Category: Small Business

small business marketing, website design, referral marketing, online marketing, direct marketing, telemarketing, direct mail marketing

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Does your business innovate or compete?

Red Ocean Blue Ocean from Dr Sarah Laytons Blog
Red Ocean Blue Ocean from Dr Sarah Laytons Blog

At a recent business owners breakfast I heard someone speak about blue ocean and red ocean strategies. I’m going to write some blog posts about how to build your business as part of our project to help our MYOB students start, maintain and build their own bookkeeping businesses and this article is a fitting way to start.

The Blue Ocean strategy involves finding new demand in an uncontested market which essentially means to innovate. This essentially means create something new, but I think for many small business it could means package your services so that you can demonstrate a difference between your bookkeeping business and others. The Red Ocean strategy is all about competing head to head with your competitors to try to get existing customers to move away from someone else to use your services. You can get a better idea of what Blue Ocean strategy is at their website.

We try to innovate in our services by offering lifetime access to all courses, provide all skill levels in one course (ie. beginners to advanced) so you don’t have to waste time trying to figure out which level you are at and provide different versions of training for Microsoft Word and Excel (ie. 2000, 2003, 2007 and 2010.

This table shows the key differences between the strategies. See which strategy you are pursuing.

Are you looking at starting or growing your business?

Cert IV small business management coming soonDo you want to start a business? Do you want to create a business plan? Does it all seem a bit daunting?

[quote]We are working with Maggie Richardson, author of “Starting a business in Australia” to get her Cert IV in Small Business Management online.[/quote]

This course not only gives you a well rounded education of the requirements to start and build a small business, but you will end up with one-to-one help in creating a business plan as part of the course! Read more..

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MYOB Bookkeeping Case Study: A telephone system supplier and installer

Cisco IP Telephones for VoIP systems case study for MYOB training courseWe were reviewing the course outline for the MYOB Day-to-Day Transactions course because it covers most of the topics that someone would need if they are performing daily bookkeeping data entry tasks for a small to medium business.

The course provides the foundation skills that most of the other courses are built on. Once you have the day-to-day data entry skills you will be able to more confidently perform a bank reconciliation, generate reports and prepare BAS returns as well as enter the data and prepare reports for payroll.

The MYOB Day-to-Day course uses a very common case study of a company that provides products and services. We use an IT consultant that sells small business VoIP telephone systems and supports their customers with the initial setup as well as ongoing support.

Course features

Since January 2011 our full suit of 5 MYOB training courses comes with lifetime access so you can revisit the training videos, workbooks with step-by-step exercises and knowledge reviews as often as you want for the rest of your working life. Many students use the course as a resource for when they are using

Our MYOB training courses also come with EzyLearn ANSWERS, a service that we provide to create new course content based on  questions from our students. It’s a way that we increase what is covered in our courses while providing students with an level of customisation and support.

MYOB courses created by certified bookkeepers and BAS agents
MYOB courses created by certified bookkeepers and BAS agents

Another great aspect of this course is that we go into the Inventory module of MYOB Accounting software to see how a company can sell products as well as services using the Inventory module of MYOB AccountRight Plus.

Our MYOB training courses are created using consultation with business owners and certified bookkeepers and registered BAS agents who perform bookkeeping tasks for their own customers.

Free MYOB Training Course

We want to give free MYOB training away so you get a chance to learn more about us and see if we are the company you turn to for your MYOB training courses. Follow the link below and you will automatically receive our free MYOB training resources.

The free MYOB Training Course material is now available at our new MYOB Short Courses catalogue site. Access the FREE MYOB Training Now

Tips and Tricks

We announce new course content, free tips and tricks, free training videos and much more via this blog so feel free to subscribe and be kept up-to-date and well informed about MYOB, bookkeeping, Office Administration and Website Design. Enter your email address below:

 

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Want to create your own email newsletter for free?

Create your own blog and newsletter using WordPress and FeedburnerAll the tools you need to create a newsletter that is emailed to subscribers is available to you for free, you just have to know how to use them. Section 5 of our online WordPress training course gives you the skills you need to get it started.

This website is built on the WordPress Content Management System using a professionally designed WordPress theme. We can change the look and feel of the website in a very short time by simply uploading and activating a different theme and (unless we made some complicated changes to the coding) we wouldn’t lose any of our pages or blog articles.

The best thing about the Tools we use for our EzyLearn Online Training blog newsletter is that we simply use WordPress to write and manage the blog posts and Google Feedburner to provide automated delivery to any subscribers. The best part is that it’s fully anti-SPAM compliant. Here’s an extract from our online WordPress training course.

Section 5: Blogs, Posts and RSS Feeds

Syndication gives you the power to be many places at once. When you write a blog that article can be made to appear in your readers inbox, on other websites and of course at your blog. Articles from our blog also appear at Twitter and our Facebook Page.

Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.

Nareev Bhatt was one of Australia’s top bloggers back in 2009 and he and other top bloggers like Karen Cheng use a simple website with Google Feedburner to deliver their news to anyone who wants to read it. This course will show you how to have your own newsletter using your WordPress Blog and FeedBurner.

If you want to see what’s included in our online WordPress Training Course (with LIFETIME student access) visit the WordPress Course section of our website. Remember you can enrol today and start by 5pm tomorrow.

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Want to use Dropbox to replace your USB thumb drive?

dropbox_cloud based storage for MYOB datafile backup

I wrote earlier in the week about Google Drive and asked the question about how it compares with Dropbox to store and share files in the cloud. Today we provide you with a free training tutorial video to show you exactly how Dropbox works. It’s simple.

Many people talk about dropbox as a means for storing files and sharing them with other people but it’s also important to realise that you can use dropbox as a backup solution to store important files like your MYOB datafile. It can also be a place where you store common documents that a group of people are working on.

Remember that when you backup to a place like Dropbox you are effectively keeping a copy of your file “off site”. If your building goes up in flames or your computers are stolen you still have access to those files!

A great feature about Dropbox is that many people can share a folder and as soon as a file is uploaded into a shared folder, or as soon as a shared file is modified you receive an instant notification in your system tray area (at the bottom right, near the time, of your Windows desktop).

FREE Outlook Course with MYOB & Xero Courses

EzyLearn FREE Student Inclusions logo

The Dropbox Training Course is included as a FREE Student Inclusion when you enrol into selected Office Admin and Bookkeeping Courses.

Watch the video below and start enjoying the benefits of cloud based computer storage. Remember to click on the heading of this blog to see the video at our blog site and subscribe if you want to receive these free tips automatically in your email.

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Want to see what MYOB looks like when it’s hosted in the cloud?

Remote_desktop_connection_icon for MYOB hosted in the cloudAs part of our Continuing Professional Development (CPD) program for our Bookkeeping Academy we write and inform about products and services that will help bookkeepers build their business and job seekers learn new skills to become more employable.

We recently wrote about companies that offer MYOB hosting. This enables companies to access their MYOB datafile from no matter where they are and it also enables remote contractors to manage a companies bookkeeping from their own homes. In this blog post we include a video demonstration about how easy it is to use MYOB in the cloud.

We spoke to John from Bluewave who use to promote his MYOB hosting services under the domain MYOBinthecloud.com (we think it’s a great name because it describes the service that he offered very accurately) and he was kind enough to give us a demonstration account so that we could give a hosted version of MYOB a spin. He said that they provide hosted solutions for more than just MYOB and we were able to create an invoice and email it using Microsoft Outlook.

The MYOB version we used in this demonstration is the stable version 19 (as opposed to MYOB AccountRight version 2011 that had a lot of bad publicity). The great news about MYOB is that it’s navigation hasn’t changed significantly for at least 10 years from our experience.

If you area reading this blog post via email, click on the heading to be able to see the video). If you want to ensure that you get each update as it is published via your email feel free to subscribe. If you want to create your own blog using WordPress and Google Feedburner learn how to create it in our WordPress course.

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Google Apps is now Google Drive. Is it better than dropbox?

Google Drive and smart devices storage in the cloudAs users of Google Apps, the EzyLearn Team are always interested in learning about new technology and how it can be used to increase productivity, reduce cost and allow us to do great new things.

We recently received a message that Google Docs is now Google Drive. They’re tying it all into Cloud based storage and services and it looks like a great move, but will we use it instead of Dropbox?

We recently wrote about MYOB in the Clouds, we use a small business telephone service that is in the cloud, our training courses are in the cloud and our website are built using a cloud-based website builder (WordPress) so it’s natural that we try to keep abreast of what the big technology players like Google are up to.

Below is a simple video (if you are reading this blog post via email, click on the heading to see the video at our blog site) that shows what you can do with Google Drive and all your devices including smartphones that are connected to the Internet. How does it compare to Dropbox? I agree with Ed Bott from the prolific technology writers at ZDNet.

Feel free to share your experiences on our Facebook Page

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Hundreds of businesses already use MYOB hosted in the cloud!

ozBeanz MYOB Approved Hosting Provider for MYOB in the cloud
Screen Shot from ozBeanz website

In our research about cloud based accounting software we discovered that MYOB have an approved hosting reseller program. This is a program where MYOB partners with companies who specialise in providing hosting services so that MYOB users can access their data file from anywhere.

We recently spoke to one of those hosting businesses and took their service for a test drive and it was amazingly quick and did everything we needed it to do. We were able to login, access the MYOB data file, create an invoice and email it via the cloud based hosting account!

[quote]This is a definite boon for Remote Contractors who provide bookkeeping services from their own home, like working mums.[/quote]

The term cloud means different things to different people and Heather Cox from asponline wrote an excellent article about hosted MYOB services. We spoke to the people at ozBeanz as well and they have been MYOB Approved Hosting Providers for many, many years.

Do you have any experience using MYOB in the cloud? If you do, we’d like to hear from you at our Facebook page.

Our MYOB training course is also in the cloud so you can complete all 5 MYOB courses no matter where you are.

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Every WordPress website can look great on a smart phone

WordPress Plugin WPTouch shows your website on smart phoneIf you have read our blog on your Smart Phone lately you might notice that it is reasonably easy to read on a smart phone. The images in this blog post show the difference between a WordPress website and a WordPress website that uses a free plugin that makes them easy to read on a smart phone, it’s called WP Touch.

We mentioned the great service from Google earlier this week that shows you what your website looks like on a mobile and how it’s also linked to the partnership that Google have with MYOB Atlas in Australia.

We mentioned also that WordPress is a free software program used by Millions of website owners around the world. We installed a simple free plugin to create a much better reading experience (see the image on the left).

Our online WordPress course with LIFETIME access shows you how to install Plugins to get much more functionality out of your WordPress website and blog system.

The best part of WordPress is that it is used by Millions of developers around the world, who are developing Plugins, themes and many other exciting tools to enable you to create great websites, cheaply.

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Can you really setup a VoIP phone system in 5 minutes?

Sometimes we use this blog to let you know about other projects we are working on and companies that we partner with. Today we share some information about VIRION and their great new phone system for small businesses.

Small Business Phone system using VoIPOur online training courses are a form of “cloud” based service. For example, you can access the MYOB training courses from anywhere in the world using just a username and password. It’s the same for small business phone systems using VoIP technology. You can purchase a small business telephone system for under a thousand dollars, plug it into your broadband internet, configure it in 5 minutes and start making and receiving calls from anywhere.

Best of all you can:

  1. Take your phone number with you when you move
  2. Port your Telstra number across and save a lot of money
  3. Get professional features like voicemail to email and much more.
  4. Save hundreds of dollars per month in call charges

We’re now using virion business grade VoIP and we’re also creating some training videos for them to educate their dealer network. Take a look at a quick and simple training video we created.

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Can MYOB repay it’s debts with its head in the clouds?

cloud-accounting xero vs saasu vs myob online training courseWe wrote back in early 2010 about what appeared to be a revolutionary move at the time about MYOB founder Craig Winkler jumping ship and moving to Xero. In the recent bad press about the bug-ridden upgrade of MYOB AccountRight 2011 there is an interesting mention about Cloud Based accounting and MYOB’s goals to get into that space.

In the past 12 months we have worked with as well as provided training for many virtual assistants (remote contractors) and we’ve come into contact with other cloud-based accounting/bookkeeping services you might like to know about. Our pick of the bunch would have to be SAASU at this stage because they have a product that is perfect for remote contractors or micro businesses.

It appears that Xero and SAASU own the online accounting market space but it will be interesting to see how MYOB go as they diversify into cloud accounting as well as their many other products like website hosting, which we’ve never really understood when there are market leaders like MelbourneIT and NetRegistry as well as thousands of small providers.

While we’re on the topic of cloud, here’s a little plug for virion business grade voip. Our trainers have compiled an Excel spreadsheet to demonstrate the cost savings of VoIP over traditional telephony and this year we will have some training for IT Consultants about the Siemens Gigaset office phones.

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Is it better to repay your debts or prepay with discounts?

Microsoft Excel prepayments online training course and MYOBThe recent bad news about MYOB AccountRight 2011 demonstrates the risks involved when you borrow money for any venture (MYOB have a $575M loan that they need to repay). The money needs to be paid back and luckily you can use MYOB software to keep track of what is owed to you. It also brings up the question of rather than having a debt to repay can you pre sell what you do (at a large discount)?

We are asked many questions in our MYOB online training course support service we call “EzyLearn ANSWERS” and one of the recent questions was “what is the best way of keeping track of Prepayments”. We took the question to our Registered BAS Agent and MYOB Tutor as well as our Microsoft Excel Expert and we’ve come up with two scenarios, one using MYOB and one using Microsoft Excel.

What is the best solution?

You could use MYOB to handle pre-payments, or you could use it as a simple track of the lump sum payment you’ve received into your bank account and use Excel to enter the day to day information about how and when that prepayment is used.

We’ve created an Excel “Handy file” for you and we’ve putting the finishing touches on the workbook that explains how to do it using both Excel and MYOB so stay tuned to this blog or subscribe to receive these blog posts via email as they are published.

Need something created in Excel? Enrol into the online Microsoft Excel course and use EzyLearn ANSWERS to put it to our Excel guru.

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Will Your Smart Phone Become Your Future Computer?

 

Office applications on a smartphone in the cloudMANY OF US are already using our smartphones in ways that overlap with our PCs and laptops.

For instance, when we looked at Google Analytics to see our blog readership stats, we found that a good number of you are reading this on your smart phones.

Smart phones have so permeated our lives and become so powerful that it’s little wonder they could become much more.

There’s talk about smartphones becoming your electronic wallet (or at least your credit card). Then there’s Ubuntu, a company that make software that helps your “Android” smartphone become a computer. Of course, right now many of us already use “the cloud” to communicate, write letters and much more.

We spend a lot of time looking at new technology and thought you would be interested in this cutting edge technology.

Apple or Android?

Although the Apple iPhone is the market leader that everyone talks about, some of our team members, including myself, use an Android-based phone. I find this preferable as it’s easy and has live integration with Google Apps (ie. gmail).

The great thing about companies that manufacture Android-based smartphones is that they are building in HDMI, USB and other great connectivity features that enable this type of technology.

It’s a beautiful example of convergence in technology.

 

Are you making the most of the Cloud?

Xero accounting software can enable you to price work from the road and do your business bookkeeping from anywhere 24/7 — or help you get an accounts job. Find out more about Xero Accounting for Invoicing and Accounts Receivable by accessing our FREE Xero workbook 

Just visit our new Online Training Course Catalogue website and get the Xero Training Course Workbook for free instantly.

 

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MYOB Training Course Update: New training content for MYOB Reporting – Profit and Loss Reports

The EzyLearn Blog is where we officially release information about updates and additions to our existing training courses and today we announce new content for the Reporting Subject in our MYOB Training Course.

We are thrilled to announce the production and implementation of the Reporting module in the online MYOB Training Course. In the production of this course we will be including the learning outcomes for BSBFIA401A Prepare Financial Reports subject that forms part of the FNS40210 Cert IV in Bookkeeping course and certification.

Topics included in this course will include training on how to

  • Prepare an asset register or property, plant and equipment, determining the depreciation calculation for these assets and keeping a depreciation schedule
  • Adjust expense and revenue accounts for prepayments and accruals
  • Adjust ledger accounts for inventory and transfer to final accounts
  • Create journal entries for balance day entries and prepare final general ledger accounts to show gross and net profits for the reporting period
  • Prepare revenue statement, balance sheet and cash-flow statements

MYOB Q&A Support

We’ve modified each MYOB Training Course to clearly indicate where you can ask our resident MYOB expert a question specific to your needs and your circumstances. The MYOB Q&A Support service was announced back in May 2011 and it’s just one way that we try to give you the best MYOB Training experience for a fixed price and LIFETIME training access!

Profit and Loss Report

Does that sound familiar? It WAS also called the P&L Report, but as our country marches in time with new international accounting standards we join the rest of the world in calling it the Income Statement. An Income Statement tracks revenues and expenses during a given period. The difference between the revenues and expenses represents a net loss or gain and Income Statements provide business owners with an understanding of the health of their business.

We’ve included our introductory video here:

 

 

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MYOB Support Q&A: Entering Employee Payments Manually using Journal Entries

MYOB Support Q&A: Entering Employee Payments Manually using Journal Entries

MYOB Payroll Course - online training - Journal entries for manual staff payments

If you are a micro-business but you’ve want to pay yourself wages for tax reasons you don’t need to buy MYOB AccountRight Plus. You can enter the information into the system using Spend Money and Journal Entries.

The most important aspect of performing the staff payment task is knowing how much money you owe to the employee, the ATO and the employees Superannuation company. We created a simple spreadsheet to calculate the amount of PAYG, Super, and other Levys that are owed when you pay a staff member. This spreadsheet is freely available to all of our Microsoft Excel Course students.

Once you have this information you can take advantage of our MYOB Q&A Guide that we’ve just added to our MYOB online Payroll Course.

Please note that our MYOB Q&A service is designed to take questions from students about specific topics which may not be included in our course. We take these questions to our software specialists and produce a short instructional guide to help you with your real life need using Microsoft Excel, MYOB and WordPress.

If you want to receive regular updates about when this information is released, please subscribe to our EzyLearn Blog.

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Another 11 training videos about image editing, featured images and WordPress premium themes

WordPress online training course

NEWS FLASH: Yet another 11 training videos have been added to our WordPress Training Course!

Only recently we announced the addition of 23 new training videos for our online WordPress training course and that is only shortly after the launch of our exciting new website design and blogging course. Why are we populating this course so vigorously? Because we are working with 3-4 students who are building their live sites right now using the content of our course, everytime they come across a stumbling block, we solve it and create more content for our online course. LIFETIME student membership means that you get access to all these new training videos at no extra charge EVER.

This time we’ve focused on teach you how to work with images to get a really professional looking website using a featured slider. We’ve provided  great sources online for royalty free images, show you how to get images in just the right size for your website AND get the featured slider working with our recommended premium themes.

Here the video list and if you are an existing student you can simply click on the link, login and get straight to the new learning resources:

If you are not a student yet, but you want to learn more visit our website dedicated to our WordPress online training course.
Remember that you can subscribe to these blog/news posts by visiting our blogsite at www.ezylearn.com.au/wordpress.