Posted on 1 Comment

MYOB Student Creates a Website for Dad’s Business Using WordPress.

ASBC-Crest-smaller-Certified ContractorYou might recall the blog post that I put out earlier this week advertising for an Admin Assistant for our Chatswood office. We had some fantastic responses and it confirmed my thoughts about promoting work opportunities to our own network as opposed to complete strangers on a website like SEEK.

You might be interested to read about our bad SEEK experiences at the Australian Small Business Blog! There’s also some interesting information about competition and business valuation that you might find interesting if you are planning to start your own business and want to understand the concept of value.

One of the most interesting experiences in my team building exercise so far is discovering people’s attitude to work. The best example I can think of is the story about one lady who completed our MYOB course so that she could help run her father’s business. In the short time she had to get up to speed, she was able to use her skills to not only help manage the finances of the business but she was able to improvise and adapt to each new situation that arose, including building a professional website for that business using WordPress and perform many other tasks outside of her area of expertise.

[quote]This is one of the key skills you need to run your own startup business. Improvisation.[/quote]

We are working on a Certification Program for the Australian Small Business Centre to credential contractors who make themselves available to help businesses manage their business from Day-to-Day. This program is designed to build a team of competent professionals who understand the principles of providing a good and competent service for a reasonable return. We are looking for contractors who want to work with local businesses and offer a win-win service.

If you want to start your own business or want help getting your existing business off the ground make sure you complete the Business Service Provider form and begin your journey on becoming a Certified Contractor.

Posted on 5 Comments

What’s a Virtual Bookkeeping Business?

Virtual bookkeepers can dictate their hours and place of work.
Virtual bookkeepers can dictate their hours and place of work.

WHEN MYOB FINALLY ENTERED the cloud accounting fray in 2012, we were pretty excited and we quickly updated our course material to reflect this new era of MYOB.

Moving MYOB online gave contract and home-based bookkeepers new career opportunities: the ability to go virtual.

A virtual or remote bookkeeping business is much the same as any other home-based or contract bookkeeping business; you still offer the same services — BAS and GST, for instance — except for one notable difference: you work entirely remotely from your home office.

Run Your Bookkeeping Business Anywhere, 24/7

Running your bookkeeping business from any location, any time of any day means you are never required to visit a client’s office to collect documents — or even work from their office. With MYOB in the cloud, all of your clients’ accounts are accessible from any computer, anywhere, any time you choose.

Rather than being confined to a client base in your immediate local area or city, working as a virtual bookkeeper opens you up to the possibility of working with people all over the country.

For bookkeepers operating in small communities where business opportunities may have previously been limited, becoming a remote or virtual bookkeeper will increase your business exponentially.

But virtual bookkeeping businesses have their benefits to city folk, as well. Because you don’t have to spend hours commuting to and from your clients’ offices, you can use that time to either pick up additional clients — or spend it with your family.

A remote or virtual bookkeeping business allows you the flexibility of working when you want, where you want, without having to compromise on your earning potential.

***

And it’s why we were so excited when MYOB created MYOB Account Right Live: now the graduates from our online MYOB courses can compete with the big-name bookkeeping firms from their own homes; wherever they might be.

Excel and Xero combined importing_comp

Posted on 2 Comments

Office Admin Assistant Wanted in Chatswood

Perhaps you’re a mum who’s looking for part-time work and wanting to start your own business? We might have the opportunity for you. We have taken some office space in Chatswood and we want to work with talented mumpreneurs to help us with various aspects of our business.

Now that we have the Small Business Management Course on our Learning System we’re also very keen to help mums with their own business from our office right here in Chatswood. If you’re a blog subscriber from another part of Australia (or the world for that matter) you can still learn about our developments at this blog and at the Small Business Centre blog.

We are looking for someone to help us with Day-to-Day administration but we are also looking to work with mums who have excellent skills and motivation in:

  • Graphic Design
  • Business and Blog Writing
  • Website Design using WordPress
  • Social media
  • Online and Telephone based support
  • Bookkeeping
  • Marketing and Advertising
  • Google Online Marketing

If you would like to join us on a journey of learning and growth please enter your details at this form: http://www.australiansmallbusiness.com.au/services/business-service-provider/ (make sure you mention the EzyLearn blog post and we’ll receive all your information).

Posted on

The Start-Up Incubator: Pollenizer

ID-10024306

We’re often talking about start ups, starting a new business, what it takes to succeed, and we cover many of the practical aspects of owning and operating your own business in our Small Business Management course. We’ve also touched on prepaid legal services for bookkeepers who have completed our online MYOB training course and the latest provider to enter the prepaid legal fray: LawPath — which is also the latest venture of start-up incubator, Pollenizer.

Pollenizer: How it all Started-Up

Based in Sydney’s Surry Hills, Pollenizer, which was founded by Mick Liubinskas and Phil Morle — the former chief technology officer of infamous file sharing site, Kazaa — aims to co-found companies and grow them to a point where the founders can then exit for a profit.

Pollenizer’s most recent success story is that of group-buying site, Spreets, which was sold to Yahoo for $40 million dollars after only 12 months.

When Morle and Liubinskas spot a start-up they’re interested in, they invest up to $150,000 to help get what is often just an idea scribbled on a napkin off the ground.

Pollenizer’s Start-Up Science

How do ideas make it to some kind of fruition? This involves employing what Morle calls the Pollenizer “start-up science” where each start-up is dragged over Pollenizer’s so-called technical and marketing coals.

Discovery, Validation and Efficiency

Starting with discovery, the Pollenizer team looks into whether a particular start-up solves an existing problem and whether customers will pay for the solution. Next, is validation — testing whether real people will actually want to pay for the product. The last stage is efficiency: ensuring the business is capable of operating when more customers come on board.

But about half of the start-ups don’t make it past the second stage.

***

But one of the most interesting aspects to the way Pollenizer operates occurs before you’ve even opened your doors for business, so to speak: Pollenizer’s “start-up science”.

By methodically looking at your business idea and what your business aims to do, you’ll discover any pitfalls you may encounter, giving you the chance to modify and refine your business idea.

We all like to think we have a great business idea that could change the world. But as Pollenizer shows, for half of us it’s just an idea.

That doesn’t mean give up; it means research, reassess and retry.

Posted on 2 Comments

LinkedIn Profiles: What Not To Do

620_300_cropIf you are like me, or pretty much any other living, breathing person on the planet with access to the Internet, then you’ve probably Googled someone in the last 24 hours.

Actually, I Googled someone while writing this post; had a gander at their LinkedIn profile and then went about the rest of my business.

I’ve mentioned previously how a LinkedIn profile works in shaping a person’s opinion of you, but how do you ensure it’s shaping a person’s opinion of you in the right way?

Getting Mileage Out of Your LinkedIn Profile

If you’re a jobseeker and you need to overhaul your LinkedIn profile, then some things to avoid:

Lying: Lie on your resume à la ex-Yahoo CEO, Scott Thomson, and you’re running the gamut of being found out at some point; lie on your LinkedIn profile and you will definitely get found out (either by a colleague or former employer), but lie on your CV and not your LinkedIn profile: now you’re not only a liar, you’re also a stupid one!

It’s simple: don’t lie. Ever.

Too many recommendations: if a prospective employer is scoping you out — perhaps to verify some of the claims in your CV or interview — and you don’t have any recommendations it’s likely they’ll consider you a dud networker, or worse: a dud employee.

To remedy this, send out a few recommendation requests. But don’t overdo it (when you’re job hunting, for example) — a slew of recommendations all at once makes it obvious you’re job hunting, which your current employer may not think too highly of.

Your job description is vague: maybe you think it’s mysterious, but vague or ambiguous statements in your job description is just plain elusive, and it makes you seem as though you’ve something to hide. Like maybe you’re not as fabulous as you let on you are.

The statement “assisted with the grand opening of a new store” could mean anything. For all we know, you could have put out the plastic cups people were drinking their complementary bubbles from. Instead, write what you actually did. No matter how small the task was.

No photo: this isn’t a beauty contest, nor is it the correct medium to post a picture of yourself drinking from a seven-foot beer bong. But the option to upload a picture is there for a reason.

A picture tells a thousand words and like it or not, visuals are important. If they weren’t, we’d never have to go for an actual job interview.

Ambiguous keywords: choose your keywords wisely; avoid overused buzzwords like “proven track record” or “team-player”. They may sound impressive (to you) but they really aren’t.

Instead of saying you have a proven track record in sales, show people what that proven track record was — if you pitched and won a multi-million dollar account for your company, say that. This turns an empty statement into a quantifiable accomplishment.

We work with professional partners that help combine our online training courses with services that help you to improve your chances of employability, or hone their talents and skills for running a small business. If you’re new to LinkedIn, we’ve discussed in a previous post how you can use your LinkedIn profile as your resume to find work. If you are looking for opportunities to become an independent contractor and operate your own business from home see the business opportunities at Workface.

Posted on

Will the Self-Education Cap Deter You from Further Study?

Online study is flexible and cost effective.
Online study is flexible and cost effective.

For a country that has long considered itself the “clever nation” — the land responsible for the cochlear implant, the hills hoist, and the black box flight recorder — the Federal Government’s proposed $2,000 cap on self-education expenses seems a little surprising.

The Government announced the self-education cap two weeks ago and since then, speculation has been rife that the cap will deter employees and businesses from undertaking further study.

Annette Tsouris, Director of Studies at Australian Workplace Training has been quoted in the website, Smart Company, as saying that though the $2,000 cap was reasonable, for people currently employed and looking to up-skill, “the average price of a course is around $3,000.” While the cost of post-graduate studies at university usually run into the tens-of-thousands.

Online Training — The Cost Effective Alternative

Of course, costly face-to-face study and post-graduate degrees aren’t the only learning methods available. Online training courses — in all kinds of areas for instance, MYOB, Excel and WordPress — have become popular, not just because of their flexible delivery method, but because online study companies don’t have the same overheads as face-to-face institutions and can offer courses at considerably lower prices — the average cost of an online training course at EzyLearn, for instance, is less than $270!

Although the cap on self-education expenses could do well to be a little higher — $5,000 per person, say — the cap itself won’t deter people from further study; from gaining the power of knowledge. It will only serve as an impetus for individuals and businesses to investigate other non-traditional learning options, such as online study and training methods.

Our Online Courses Below the Cap

For budding entrepreneurs or individuals seeking the skills to start their own business, or to manage a small business, our Small Business Management course is currently only $1,397 — well below the proposed cap.

We have reduced the price of our Small Business Management course, which is usually more expensive, for a limited time to allow you the opportunity to gain the necessary skills you need to start their own business or gain employment managing a small business without exceeding the self-education cap.

Take advantage of this great offer now and enrol in our Small Business Management course; discover the valuable skills you need to successfully manage a small business, including writing a business plan, conducting market research, legal and risk management, and much more!

Posted on

Does Online Study Translate into Better Employment Prospects?

Are you more likely to get that job if you study online?
Are you more likely to get that job if you study online?

In a recent post I discussed the differences between studying at TAFE, university or a private institution, the various methods of delivery and why you might choose one over the other. But does one particular method of delivery translate into better employment prospects?

Online Study: For Self Starters?

Online study (or correspondence or distance learning, as it was once known) has long divided people into two camps: those who see online or distance students as being self-motivated and dedicated, and those traditionalists or purists who see face-to-face learning as being, in some way, superior.

Truthfully, both sides are probably right. Face-to-face learning does force interaction between students — a precursor to real-life interaction and networking in business.

Business Means Dealing with People

We have often said that one of the fundamental requirements when starting a business is being able to plan. Another, however, is being able to interact and communicate with people from many walks-of-life. And from time-to-time, this means respecting the ideas and opinions of your colleagues whether you agree or not.

Managing or running a business often has less to do with balance sheets and more to do with managing people, or rather, managing different personalities. To a large extent, these are skills you learn in the playground; the university campus.

But they’re also frequently skills a person either inherently has or hasn’t. University doesn’t teach these skills as much as it brings them out in people already possessing them.

Take Mark Zuckerberg — an ambitious Internet visionary — but someone ill-equipped to deal with people and personalities (it’s Sheryl Sandberg who does that), even though he studied face-to-face at university, where Facebook was born. It’s true that face-to-face learning can sometimes conceal a great deal of unmotivated people — people that require constant direction, attention and supervision.

Online Study: If YOU Like Being in Charge

Online study doesn’t allow you to be unmotivated and in constant need of direction; it’s wholly autonomous and requires students to have a great deal of self-motivation, drive and ambition. These are traits that, for a person completing a course in bookkeeping with the intention to work as a sole-trader, will go a long way in determining your success a business owner.

Online students also show a great deal of technological savvy — the ability to work with new systems without a person at the ready to prompt you or answer your questions is an invaluable trait for business owners that often only have themselves to rely on for guidance.

In many ways, online students are problem-solvers; where it’s human nature to put our hand up for help, online students are forced to really look at the problem-at-hand logically, and thoroughly exhaust their options before sending off an email or picking up the phone.

But like universities don’t teach social interaction — they merely foster it — online study doesn’t teach autonomy. I would say that online students are attracted to online study because they already possess those traits likely to make them successful in business.

***

When you enrol in one of our MYOB training courses, you should be happy to know that you’re among a group of self-motivated, ambitious individuals with the drive and determination to succeed.

Together with EzyLearn, you’re on track to become the next small-business entrepreneur.

Posted on 1 Comment

4 Common Resume Mistakes to AVOID

Screen shot 2013-03-21 at 3.00.16 PMThe average employer or HR department spends approximately 35 seconds on each resume or CV before deciding to toss it in the “NO” pile or read on. Some employers are not even doing this, opting for technology to search your CV for them.

Resume Mistake #1: No Goal

The most important part of your CV or resume is your goal or objective. People often dwell on spelling and punctuation errors being the most important thing, and while it’s an important consideration, if you’re really serious about a position, then checking for these should be instinctive.

Most people leave writing their objective until the rest of their CV or resume is done. Then they often write a one-size-fits-all, generic summary of the kind of position they’re looking for that’s then regurgitated for each job they apply for. Big mistake! This is the only part of your CV that tells a prospective employer what you’re looking for — use this space wisely.

Resume Mistake #2: Leaving the Reader To Guess What You’ve Done

Don’t wax lyrical about “challenging work environments” and “putting your creativity to good use” — these aren’t quantifiable objectives; save them for your interview.

For example, if you’re applying for a position as a computer engineer, tell them why you want that position and why you’re suited to it, referring to your previous work history. This will get the reader far more interested in your CV.

Also people are often too ambiguous with the actual wording they use. Don’t use vague statements like “assisted with” or “handled” — these leave the reader wondering what you actually did.

Your CV should tell employers exactly what your role was — if you wrote and distributed press releases to national media outlets, tell employers that.

But don’t fall into the “my responsibilities involved” or “my duties included” trap — these outline your job description, not how capable you were at your job.

The sentence:

My duties included writing and distributing press releases to national media outlets to publicise the national launch of Revlon’s midnight red lipstick.

would have more impact if it was written as:

To publicise the national launch of Midnight Red lipstick, I wrote and distributed press releases to various media outlets, resulting in national coverage in The Weekend Australian and the Nine National News.

Here, people can see that you’re actually (very) competent at your job.

Resume Mistake #3: Not Using Bullet Points

If you’ve worked somewhere for several years, chances are you did a lot more than write one press release.

This is where writing a three-sentence description for each of your accomplishments becomes impractical —  and if you do, your resume is more likely to resemble War and Peace than a CV — a massive turn-off for recruiters.

Bullet points are not only easier to read, they’re also space savers, great for breaking up dense blocks of text.

  • Wrote and distributed press releases, resulting in national coverage for Midnight Red Lipstick in The Weekend Australian, Nine National News.

Resume Mistake #4: Getting the Length All Wrong

Then there’s the subject of much conjecture: resume length. Some people believe a resume shouldn’t be longer than one page. And in adhering to this rule, there are many resumes out here with an overwhelming amount of 9-point text crammed into one page.

As a general rule of thumb, if you have to choose between crammed-in text and another resume page, go with the latter.

White space is your friend! Use it liberally. There’s nothing more daunting than having to sit and read a page-full of dense text that leaves no safe place to rest the eye.

See more resume writing tips here, or perhaps you need to brush up your Microsoft Word skills for resume writing? Or if you need broader assistance generally with writing a CV or resume, see the services offered by our professional partners for resume writing services.

—-

Would you rather work from home? We help many students operate their own home based business by giving them the software skills to do it. Here are some home based business opportunities from our professional partners.

Posted on 1 Comment

Tossing Up Where to Study? We Look at TAFE, Uni and Private Facilities

online study courses
Where you study will probably change over time.

There are more ways to study, more institutions to study with and more courses to study than ever before. But with so much choice, it raises the question: Where’s the best place to study?

Study to Suit Your Circumstances

I am a university graduate and I wouldn’t swap my degree for anything else. But I’ve also studied online and completed short courses and seminars run by universities and various other learning institutions.

Each time I studied, the method of delivery — face-to-face, online — or institution I chose offered me something that uniquely suited my circumstances at the time.

As a university student undertaking a five-year journalism degree, it was necessary to gain entry into the competitive media industry where a tertiary education is essential.

But when I decided to study again — this time an online course on becoming a freelancer — it provided me with the flexibility of studying when and where I wanted while I was still a full-time employee.

That said, I don’t believe an institution like TAFE or university is necessarily better than a private institution. For instance, I would NEVER study a language at university! I would much rather private tuition.

Online Study Benefits

I didn’t choose online study merely because of the flexible delivery — I was more than able to attend night classes at TAFE or uni if I’d desired. I chose online study because, having worked in the industry for several years already, I’d been exposed to much of the industry know-how and I was quite practised at working independently; face-time with the teacher and fellow students simply wasn’t necessary.

Studying with Peers

Sometime later I enrolled in a two-day seminar about building a successful freelance business. I had been freelancing for sometime by this point and I was seeking something that fostered interaction with fellow freelancers while I learned the low down, (semi) dirty tricks of the trade.

Stretching out your Study

And most recently, I completed a short course in investigative reporting; again at a university. What attracted me to the course was not the institution, but the teacher: a gold Walkley Award-winning investigative journalist. In this instance, I opted to attend the classes over a series of weeks rather than one intensive weekend, it gave me the chance to experiment with the things I was learning — accessing public registers like electoral rolls, seeking information from government departments through the Freedom of Information Act, and so on — so I could seek guidance if I ran into difficulties.

***

So if you’re tossing up between online or face-to-face study, university or TAFE or a private institution, it’s not a matter of who’s the best or what’s the best method; it’s really a matter of what your circumstances are and what you’re hoping to achieve.

If you’re a motivated, self-starter we offer a number of online courses designed to help you develop and grow your skills across a range of pursuits, when and where you want.

Posted on

The Superannuation Guarantee Changes: A Blessing or Curse?

Australian Government Superannuation Guarantee Changes
Is paying more super good for business?

From 1 July this year, Australia’s compulsory superannuation guarantee is about the get a much-needed boost: an increase from 9% to 9.25% and will continue to rise incrementally to 12 percent by 2019-2020.

There are currently 3 million Australians aged over 65 — a figure expected to increase to 8.1 million by 2050, a report commissioned by the Rudd Government highlighted in 2010.

The report also estimated that by 2050 the ratio of working-age people in Australia compared to those aged 65 years and over would drop markedly from 5:1 to 2.7:1.

By increasing compulsory superannuation contributions to 12%, an aggregate $500 billion will be added to the existing pool of superannuation savings by 2050.

Are the Super Guarantee Changes Good for Business?

For business-owners, this means that from 1 July you must increase the amount you pay into your employees’ superannuation to 9.25%.

While on the surface, the increase to compulsory super contributions seems like a great coup for employees, it’s also drawn much criticism.

Unlike the Paid Parental Leave Scheme, the Government has no involvement in this super scheme, so businesses won’t receive any form of assistance from the Government when the superannuation guarantee changes take effect.

For a business that spends $1 million on salaries, wearing the 0.25 percent increase will add an additional $2,500 to their super contributions, which would grow by another $2,500 come 2014, assuming their wage bill remained at $1 million.

Detractors fear that employers will forgo giving their staff a pay rise to meet the increase to super contributions instead. And for low-income earners, the boost to their superannuation — a pool of money they cannot access until retirement-age — probably won’t offset the loss of a pay rise.

***

But making changes to the superannuation guarantee in order to increase the pool of money for Australia’s future would certainly seem to be a wise investment; after all, we’ve earned an international reputation for our innovative approach to retirement income that countries the world over are emulating.

For more information on how changes to the superannuation guarantee affects you you can visit the ATO website or the Future Tax Website.

Posted on 1 Comment

The Skinny on Resume Writing

Basic do’s and don’t on resume writing

Resume writing to perfection
There’s an art to resume writing but it’s not rocket science.

The job market is tough; that much is true. But if you’ve been sending out your CV with very little response, the job market is only one part of the problem. It’s more than likely that your resume isn’t doing you any favours.

Keeping resume writing simple

Resume writing is about showing prospective employers why you are the best fit for a position and their organisation. It’s not about listing all the jobs you’ve ever had in the past — a café owner looking for a new barista is probably not interested in the three years you spent working in a corporate law firm.

When it comes to pointing out your experience, there are some basic do’s and don’t’s to resume writing. A resume shouldn’t be like a laboured novel; nor should it be so subtle in pointing out your experience that the reader is left to work out exactly how your experience applies to the position they need to fill — recruiters don’t have time for that.

And remember, the majority of companies today outsource the recruitment process to recruitment agencies that receive thousands of CVs and resumes on a daily basis for their large portfolio of clients. Even those companies that still  handle recruitment themselves will have extremely busy HR departments; even in large companies, often there’s only one person reviewing the abundant CVs they receive.

35 seconds to make your mark

When it comes to resume writing, you have to get them in quick! Being time poor and exceedingly busy, most recruiters only spend about 35 seconds on each CV or resume.

This means you have 35 seconds to convince a recruiter that it’s worth reading your CV further or, better still, getting you in for an interview.

You’ll achieve this if you:

  • Get to the point, but don’t be arrogant — this is a massive turn-off.
  • Don’t over-embellish: if you didn’t actually do something, don’t say you did — you will get found out.
  • Are concise: don’t cram your resume or CV full of interesting (to you) but ultimately irrelevant previous positions (like dog walker in 1982), achievements or interests (ferret racing is better kept to yourself).

But don’t see the minimalist approach as an opportunity to get fancy with the design of your CV.

Unless you actually are a designer of some sort, just use a clean template that clearly highlights why you’re the right person for the job. I once received a CV formatted like a crossword puzzle to list the person’s experience and education; clever perhaps, but the CV after that was easy to read and it was that person I called in for the interview.

To avoid the daunting task of resume writing from scratch each time you decide to change employment, you should get into the habit of updating your CV on a regular basis.

Need more help?

EzyLearn is in a great position to help you with your resume writing because we understand the employment market and the needs of employers. We also have team members with top quality resume writing skills and experience in creating quality resumes for administration and bookkeeping positions in particular. Other related blog posts: Finding a Job Using LinkedIn

If you’d like to share your job hunting experiences with us and others, please visit us our Facebook page — you can also let us know here if you need help with resume writing. We can also help you brush up your Microsoft Word skills for resume writing


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

Posted on 2 Comments

LinkedIn Profiles: How Useful Are They, Really?

What is the power of a LinkedIn profile?

how useful is a linkedin profile online learning social media training
We scrutinise the power of a LinkedIn online social media profile.

THERE MAY BE SOME debate over whether having a LinkedIn profile actually helps professionals make valuable connections with other professionals, but the same could also be said of traditional networking.

As a writer, I probably should network more, but personally, I don’t find much value in it. In the past I have either fallen prey to someone wanting publicity for their pyramid-scheme-type business or I’ve turned into a borderline stalker myself; harassing someone who perhaps only gave me their business card out of a feeling of social obligation.

Besides, a business card tells you nothing about how competent or capable that person is at their job. For writers and journalists, I’ve always found it pretty easy to validate their claims on Google; for other professionals: not so much. Until LinkedIn, that is.

The Professionalism of LinkedIn

LinkedIn may not connect you with the recruiter of your dream job, but Twitter doesn’t guarantee you’ll become BFFs with Mariah Carey, either. What LinkedIn does, however, is give you an online professional profile.

And it’s the rather perverse nature of today’s digital society that makes an online professional presence invaluable; LinkedIn itself can act as your calling card, demonstrating how others endorse you and your work; it can act as your resume; and it can help you to actively find the right job.

The Power of a LinkedIn Profile

Any time you meet someone, you can pretty much guarantee they’ll Google you. Whether they’re prospective employers you’ve interviewed with, people you’ve met in a professional setting (clients, industry alums) or even colleagues, you can bet at some point or another they have Googled you.

What that Google search turns up can totally change the way they interact with you.

I can’t tell you how many times I’ve LinkedIn-stalked a fellow writer only to discover their LinkedIn profile is not so impressive, after all. From this point on the entire dynamic of our relationship has changed immediately; suddenly I feel I’ve got the power.

On the other end of the scale, discovering the meek-mannered, unassuming but otherwise seemingly-unimpressive editor I chatted to with extreme ease is actually a former Vanity Fair staffer or contributor to The New Yorker adds another dimension to our relationship — usually, I’m putty in their hands.

***

And it’s in this context that, yes, a LinkedIn profile does work. Whether you’re using LinkedIn as a job-hunter or a networker, your LinkedIn profile tells people everything they think they need to know about you.

The old phrase — first impressions are lasting impressions — is out. It’s online impressions that are the lasting impressions.

If you haven’t already, we welcome you to connect with EzyLearn at LinkedIn.


learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

Posted on 2 Comments

Starting A New Business? What Tools Do You Need to Succeed?

ID-10075456

It’s often said that the majority of new businesses fail in the first year. Some people even go as far as to say that 90 percent of new businesses fail within their first twelve months of operation, but is this statement really true?

According to the Australian Bureau of Statistics it’s not. The number of new businesses that fail in the first twelve months is closer to 30 percent, or 3 out of every 10.

However, just because a business survives its first year or even the second or third, doesn’t necessarily mean it’s a successful one.

If a business isn’t able to pay the owner a wage that equaled or exceeded what they could have earned elsewhere as an employee, it’s not successful.

Further, if that business hasn’t generated a profit or positive cash flow, it’s still not successful.

Nor is a business a successful one if it hasn’t had enough working capital to service their debt, pay taxes and suppliers, and so forth.

New businesses are incredibly risky; and even if you have a great idea for a start-up or years of experience in your particular field of expertise, that doesn’t guarantee success.

Ensuring a new business is fail-safe requires a solid business plan. A business plan is like a road map—it shows you exactly what route to take in order to arrive at your destination—and without one you’re literally driving blind.

If the idea of writing a business plan seems a little daunting, you’re not alone. It’s one of the key components to running a successful business, but it’s also the most often overlooked, which is why we are now offering a Small Business Management course.

Among the subjects included in the course such as, researching the market and creating a marketing action plan, you will also learn how to write your very own roadmap to success—a business plan.

So if your New Year’s Resolution was to start a new business in 2013, then join us online with the new Small Business Management Course, which was especially created by Maggie Richardson from the Australian Small Business Centre for Australian Small Businesses.

Posted on

Why Is a Code of Ethics, Conduct or Practice Important for your Business?

ID-10095040

As a journalist, I choose to act in accordance with the Code of Ethics set out by the Media Entertainment and Arts Alliance (MEAA), of which honesty, fairness, independence, and respect for the rights of others underpins the code.

This means I strive to ensure that every story I research and write about is honest, fair, independent, and respectful to the rights of others—even this blog post! And over the years, most of the organisations I have worked for, have too, upheld the ethos of the MEAA Code of Ethics.

Of course, just because a particular industry or trade union prescribes a set of guidelines, doesn’t necessarily mean each organisation or practitioner within that industry will uphold them—case in point: News International’s involvement in the phone hacking scandal in the UK.

And usually, until there is a breach of ethics like that of News International’s, it’s rather easy to forget why a code of ethics is necessary, particularly since compliance to the code is often voluntary, or at least, highly malleable.

But by submitting to a code of ethics, conduct or practice, you’re establishing yourself as an authority in your field; you’re telling your customers, clients and employees that you have integrity.

If you’re a bookkeeper or operate your own bookkeeping business, your clients are entrusting you with one of their most prized possessions—their livelihoods, and a code of ethics illustrates to them how you and your business operate.

But there are other reasons to adopt a code of ethics, aside from professional status. Ben and Jerry’s Ice Cream, for instance, instituted a “values-led business” code by donating 7.5 percent of profits to charity, while other organisations value a work culture grounded in a strong ethical framework that promotes high staff retention, greater customer loyalty, and increased productivity.

For all the different reasons an organisation or business would have to adopt a code of ethics, the outcome never deviates—a code of ethics ensures accountability.

If you choose to submit to the Australian Association of Professional Bookkeepers’ Code of Professional Conduct, you’re communicating to your clients what they can expect from you, and, in turn, what you can expect from them—conduct that is ethical and lawful, confidential, objective and independent, and competent.

Posted on 1 Comment

Teleworking – How Does It Affect Your Work-Life Balance?

ID-10090542We are constantly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business — or doing the books for someone else’s business.

We have previously discussed the benefits of teleworking to both the employer and the employee, and while the benefits  of, for instance, reducing the home-office commute and increasing workforce participation, are hard to ignore, there are some downsides that could adversely affect your work-life balance.

High-speed internet, smart phones, tablet devices and cloud accounting software like MYOB Account Right Live may make it so much easier to connect with work from the comfort of your own home, but it’s also making it increasingly difficult to switch off.

Study Proves We Work More from Home

A study conducted by Dr Carolyn Axtell, a senior lecturer at the University of Sheffield in the UK, found that many workers often worked an additional 15-20 hours per week merely because they could remotely access their work from home.

In addition to the self-reported “voluntary” additional work hours, in a separate study carried out by the University of Toronto, workers also reported that it was often expected of them to check emails, take calls and log into work outside of office hours, including when on holidays.

But the additional work hours and interruption to workers’ recreation time, according to Dr Axtell, can significantly impact a person’s health as well as their relationships with friends and family.

Poorer quality of sleep and psychological stress brought on by an increase in phone calls, emails and texts out of work hours were among workers’ main complaints, while Dr Axtell also found many employees felt they became less productive working from home.

Productivity levels, according to Dr Axtell, tend to level off among employees that are working long hours and, over time, even drop when tiredness and stress impairs performance.

You need to take time out

Quiet timeTo combat stress and losses in productivity, managers and employees alike, need to implement protocols to enable teleworkers to switch off.

Working to time—rather than task, taking regular breaks, sticking to a work routine and maintaining usual sleep and work patterns are among the top tips teleworkers can adopt to avoid overwork. By switching off gadgets at the end of the day and notifying colleagues, managers and clients of when you are and are not available will ensure you’re not stressing about returning an email during your holiday!

Want to work hard, start a business

I’ve written several blog posts about starting a business and in particular starting a bookkeeping business (because a large number of our students enrol into our MYOB Training Courses) and the fact that we are so well connected to the Internet and each other almost makes us work as though we own the business.

If you are looking to start your own business or want to learn the skills required to manage a small business remember that we have just launched our Cert IV in Small Business Management. Enrol today and enjoy a massive discount for a limited time only.

 

Posted on 1 Comment

What is Teleworking?

Teleworking from home in Australia - NBN

In a nutshell, teleworking is the ability for employees to work remotely, usually from a home office, rather than travelling to the workplace. And it’s something that Australia, and indeed, the rest of the world has been moving towards for some time.

If you think about it, ever since the widespread adoption of email, the wheels have been in motion for an era where people could opt to work from home rather than commuting to the workplace every day.

For a while, though, it has been a bit of a logistical nightmare. If you’ve ever tried to work remotely before, then chances are, at some point you’ve uttered one or all of these complaints: “This file is too large for me to email”, [quote]I don’t have that software installed on my home PC[/quote]  or “My Internet’s really slow. I might as well just come into the office”.

But when you throw things like broadband Internet, laptops, tablet devices, smart phones and the latest little life-saver, cloud accounting and storage software (like Dropbox) into the mix, working remotely, or teleworking, slowly but surely got easier.

The benefits of teleworking to employees and employers, plus also to the Australian government are huge, which is why the Australian government spearheaded the move to a National Broadband Network (NBN), which, when rollout is complete, will see high-speed Internet cabled into nearly every Australian home (93%).

The NBN will give you the freedom to things like enrol in distance education or complete one of our MYOB courses, work from home, or even start a home-based business without having to worry about poor or unreliable internet coverage.

Teleworking is the future of all Australian workplaces – you can learn about the benefits of teleworking here.