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Does your business innovate or compete?

Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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Tabs and Tables make a great resume

Microsoft Word Training Courses - Insert TablesOne of the most popular office productivity programs in the world is almost taken for granted these days as a program that everyone knows how to use, but there is a lot to learn to really master it. We’re talking about Microsoft Word of course, and we’re currently having new training content recorded for Microsoft Word 2010.

You might recall from previous posts that we offer lifetime access to our training courses. You might also recall that our Microsoft Office courses include most versions of the software so you can enrol knowing that all versions are covered. We also include access to beginners to advanced courses all for one low price! That’s our learning guarantee.

You will have the chance over the following weeks to see some of these new videos right here so stay tuned and make sure you subscribe to receive these posts via your email.

You’ll get some insights into tabs and tables. They are extremely powerful Microsoft Word tools that help you make your Word documents look professional. If you get the wording right in your resume and use your Microsoft Word skills to make your resume look good you’ll increase your chances of getting that job.

Tables are like spreadsheets

Even though you often see the borders of a table in Microsoft Word you can change the formatting so that they are invisible and this is a great way to get some structure in the content in your work document while not showing that your using tables. Tabs are also very handy but you need to remember that tabs are paragraph formatting so if you forget to apply them to each paragraph you are working in you might find the whole process very messy. There are also the option of using the default tab stops to make text line up, or setting your own (which we recommend because you can make the text line up as centres or right aligned and even to the decimal points if you are putting a pricelist together).

Formatting your resume

If you are using Microsoft Word to create your resume you’ll definitely make it look better with the use of some structure, after all, it’s the structure and layout that often separates a professional looking resume from an average looking one.  If you are not sure how to create your own resume, let one of our professional partners create a professional resume for you and provide training so you know how to make any modifications yourself.

Discount Coupon for MYOB Training Courses

We also mentioned the discount coupon available to you for our online MYOB training course, but we forgot to mention that the discount coupon actually applies to all courses!