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Can a Bookkeeper Give Online Marketing Advice??

National Bookkeeping - How to Earn More Money

Outsourced Online Content Marketing and Bookkeeping

What is Content Marketing and Does it Work?

Measurement of success of content marketing campaign

I recently wrote about content marketing and how we have used it for years to ensure our MYOB and Excel Courses appear in Google’s organic search results. I touched on the topic of “who is your audience”, why it’s important and how it may affect your writing style – in reality you just need to write like you are sending an email to a friend, don’t you think – but one of the most important things is to measure the results of your work.

We started using WordPress as our website development platform because it’s relatively easy to use, but mainly because millions of people use it around the world and there are LOT’s of great tools within the platform. These tools are called plugins and they enable any business owner to take control of their website and improve it bit by bit every week or month.

WordPress is like the Microsoft Word of content management systems (CMS) and enables all of the functionality that most people want to see in a professional website, including the capability of enabling a mobile friendly site (important with the new changes in Google for mobile optimised websites).

If you are starting a content marketing strategy I recommend you work at your website every week or two, writing great new content that is relevant to your customers and prospects.

The above chart demonstrates the success we had helping one company improve their organic rankings (in a pretty competitive market). All they did is kept adding relevant text and images to their website that helps website visitors find them and answer their questions.

Want To Learn How To Do This?

Can anyone do this? Yes they can. Like most things there is a formula to success and it takes constant work and regular improvement. I’ve teamed up with a content writer and a digital strategist (could you imagine seeing that job description even 15 years ago?!), to create a course designed to help you learn how to plan and execute a content marketing strategy.

Can a Bookkeeper Do Content Marketing?

I was speaking with Ray from the Startup Academy and we were talking about what makes a good bookkeeper. He mentioned a conversation he had with an experienced bookkeeper he knows who has been bookkeeping for quite a few years and she mentioned that her focus is changing, that she is now starting to spend time on all sorts of aspects of the finance and administration of the businesses she works for. Because of her knowledge and experience she is able to take over many of the other “operational and administration” aspects of her clients businesses and as a result she can:

  • Do more work for fewer clients (easier to manage, yet still spreads her risk between several clients)
  • Perform more varied tasks for her small business clients
  • Earn a higher rate of pay

Can a Bookkeeper Become a Small Business Manager?

How bookkeepers can earn a higher rate

Have you read about our relatively new initiative to help people start their own bookkeeping business? One of the training courses we include is the small business management course and we’ve included it because it helps you clearly define the operational aspects of your business plan. Things like

  • how many customers do you want,
  • how much do you want to charge,
  • what type of work do you want to do etc.

Although there are fairly standard rates that bookkeeper charge for bookkeeping work, these rates can increase if your skill base is broader and you can become more valuable to your clients.

I read a recent article in the Sydney Morning Herald (from Feb 27, 2015, by Alexandra Cain) where she talks about the number of bookkeepers there are in Australia (estimated to be 250,000) compared to the number of bookkeepers who are registered with the Tax Practitioners Board as How to become a Registered BAS Agent (12,000). Alexandra introduces the topic of what type of work bookkeepers do and it’s highly practical for them to venture into many other parts of the business.

Every Course To Be Included in National Bookkeeping Package

Start a bookkeeping business not a franchise

This is the news that I have been waiting to announce – that we will be including ALL of our courses and any future courses to people who join our new bookkeeping business opportunity, National Bookkeeping. New members will receive thousands of dollars worth of training courses in EVERY course we have so they’ll have knowledge (and access to a knowledge base) about

  • Marketing,
  • Website design, Blogging and Internet Marketing
  • Content marketing, plus using Microsoft Office Applications like,
  • Microsoft Word, Excel, PowerPoint etc

We have courses on using help desk software like ZenDesk (that we use), Dropbox and stacks of other short online courses, PLUS we’ll be creating new ones during the year (and the next and the next) that National Bookkeeping Licensee will have access to.

If you are interested in exploring this opportunity further, feel free to go through the Bookkeeping Business Opportunity FAQ’s or make contact with us for more information.

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The EzyLearn MYOB Course Community

At EzyLearn we offer a handful of online training courses: Microsoft Office (Excel, Word, PowerPoint and Outlook), MYOB Accounting, and WordPress website design and blogging. There are many companies who promote courses online and that’s just what they do — promote courses online — but we try to be a little different.

Here’s why:

  • We offer only a handful of courses and we do them very well
  • Our courses come with LIFETIME Membership
  • As a student you receive fresh, new content without paying extra
  • Where possible, we provide real life exercise files so you can work with the software.

Our Online Community

Our experience with thousands of students has taught us that some students need more interaction than just the videos. They also like to bounce off other people to better understand the software they are learning.

That’s why we provide our Student Community and Tutor Support — to provide our students with the ability to communicate with fellow students, as well as ask questions of our experienced community moderators. It’s like having your own tutor that you can ask questions to who can provide quality answers based on their own experience in their relative industries.

Our students range from job seekers to small business owners and existing bookkeepers wanting to learn more, to accountants who may be thinking of leaving the corporate world and setting up a small business for themselves (or even seeking greater work-life balance).

Qualified Moderators

Our student support community is moderated by our MYOB Bookkeeper and Registered BAS agent, giving students the benefit of both communication with other course attendees (to socialise and to learn) as well as obtain answers to specific questions.

Annual Membership

Our Student Community and Tutor Support is provided on a yearly membership basis and you can continue or opt-out as you please each year. The service is available to existing EzyLearn students or new students enrolling into any one of our courses.

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Feedback from Students About Our Online Training Courses

We value - and need - your feedback about our online training courses.
We value – and need – your feedback about our online training courses.

Over the years, we’ve provided online training to numerous Australian – and international – students, whether via our flagship MYOB training course or one of our Excel or WordPress courses, or our more recent Small Business Management Course. Over the years these students have provided us with valuable feedback.

The feedback we receive from our students helps us to understand what’s working and what isn’t, which is why it’s invaluable to us that you get in touch and let us know what you think.

It was based on the feedback we received from our students that we decided to develop our Reach Accounting and Xero training courses. It is also based on the feedback we received that we changed the way we issued our certificates so that students received them faster and could use them to find work.

Recent Feedback

Here’s just some of the feedback we’ve received from our students recently:

“I found the workbooks the most helpful for giving practical experience.” — Karen Dimitri, Glengowrie SA 5044

“The best part is that you can do it on your own time and pace.” — Juliana van Wyk, Hilton WA 6163

“Short, easily digestable videos. Can fit in easily with a busy lifestyle.” — Korina Power, North Shore, Auckland 0630

“I could learn at my own pace.” — Jackie Smith, Sheidow Park, SA 5158

“Doing the workbooks and watching the videos at my own pace has helped me a lot in pursing the current workforce requirements.” — Merritt Ray, Loganholme QLD 4129

“I was able to finish the whole course in just a couple of weeks.” — YoonOck Lee, Atwell, WA 6164

“By watching videos on one particular topic and doing a test straight after relating to those videos, you don’t become too overwhelmed with too much information.” — Michelle Bankstown, NSW 2200

“I am happy as I could completely the course at my own pace. It was easy n simple to understand. As a mother I felt the course was very time efficient. Looking forward to putting my knowledge into action.” — Kimberline Francis, St James, WA 6102

“This course is best for me because I can access any time from home, I can replay any video provided when I didn’t understand.” — Mika Humphreys, Innisfail, QLD 4860

“Everything within the course itself was great. I liked the most how easy it was to understand and navigate through.” — Katie Davis, Whyalla, SA 5608

“Being able to actually move around the sample company file to get a feeling of how the software is structured, made me have more confident.” — Joy Khoo, Mudgee, NSW 2850

“The best parts of this course is that we get freedom to learn and complete this course in your own suitable time. There is not so much pressure that you have to complete in certain time limit. I would advise and recommend this course from EzyLearn to international students who want to further their career in bookkeeping and accounting. It was a great privilege to be part of your institute.” — Prabin Gurung, Auburn, NSW 2144

***

We’d love to hear from you too. Get in touch via our course evaluation page.

 

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Adjusting the tab stops in MS Word (TRAINING VIDEO)

Microsoft Word is still one of the most widely used software programs in every small and large business in the World. Despite free or cheaper alternatives most small business use this software because everyone else does – it means that they don’t have to learn a whole new software program.

Microsoft Word is used to create documents like:

  • Resumes
  • Business sales flyer and brochures
  • Letters
  • Menus
  • Pricelists
  • Business Forms
  • much more

 

Despite how popular it is many people still don’t know how to use it properly. If you ask most people they’ll say they can use Microsoft Word but as soon as you ask them to create a flyer or something that uses multiple columns, images and  alignment you’ll start to discover that there are MANY ways to go about it.

The concept of TABS has been used since the day of the typewriter and in Microsoft Word it’s much more powerful, but who really know how to use them?

 

In addition to our MYOB training courses, we also offer a MS Word training course. If you’ve ever needed to add columns into your word document, you’ve probably done one of two things: counted the number of times you’ve hit the ‘tab’ button, inserted a table or just pressed the space bar until the text lines up. If this applies to you, watch this free training videos (one of MANY in our online Microsoft Word training course)

When you spend the extra time using tabs properly you’ll see how it saves time and lives up to it’s name as a productivity tool. It’s when you want to change the formatting or add new information that you will find the correct use of Tabs in Word VERY rewarding.

If you are looking at starting a new job, promoting a new product using a flyer, sending out a mail merged information letter or many other tasks this year, do it with a new confident, skill level and speed.

 

 

 

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What’s New in MS Office 2013? Here’s a Quick List

Frequent updates and infrequent use of software like Excel can really leave you stumped - that's where Lifetime Membership comes in real handy!
Frequent updates and infrequent use of software like Excel can really leave you stumped – that’s where Lifetime Membership comes in real handy!

At EzyLearn we offer online training courses for MYOB — the #1 Cloud-accounting software — but did you know we also offer training in Microsoft Excel and Word?

Just as we do with our MYOB training courses, we also offer Lifetime access to our MS Excel and Word training courses, which means each time Microsoft releases a new version of MS Office, we update our course content so you’re always totally up to date with the latest versions of Word and Excel.

Keeping Excel in Your Memory

Let’s be straight up here; once you get the hang of Word you probably won’t need to refer back to our course content all that much. Excel, on the other hand, is a different ball game.

In many ways Excel is a lot like algebra or a foreign language: if you don’t use it often, you’ll forget it. Sure, you’ll remember bits — J’adore Dior! E = mc2! — but you’re likely to struggle through your day-to-day if it’s something you rely on heavily at work.

Because many people use accounting software like MYOB, their use of Excel is fairly infrequent. For instance, suddenly trying to create a PivotTable will probably leave most of us stumped! And let’s not forget that by the time most users have mastered how to create macros in their worksheets, Microsoft will have released a new version of MS Office and we’ll be back to square one again. This, in large part, is a key reason why we offer Lifetime access to our training courses— because we, just like you, also forget stuff.

New Features in New MS Word and Excel (in a Nutshell)

Now that Microsoft has released their highly anticipated MS Office 2013, it’s likely you won’t be able to find the ‘Paste Special’ button again, so we’re updating our course content to reflect the new changes.

Here’s a low-down on some of the new features in the new MS Word and Excel:

Word:

  • Open and edit PDF files in Word – finally! Gone are the days of having an additional piece of software installed on your PC to enable this.
  • Threaded review comments
  • Read mode with page turning
  • Alignment guides – hallelujah! Why have they never had this before!
  • Placeholder

Excel:

  • Quick analysis
  • Flash fill – we’ve always had this to an extent, but flash fill just got a whole lot more intelligent!
  • PowerView – for the real Excel pro, but still a welcome addition.
  • New PivotTable tools
  • Improved functionality when opening new Excel windows
  • Recommended PivotTables and charts
  • New chart controls
  • Get a link
  • Publish Excel data to social media – we don’t recommend using this often, because snore. But it’s still great if you want to quickly share your yoy sales results with your Twitter followers or Facebook friends.

So whether you’re using MS Office 2013, 2010 or prior, if you’ve forgotten how to do a VLOOKUP, it’s time you educated yourself in the mystery that is Excel — enrol in one of our Microsoft training courses today!

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Be Happy: Start a Business and Work From Home

You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.
You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.

Are you toying with the idea of starting a virtual or home-based business? Well EzyLearn is your one-stop training-shop for everything you need to start a business — all via our Small Business Management training course, MYOB training courses, WordPress training courses and MS Office training courses.

But what are the real benefits of working from home? Continue reading Be Happy: Start a Business and Work From Home

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Satisfaction Statistics for online MYOB Training Courses

Our offer and your satisfaction

EzyLearn Support Satisfaction Statistics for MYOB training coursesWe strive for an innovative training experience for our Microsoft Excel and MYOB training courses by providing:

  • Beginners to advanced software training skills for one price so you don’t have to agonise over which course to choose for your current skill level
  • Lifetime access to course resources including updates
  • Variety of learning tools including training videos, workbooks with exercises, exercise files and knowledge reviews

As a result it is important for us to develop training materials that are easy to use and self explanatory so that our students learn quickly and we don’t need to provide too much support. We need to ensure that any problem a student faces is dealt with so that future students are guided more smoothly through their learning experience.

Sometimes it’s the software

Zendesk customer support for our online MYOB training courses

I wrote in a recent blog about the significant changes that MYOB are going through with their software and how it affects not only our students but real, live businesses that use MYOB software in day-to-day operations. We’ve experienced this most recently in our MYOB bank reconciliation course where we exported the accounts list and journal entries from a previous version of MYOB so that students can easily import them into the current version. This worked very well for all the previous versions until MYOB started developed their current versions using the Microsoft .NET platform.

After going through several scenarios about how to improve the flow of our course and scouting MYOB’s support communities we’ve discovered that importing from previous versions to the current version is a little more difficult than it use to be. Students will just need to create the data manually and this isn’t a major problem, but it highlights some of the issues that are faced in the real world anyway.

But what can we do?

To handle our growing number of student members (and we call you members because you have lifetime access to the course materials including the new updates) we implemented a powerful customer support system called Zendesk, a system that is used by over 20000 companies world-wide including Twitter, msnbc.com, Denver Broncos, Lonely Planet, and SAP. We also turned on the satisfaction ratings which scared us at first because we would truly see how well we are doing according to our students. The result? 90% Customer satisfaction – that’s a high distinction I believe.

Why write a blog post about it?

tim tams and coffee at Sydney training centre
Source: http://annychih.com/the-best-job-in-the-world/testing-out-tim-tams/

There are several aspects to learning that most people are used to:

  • Training that is easy to follow and easy to duplicate so you can do it yourself
  • Training material to answer most of your questions
  • The social experience of meeting other people and sharing stories during the coffee break

Sadly, online training can’t provide the thousands of personal experiences our trainers experienced with their students during the coffee breaks, while eating Tim Tams. It’s this human contact element that we can’t replicate online so we closely watch the satisfaction ratings for the answers and support that our team provide to students when they have questions or difficulties.

We can’t replicate the coffee and Tim Tams online, but we can implement leading support tools and find great team members so we maintain a high distinction in support.

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Does your business innovate or compete?

Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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Tabs and Tables make a great resume

Microsoft Word Training Courses - Insert TablesOne of the most popular office productivity programs in the world is almost taken for granted these days as a program that everyone knows how to use, but there is a lot to learn to really master it. We’re talking about Microsoft Word of course, and we’re currently having new training content recorded for Microsoft Word 2010.

You might recall from previous posts that we offer lifetime access to our training courses. You might also recall that our Microsoft Office courses include most versions of the software so you can enrol knowing that all versions are covered. We also include access to beginners to advanced courses all for one low price! That’s our learning guarantee.

You will have the chance over the following weeks to see some of these new videos right here so stay tuned and make sure you subscribe to receive these posts via your email.

You’ll get some insights into tabs and tables. They are extremely powerful Microsoft Word tools that help you make your Word documents look professional. If you get the wording right in your resume and use your Microsoft Word skills to make your resume look good you’ll increase your chances of getting that job.

Tables are like spreadsheets

Even though you often see the borders of a table in Microsoft Word you can change the formatting so that they are invisible and this is a great way to get some structure in the content in your work document while not showing that your using tables. Tabs are also very handy but you need to remember that tabs are paragraph formatting so if you forget to apply them to each paragraph you are working in you might find the whole process very messy. There are also the option of using the default tab stops to make text line up, or setting your own (which we recommend because you can make the text line up as centres or right aligned and even to the decimal points if you are putting a pricelist together).

Formatting your resume

If you are using Microsoft Word to create your resume you’ll definitely make it look better with the use of some structure, after all, it’s the structure and layout that often separates a professional looking resume from an average looking one.  If you are not sure how to create your own resume, let one of our professional partners create a professional resume for you and provide training so you know how to make any modifications yourself.

Discount Coupon for MYOB Training Courses

We also mentioned the discount coupon available to you for our online MYOB training course, but we forgot to mention that the discount coupon actually applies to all courses!