Free Excel, Word, WordPress and PowerPoint Courses
We’ve secretly been offering these courses for free for at least 6 months so students (if you’re already one) will have known about it, but I wanted to tell everyone that this is available. What does it mean? It means if you enrol into an MYOB or Xero course for example that once you log into our training site using your student account login details you’ll automatically be able to click on these courses and enrol yourself into the beginners course without paying any money or entering any course password!
We’ve always made samples of our training workbooks or videos available to students who want to learn more about EzyLearn and how we work so we want to do MORE for students who have made a commitment to pay for a course with EzyLearn.
How does it work
The first thing is to choose the course you want to do (or the combination of courses – to get a special offer discount!) and then enrol. Once you are a student in our system you’ll then be able to explore each of the other courses. When you get to the Free Courses (we use the term Free Student Inclusions) you’ll be able to enrol yourself and jump right into the course.
The great thing is we literally give you EVERYTHING in that course: videos, workbooks, exercise files and knowledge review tests, and not just a couple of training resources, so if you’re a beginner with any of those courses you’ll have the fundamental skills under your belt!
Share the love
My team and I have been doing a LOT of work lately on social media to help real estate agents build strong online profiles (check out the free video about inserting Youtube videos into a WordPress website!) so we understand the benefits of a Facebook page and to build a community so please feel free to “Like” us and share our details with your friends, family and contacts. Heck, that’s even easier to do now that you can give them some free stuff!
They say that, in life, nothing is certain but death and taxes. If you live in Australia, however, it’s fair to say that nothing is certain but death, taxes and real estate, since selling property seems to be the national pastime (Sky News does broadcast live auctions every Saturday now, thanks to a new partnership with REA Group). Since real estate agents and bookkeepers share a thing or two in common (they both handle the two most important aspects of their clients’ livelihoods), we thought we’d look into compliance for both professions.
Until 2010, when the Tax Agent Services Act was established in 2009, any person with a reasonably good understanding of an accounting software package, like MYOB, could provide bookkeeping and tax services to clients. With the introduction of the Tax Services Act, however, a bookkeeper wishing to provide tax services to their clients was required to register with the Tax Practitioners board (TPB), which has its own criteria that applicants must satisfy in order to register.
Although a bookkeeper who isn’t registered with the TPB can still provide general data entry services to their clients, by law, only a registered BAS or tax agent can lodge activity statements or tax returns on behalf of their clients. We’ve written about how a bookkeeper can become registered with the TPB before on this blog, so we’re not going to cover that here. Instead, we’re going to look at the compliance requirements for real estate agents and bookkeepers, which for the sake of clarity, we’re going to refer to as BAS and tax agents moving forward.
BAS AND TAX AGENTS
COMPLIANCE REQUIREMENTS
SKILLS
Completion of Certificate IV in Financial Services (Bookkeeping or Accounting) or higher – 12 month course
Proficiency in major accounting software packages – MYOB, Xero, Quickbooks, etc
Register as a BAS and/or tax agent with the Tax Practitioners Board
Excellent time management skills
Become a member of a professional organisation, like the Institute of Certified Bookkeepers (optional)
Multi-tasking skills – ability manage multiple clients at once
Satisfy continuing professional education (CPE) requirements, per the TPB.
Have excellent customer service skills
Specialist skills in a particular industry – i.e., building and construction (optional)
Now, let’s turn our attention to real estate agents.
Before we continue, it’s necessary to mention that there are two different kinds of real estate agents, just as there are bookkeepers. When an agent begins their career, they usually complete a short course (approximately three days) that allows them to work as as an agent’s representative. An agent’s representative works under the guidance of a fully licensed real estate agent, and is allowed to assist on a variety of real estate transactions, but is not, by law, legally allowed to carry out real estate transactions for a client unsupervised.
A licensed real estate agent, on the other hand, has fulfilled a more extensive set of educational requirements, which is necessary if they are to carry out a real estate transaction unsupervised or operate their own agency. In Australia, there is no national piece of legislation governing real estate, as it is, instead, overseen by each state or territory government, which are responsible for licensing real estate agents via the relevant department of fair trading, consumer affairs or protection. Licensing requirements vary state-to-state, albeit only minimally, so for the sake of this blog post, we’re going to refer to the licensing requirements as laid out by the NSW Department of Fair Trading.
LICENSED REAL ESTATE AGENTS
COMPLIANCE
SKILLS
Completion of Certificate IV in Property Services (real estate) -18 month course
Proficiency in major software applications – MS Word, Outlook, etc
Obtain real estate license from Dept. Fair Trading
Excellent time management skills
Obtain auctioneer’s license from Dept. Fair Trading
Multi-tasking skills – ability to manage multiple clients at once
Become member of professional association, like Real Estate Institute of NSW (optional)
Skilled negotiator and sales person
Satisfy continuing professional education (CPE) requirements, per Dept. Fair Trading
Excellent customer service skills
Specialist knowledge – i.e., local area, commercial/residential/regional real estate, etc
Excellent networking skills
Understanding of marketing and advertising
As the two tables show, BAS and tax agents are just as educated – and must remain to be so, if they hope to stay registered – as real estate agents. This may come as a surprise to many people, given the long held assumption has always been that real estate agents are uneducated, but that’s clearly not the case – nor has it ever been so, unlike BAS and tax agents who only recently had to meet a minimum educational requirement.
Bookkeepers, BAS and tax agents need to do what real estate agents do
Indeed, although the compliance requirements of both professions are similar, there’s quite a disparity in the skill sets of BAS and tax agents when compared with real estate agents. The latter are skilled negotiators with excellent sales skills, who also have a thorough understanding of marketing and advertising, which, along with networking, they use to get new listings. Few BAS and tax agents, however, have much knowledge of marketing and advertising, and most of them confess that they aren’t very good at sales (and really don’t want to do that type of work).
This is okay if they work for a well-known specialist tax franchise, like HR Block, which already has a name for itself and has a marketing department in its head office to oversee the group marketing and advertising needs. But an independent BAS and tax agent working from home, which most of EzyLearn’s students and readers do, don’t have those resources at their disposal. They need to find their own clients and do their own marketing, just like real estate agents do.
OR, someone else can do the marketing for you
If you’re a registered BAS or tax agent (or both!), and you’d like to learn more about sales and marketing so you can grow your client list and your business, become a National Bookkeeping licensee. As a National Bookkeeping licensee, you’re provided with all the resources you need to operate your own bookkeeping business, particularly how to market your business to get new clients. Visit the National Bookkeeping website or make contact to discuss for more information.
Many project managers oversee the project management and implementation of, say, a staff induction system, a new computer system or procedural changes.
Mobile number, Bank account number – why can’t you keep both!?
Recently, at the suggestion of her accountant, a friend of mine opened a new bank account, to be used strictly as a business account. My friend has been working as an independent contractor for a number of years, but she only ever had the one bank account. This meant, she was using the same account that her invoices were being paid into to buy things like shoes or groceries, which played havoc with her bookkeeping.
Her accountant had been at her to do it for sometime but, even though she knew there was a better business account she could get from another institution, the prospect of changing the account number for all of her direct debits and then advising her clients about the change of banking details seemed too difficult. So she put it off and off, until she finally bit the bullet.
When she first told me about it, I thought, big deal. So you get a new account number and advise people of it, why’s that such a problem? That was until I was sent a letter by my old bank to say that they were closing down the Dee Why NAB branch (temporarily) and that I needed to change the BSB component of my bank account number while the branch is closed for renovations in the area.
What about owning your own account number?
That’s when, after some digging, I came across the Accounts 4 Life service, which issues virtual account numbers that, as the business name suggests, is yours for life. In other words, you give your accounts 4 Life number to your billers, employer, the tax office, even, and any time you open a new account, change institutions or are issued with a temporary BSB number, you just link your Accounts 4 Life number to it, rather than notifying each individual entity of your change of bank details.
The basic account is free, which allows you to connect one bank account to your Accounts 4 Life number, while a paid service is also available, which offers more features, including the ability to add multiple accounts.
If you’re a business, a virtual account number could become invaluable, particularly if you ever decide to change banks or, even more annoyingly, are issued with a temporary account number, forcing you to advise every single person who pays you via EFT of a change of banking details and then advise them again to resume using your old account number.
Come on NAB, is this really what a first class, top tier bank does in Australia in this day and age?
Virtual account numbers a must for contractors and freelancers
If you’re an independent contractor or thinking of becoming one, then, in my opinion, it’s a must. Independent contractors are paid, primarily, by direct deposit and the nature of their work means they typically work with a lot of different clients, a lot of the time. The nature of contract or freelance work also means that you might work with one client for a few weeks or months one year, and then not again, for another year, so there’s always the chance that their accounts person may pay to your old account once they see you’re already set up in their system. Sorting this out if it occurs is not only costly (your bank will charge both parties a fee), but also time consuming, which means you could be without payment for weeks.
Just like my friend needed to separate her business from her personal accounts, most independent contractors and freelancers are advised to do the same, for bookkeeping and tax purposes. So before you do anything, give out any bank details to anyone, look into getting a virtual bank account number first. You can even choose your own account number so it’s easy to remember, which, you’d be surprised how useful that is. Click here to see the letter that was sent to me and feel free to share your thoughts on this at our Facebook page.
Ready to start a bookkeeping business?
If working as an independent contractor is something you’re interested in, you can read more about freelancing and contracting by subscribing to this blog, or pre-qualify for the National Bookkeeping business opportunity. You’ll receive our business software courses, EzyStartUp Business Course AND some templates, artwork, cards etc to help you present yourself to new prospective clients. It’s a low cost way to start on the journey of becoming an independent bookkeeping contractor and even working online from home.
Learn MYOB and Microsoft Excel and get Microsoft Word Course for free
One more rest for Australia Day before the year REALLY gets under way and it’s a great time to set your priorities straight for 2016.
Our two most popular online training courses are our MYOB Course and our Microsoft Excel course. They’re complicated programs and most businesses need them for their financial management, reporting and forecasting so they’re great skills to learn if you are looking for a new job.
If you’ve followed this blog you’d also be aware that despite significant growth in the number of enrolments for our Xero Cloud Accounting courses the dominant player in the Australian market is still MYOB and MYOB accounting software also has cloud-based capabilities that make it more and more powerful.
Our Xero courses are proving very popular with bookkeepers and small business owners so ex-MYOB owner Craig Winkler (who now owns a significant shareholding in Xero) must know a thing or two about marketing but it’s important for MYOB users to know that they can use cloud-based add on services just like those available from Xero.
I was speaking with a research analyst recently and he confirmed my thoughts about the next frontier for the “fight in the cloud” that will relate to add-ons and cloud based features that build on the basic accounting software.
Corporate Training for Microsoft Excel, Microsoft Word, Accounting and WordPress Courses
With these software programs you can run most aspects of a business and we’re including them all in our new Corporate Training Business Software Training Licences for businesses with a team of people who all want to improve their software skills.
Our Business Software Training Licence enables up to 5 staff members have unlimited access to all training resources for all of our software training courses for 12 months for a low fixed cost. We also have discount prices for larger numbers of staff.
If you look at the total retail price for all of this it is well over $6,000 of value in online corporate training courses and at the current price you’ll only pay less than 25% of the price. That is a saving of over 75%!
In 2015 we experienced a significant increase in the number of corporate enrolments for our Microsoft Office courses and have created this package to make life easier for corporate who want to enrol their staff easier, while also taking advantage of the discounted prices.
Bookkeeping Course Combos and Enrolment Vouchers are also available
If you are looking to up-skill in a number of accounting software or office application programs you’ll also discover some discounted course combination offers for popular courses.
[button link=”http://ezylearnonline.com.au/how-it-works/special-offers/” newwindow=”yes”] See our Special Offers[/button]
If it was it sounds like you want to start your own business and if that is the case you’ll be thrilled to learn about the EzyStartUp Course! I’ve been harping on about tools to help people start their own business and I’m excited to that:
We’ve combined the five small Business StartUp Course subjects with all of our software courses (MYOB, Xero, Excel, Word, PowerPoint) and templates to go out and start earning money as an independent consultant
There’s no longer any excuses because all you have to do now is follow the steps and use the tools. If there is any training you need to use the software, it’s included. If you get stuck and need to speak to someone we’ve got a team of mentors who are willing to help you in your quest.
This Business StartUp Course is aimed at helping people who have existing skills to operate their own business as a contractor to perform work and charge for their time or for achieving milestones for their clients. Typical professions include:
Bookkeepers
Content Writers
Photographers
Website designers
Graphic Designers
Fitness instructors
Safety Consultants
HR Consultants
Training and Support consultants
Virtual Assistants
You’ll also be happy to know that we’ve already started back after the festive season holidays so come and learn something new to achieve your personal and business goals in 2016.
Remember that students who enrol into the Business StartUp Course will have a mentor that they can speak to if they need help or inspiration during the course and while starting their business and you can receive course finance with interest free repayments for 6 months.
Tenders help building and contractor companies win new clients
The sales stages for wining new business in the building and construction industry can be a lengthy process that starts with specification and design. An architect will create a design from meetings with clients and gradually this design will turn into a multi-million dollar building that functions perfectly but how does the builder find the right team and resources? By tendering out the work.
Is tendering a sales, marketing or procurement process?
I was speaking with Mat, the Managing Director of UltraFlow Siphonics for our Small Business Marketing and Small Business Sales Courses and he mentioned to me that they could literally be doing tenders every hour of every day. He mentioned that there are many different tendering portals where small (or larger) businesses can register and tender for the work that is available and that the key to a successful tender strategy is to narrow down the tenders you go for to one where your business is suited.
When a retailer sells a widget in a shop, that widget is clearly defined and the buying process is often quick and even impulsive but larger works use the tender process to clearly define what they are looking for and try to flush out as many bidders as possible. When the bidders are identified the goal for the organisation offering the tender is to get the best possible result at the cheapest possible price – weighing every aspect of the tender of course.
Go for tenders that meet the sweet spot criteria for your companies capabilities so you can perform them efficiently and profitably
Strong Microsoft Word skills are important
It is important to have excellent Microsoft Word skills if you are a tender writer because tender documents are long and often very detailed. Sometimes the tender documents are provided by the offerer and it’s important to be able to move around the tender document swiftly. Our Microsoft Word course includes every skill level from Beginners to Advanced so unlike some training companies which make you choose between one course or another we include everything.
Common Microsoft Word tools used in long and detailed documents are
Styles (covered in our Microsoft Word Advanced Course) – enable you to format areas of text quickly and keep that formatting consistent through the document. Much like the headings on our website pages and in our workbooks.
Table of Contents (Advanced Word Course) – enables you to quickly insert a table of contents based on heading styles that can automatically update the pages.
Document Map – enables you to quickly navigate long documents using heading styles
Sections and Breaks – ensure that main headings are on new pages and enable you to have selected pages print in landscape rather than portrait.
Australian Government resources for tendering
Here are some sites that have information about the tendering process to win government work:
If you have experience writing tender documents for companies to win business we’d like to hear from you to get your perspective. I’m currently working on interviews with successful business owners for our small business courses and if you are Sydney-based there is an opportunity to contribute to our course and build your online profile at the same time. If you fit the description send an email to support@ezylearn.com.au (you MUST be Australian based and ideally from Sydney).
Having your own website enables you to build a credible online profile (that lasts a long time) and the power to clearly understand visitor traffic analytics. This is important because your goal with a content marketing strategy is to provide useful information that your website visitors are looking for and just like real property there are risks that strangers want to get inside and cause damage.
Just like real property these risks are mitigated by good site management services and you can learn about some of the hacker risks below.
Anyone can attempt to hack your site
Hackers are found all over the world from developed countries to countries where their people earn less than a dollar per hour so in some circumstances the time it takes to hack a site is irrelevant and the rewards are significant. Those rewards can be for:
financial gain,
the challenge of it,
recognition, or even
out of boredom
This means that every business, regardless of size or industry, is susceptible to a hacker attack.
Hacker attack types
Remember that hackers can sometimes spend a lot of time planning an attack, but all you see are the end results over night so it is important to be vigilant at all times. Hackers can affect your business is different ways and there has been a lot of publicity about these attacks this year. These are some of the goals for hackers:
Stealing your customers’ data
Stealing your private business data (like internal communications)
Serving malicious software
Deleting or disabling your site
Gaining control of your website or computer
Directing traffic away from your website
How your website is vulnerable
Most websites of small businesses are managed using a content management system like WordPress, Joomla, Drupal etc and these systems have the capabilities of creating user accounts (including the administrator) and enabling users to create content like comments on blog posts. They also include the capability of using themes, plugins and other programs that connect to the main content marketing system and give it more functionality. It’s when these aspects of a small business website are not kept up to date, managed for hacker activity and originally configured to minimalise the chance of attack, that you can get unstuck.
Why to choose 123ezy for content marketing for real estate agent websites
We’re combining with content marketing writers and our team of experts to make content marketing available to individual real estate agents to help them build a profile and credibility online. I’ve been working with online services even before EzyLearn started teaching people about “how to send and receive an email” and “how to navigate around a website and use a search engine” at our Dee Why training centre since 1999 and I’m looking forward to helping other sales and marketing focussed people do the same.
We operate an online training business that relies on our websites being up and running ALL of the time – if there are issues we need to be able to redirect website visitors to an alternative site for continuity and we are constantly monitoring our website visitors, vulnerabilities and remedies.
Even with the latest themes and plugins and fancy graphics and animations, just having a website is not enough these days. Real estate agents (and most other professionals) need a system that collects prospect information AND sends automated marketing messages to them, while allowing them to opt out at any time and that is just the start of the content marketing we’re offering to real estate agents. Want to see our ARMS working? Register Here.
Following his $1 billion innovation announcement in December, Prime Minister Malcolm Turnbull received quite a grilling on the ABC program 7.30, hosted by Leigh Sales, who brought up one of the most widely criticised initiatives of the Abbott-Turnbull Coalition government: the NBN.
Although the government’s innovation statement was generally met with praise, especially for its $200 million commitment to funding the CSIRO (which, under the previous Abbott-led government, had its funding cut by $111 million), as well as a number of other measures that will make it easier for scientific research to be commercialised and encourage more children to learn coding and other computer sciences at school, there was criticism that no mention was made of the NBN.Continue reading Will The Ideas Boom be NBN-Paced?
Australian Federal Government Wants Business Innovation
Source: https://commons.wikimedia.org
In December, Prime Minister Malcolm Turnbull, unveiled a new $1.1b Innovation Plan, developed to encourage more Aussies to start their own businesses, specifically ones in the areas of science and technology and which are, well, “innovative”. With the announcement coming just a few weeks before Christmas, it seemed perfectly timed to give Australia’s would-be entrepreneurs the holidays to think about their plans innovation plans for 2016.
But with all this talk about scientific and technological innovation, you could be forgiven for thinking that only Australia’s Next Google can take advantage of the many new initiatives introduced by the government. So let’s be clear: this is fantastic news for anyone thinking of starting their own business, whether they’re bookkeeping or content marketing businesses. Just the very act of starting a business is, itself, an act of innovation – because more businesses means more employment opportunities for more Australians.
There is more opportunity to start anew after going broke
As I’ve mentioned in the past, the climate at the moment is incredibly favourable toward anyone looking to start their own business, and these new measures just make it even more so. That’s because some of the big changes come in the form of changes to our bankruptcy laws, which have always been notoriously punitive, and have tended to discourage businesses to take risks or entrepreneurs to try again, if at first they did not succeed.
That’s going to change. From 2017, the bankruptcy period will be reduced from three years to one, and businesses will also be allowed to continue trading while insolvent, as long as the business appoints a restructuring advisor to work on a turnaround plan, a measure not dissimilar to one within America’s Chapter 11 laws.
Grow and expand your business with equity investments from angels
One of the more exciting new measures to be announced, however, is one that will help more start-ups find funding from investors. To be introduced in 2016, the government will now provide a 20 percent tax offset worth up to $200,000 for investors in start-up businesses, plus a 10-year exemption from capital gains tax if they hold shares in the company for three years.
Want to learn more about business valuations and preparing your business for sale? Information is included in our Small Business Finance Courses with in depth interviews with Tony Arena from BCI Business Brokers. Read about the Valuations and Raising Equity Funding Course.
Get started with the Start-Up Academy
If you’re subscribed to this blog, then you’re probably familiar with our latest partnership with the StartUp Academy, which aims to help people to start their own home-based business easily and successfully, through proven business opportunities and plenty of guidance for prosperity.
There are currently a number of business opportunities, across a range of different industries, that you can register your interest in at the StartUp Academy website. Each opportunity allows you the freedom to operate as an independent contractor from your home, regardless of where in Australia you are located.
Get the FREE guide to becoming an independent contractor
If you’re interested in becoming an independent contractor in 2016, whether it’s with the StartUp Academy or with a business idea of your own, why not use the summer break to study up on what it takes to become a successful independent contractor by downloading our free guide off the StartUp Academy website, and make 2016 an innovative one!
Real Estate Agents Want to Get Discovered Online By Property Vendors Ready to Sell Their Property
If you are a regular reader of this blog, you’ll notice the slant towards accounting, bookkeeping and the frenzied competition between the software companies that provide software for this purpose. However, we also teach students how to use WordPress so they can take advantage of the massive benefits of content marketing.
We’ve also changed the layout of this blog using a responsive theme in WordPress. This enables the blog to be read easily no matter what device you are using (computer, tablet or phone), or at what orientation (portrait or landscape). I am also involved in an exciting new project that enables real estate agents to build credibility online using the tools we use at EzyLearn.
Real Estate Agent Websites
Real estate agents can build a credible online profile by creating a website and use content marketing to help people who are interested in selling their property and it might be a good time to do that in the heated Sydney and Melbourne property markets!
Derek Farmer is a successful real estate agent in Cammeray (in Sydney’s Lower North Shore) and he has created a series of educational videos that demystify the process of selling a property. His video topics include:
Tips for Buyers on Auction Day
Tips for Sellers on Auction Day
Nothing is Happening After Months on the Market
How to Handle an Offer
How to Handle Feedback
Commission – How Much Should You Pay
Preparation – How Much Should You Do
Marketing – How Much Should You Pay
What I love about this project is Derek is part of a new breed of real estate agent who is open and transparent with information and he has gone to the trouble of creating these videos because it also give him an opportunity to reveal himself to potential sellers. He’s effectively pitching himself to thousands of potential property sellers with information they’re looking for and he’s taking the opportunity to enable them to get to know him – electronically.
Content marketing involves video, images and text
Content marketing involves the use of relevant content that people find useful and if you do a good job at it potential customers will connect with you to learn more and stay connected until they are ready to use your services. If you’d like to learn more about the importance of having a website and keeping it updated regularly watch the video interview I had with Michael Griffiths, the referral marketing guru.
Good content marketing keeps people at your website longer and even takes them to other parts of your website and all of this visitor information is tracked by search engines like Google, who then improve your rankings in organic search results. It means that when you spend time and money on good content marketing you gradually build a credible online brand with a reputation that lasts a long time. It’s a long term strategy taken by committed people who want to be in business for the long term.
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Xero was a market leader, but what do accountants think of it now?
When Xero was launched a few years ago, one of its selling points was that, compared with other accounting software – in particular, MYOB – Xero was incredibly easy to use, and it was also cloud-based, which meant you could access your accounts from any computer, any device, anywhere, anytime. This helped Xero to get a major foothold in the marketplace here in Australia, where MYOB had always reigned supreme.
But it wasn’t long before we started getting requests from bookkeepers and accountants for a Xero training course, in addition to our already existing MYOB training courses. It turned out that, as more businesses (tradies, for example) started using Xero because of its cloud functionality, their bookkeepers and accountants were finding that they needed training in some of Xero’s features and functions, despite Xero being billed as the easy alternative to MYOB.
Perhaps Xero isn’t that intuitive to use without a training course?
Since introducing our Xero training course, we’ve also noticed a significant upswing in enrolments, especially from bookkeepers, with many noting that the bank reconciliations and adjustments features in Xero are difficult to navigate. This got us wondering as to whether Xero really is that easy to use compared with MYOB, or whether it there might be an easier alternative out there, especially for small businesses managing all of their own accounts.
QuickBooks wants to be the small biz accounting software of choice
Since QuickBooks re-emerged in Australia, with full backing from their US-based parent company, Intuit, they’ve been cornering the small business market, with their inexpensive pricing plans and now by announcing a partnership deal with PayPal (paypal want you to be paid quicker) that enables a two-way flow of data between both QuickBooks and PayPal.
The QuickBooks-PayPal deal follows a similar union between Saasu and Westpac, which promises Saasu and Westpac customers with direct bank feeds to provide business owners with real-time insights into their cashflow. As one of the Big Four banks – and, quite often, the preferred bank for most Australian businesses – the union is hoped to give Saasu a leg up into the increasingly competitive cloud-accounting market, which saw the shuttering of the Australian-owned Reach Accounting earlier this year.
QuickBooks is well-placed to topple Xero
At more than half the price of Xero’s ‘standard’ plan (the starter plan at $25 per month is the most limited ‘starter’ plan I’ve seen), QuickBooks’s starter plan is already appealing to the money conscious small business owner; the PayPal deal only strengthens that.
Ever since PayPal spun off from eBay earlier this year, it’s been announcing new services that specifically target small business owners primarily doing business online – first by introducing inexpensive invoicing, card readers, and now by integrating with QuickBooks. As PayPal is the only online payment service operating in Australia, the two companies are now exceptionally placed to take the Australian small business market.
Perhaps losing the small business market isn’t a primary concern for Xero, which seems to be aligning itself to take the MYOB medium-sized business market, anyway. Regardless, QuickBooks is definitely a force to be reckoned with (forgive the pun) in the Australian cloud accounting space.
We’re in the process of developing a QuickBooks training course, so if you’d like to register your interest to receive alerts and announcements about its progression, you can do so at our website. Alternatively, if you’re looking for training courses in either Xero or MYOB, you can enrol in either course online today and do your course over the Christmas and holiday season when you might have some time to do one while you reflect on your goals for 2016.
There is a fairly significant gender imbalance when you look at the people holding executive positions in the corporate world. Sure, there are the Gail Kellys and Marissa Mayers, but men in managerial positions in the workplace still outnumber women two-to-one. Many people would contend that this is something to do with sexism, but sexism, gender inequality – whatever you want to call it – only tells part of the story. In order to understand why there are so few women in executive leadership positions in corporate Australia – and why more women are becoming small business entrepreneurs, instead – it helps to start from the very beginning.
When women enter the workforce, their participation rates are typically the same as they are for men, hovering at around 75 percent; in some industries, particularly clerical and administrative ones, women far outweigh men in the workplace. But despite this, and despite women being better educated (just 30 percent of men hold a bachelor degree, while 42 percent of women do), men continue to progress in their careers, moving from entry level and administrative roles through to managerial ones, while women don’t.
In fact, the decline in the number of women holding managerial positions (34 percent), compared with men (66 percent) is significant. Looking at those numbers alone, it’s easy to write this off as sexism, as men being promoted over women, but the truth is that the decline in women in managerial positions is commensurate with the overall decline in women in the workforce, period.
So where have all the women gone?
Well, at the risk of coming off as a bit 1950s, they’ve left work to raise their children. The reason they haven’t returned to their careers, though, is not for want of trying. It’s because being a working mum is a logistical and, as a result, professional, nightmare. To start, there’s the distinct lack of affordable, high quality childcare, which has reached such a crisis point that the Federal Government, on the recommendation of the Productivity Commission, is trialing a nanny subsidy scheme, which would allow families to receive a government subsidy for the cost of hiring an (approved) nanny to care for their children.
That scheme, which commences in January 2016, will involve 4,000 nannies and up to 10,000 children and, if it passes the pilot stage, is estimated to help the 165,000 Australian parents who can’t work or can’t work enough due to problems accessing childcare. But all the childcare in the world won’t make up for a generally inhospitable workplace culture for working mothers.
Even though almost all Australian businesses are supposed to offer flexible working arrangements for parents, none of them actually have to practice it. As long as an organisation doesn’t blatantly discriminate against their working-parent employees, they’re well within their rights to tell mums requesting flexible working arrangements (such as, starting and finishing later, working one day from home, etc) that their request has been refused due to one of the following reasonable business grounds:
The requested arrangements are too costly
Other employees’ working arrangements can’t be changed to accommodate the request
It’s impractical to change other employees’ working arrangements or hire new employees to accommodate the request
The request would result in a significant loss of productivity or have a significant negative impact on customer service.
Women are more entrepreneurial than men
This is not to say that gender inequality doesn’t figure in the underrepresentation of women in the workplace, because it does; certainly with respect to wage inequality. Although, to be fair, it’s not always men that create inhospitable working environments for women with kids. There’s often a lot of girl-on-girl crime going on here, especially when it comes to mums requesting for flexibility that isn’t also extended to women without kids.
Nevertheless, in the stuffy, old corporate world, usually controlled by men, biology means women nearly always start off on the backfoot. But it doesn’t have to continue to be the case, especially not today. With a society that’s never been more interconnected, thanks to changing technologies and greater access to high-speed internet, women have a greater opportunity to use their skills and talents to launch their own businesses, and to operate them from home.
Mia Freedman is probably Australia’s best example of female entrepreneurship. She’s the publisher of the Mamamia Women’s Network, this country’s fastest growing and most popular network of women’s websites. Freedman launched the company’s flagship website, Mamamia, in 2008 as a personal blog she updated from her kitchen bench – and sometimes her couch – after she left a career in women’s magazines; today, with iVillage and theglow.com.au, Mamamia now reaches 5 million unique readers each month.
But Freedman isn’t the only mumpreneur. There are scores and scores of women launching their own businesses. In the last five years, the rate of women starting businesses increased 7 percent, compared to 1.9 percent for men. In NSW alone, women make up one third of the state’s 650,000 small businesses, according to data from the NSW Department of Trade and Investment. And with the Government’s $20k immediate tax write-off for asset purchases, there really has never been a better time to start your own home-based business.
Are you the next mumpreneur?
Business Opportunities for Ordinary People
EzyLearn has a long, proud history of helping mums to reenter the workforce, and we’d like to continue that tradition by helping more mums to start their own home-based businesses. Whether you’d like to use your talent and expertise to start your own bookkeeping business or work as a freelance blogger, writing posts – just like this one – for other businesses, we can help.
We’ve recently created two new courses – one on content marketing and another on blogging for business – in addition to our other suite of training courses that includes our small business StartUp course as well as our flagship MYOB training courses, which can each provide you with the skills you need to start and operate your own home-based business as a remote or contract worker. We’ve also started the StartUp Academy with a number of business opportunities available to help self-motivated people to start their own businesses, across an array of industries and professions.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…