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LinkedIn Profiles: How Useful Are They, Really?

What is the power of a LinkedIn profile?

how useful is a linkedin profile online learning social media training
We scrutinise the power of a LinkedIn online social media profile.

THERE MAY BE SOME debate over whether having a LinkedIn profile actually helps professionals make valuable connections with other professionals, but the same could also be said of traditional networking.

As a writer, I probably should network more, but personally, I don’t find much value in it. In the past I have either fallen prey to someone wanting publicity for their pyramid-scheme-type business or I’ve turned into a borderline stalker myself; harassing someone who perhaps only gave me their business card out of a feeling of social obligation.

Besides, a business card tells you nothing about how competent or capable that person is at their job. For writers and journalists, I’ve always found it pretty easy to validate their claims on Google; for other professionals: not so much. Until LinkedIn, that is.

The Professionalism of LinkedIn

LinkedIn may not connect you with the recruiter of your dream job, but Twitter doesn’t guarantee you’ll become BFFs with Mariah Carey, either. What LinkedIn does, however, is give you an online professional profile.

And it’s the rather perverse nature of today’s digital society that makes an online professional presence invaluable; LinkedIn itself can act as your calling card, demonstrating how others endorse you and your work; it can act as your resume; and it can help you to actively find the right job.

The Power of a LinkedIn Profile

Any time you meet someone, you can pretty much guarantee they’ll Google you. Whether they’re prospective employers you’ve interviewed with, people you’ve met in a professional setting (clients, industry alums) or even colleagues, you can bet at some point or another they have Googled you.

What that Google search turns up can totally change the way they interact with you.

I can’t tell you how many times I’ve LinkedIn-stalked a fellow writer only to discover their LinkedIn profile is not so impressive, after all. From this point on the entire dynamic of our relationship has changed immediately; suddenly I feel I’ve got the power.

On the other end of the scale, discovering the meek-mannered, unassuming but otherwise seemingly-unimpressive editor I chatted to with extreme ease is actually a former Vanity Fair staffer or contributor to The New Yorker adds another dimension to our relationship — usually, I’m putty in their hands.

***

And it’s in this context that, yes, a LinkedIn profile does work. Whether you’re using LinkedIn as a job-hunter or a networker, your LinkedIn profile tells people everything they think they need to know about you.

The old phrase — first impressions are lasting impressions — is out. It’s online impressions that are the lasting impressions.

If you haven’t already, we welcome you to connect with EzyLearn at LinkedIn.


learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

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The Cash and Assets Cycle: Monitor the Perpetual Late Payers

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There’s a regular cycle your business goes through every week, month or quarter. It’s a cycle that maybe you pay little attention to—it’s so simple, so entrenched in your business operations you hardly even consider it—but it’s time you took a closer look at what is called: the Cash Conversion Cycle.

What is the Cash and Assets Cycle?

As the name suggests, the “cash and assets cycle” starts with cash in the bank. This 5-step cycle then progresses through to purchasing stock; selling and invoicing that stock; offering payment terms (say 14 days, 30 days or cash-on-delivery) and finally, receiving payment. And so it goes, rinse and repeat.

Monitoring this cycle is vitally important to the success of your business—and your livelihood. But perhaps you’re wondering why.

Isolating the Late Payers

We’ve previously talked about why you need to keep on top of your bookwork so you can isolate any potential late-payers—called debtor management.

By keeping the cash and assets cycle in mind, it’s possible to see the real implication late-payers can have on your business.

With invoices left outstanding, you can’t start the cycle again—that is, purchasing more stock—and without stock, you’re left with nothing to sell and (obviously) no money coming in. You have literally reached a standstill and all because you didn’t monitor where you were in the cash and assets cycle.

Keep an eye on your cash and assets cycle and you’ll come to notice those perpetual late-payers, enabling you to put processes in place to better manage these customers.

These processes could involve things like requiring payment upfront, adding administrative charges, or when everything else has failed, debt collection.

But monitoring your cash and assets cycle, regardless of how easy it is to forget about, is essential to ensuring your cash and assets keep cycling. The setting up of professional invoices and payment terms are just some of the areas covered in our MYOB online training course.

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Prepaid Legal Services: The Long and the Short of It

ID-100129847Many of the bookkeeping business owners who have completed our online MYOB training course may or may not be familiar with the Privacy Act reforms due to be enforced next year. Many businesses that collect their customers’ personal information will need to review their privacy policies and practices to ensure they’re not in breach of the Act.

But reading through and interpreting statutes can be tricky; ensuring you’re in compliance with them, even more so.

For large organisations, this is usually the responsibility of their in-house legal team or the firm they have on retainer; for small organisations, there often isn’t an in-house legal team never mind a firm on retainer.

Gaining traction in the Australian marketplace, however, is the trend of prepaying for your legal service—a trend, mind you, that’s been in existence in the US for over forty years.

Perth-based Prepaid Legal, which has been operating in Australia since 1998, provides prepaid legal services to individuals and an array of different business types, while relative newcomer, LawPath, is only available to businesses.

Prepaid legal services are a lot like private health insurance; you select, from a range of plans, one that suits you; pay a monthly premium (on average between $24 and $36 per month); and, according to the terms set out in the legal plan, you have access to one of the service’s “preferred lawyers”.

Prepaid legal services give small businesses and individuals who otherwise wouldn’t be able to afford it, access to legal advice for the cost of the low monthly premium.

But a prepaid legal plan doesn’t guarantee access to the same lawyer, or in some cases, even the same law firm. Instead, you’re assigned a lawyer based on their availability and the requirements of your matter.

For some businesses whose legal requirements only involve quick consultations or reviewing and preparing simple legal documents, a prepaid legal service like this could work.

Of course prepaid legal services are really only useful if you use them. As a business owner you should consider how often you would enlist the service of a lawyer throughout the course of your business day-to-day and look at what value a prepaid legal service would bring to your business.

If you are used to receiving information about our MYOB Courses you might also know that we have introduced a Small Business Course to our online training courses and in it we have a section about the legal structures a business can take.

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Monthly Bookkeeping and Debtor Management

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We have previously talked about how to account for bad debt, but what about the ways you can manage your debtors to avoid things turning bad, so to speak, in the first place?

Much of your debtor management comes into play when you or your bookkeeper is doing your books.

It might be a good idea to find a bookkeeper who can chase up your accounts receivable every week rather than stress about it all month!

Continue reading Monthly Bookkeeping and Debtor Management
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Starting A New Business? What Tools Do You Need to Succeed?

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It’s often said that the majority of new businesses fail in the first year. Some people even go as far as to say that 90 percent of new businesses fail within their first twelve months of operation, but is this statement really true?

According to the Australian Bureau of Statistics it’s not. The number of new businesses that fail in the first twelve months is closer to 30 percent, or 3 out of every 10.

However, just because a business survives its first year or even the second or third, doesn’t necessarily mean it’s a successful one.

If a business isn’t able to pay the owner a wage that equaled or exceeded what they could have earned elsewhere as an employee, it’s not successful.

Further, if that business hasn’t generated a profit or positive cash flow, it’s still not successful.

Nor is a business a successful one if it hasn’t had enough working capital to service their debt, pay taxes and suppliers, and so forth.

New businesses are incredibly risky; and even if you have a great idea for a start-up or years of experience in your particular field of expertise, that doesn’t guarantee success.

Ensuring a new business is fail-safe requires a solid business plan. A business plan is like a road map—it shows you exactly what route to take in order to arrive at your destination—and without one you’re literally driving blind.

If the idea of writing a business plan seems a little daunting, you’re not alone. It’s one of the key components to running a successful business, but it’s also the most often overlooked, which is why we are now offering a Small Business Management course.

Among the subjects included in the course such as, researching the market and creating a marketing action plan, you will also learn how to write your very own roadmap to success—a business plan.

So if your New Year’s Resolution was to start a new business in 2013, then join us online with the new Small Business Management Course, which was especially created by Maggie Richardson from the Australian Small Business Centre for Australian Small Businesses.

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Has Starting a Business Always Been Your Dream? Start a Bookkeeping Business

ID-10078682At some point in our lives and careers, many of us have toyed with the idea of starting our own business, but for a good few people it remains just that: an idea; albeit, a wistful one.

But for those of us who do seriously discuss our desire to start a business, there never seems to be a shortage of detractors. Suddenly it seems everyone is an expert on starting a business, or more specifically, why you shouldn’t

“Most businesses fail in the first year” and other tales of woe involving friends and friends-of-friends that “lost everything” in a start-up gone wrong serve as cursory warnings for why you should leave the enterprising to the Richard Branson’s and stick with what you know—because for whatever reason, you’re just not the enterprising type.

But while it’s true that starting your own business is no walk in the park, there’s still no reason why, with a good business plan, you can’t be the next Richard Branson or—ladies—the next Lorna Jane.

Of course, starting your own bookkeeping business can also prove to be a good first-step into the world of self-employment. At last count, there were over 2.1 million businesses operating in Australia; 96% were small businesses and over 1.3 million were sole traders.

In fact, it’s the sheer number of sole traders operating in Australia that makes operating a bookkeeping business so lucrative: sole traders are time poor and outsourcing their bookkeeping allows them to focus on the many other hats they’re wearing in their business.

And because the internet and accounting software like MYOB has made it possible to work from home, you can easily operate your bookkeeping business from your home office, freeing you of the costly overheads associated with running a traditional bricks and mortar business.

Working from home also means that you don’t have to dive straight into your bookkeeping business; you can test the waters first by working part-time hours while also maintaining your current employment.

As you build your up your business and accumulate more clients, you can then decide whether you want to make it your sole source of income or keep it as a side-project.

Whether it’s full-time, part-time, or a side-project, starting your own business is both a rewarding and exciting experience. So turn that idea of starting your own bookkeeping business into a reality—find out the tools you need to succeed with your own bookkeeping business.

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What Do You Need To Start Your Own Bookkeeping Business?

Starting a Bookkeeping Business is Low RiskID-10093149

If you’re already employed as a bookkeeper or have graduated from our MYOB training course and starting your own business is something you’ve always dreamed of, then turn that dream into a reality.

Starting a bookkeeping business is one of the few low-risk start-up options, because a bookkeeping business, unlike other bricks and mortar businesses, can be operated from your home-office, eliminating many of the costly overheads that eat into your profits.

In fact, many of the overheads related to running a home-based bookkeeping business involve items you probably already have or are inexpensive to source, such as a laptop, mobile phone, internet connection, and a designated work-space.

But like any business, just because you have previous experience or the zeal to make your venture a success, doesn’t necessarily guarantee success—a business plan does. This should be the first thing you do.

  1. Writing a business plan lays out things like what services you will offer, pricing structures, and how many customers you will need to turn a profit. But it also forces you to do market research and compare your services and prices with your competitors. Our Registered BAS Agent has created a bookkeeping business template that you can use if you start your bookkeeping business with us!
    Market research, no matter how experienced you are in the industry, can help you establish a point-of-difference from other bookkeeping services and aid in the setting of your rates. Many small business courses like our Small Business Management course cover writing business plans as well as other strategies to ensure you manage your business efficiently.
  2. Contacting an insurance broker to find out what kind of policy you will need should be your next port-of-call. Rather than calling many different insurance companies and going through their product disclosure statements yourself, a broker can do this for you and find the best policy at the best price.
  3. You’ll also need to contact an accountant to discuss the ways to maximise your business tax deductions—this could also serve as a good way of drumming up some business, as many sole traders still take their shoeboxes full of receipts and bank statements to their accountant to sift through come tax-time!
  4. It’s also wise to consider ways you can grow your business using low-cost marketing strategies. Many small-business owners make the mistake of thinking that as a small business, they don’t need to worry about marketing, leaving it to the big guys instead.

But some of the biggest companies in the world started out as a start-up in someone’s garage or home-office! As a small-business owner, there are many marketing lessons you can learn from big business.

Believe and you will achieve

If you’ve been dreaming about one day starting your own bookkeeping business, then what are you waiting for? We now have the training, coaching and mentoring support to help you start a bookkeeping business and work from home as an independent contractor working your own chosen hours. We’ve teamed up with a registered BAS agent and business coach to compliment the small business management course and provide you with the support and training you need to start a bookkeeping business without joining a bookkeeping franchise and paying ongoing franchise fees.

National Bookkeeping Business Plan Template
Get a bookkeeping business plan created by a registered BAS agent and get started fast

Become a National Bookkeeping Licencee

If this is something that interests you explore the “Start a bookkeeping business” opportunity with National Bookkeeping and get franchise like support without loosing a percentage of every hour you work. We can help you succeed in your own bookkeeping business by give you the training you need.

National Bookkeeping is designed to help ordinary people start a bookkeeping business as an independent contractors working from home as a virtual assistant with the help and support of existing businesses.

 

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The Marketing Lessons All Small Businesses Can Learn From Big Businesses

ID-10069551We regularly receive tips from the academic board of our small business management course and they’ve recently shared something about marketing.

[quote]One of the biggest mistakes a small-business owner can make is to think that advertising budgets and marketing strategies are the playthings of big business.[/quote]

By borrowing some of the strategies some of the biggest businesses do well, there are many marketing opportunities small business owners can utilise to generate some organic business leads—and many of them are low-cost!

  1. Web Presence – Face it, whenever you speak to a potential new client, the first thing they do is Google you. If you don’t turn up in Google, or worse, what does is out-of-date or uninformative, you’ve already lost some of your credibility and you haven’t even done business with them yet!
    Your website should clearly outline what services you offer, but that doesn’t mean you can’t have fun with it! Design a website that shows off your personality and sets you apart from your competitors. Our WordPress course can give you the skills you need.
  2. Email Marketing – Is a great low-cost marketing option providing you do it right! Many companies—big and small—make the mistake of bombarding their mailing lists with too many advertising emails, most of which are irrelevant and often result in the click of an “unsubscribe” button.
    The trick, here, is to divide your mailing list into categories based on your client’s interest and business needs, and then tailor EDMs or newsletters to each category. The messages with the best cut-through are quirky and informative and act simply as a touch point with your customer that isn’t blatantly spruiking your business or rehashing your sales pitch.
  3. Social Media – If you’re going to use social media for your business, great! But if you think that by just starting a facebook page and then arbitrarily updating it with photos or your latest special offers when you feel like it will work, well you’re wrong!
    If you’re going to use social media for your business, make sure you deliver value to your social media friends and followers. Special offers are great, but after a while people tire of them. Keep your content fresh and interesting, and above all, regular!
  4. Google training coursesOnline Advertising – The thing about the internet, particularly search engines like Google, is that they’re terrific if you know what you’re looking for. If you don’t, however, it’s like running into a crowded Allianz Stadium on grand final night and calling out, “where can I find my car keys?”
    This is where online advertising comes in. Search engine advertising (also called Search Engine Marketing or SEM), like Google Adwords, is a cheap way to get started so that anytime someone searches on google using your keywords, your ad will appear with a link straight to your website.

Don’t forget—Apple Inc, once a little start-up in Steve Jobs’ garage—never launches a new product quietly, so why should you launch your business quietly?

If you create a good marketing plan and stick to it, you’re guaranteed to see results. If you’re unsure what goes into creating a marketing plan, we cover marketing strategies in our Small Business Management course.

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How Do You Account For Bad Debt?

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One of the things we cover in our MYOB Training Courses is how to deal with what is, unfortunately, becoming a rather common accounting issue—bad debt.

If you provide your goods or services on credit, it’s likely that at some point, particularly during times of economic volatility, you will encounter a customer that is unable to pay for the goods or services rendered.

Most of the time, many customers just need more time to pay, however, there will also be those customers that never will pay. And in the case of the latter, the debt will need to be written off.

For a debt to be considered bad and written off you need to show that all the necessary steps have been taken to recover the debt, but there is still no likelihood of the debt ever being recovered for one of the following reasons:

  • The debtor has died leaving no assets or insufficient assets
  • The debtor cannot be traced and no assets discovered
  • The debtor is bankrupt or in liquidation and insufficient funds exist

Once you’ve reached this point, however, is when things start to get complicated. Often how you record the income for your business will determine how you account for a bad debt, particularly if you’re using accruals-basis accounting.

While there may still even be instances where, even though you’ve written off a customer’s debt as bad debt, it may later be paid to you—often in another tax year and affecting that year’s income.

This is what makes the accounting treatment of bad debts complicated. While you’ll learn about how to account for bad debt in our MYOB Training Courses, if you’re unsure you should always consult your accountant to help determine the best course of action for your business or the business you’re representing.

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Why Is a Code of Ethics, Conduct or Practice Important for your Business?

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As a journalist, I choose to act in accordance with the Code of Ethics set out by the Media Entertainment and Arts Alliance (MEAA), of which honesty, fairness, independence, and respect for the rights of others underpins the code.

This means I strive to ensure that every story I research and write about is honest, fair, independent, and respectful to the rights of others—even this blog post! And over the years, most of the organisations I have worked for, have too, upheld the ethos of the MEAA Code of Ethics.

Of course, just because a particular industry or trade union prescribes a set of guidelines, doesn’t necessarily mean each organisation or practitioner within that industry will uphold them—case in point: News International’s involvement in the phone hacking scandal in the UK.

And usually, until there is a breach of ethics like that of News International’s, it’s rather easy to forget why a code of ethics is necessary, particularly since compliance to the code is often voluntary, or at least, highly malleable.

But by submitting to a code of ethics, conduct or practice, you’re establishing yourself as an authority in your field; you’re telling your customers, clients and employees that you have integrity.

If you’re a bookkeeper or operate your own bookkeeping business, your clients are entrusting you with one of their most prized possessions—their livelihoods, and a code of ethics illustrates to them how you and your business operate.

But there are other reasons to adopt a code of ethics, aside from professional status. Ben and Jerry’s Ice Cream, for instance, instituted a “values-led business” code by donating 7.5 percent of profits to charity, while other organisations value a work culture grounded in a strong ethical framework that promotes high staff retention, greater customer loyalty, and increased productivity.

For all the different reasons an organisation or business would have to adopt a code of ethics, the outcome never deviates—a code of ethics ensures accountability.

If you choose to submit to the Australian Association of Professional Bookkeepers’ Code of Professional Conduct, you’re communicating to your clients what they can expect from you, and, in turn, what you can expect from them—conduct that is ethical and lawful, confidential, objective and independent, and competent.

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Teleworking – How Does It Affect Your Work-Life Balance?

ID-10090542We are constantly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business — or doing the books for someone else’s business.

We have previously discussed the benefits of teleworking to both the employer and the employee, and while the benefits  of, for instance, reducing the home-office commute and increasing workforce participation, are hard to ignore, there are some downsides that could adversely affect your work-life balance.

High-speed internet, smart phones, tablet devices and cloud accounting software like MYOB Account Right Live may make it so much easier to connect with work from the comfort of your own home, but it’s also making it increasingly difficult to switch off.

Study Proves We Work More from Home

A study conducted by Dr Carolyn Axtell, a senior lecturer at the University of Sheffield in the UK, found that many workers often worked an additional 15-20 hours per week merely because they could remotely access their work from home.

In addition to the self-reported “voluntary” additional work hours, in a separate study carried out by the University of Toronto, workers also reported that it was often expected of them to check emails, take calls and log into work outside of office hours, including when on holidays.

But the additional work hours and interruption to workers’ recreation time, according to Dr Axtell, can significantly impact a person’s health as well as their relationships with friends and family.

Poorer quality of sleep and psychological stress brought on by an increase in phone calls, emails and texts out of work hours were among workers’ main complaints, while Dr Axtell also found many employees felt they became less productive working from home.

Productivity levels, according to Dr Axtell, tend to level off among employees that are working long hours and, over time, even drop when tiredness and stress impairs performance.

You need to take time out

Quiet timeTo combat stress and losses in productivity, managers and employees alike, need to implement protocols to enable teleworkers to switch off.

Working to time—rather than task, taking regular breaks, sticking to a work routine and maintaining usual sleep and work patterns are among the top tips teleworkers can adopt to avoid overwork. By switching off gadgets at the end of the day and notifying colleagues, managers and clients of when you are and are not available will ensure you’re not stressing about returning an email during your holiday!

Want to work hard, start a business

I’ve written several blog posts about starting a business and in particular starting a bookkeeping business (because a large number of our students enrol into our MYOB Training Courses) and the fact that we are so well connected to the Internet and each other almost makes us work as though we own the business.

If you are looking to start your own business or want to learn the skills required to manage a small business remember that we have just launched our Cert IV in Small Business Management. Enrol today and enjoy a massive discount for a limited time only.

 

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ANNOUNCEMENT: Are you thinking about starting a business this year?

small business course and business plan

Starting a Business

The first step in the process of starting a business is making the decision, but what happens next? It’s the idea. The great thing about being human is that we are always full of ideas. It doesn’t matter what level of education or even your age we all have ideas and we all have desires so the first step of starting a business is pretty simple.

The most important step however is action, how you develop your idea into a product or service that others are interested in or need. We provide online training for Australia’s most popular accounting software, MYOB so it’s clear there is a demand for bookkeeping skills in small businesses. If you have accounting or bookkeeping skills and qualifications and are interested in starting a business you might want to explore a Small Business Course that has now been loaded on our Learning Management System (LMS).

The Small Business Management course covers all the aspects you need when starting a business and the first subject covers “Originate and Develop Concepts“. The rest of the course goes through all the skills you need to create a business plan for your new business so it is a great course to do if you are thinking about starting a business. It’s also a good course if you want to elevate your skills in your current work too.

Our small business course is designed by Maggie Richardson from the Australian Small Business Centre and the good news is that she’s helped over 1,000 people build business plans to turn their ideas into reality. You’ll also be happy to learn that businesses are more successful when they operate to a business plan. If this is your year to start a business come and join us online with the Small Business Management Course.

National Bookkeeping Business Plan Template
Get a bookkeeping business plan created by a registered BAS agent and get started fast

Start a Bookkeeping Business

If a bookkeeping business is something you’re interested in then you’ll be excited to learn that our Registered BAS Agent and Course Creator, Jacci has completed Maggie’s Small Business Management Course and created a business plan for a bookkeeping business that you can use as the basis for your own plan – most of the hard work has been done.

Just change the details for your own circumstances and you’ll have a plan that will help you get clients and stay on track to make a profit and enjoy the benefits of choosing your own hours and working close to home.

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Cloud Accounting Software and Automatic Bank Feeds (MYOB training video)

As part of our commitment to be the number one choice for online MYOB Bookkeeping training courses we are always keeping an eye and ear out for changes and improvements in the bookkeeping industry. If you do your own banking reconciliation, you might agree that sifting through printed statements and checking each entry off in your accounting software is maybe the most tedious part of bookkeeping.

But it need not be. With accounting bank feeds – a new feature in the world of cloud accounting – your bank transactions are automatically synched with your cloud accounting software.

This means that as long as you’ve entered your purchases into your accounting software, when your statement comes in from your bank, it will automatically marry up your purchases for you to approve with just the click of a button.

Automatic bank feeds removes the single most tedious step from the banking reconciliation process, which, depending on the size of your company, can take anywhere fifteen minutes to two hours (sometimes even more).

For a little more detail on how MYOB and bank feeds works, watch this video:

http://youtu.be/XKBUH5ycGYY

Or, for more information on how Xero and bank feeds work, watch this video:

http://youtu.be/qTsy3lW-UZM

But it’s important to know how your accounting software will access your sensitive banking information as currently there are two main methods for doing so.

First there is the method used by the likes of MYOB where your accounting software provider integrates a direct feed of your bank transactions from each of your banks into your software without needing your bank username and password.

The second method, called screen scraping, requires your accounting software to use a third party to access your bank transactions, thus necessitating your bank usernames and passwords, which can become a grey area with regards to protecting yourself from banking fraud.

While the companies that use the screen scraping method take security very seriously, should a breach occur, you could find yourself in violation of your bank’s terms and conditions because you gave out your usernames and passwords.

It’s up to you to choose what method you feel comfortable with but always check your bank’s terms and conditions before you give out your login in details.

Whatever option you choose, by eliminating the hours of data entry, your saving not only time, but also money.

And for the layperson doing their banking reconciliation themselves, services like Shoeboxed only eliminate the data entry even further.

PS: We’re also almost ready to announce our new Cert IV in Small Business Management with the Australian Small Business Centre so if you are looking to start a business or learn the skills to manage one stay tuned…

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Do you stand out when looking for work?

Create Postcards to use with your resume to find a jobIt’s that time of year when people are turning their new years resolutions into action and we’ve noticed a massive increase in students searching for help in writing resumes, as well as resume and business plan templates for those who are looking at starting a business.

I was speaking with Rehab Consultant Ross Miller, who helps people who’ve been injured at work find more sedentary office type jobs, and he mentioned an interesting idea.

[quote]Create a Postcard with your details on it and attach it to every resume you send[/quote]

At first it seemed a little absurd but after we got talking and he revealed more of his idea it made a lot of sense.

When you submit your resume with your job application you end up as a document in a pile and for years people have been looking for ways of standing out from the crowd. With the advent of new printing technologies like moo.com in the UK, it is becoming easier to produce and print a professional, full colour, Postcard for not a lot of money.

Social-Media and online MYOB Training coursesRoss’s idea is to create a Postcard with your photo and a brief bio about yourself on one side, plus an image that reflects the industry you want to work in (picture of a retail shop or office etc) and some words to describe it on the other side. What do you think of that idea?

If you like this idea let us know on our Facebook page. If you have other innovative ideas share them on our Facebook page.

NEW in 2014

Are you looking for work closer to home or interested in changing your working style from an employee to an independent contractor so you can work your own hours and do things you actually enjoy doing? Look at the Work at Home Opportunities that we help to create!

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Is TAFE the place to do a Cert IV Small Business Management

Cert IV in Small Business ManagementI was speaking with an entrepreneur who built a very successful plumbing business and he told me you don’t need to do a course to start a business, you need to have a passion for what you are doing and just get out there and do it. We realise however that some people are bolder than others and some people prefer to plan to reduce the risk of failure. At the “end of the day” it’s really just about getting started and turning ideas in reality and activity.

We spend a lot of time designing courses to help provide students with step-by-step instructions so we understand that many people want to learn how to start a business the right way.  There is also a lot to consider when starting a business including your pricing, competitors, legal business structure, marketing, daily operations, financials and reporting to contend with so it’s important to have a business plan in place to help you get a clear picture if what you’re doing. Starting a business is about knowing what you need to know and creating a plan for your future.

I’ve also come to understand that you go to a doctor for medical advice, a dentist for your teeth and an electrician for any electrical work so wouldn’t you rather learn how to start and build a business from a company that is living and breathing this stuff every day!?

For this reason, not only are we working with a very experienced training company that delivers the Cert IV Small Business Management but we will be working with a team of experienced business owners who will contribute their real world knowledge into the courses over the coming year via webinars and interviews so you get to see practical implications of the subjects in the course.

If you’re interested in starting a business in 2013 or working in small business management subscribe to this blog for our launch announcement and receive our fantastic launch pricing.

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MYOB course students have already achieved their 2013 resolutions

MYOB training course certificate for your resumeWhen we closed our last Sydney training centre in 2006 and put all of our MYOB course content online it was very early for online training and I was a little worried that students would want to do online courses. What I’ve discovered in this first week and the first week in most of the previous years confirmed my decision to offer our training courses online.

Traditional training centres have a strict schedule that they need to fit into because they have room-hire, trainers and need to get enough students to fill a class. The convenience of online training has enabled many students to enrol and even complete their MYOB training while they are on holidays and have the time to do it. What a great way to get through your new years resolutions quickly.

We’ll be doing a certificate run at the end of January 2013 so when most people (who aren’t aware of online training) are thinking about enrolling into a course at a training centre, our students will have a MYOB Certificate to put in their resume.