At EzyLearn we offer a handful of online training courses: Microsoft Office (Excel, Word, PowerPoint and Outlook), MYOB Accounting, and WordPress website design and blogging. There are many companies who promote courses online and that’s just what they do — promote courses online — but we try to be a little different.
Here’s why:
We offer only a handful of courses and we do them very well
Our courses come with LIFETIME Membership
As a student you receive fresh, new content without paying extra
Where possible, we provide real life exercise files so you can work with the software.
Our Online Community
Our experience with thousands of students has taught us that some students need more interaction than just the videos. They also like to bounce off other people to better understand the software they are learning.
That’s why we provide our Student Community and Tutor Support — to provide our students with the ability to communicate with fellow students, as well as ask questions of our experienced community moderators. It’s like having your own tutor that you can ask questions to who can provide quality answers based on their own experience in their relative industries.
Our students range from job seekers to small business owners and existing bookkeepers wanting to learn more, to accountants who may be thinking of leaving the corporate world and setting up a small business for themselves (or even seeking greater work-life balance).
Qualified Moderators
Our student support community is moderated by our MYOB Bookkeeper and Registered BAS agent, giving students the benefit of both communication with other course attendees (to socialise and to learn) as well as obtain answers to specific questions.
Annual Membership
Our Student Community and Tutor Support is provided on a yearly membership basis and you can continue or opt-out as you please each year. The service is available to existing EzyLearn students or new students enrolling into any one of our courses.
When you’re selecting a training course provider, it’s important to consider the training material and resources you will need in order to complete the course.
In a previous post we wrote about business bank accounts. Some banks, even though they offer business accounts, aren’t actually all that business friendly, and this can sometimes add hours to your bookkeeping and reconciliation processes.
Not all Business Accounts are Created Equal
If you’re starting a new business and going to open a business account, we recommend you do your research and shop around, because not all accounts are the same.
Some business accounts integrate nicely with your accounting software, while others, like a Bank of Queensland account, for example, does not because they transferred their credit card service to Citibank, preventing integration with the Banklink feature of MYOB.
Other business accounts don’t allow businesses to have a Visa or MasterCard debit card attached to their business account and only allow businesses to make online purchases using their own money.
Business owners can only use a linked credit card to make online purchases or a separate debit card. Either option still results in additional journal entries in your accounting software.
End of Financial Year – Best Time to Get Business Friendly
If you’ve been battling with your current bank, now that we’re approaching the end of the 2013/14 financial year, it might be the time to consider moving your accounts elsewhere so you can start afresh come July 1.
Or perhaps it’s not your bank that’s playing havoc with your bookkeeping – perhaps it’s your bookkeeping software. As we approach a new financial year, it might be a good time to consider switching your account keeping software to MYOB, or something simpler, like Xero (we have written in the past comparing the two).
***
At EzyLearn, we provide a range of training courses for a number of different accounting programs from the basic Reach Accounting to the more sophisticated MYOB. For more information on our training courses, visit our website.
But what about things like, installation costs – should you bill your clients for this or work it into the price or just let it slide?
Some businesses work those sorts of prices into their final cost; others – think Foxtel, for example – charge installation fees; but a surprising number of businesses let it slide. Continue reading When Should You Work for Free?
At EzyLearn, our flagship training course is the MYOB training course, which is sort of like an induction into the role of a bookkeeper in that it provides students with an overview of the duties typically carried out by a bookkeeper. Most of our students take our MYOB training course because they both want and need to know how to use the software in order to find work as a bookkeeper.
In the world of business training and coaching, this is called the Will vs. Skill Matrix. Employees who have both the will to succeed and the skill to succeed are highly desirable in the workplace.
Transparency, Will and Skill
Employees who have only one of those attributes, however, are less desirable. Helping staff maintain both the will and the skill to succeed in their jobs has a lot to do with how transparent you are as an organisation.
We’ve mentioned transparency in business before, notably in relation to induction training programs. Induction training programs are a highly efficient way to communicate easily and efficiently with your staff, while also testing their will and skill to succeed at their jobs.
While most induction training programs are used to merely address the requirements of the Work Health and Safety Act, or to induct contractors and consultants to a business’ premises, induction training programs can also be used to further your employees’ professional development.
Furthering your employees’ professional development can be done by providing your staff with online training courses that are relevant and useful to their jobs, such as a Word or Excel training course. By delivering this content online, it allows your staff to complete the course at their own pace, in an informal environment – at home or at their desk at work, rather than in a dedicated training centre on a dedicated day – and it also allows you to monitor their progress.
As the business owner, by being able to see how your employees are getting on with the training courses can illuminate areas where your staff could benefit from further training; it can also highlight those staff member who possess the will and the skill to succeed.
Those staff members who are have both the will and the skill to succeed in their jobs also happen to be highly engaged, and as we mentioned in a previous post, more productive.
***
If you’re looking for ways to keep your staff highly engaged with your business, we can help you tailor and deliver highly engaging induction training courses to your staff. Visit our website for more information, or contact us today for a quote.
In a previous post we talked about your own online business opportunity and how you can buy EzyLearn enrolment vouchers for our MYOB training courses at wholesale price, that you can then sell on to your own clients and contacts at retail price. We have sold enrolment vouchers to other training organisations for some time, but it also presents an opportunity for bookkeepers to expand their services to include training for their clients. If you’re wondering why someone would want to sell another business’ products or service, then take a look at one of the most successful multi-level marketing businesses, which relies on people to do just that: Amway.
Amway: Topping $10 Billion
Founded in 1959, Amway is one of the worlds oldest and most prosperous multi-level marketing companies. Like other well-known multi-level marketing businesses such as Avon and Tupperware, Amway utilises a workforce of distributors (known as independent business owners, or IBOs), who directly market the Amway products to their own network of friends and contacts; Amway expands its network of distributors by encouraging their IBOs to recruit and train new people into the Amway business for which the IBO receives a fee.
IBOs purchase Amway products at wholesale prices, and then sell those products at the recommended retail price; the difference is the IBO’s to keep, and in many ways, the Amway business model isn’t that different from your typical bricks-and-mortar business that stocks and sells the products of other companies.
For years the success of the Amway business model relied entirely upon IBOs developing and building their own network of clients, to whom they sold the Amway products. If you’re familiar with the catchphrase, “Ding dong, Avon calling” this pretty much encapsulates how Amway, Avon and the distributors of many other multi-level marketing businesses, won and retained their customers — pounding the pavement and ringing doorbells.
And it was a pretty successful business model, too. According to Forbes, Amway’s revenue in 2012 had reached $10.9 billion worldwide, making them the twenty-fifth largest private company in America; in Australia and the Asia Pacific, Amway’s revenues totalled more than AUD$198 million, while the number of distributors topped more than 100,000 in Australia, alone.
Social Media to Target the Younger Generations
In 2010, however, Amway saw an opportunity to use Facebook, Twitter and other social media platforms to expand their reach. As a business that relies on typical social networks to grow and develop their customer base, utilising social media to grow and develop their customer base online, made sense.
Where other organisations weren’t quite sure what to do with Facebook, Amway did as they had always done: cultivated good relationships with their customers. Their goal was to target a younger demographic that was not the typical Amway customer. Because social media platforms like Facebook naturally skew to a younger demographic, Amway’s decision to include social media in their marketing strategies paid off.
***
If you’re already working as a bookkeeper, you can expand your range of services and pick up some extra revenue in the process by selling EzyLearn’s enrolment vouchers. Contact us to find out more.
We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.
We wrote a post last year about a service called Bank Link, which we discovered is being used by a large number of accountants to reduce the amount of data entry involved in bookkeeping. Being that one of our most popular training courses is our MYOB training course and that many of our students are bookkeepers, we wondered what the bank link service would mean for the future of bookkeepers.
Bookkeepers Still Vital!
As it happens, we don’t believe that the BankLink service will make the role of the bookkeeper redundant, given that there is so much more to be being a bookkeeper than just data entry. In fact, we found that because BankLink eliminates much of the time-consuming data entry process, BankLink should be used by more bookkeepers.
Since the post on BankLink was published, however, we heard from one of our readers who told us that the Bank of Queensland does not provide credit card transactions data through BankLink. We thought this was unusual, so we decided to look into it a little further.
After doing a little digging, we discovered that BankLink is not available to be used with all banking institutions, and Bank of Queensland happens to be one of those institutions. We tried to contact the Bank of Queensland to find out if the BankLink service would be extended to their customers, however, we were unable to reach anyone able to give us any information as to if, and when, this service would be adopted.
***
For bookkeepers, or small business owners, even, who are customers of the Bank of Queensland this means that you will still need to enter your credit card transactions into MYOB manually. If you are aware of any other banking institutions that do not provide credit card data though BankLink, we’d love to hear from you — let us know in the comment section below.
There was once a time when saying the word “redundancy” in a workplace stirred much the same feelings as saying “Bomb!” in an airport. But today, as workplaces adapt and change to suit an ever-evolving marketplace, redundancies have become much more commonplace.
Adapt or Die.
Adapt or die. It’s true for businesses, and it’s certainly true for workers. That’s why we find many of our students come to EzyLearn to following a redundancy, taking our MYOB courses and Small Business Management courses to add to their knowledge base — and indeed, add an extra accomplishment under the “education” section of their CVs.
For more on CVs, see our post where we interview a recruiter to find out what makes a fabulous CV. Indeed, when we spoke to Fiona Neumann, recruitment specialist and director of Sydney-based recruitment agency, Skills Savvy, she told us that employees today could expect to be made redundant at least once in their career, if not twice. One young job seeker she interviewed for a position had been made redundant three times in almost as many years.
There was a time when to be made redundant reflected poorly on your skills, capabilities and desirability as an employee. Today, however, that’s no longer the case. In fact, there are many positive sides to being made redundant; we’re going to take a look at just some of them here:
1. Firstly, no one makes you redundant: this is an important thing to remember: you weren’t made redundant; your position was. It’s not personal, it’s just business. Accept that and go forth into the world of employment.
2. Why did you leave?: now when you’re asked that question during an interview with a prospective employer, you don’t have to try and romanticize or find the silver lining in the fact that you couldn’t stand working for your former employer a minute longer. Your position was made redundant. The business was restructuring, and there was cutback in your department. It happens. Employers get that.
3. It gives you the opportunity to do something new: it could be a new job, a new experience, or a new business startup, but with a redundancy payout comes the financial opportunity to do something new. In fact, it’s often after a redundancy that many people decide to go into business for themselves, as an article on the Sydney Morning Herald website last year found.
***
So if you’ve been made redundant, it’s time to polish up your skill set — and your CV — by taking course with us. You may also be interested in starting a home-based business as an independent contractor so you can work your own hours close to home. And remember: there’s nothing dirty about a redundancy.
If one of your resolutions was to find a new job this year, you’re probably not alone. Job seekers are most active during the early part of a new year, so if you’re planning on taking the next step in your career, you’ve got to stand out from the crowd.
Our Small Business Management and MYOB Training courses are most popular this time of year because training courses up your skill-sets and are a key way of ensuring you’re a cut above the competition. However, that’s only as long as you’ve got your CV in front of the right people.
This makes the role of your CV an extremely important one; a lack lustre CV can often be a deal-breaker for a recruiter at the other end of an email address filling up with enough CVs to blanket Siberia — twice.
What Makes Your CV Stand Out?
So what’s going to make your CV the one recruiters and employers shortlist for an interview? We spoke to recruitment specialist and director of Skills Savvy, Fiona Neumann, to get some insight on design, whether or not everyone embellishes on their CV, and what you should put in the dreaded “special interests” section.
Q: What are some dos and don’ts when it comes to formatting, layout, design, etc? Some people think the more creative the CV, the better chance you’ll have of standing out from the pack – is this necessarily true?
Fiona: There is no rule of thumb on what you should or shouldn’t do. It really depends on the job you’re applying for. For example: If you are applying for a graphic designer role or another artistic role, then the recruiter will definitely be looking for a CV that stands out in a creative way. If it is a sales or service role then some candidates can be a little creative by adding their profile picture to the top of the CV. I personally like this, as long as it is a professional photo. This is a great way to stand out.
Q: Should your CV (and cover letter) show a bit of your personality, or is it safer to save that for the interview?
Fiona: I believe your personality comes through via your cover letter and your CV in subtle ways. When candidates place their photo at the top of their CV, this demonstrates that they are willing to put themselves out there and it shows confidence. The language a person uses also shows their personality. These are subtle ways. If your CV and cover letter is written in a way that articulates why you are the best person for the role then a recruiter will call you. A phone interview and a face-to-face interview is where the recruiter/hiring manager will see your personality.
Q: Embellishing your CV – does everyone really do it? And if so, where does that leave the honest jobseekers?
Fiona: Great question. No I don’t believe that everyone embellishes on their CV. Besides, a great recruiter is able to read between the lines and ask the candidate the right questions. The recruiter can then work out what is fact and what is fiction. A CV is important, but it is only one part of the recruitment process. If a person has written something on their CV then they will need to be able to answer questions during a phone interview or a face-to-face interview to back up their CV — and if they’ve embellished or lied in their CV, they probably won’t be able to answer the recruiter’s questions.
Q: Lastly, does any recruiter/employer really care that your interests include collecting antique teacups and reading crime novels?
Fiona: I personally like it [the special interests section], because you never know what the hiring manager may be looking for. Plus, including your interests does, in a subtle way, demonstrate personality, which helps recruiters and hiring managers determine whether you’d fit with the culture of an organisation. Take these two different examples of special interests: “I enjoy spending weekends with my family, going out for dinner and reading books,” and “I love to party, going to see live bands and watching Formula 1 racing.” There is no right or wrong answer, but you can see you are probably dealing with two completely different personalities, and while I would never discount someone based only on their special interests, it does tell me a little more about the person behind the CV.
Need a resume or want to start a home based business?
All right, so it’s not the most joyful heading we could have gone with on New Year’s Eve, but it’s not actually meant to conjure up doom and gloom! We have researched and developed new online training courses for Reach Accounting and Xero, which have now been added to our suite of training courses that include the flagship MYOB training course. In the process we’ve spoken to a number of accountants to see what software they’re using, to ensure we’re providing the training courses you need to get a bookkeeping job. This is good news because you can then rely on us to inform you what more you may need to offer clients.
Throughout this process, we’ve come across a number of accountants who are using BankLink, an accounting service we’ve written about previously, which streamlines and automates the data entry portion of managing a client’s account.
The ‘In-House’ Extra Employee
For many accountants the BankLink software, which was acquired by MYOB in June of this year so they could further extend their reach into the accounting space, is being billed as an “extra employee” that never makes mistakes and is comparatively cheaper than the additional in-house bookkeeper or admin person headcount.
The big question for us is: Does this spell the end of the bookkeeper? For instance, think of the way personal computers did away with the need for the office stenographer working in a steno pool? The answer is that this is indeed possible — but this is only if data entry is the sole service you offer. Like most professionals today, the more specialised you are and the more services you can offer, the more likely you are to experience career longevity.
At the end of the day, software is only as good as the person who uses it. If you’re a highly experienced bookkeeper in a particular industry or possess a number of highly sought-after accounting skills, you’ll find BankLink a dream come true in that it eliminates the tedious, time-consuming data entry from your job.
BankLink: Giving You More Time
With more time on your hands, you’ll be able to grow your client-base — a goal for most small businesses and previously only available if you miraculously grew a spare set of hands, or employed a spare set of hands, at least. You may even be able to move your business out of the narrow bookkeeping space into the small business management space.
With the number of new small businesses increasing, the key to their individual survival in a highly competitive marketplace is good management — and who’s more suited to that job than someone with a thorough understanding of account keeping?
***
So while BankLink may spell the end of tedious, time-consuming data entry, for the experienced bookkeeper it presents more business and career opportunities — not less. Upskill and enjoy greater career success as a result.
As we have freshly rolled out our new Reach Accounting course, as well as our new Xero Accounting course — in addition to our existing and ever so popular MYOB training course — we have been speaking to a number of different accountants across Australia to find out how they currently manage their clients’ bookkeeping needs.
What we’ve discovered during this R&D process is that an increasing number of accountants have told us that they use a service called BankLink, so we thought we’d take a closer look at BankLink to see how it works and what it means for the bookkeeper.
BankLink for Bookkeepers
BankLink is an accounting service that delivers bank transaction data from banks and financial institutions and directly to an accountant, which the accountant then uses to code their clients’ transactions.
For any uncoded data, there are number of online tools that allow an accountant to request additional information from their clients; the coded data is then used for GST, end-of-year tax reports, management reports and various other reports required for tax compliance.
In short, BankLink eliminates all of the data entry usually performed by a bookkeeper, and in June of 2013, BankLink was acquired by MYOB to further facilitate accountants as they manage their clients’ books.
For sole traders and very small businesses that have neither a bookkeeper, nor the time to manage the data entry side of their accounts, their accountant can now manage this for them easily and efficiently, without the added cost of employing an external bookkeeper.
One accountant, extolling the virtues of the BankLink software on the MYOB website calls Banklink his “extra employee; one that never makes mistakes, gets lots done and doesn’t cost much.”
***
BankLink is being billed as the future of accounting; the inexpensive future of accounting, where people are being replaced by machines and pieces of software.
So what might that mean for the humble bookkeeper? We look at this in our next post.
The Difference between Public Relations and Marketing
For some reason, marketing and PR are two activities that are often confused with one another. Perhaps that’s because many companies combine their marketing and PR departments, or maybe it’s because people don’t really understand what PR is.
At its most basic PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public. Marketing, on the other hand, is the business of promoting and selling products or services, which includes market research and advertising.
It’s important to keep these two definitions in mind when undertaking either activity, because if there’s one thing PR is not, it’s selling, which is the ultimate goal of marketing.
That doesn’t mean that PR won’t result in eventual sales, but it shouldn’t be the primary objective of a PR campaign, (although it’s not uncommon for many established PRs to forget this subtle nuance between the two).
If it’s done right, PR is a great way to generate buzz about a new business or product, particularly for small businesses that may not have a huge marketing budget.
Simple Ways You Can Create a Buzz for Your Small Business
For a home-based bookkeeper or virtual assistant just starting out, PR activities to generate interest in your business could include holding an event with other home-based bookkeepers or virtual assistants and inviting local business owners along so you can educate them in the benefits of employing a remote worker.
The goal for an event like this would be to build relationships with your “publics” — people that may come to employ or use your services—but not necessarily to win new business on that particular day.
Alternatively, you could contribute to a few online business publications on what it’s like being a remote worker, or seek opportunities to be quoted in those publications.
Ultimately, that’s the goal of any PR campaign: to gain exposure for yourself or your business by educating and informing first. The selling part comes second, which is where PR differs substantially from marketing, of which the ultimate goal is to promote and sell.
***
If you’re a remote worker, why not give your business a PR boost in addition to your regular marketing activities — contact us and tell us your success story. In fact, this very blog is always looking to hear how our students are doing since completing one of our courses, so if you’re now working remotely as a bookkeeper or a virtual assistant, get in touch! It’s great exposure for your business.
We’re always updating our course content to ensure our MYOB course reflect the market demands of bookkeepers in an ever-changing industry, and if you’re one of our MYOB lifetime students you have access to this content any time, every time.
And we use this blog to keep you up-to-date with industry news — like this news just in from the ATO:
A total of 1.7 million returns were received by the ATO between 1 July and 23 July 2013, and already refunds have been issued for some 40 percent of those returns—a whopping $1.68 billion refunded in less than 30 days.Continue reading ATO Tax Refunds – Get Your Tax Return in Early
A recent article in the Journal of Accountancy discussed the many benefits of making a bricks-and-mortar business a virtual one. Of course saving money on the monthly rent cheque factored quite high on the ‘pros’ list — but when is the right time to go virtual?
Steps to Becoming Virtual
As human beings we’re creatures of habit, so the decision to turn your business into an entirely virtual one shouldn’t be taken lightly, particularly if you have clients who visit your premises regularly. But even once you get your clients onboard, you’ve still got a way to go before you can close your doors for good.
The first step is determining whether your team can work remotely. Self-starters and highly motivated individuals thrive in the virtual environment, whereas, those who need a lot of supervision, direction and even daily interaction with colleagues, generally aren’t suited to working remotely.
Virtual offices do not have the space to store paper and hardcopy files. While your own business may use online storage software like Dropbox, you also need to consider your clients. If they’re not using cloud accounting software and you’re still required to store their client files, a virtual office may not be the way to go yet.
In order to function effectively and efficiently as a virtual business, you must ensure you have the systems in place first. This means making sure your employees have the devices they need to do their job from home and, in turn, that your business has the necessary infrastructure and software to facilitate that as well.
***
So before you pack up your goods and chattels and close your office doors for good, make sure you’re business is truly ready to take the plunge. Be sure to read our next post; we discuss what steps you should take in readying your business to go virtual.
We’re always trying to help people who have done our online MYOB course get work, so it’s time to emphasise again the message that overselling yourself in your resume stands out a mile — for all the wrong reasons!
What to Ditch
We’ve written previous posts with tips on how to make your resume stand out. Whether it’s a bookkeeper, office admin, virtual assistant or executive-level role you’re after, we’ve selected a few commonly used phrases that you should be leaving out of your resume and what you might include to replace them. Here goes:
“Highly qualified” – instead of using this generic and largely meaningless term, describe what you will bring to the role. Highlight specific accomplishments in previous positions and any awards or certifications you’ve earned.
“Hard worker” – explain just how it is you’ve gone the extra mile. Perhaps you frequently met tough deadlines, handled a high volume of projects or tackled tasks outside your job description?
“Team player” – well, it’s a bit of a problem if you don’t work well with others, so this tends to be assumed these days. Talk about a specific objective you achieved by partnering with colleagues or individuals in other departments?
“Problem solver” – again, be specific; highlight a tricky situation you encountered and how you solved the problem exactly.
“Flexible” – adaptability is a must in most organisations. Demonstrate your flexibility by describing how you responded to a major change at work or dealt with unpredictable aspects of your role.
“People person” – here it might be an idea to provide an instance of how you won over a challenging customer or co-worker.
“Self-starter” – yes, companies need people with initiative – show how you took the initiative when you saw an issue that needed to be addressed.
Remember, It’s the Little Things
We spoke to a couple of head hunters we know about what can make your resume stand out amongst the hundreds a prospective employer might receive. They were unanimous in their view that what piqued their interest were details and specifics about such things as what changes you contributed to your last position; in other words, some aspect that they could delve into and explore a little more. Real examples and instances of where you’ve contributed to a company in a positive way could then spark a conversation in a job interview.
Specifics for Bookkeepers
If you’re looking for bookkeeping work, we suggest ensuring you demonstrate some sound information about the evolving legislation around BAS agents and information about Continuing Professional Development (CPD) for bookkeeping professionals. Keep subscribing to our blog to receive other job seeking tips and tricks in your Inbox.
Search this site
Type the first 3 characters to discover courses, up-skilling programs and CPD articles.
EzyLearn's Career Academy
Enrolled into an EzyLearn course since 2013? Get access to new & updated course content and support by joining the EzyLearn Course Refresher Access membership Program. See how to extend your course life & support.
Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…