in Sydney’s Surry Hills, Pollenizer, which was founded by Mick Liubinskas and Phil Morle — the former chief technology officer of infamous file sharing site, Kazaa — aims to co-found companies and grow them to a point where the founders can then exit for a profit.

Pollenizer’s most recent success story is that of group-buying site, Spreets, which was sold to Yahoo for $40 million dollars after only 12 months.

When Morle and Liubinskas spot a start-up they’re interested in, they invest up to $150,000 to help get what is often just an idea scribbled on a napkin off the ground.

Pollenizer’s Start-Up Science

How do ideas make it to some kind of fruition? This involves employing what Morle calls the Pollenizer “start-up science” where each start-up is dragged over Pollenizer’s so-called technical and marketing coals.

Discovery, Validation and Efficiency

Starting with discovery, the Pollenizer team looks into whether a particular start-up solves an existing problem and whether customers will pay for the solution. Next, is validation — testing whether real people will actually want to pay for the product. The last stage is efficiency: ensuring the business is capable of operating when more customers come on board.

But about half of the start-ups don’t make it past the second stage.

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But one of the most interesting aspects to the way Pollenizer operates occurs before you’ve even opened your doors for business, so to speak: Pollenizer’s “start-up science”.

By methodically looking at your business idea and what your business aims to do, you’ll discover any pitfalls you may encounter, giving you the chance to modify and refine your business idea.

We all like to think we have a great business idea that could change the world. But as Pollenizer shows, for half of us it’s just an idea.

That doesn’t mean give up; it means research, reassess and retry.

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How Will Reforms to the Privacy Act Affect You?

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How will reforms to the Privacy Act affect your business?

As EzyLearn provides what, in our humble opinion, is the best Small Business Management Course in Australia (yes, blatant plug, but we firmly believe this and can show you why) the issue of privacy, and the way people’s privacy is handled by small business, is of concern to us.

In November last year, the Gillard government’s Privacy Amendment (Enhancing Privacy Protection) Bill was passed in parliament, marking some of the biggest changes to the Privacy Act in the last 20 years. The reforms, which are due to come into force in March next year, give individuals greater control over their personal information and who has access to it, making it essential for all businesses to review the way they handle their customers’ details to ensure they’re not in breach of the Act.

Australian Privacy Principles and Direct Marketing

Perhaps the biggest change to the Act is the introduction the Australia Privacy Principles (APPs), which, by streamlining previous policies relating to privacy into one set of guidelines, will limit an organisation’s ability to use unsolicited information; regulate the use and disclosure of personal information for the purpose of direct marketing; and introduce new responsibilities for organisations transferring information overseas.

For the first time, the Privacy Act — by way of the APPs — takes issue with direct marketing, particularly whether or not an individual would reasonably expect an organisation to use and disclose their information for the purpose of direct marketing.

So for every business that collects email addresses and other personal information during the course of their operating procedures and then uses that data to contact lapsed customers or remind them of “special offers” this could well be in breach of the Act.

Regardless of whether organisations offer individuals an “opt-out” mechanism, greater onus is now being placed on how the organisation came to hold the individuals information in the first place.

Individuals will now be able to request that organisations tell them how they got their personal information or request that an organisation doesn’t disclose their information to anyone for the purpose of direct marketing.

This could potentially put an end to the practice of organisations renting data to or from other companies for the purpose of direct marketing, or at least reduce the instances of it.

Privacy Breaches

The reforms also introduce a new scheme for credit reporting — making it possible to be denied any future credit if you miss or pay a loan or credit card payment late — and give the Information Commissioner greater powers over privacy breaches.

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For every business dealing with their customers’ personal information, the new reforms should serve as an impetus to review your current policies relating to data collection to ensure you’re in compliance with the Act. To start with, does your business or website have a readily viewable privacy policy? You can find a variety of free online templates and more at LawLive.

And on a lighter note — Happy Mother’s Day to all the Mum’s out there.

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The Marketing Lessons All Small Businesses Can Learn From Big Businesses

ID-10069551We regularly receive tips from the academic board of our small business management course and they’ve recently shared something about marketing.

[quote]One of the biggest mistakes a small-business owner can make is to think that advertising budgets and marketing strategies are the playthings of big business.[/quote]

By borrowing some of the strategies some of the biggest businesses do well, there are many marketing opportunities small business owners can utilise to generate some organic business leads—and many of them are low-cost!

  1. Web Presence – Face it, whenever you speak to a potential new client, the first thing they do is Google you. If you don’t turn up in Google, or worse, what does is out-of-date or uninformative, you’ve already lost some of your credibility and you haven’t even done business with them yet!
    Your website should clearly outline what services you offer, but that doesn’t mean you can’t have fun with it! Design a website that shows off your personality and sets you apart from your competitors. Our WordPress course can give you the skills you need.
  2. Email Marketing – Is a great low-cost marketing option providing you do it right! Many companies—big and small—make the mistake of bombarding their mailing lists with too many advertising emails, most of which are irrelevant and often result in the click of an “unsubscribe” button.
    The trick, here, is to divide your mailing list into categories based on your client’s interest and business needs, and then tailor EDMs or newsletters to each category. The messages with the best cut-through are quirky and informative and act simply as a touch point with your customer that isn’t blatantly spruiking your business or rehashing your sales pitch.
  3. Social Media – If you’re going to use social media for your business, great! But if you think that by just starting a facebook page and then arbitrarily updating it with photos or your latest special offers when you feel like it will work, well you’re wrong!
    If you’re going to use social media for your business, make sure you deliver value to your social media friends and followers. Special offers are great, but after a while people tire of them. Keep your content fresh and interesting, and above all, regular!
  4. Google training coursesOnline Advertising – The thing about the internet, particularly search engines like Google, is that they’re terrific if you know what you’re looking for. If you don’t, however, it’s like running into a crowded Allianz Stadium on grand final night and calling out, “where can I find my car keys?”
    This is where online advertising comes in. Search engine advertising (also called Search Engine Marketing or SEM), like Google Adwords, is a cheap way to get started so that anytime someone searches on google using your keywords, your ad will appear with a link straight to your website.

Don’t forget—Apple Inc, once a little start-up in Steve Jobs’ garage—never launches a new product quietly, so why should you launch your business quietly?

If you create a good marketing plan and stick to it, you’re guaranteed to see results. If you’re unsure what goes into creating a marketing plan, we cover marketing strategies in our Small Business Management course.

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CIA Provides Secrets about Linkedin

LinkedIn: The Living CV

I’VE WRITTEN A NUMBER of posts about the power of LinkedIn to replace the traditional resume, but after speaking with an expert from CIA (Sydney-based company, Computer Information Agency or CIAOPs) I learnt some new secrets about Linkedin. Robert Crane, CIA’s Director, shared some tips as to how and why LinkedIn is a fantastic tool to help you get a job AND find more customers.

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Robert Crane is the Director of Computer Information Agency

Here’s what Robert had to say…

One of the greatest advantages that Internet based technologies can provide is leverage. Nothing could be more the case than with social media. Unfortunately, too many businesses and professionals fail to see the potential that it can provide themselves and their businesses. Probably the most effective social network for business is LinkedIn.

You may be surprised to know that LinkedIn in has been around for over a decade. It was around long before Facebook and Twitter as a source of connecting business people together. LinkedIn allows you to create a personal or business profile to which you can add all kinds of information.

[quote]Many professionals use LinkedIn as a “living CV” where they can post their career and achievement records for others to view.[/quote]

Sharing that information with others help them grow their potential network and makes it easier for others to locate people with the right skills.

The True Power of LinkedIn

This is where the key technology of search begins to reveal the true power of LinkedIn, for not only can you share your information with others, independent parties can search LinkedIn and locate individuals with the skills they need. This is reason why so many HR people use LinkedIn to locate and target individuals with the skills they require.

[quote]Posting resumes and trawling employment website is now ‘old school’. Indeed, the highest quality applicants are signed up via Linkedin even before a job is offered.[/quote]

Is It Too Late for You?

This means that if you are not using Linkedin your competition probably already is. So what can you do to catch up?

  1. Firstly, you’ll need to create a LinkedIn account and then fill in the information about yourself. The more professional information you provide the better. It is also important to include a professional headshot as part of the profile so if you don’t have one of these go out and get one.
  2. Once you have all your information entered start looking for people and associates you know who are already on LinkedIn. When you find them send them an invite to ‘connect’ with you on LinkedIn.
  3. Once you network starts to grow make sure that Linkedin becomes an ongoing part of your business strategy. Don’t let the information you have entered get stale. Revisit your account regularly and ensure it is always as current as possible. As you meet new contacts look them up on LinkedIn and ask them to ‘connect’ with you. Always be looking to grow your network and don’t be afraid to ask people in your network for introductions to others on Linkedin.
  4. When you start to feel comfortable with Linkedin use the testimonial feature to ask business contacts and clients for referrals. These referrals can be directly posted on your profile for all to see.
  5. Nothing lends credibility like endorsement so always continue to seek them out and grow the number that you have. Once the endorsements start to flow make sure you direct other information about your business to your LinkedIn information. Use it on your website, business cards, etc.

Other Powerful LinkedIn Uses

The more you work with LinkedIn, the more powerful you will find it. When you need something you can ask your network of contacts, you can search their skills for what you need, and you can join any number of special interest Linkedin groups on the very topic that you are seeking assistance on. Because Linkedin has become such a worldwide tool for business, chances are you’ll find the person or business you’re looking for, if you know how to use it.

Jump On the Social Media Bandwagon

I went to a seminar recently and heard Nick Bowditch from Facebook speak. He said that the businesses engaging with, and using, social media will be the ones still around in 5 years. Perhaps it’s arrogant to think that social media is so mighty, but given the speed with which technology is moving these days, and the ferocity of competition, it’s better to build a profile, reputation and brand that people know, like and trust — and social media is the opportune way to do this.

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Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.