Author: Angela

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Web Analytics Made ‘Ezy’

If your business isn't using web analytics then you're still not using your website to REALLY understand what makes your customers tick.
If your business isn’t using web analytics then you’re still not using your website to REALLY understand what makes your customers tick.

Ok, so you’ve got a website and on it you have all this information about your company — who your people are, what you do, how customers can contact/connect with you — and best of all: you get heaps of page views every month! Talk about winning the Internet! You’ve got this website marketing business down, am I right?

Except that maybe you don’t. And for this reason, we’re currently developing a new Digital Business Course to help businesses transition into the online world. A big part of that transition involves understanding how web analytics work, which is the bread and butter of any successful website — and indeed, successful business.

How to Use Web Analytics

To get the most out of web analytics, you kind of need to change the way you view your website. You need to see it as a form of marketing, just like an advertisement in a newspaper or a piece of direct mail. Once you start treating your website the same as you would any other marketing activity, it’s likely you’ll have some questions you’ll want answered.

Your Conversion Rate – Do YOU Know It?

Somewhere on this list — though we imagine that it would be on the top — should be “What’s my conversion rate?” To answer this question, you need web analytics. We recommend Google Analytics, namely because it’s free and extremely easy to use.

Your conversion rate is the number of people who have visited your website and carried out some form of action — signed up to a newsletter, made a request for more information, downloaded an e-book, and so on. In short, it’s any action that involves the exchange of information that you can later use to develop into a sale.

Constant Improvement

But the real genius of analytics lies in how it allows you to isolate problems with your website’s content and refine them. For instance, if you have a rather average conversion rate, but a high bounce rate (the number of people who leave your website within 30 seconds of landing on it), there’s a good chance that’s there’s something wrong with the keywords you’ve selected for your SEO. Or you’ve selected keywords that your website’s content doesn’t address properly. Either way, you need to fix this.

Finding Out How Your Customers Think

Once you do, you should see you bounce rate drop off and your conversion rate increase, which means more opportunity for more sales. And just think: if you didn’t have analytics, you’d have never known. This is what makes web analytics invaluable for small business owners, because it gives you rare insight into what makes your customers tick — what are they really looking for, and how can you adapt your business to meet their needs? — and provides you with the opportunity to meet those needs.

In essence, small business owners now have the same resources at their disposal as large multi-nationals, who typically spend bucket-loads on research and development, focus groups, and the like, trying to ascertain what exactly their customers are looking for — and even then, often don’t get it right.

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At EzyLearn, we use web analytics extensively to ensure we’re constantly meeting the needs of our students and potential students. Through web analytics data, we ascertained that a number of small business owners were looking for a cheaper alternative to MYOB, so we developed two new cloud-accounting courses: the Reach Accounting Training Course and a Xero Training Course to satisfy that need.

For more information or to receive alerts about our forthcoming Digital Business Course, subscribe to our blog by clicking here.

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Adjusting the tab stops in MS Word (TRAINING VIDEO)

Microsoft Word is still one of the most widely used software programs in every small and large business in the World. Despite free or cheaper alternatives most small business use this software because everyone else does – it means that they don’t have to learn a whole new software program.

Microsoft Word is used to create documents like:

  • Resumes
  • Business sales flyer and brochures
  • Letters
  • Menus
  • Pricelists
  • Business Forms
  • much more

 

Despite how popular it is many people still don’t know how to use it properly. If you ask most people they’ll say they can use Microsoft Word but as soon as you ask them to create a flyer or something that uses multiple columns, images and  alignment you’ll start to discover that there are MANY ways to go about it.

The concept of TABS has been used since the day of the typewriter and in Microsoft Word it’s much more powerful, but who really know how to use them?

 

In addition to our MYOB training courses, we also offer a MS Word training course. If you’ve ever needed to add columns into your word document, you’ve probably done one of two things: counted the number of times you’ve hit the ‘tab’ button, inserted a table or just pressed the space bar until the text lines up. If this applies to you, watch this free training videos (one of MANY in our online Microsoft Word training course)

When you spend the extra time using tabs properly you’ll see how it saves time and lives up to it’s name as a productivity tool. It’s when you want to change the formatting or add new information that you will find the correct use of Tabs in Word VERY rewarding.

If you are looking at starting a new job, promoting a new product using a flyer, sending out a mail merged information letter or many other tasks this year, do it with a new confident, skill level and speed.

 

 

 

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PAID Learning Versus FREE: Nothing Ventured, Nothing Gained

If something is free it can lose its value, prompting some students to cheat when given free courses.
If something is free it can lose its value, prompting some students to cheat when given free courses.

In a previous blog we talked about cheating and employing a cheater and how it can be easy to cheat in your coursework by plagiarising someone else’s work. We all know that people who cheat are really only doing themselves a disservice because they haven’t learned the coursework. That’s a big reason why we include tests at the end of each module in our MYOB training courses — to test our students’ knowledge of the coursework, like bank reconciliation.

Testing to Help Learn Properly

We don’t believe our students are cheaters, or that a test will stop someone from cheating (people always find ways to subvert the system if they really want to), but we do believe that it encourages people to really learn and understand the coursework in order to complete the test successfully.

These are the kinds of employees that companies and business owners are looking for and we try to ensure we give our students the opportunity to be the best and most successful they can be.

Free Business Courses for Unemployed Job Seekers

This raised another question for us about the kinds of courses available and the kinds of students they attract. You may already be aware that the Australian Government offers unemployed job seekers the opportunity to complete a business course for free.

This is certainly a great opportunity for those job seekers who, through no fault of their own, found themselves without work, and maybe even without the necessary skills to find gainful employment again. So the Australian Government offering courses to help people learn and develop the skills they need to re-enter the workforce is a great thing.

But in life, there are always those people who are willing to subvert the system. If these people didn’t exist, there’d be no war, we’d have no need for a police force, or a government — John Lennon’s Imagine would, effectively, have come true.

Cheating the System

But the truth is, people do try and subvert the system, everyday. Just recently we met a person who had completed a small business course, which was paid for by the government, and they told us how they had devised a plan to cheat in the coursework. Not only that, they also convinced their other classmates to do the same.

So each person copied content off the internet, or another person’s assignment, and submitted it as their own work. This defied the whole point of setting an assignment, which is to get the student to apply the work they’ve learned in class and demonstrate their understanding of it. By cheating, you’ve demonstrated nothing other than your knowledge of the copy and paste function on your computer.

Learning to Interpret Things

You’ve also missed out on a valuable opportunity to take the coursework and apply it to something yourself, and then receive feedback from a teacher. These are generally exercises that you’ll face in the real world as a business owner, and the point of taking a course is to prepare you for those situations and give you the knowledge you need to handle them. A key aspect of learning is to take in the facts your presented with and interpret them yourself.

The Problem with ‘Free’

Perhaps the reason those students who cheated were willing to do so was because they hadn’t paid for the course out of their own pocket. It was free, so what was the harm?

Steven Levitt and Stephen J Dubner are the authors of the hugely successful book Freakanomics. In the book they explore the hidden side of everything, which they say all comes back to economics because humans respond to incentives — and we’re presented with different incentives virtually everywhere we look.

For instance, there are numerous ways you are incentivised to be a good driver: you don’t get speeding tickets, you won’t lose points off your license, and your insurance company will give you a no-claim bonus. And those incentives each come with their own economic reward.

A person who cheats in a course they didn’t pay for doesn’t really stand to lose anything in economic terms — it didn’t cost them anything to attend the course in the first place, so if they don’t learn anything, they’re no better or worse off.

The Positives of Paying

For a person who paid to attend a course, however, they do have something to lose if they don’t learn anything — the money they paid for the course — and this is their incentive to work hard and make the most of the course; to get more bang for buck.

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That’s why we offer lifetime access in our MYOB training courses. We know you want to make the most of the coursework, to ensure you’re getting the most value for your money and that you’re going to work harder, as a result. For that reason, alone, that’s what makes you more likely to succeed than those people who had a free ride — because you’ve got something to lose.

We all like something for nothing, but sometimes it comes at a cost. In this instance, there is a lot of truth to the expression, nothing ventured, nothing gained. If you don’t put up the money in the first place, you’ve got no incentive to gain anything as a result.

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EzyLearn Enrolment Vouchers: The Perfect On-Sell for Your Customers Who Would Benefit from MYOB Training!

EzyLearn enrolment vouchers: perfect for on-selling to your clients who would benefit from MYOB training.
EzyLearn enrolment vouchers: perfect for on-selling to your clients who would benefit from MYOB training.

As Australia’s largest provider of online MYOB training courses, we work with people who are looking to start their own bookkeeping business, find a bookkeeping job and even people who just want to learn how to manage the books for their own business. But did you know we also offer enrolment vouchers?

Who’s A Perfect Candidate for our Enrolment Vouchers?

We sell enrolment vouchers to training organisations and accountants who want to be able to provide their customers and clients with the option of taking an MYOB training course. Our enrolment vouchers are offered at a discounted price when purchased in bulk.

Other Training Organisations

A typical scenario might be a training organisation which buys enrolment vouchers because they don’t offer a MYOB course but think it would be of benefit to some of their students. In this instance, they can purchase vouchers from us, which they can then on-sell to any interested students.

Accountants

For accountants with clients who want to be able to do their own bookkeeping, they can also purchase enrolment vouchers from us and on-sell them to their clients.

Each voucher is valid for 12 months from the date that the training organisation or accountant purchases them, giving you 12 months to sell them to your clients and customers, who also get a further twelve months to use the voucher.

For more information, including pricing, please feel free to contact the EzyLearn team, who’ll be able to answer any of your questions.

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What’s New in MS Office 2013? Here’s a Quick List

Frequent updates and infrequent use of software like Excel can really leave you stumped - that's where Lifetime Membership comes in real handy!
Frequent updates and infrequent use of software like Excel can really leave you stumped – that’s where Lifetime Membership comes in real handy!

At EzyLearn we offer online training courses for MYOB — the #1 Cloud-accounting software — but did you know we also offer training in Microsoft Excel and Word?

Just as we do with our MYOB training courses, we also offer Lifetime access to our MS Excel and Word training courses, which means each time Microsoft releases a new version of MS Office, we update our course content so you’re always totally up to date with the latest versions of Word and Excel.

Keeping Excel in Your Memory

Let’s be straight up here; once you get the hang of Word you probably won’t need to refer back to our course content all that much. Excel, on the other hand, is a different ball game.

In many ways Excel is a lot like algebra or a foreign language: if you don’t use it often, you’ll forget it. Sure, you’ll remember bits — J’adore Dior! E = mc2! — but you’re likely to struggle through your day-to-day if it’s something you rely on heavily at work.

Because many people use accounting software like MYOB, their use of Excel is fairly infrequent. For instance, suddenly trying to create a PivotTable will probably leave most of us stumped! And let’s not forget that by the time most users have mastered how to create macros in their worksheets, Microsoft will have released a new version of MS Office and we’ll be back to square one again. This, in large part, is a key reason why we offer Lifetime access to our training courses— because we, just like you, also forget stuff.

New Features in New MS Word and Excel (in a Nutshell)

Now that Microsoft has released their highly anticipated MS Office 2013, it’s likely you won’t be able to find the ‘Paste Special’ button again, so we’re updating our course content to reflect the new changes.

Here’s a low-down on some of the new features in the new MS Word and Excel:

Word:

  • Open and edit PDF files in Word – finally! Gone are the days of having an additional piece of software installed on your PC to enable this.
  • Threaded review comments
  • Read mode with page turning
  • Alignment guides – hallelujah! Why have they never had this before!
  • Placeholder

Excel:

  • Quick analysis
  • Flash fill – we’ve always had this to an extent, but flash fill just got a whole lot more intelligent!
  • PowerView – for the real Excel pro, but still a welcome addition.
  • New PivotTable tools
  • Improved functionality when opening new Excel windows
  • Recommended PivotTables and charts
  • New chart controls
  • Get a link
  • Publish Excel data to social media – we don’t recommend using this often, because snore. But it’s still great if you want to quickly share your yoy sales results with your Twitter followers or Facebook friends.

So whether you’re using MS Office 2013, 2010 or prior, if you’ve forgotten how to do a VLOOKUP, it’s time you educated yourself in the mystery that is Excel — enrol in one of our Microsoft training courses today!

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Superannuation News: What is the Small Business Superannuation Clearing House?

Allocating everyone's super into different super funds can be taxing! Now the government's stepping in to help.
Allocating everyone’s super into different super funds can be taxing! Now the government’s stepping in to help.

One of the modules we cover in our MYOB course is the tricky business of payroll, which includes the even trickier business of superannuation. Over the last 12 months there’s been a raft of changes to the superannuation guarantee, including its gradual increase to 12 percent, which came into effect this July. But super just got easier.

Super: Confusing and Consuming

Many small business owners find managing the day to day items confusing enough without having to look after payroll — a complex, but all-important aspect of any business. Fortunately, the Australian Government has recognised that the superannuation requirements are making payroll and increasingly complicated business that many small business owners struggle with.

Making super contributions for your employees is not just complicated — it’s also time-consuming. Under the current tax laws, each of your employees have the option of selecting their own super fund, which means you can be making super contributions into different super funds for each of your employees. With the Government’s new initiative The Small Business Superannuation Clearing House, those days are over.

The Small Business Superannuation Clearing House

Every small business with 19 or fewer employees is eligible for this free service that enables you to make just one secure superannuation payment to The Super Clearing House, which is then distributed among your employees to their nominated super funds.

The Super Clearing House minimises the paper work and red tape associated with superannuation for small businesses and also allows you to nominate a regular contribution amount for each of your employees, so you can easily meet the superannuation guarantee obligations.

Using The Super Clearing House won’t affect the rest of your payroll requirements in MYOB — though it does look like it’s a direct competitor for MYOB’s M-Powered Superannuation — and once you register for The Super Clearing House service online, you can access it 24/7.

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For more information on The Super Clearing House, visit their website, the Department of Human Services website or download The Small Business Superannuation Clearing House reference guide here.

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Don’t Stress: Start a Home-Based Business

Are you happy in the workplace or would you be happier working for yourself?
Are you happy in the workplace or would you be happier working for yourself?

In a previous post we gave you five reasons to start a business and work from home. In fact, taking the plunge to embark on your own business is something we refer to a lot at EzyLearn, but for good reason — being happy.

Often we forget just how incredibly important this is, but if you’re not happy at work, it will impact your home life and your health.

Being happy at work is one of the reasons we’re so passionate about helping people start their own business through our online training courses. Continue reading Don’t Stress: Start a Home-Based Business

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The Start-Up Incubator: Pollenizer

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We’re often talking about start ups, starting a new business, what it takes to succeed, and we cover many of the practical aspects of owning and operating your own business in our Small Business Management course. We’ve also touched on prepaid legal services for bookkeepers who have completed our online MYOB training course and the latest provider to enter the prepaid legal fray: LawPath — which is also the latest venture of start-up incubator, Pollenizer.

Pollenizer: How it all Started-Up

Based in Sydney’s Surry Hills, Pollenizer, which was founded by Mick Liubinskas and Phil Morle — the former chief technology officer of infamous file sharing site, Kazaa — aims to co-found companies and grow them to a point where the founders can then exit for a profit.

Pollenizer’s most recent success story is that of group-buying site, Spreets, which was sold to Yahoo for $40 million dollars after only 12 months.

When Morle and Liubinskas spot a start-up they’re interested in, they invest up to $150,000 to help get what is often just an idea scribbled on a napkin off the ground.

Pollenizer’s Start-Up Science

How do ideas make it to some kind of fruition? This involves employing what Morle calls the Pollenizer “start-up science” where each start-up is dragged over Pollenizer’s so-called technical and marketing coals.

Discovery, Validation and Efficiency

Starting with discovery, the Pollenizer team looks into whether a particular start-up solves an existing problem and whether customers will pay for the solution. Next, is validation — testing whether real people will actually want to pay for the product. The last stage is efficiency: ensuring the business is capable of operating when more customers come on board.

But about half of the start-ups don’t make it past the second stage.

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But one of the most interesting aspects to the way Pollenizer operates occurs before you’ve even opened your doors for business, so to speak: Pollenizer’s “start-up science”.

By methodically looking at your business idea and what your business aims to do, you’ll discover any pitfalls you may encounter, giving you the chance to modify and refine your business idea.

We all like to think we have a great business idea that could change the world. But as Pollenizer shows, for half of us it’s just an idea.

That doesn’t mean give up; it means research, reassess and retry.

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How Will Reforms to the Privacy Act Affect You?

privacy
How will reforms to the Privacy Act affect your business?

As EzyLearn provides what, in our humble opinion, is the best Small Business Management Course in Australia (yes, blatant plug, but we firmly believe this and can show you why) the issue of privacy, and the way people’s privacy is handled by small business, is of concern to us.

In November last year, the Gillard government’s Privacy Amendment (Enhancing Privacy Protection) Bill was passed in parliament, marking some of the biggest changes to the Privacy Act in the last 20 years. The reforms, which are due to come into force in March next year, give individuals greater control over their personal information and who has access to it, making it essential for all businesses to review the way they handle their customers’ details to ensure they’re not in breach of the Act.

Australian Privacy Principles and Direct Marketing

Perhaps the biggest change to the Act is the introduction the Australia Privacy Principles (APPs), which, by streamlining previous policies relating to privacy into one set of guidelines, will limit an organisation’s ability to use unsolicited information; regulate the use and disclosure of personal information for the purpose of direct marketing; and introduce new responsibilities for organisations transferring information overseas.

For the first time, the Privacy Act — by way of the APPs — takes issue with direct marketing, particularly whether or not an individual would reasonably expect an organisation to use and disclose their information for the purpose of direct marketing.

So for every business that collects email addresses and other personal information during the course of their operating procedures and then uses that data to contact lapsed customers or remind them of “special offers” this could well be in breach of the Act.

Regardless of whether organisations offer individuals an “opt-out” mechanism, greater onus is now being placed on how the organisation came to hold the individuals information in the first place.

Individuals will now be able to request that organisations tell them how they got their personal information or request that an organisation doesn’t disclose their information to anyone for the purpose of direct marketing.

This could potentially put an end to the practice of organisations renting data to or from other companies for the purpose of direct marketing, or at least reduce the instances of it.

Privacy Breaches

The reforms also introduce a new scheme for credit reporting — making it possible to be denied any future credit if you miss or pay a loan or credit card payment late — and give the Information Commissioner greater powers over privacy breaches.

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For every business dealing with their customers’ personal information, the new reforms should serve as an impetus to review your current policies relating to data collection to ensure you’re in compliance with the Act. To start with, does your business or website have a readily viewable privacy policy? You can find a variety of free online templates and more at LawLive.

And on a lighter note — Happy Mother’s Day to all the Mum’s out there.

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LinkedIn Profiles: What Not To Do

620_300_cropIf you are like me, or pretty much any other living, breathing person on the planet with access to the Internet, then you’ve probably Googled someone in the last 24 hours.

Actually, I Googled someone while writing this post; had a gander at their LinkedIn profile and then went about the rest of my business.

I’ve mentioned previously how a LinkedIn profile works in shaping a person’s opinion of you, but how do you ensure it’s shaping a person’s opinion of you in the right way?

Getting Mileage Out of Your LinkedIn Profile

If you’re a jobseeker and you need to overhaul your LinkedIn profile, then some things to avoid:

Lying: Lie on your resume à la ex-Yahoo CEO, Scott Thomson, and you’re running the gamut of being found out at some point; lie on your LinkedIn profile and you will definitely get found out (either by a colleague or former employer), but lie on your CV and not your LinkedIn profile: now you’re not only a liar, you’re also a stupid one!

It’s simple: don’t lie. Ever.

Too many recommendations: if a prospective employer is scoping you out — perhaps to verify some of the claims in your CV or interview — and you don’t have any recommendations it’s likely they’ll consider you a dud networker, or worse: a dud employee.

To remedy this, send out a few recommendation requests. But don’t overdo it (when you’re job hunting, for example) — a slew of recommendations all at once makes it obvious you’re job hunting, which your current employer may not think too highly of.

Your job description is vague: maybe you think it’s mysterious, but vague or ambiguous statements in your job description is just plain elusive, and it makes you seem as though you’ve something to hide. Like maybe you’re not as fabulous as you let on you are.

The statement “assisted with the grand opening of a new store” could mean anything. For all we know, you could have put out the plastic cups people were drinking their complementary bubbles from. Instead, write what you actually did. No matter how small the task was.

No photo: this isn’t a beauty contest, nor is it the correct medium to post a picture of yourself drinking from a seven-foot beer bong. But the option to upload a picture is there for a reason.

A picture tells a thousand words and like it or not, visuals are important. If they weren’t, we’d never have to go for an actual job interview.

Ambiguous keywords: choose your keywords wisely; avoid overused buzzwords like “proven track record” or “team-player”. They may sound impressive (to you) but they really aren’t.

Instead of saying you have a proven track record in sales, show people what that proven track record was — if you pitched and won a multi-million dollar account for your company, say that. This turns an empty statement into a quantifiable accomplishment.

We work with professional partners that help combine our online training courses with services that help you to improve your chances of employability, or hone their talents and skills for running a small business. If you’re new to LinkedIn, we’ve discussed in a previous post how you can use your LinkedIn profile as your resume to find work. If you are looking for opportunities to become an independent contractor and operate your own business from home see the business opportunities at Workface.

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Will the Self-Education Cap Deter You from Further Study?

Online study is flexible and cost effective.
Online study is flexible and cost effective.

For a country that has long considered itself the “clever nation” — the land responsible for the cochlear implant, the hills hoist, and the black box flight recorder — the Federal Government’s proposed $2,000 cap on self-education expenses seems a little surprising.

The Government announced the self-education cap two weeks ago and since then, speculation has been rife that the cap will deter employees and businesses from undertaking further study.

Annette Tsouris, Director of Studies at Australian Workplace Training has been quoted in the website, Smart Company, as saying that though the $2,000 cap was reasonable, for people currently employed and looking to up-skill, “the average price of a course is around $3,000.” While the cost of post-graduate studies at university usually run into the tens-of-thousands.

Online Training — The Cost Effective Alternative

Of course, costly face-to-face study and post-graduate degrees aren’t the only learning methods available. Online training courses — in all kinds of areas for instance, MYOB, Excel and WordPress — have become popular, not just because of their flexible delivery method, but because online study companies don’t have the same overheads as face-to-face institutions and can offer courses at considerably lower prices — the average cost of an online training course at EzyLearn, for instance, is less than $270!

Although the cap on self-education expenses could do well to be a little higher — $5,000 per person, say — the cap itself won’t deter people from further study; from gaining the power of knowledge. It will only serve as an impetus for individuals and businesses to investigate other non-traditional learning options, such as online study and training methods.

Our Online Courses Below the Cap

For budding entrepreneurs or individuals seeking the skills to start their own business, or to manage a small business, our Small Business Management course is currently only $1,397 — well below the proposed cap.

We have reduced the price of our Small Business Management course, which is usually more expensive, for a limited time to allow you the opportunity to gain the necessary skills you need to start their own business or gain employment managing a small business without exceeding the self-education cap.

Take advantage of this great offer now and enrol in our Small Business Management course; discover the valuable skills you need to successfully manage a small business, including writing a business plan, conducting market research, legal and risk management, and much more!

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Working from Home Doesn’t Have to Mean Working Alone

Lonely office man

We are constantly refreshing the content of our MYOB training course so that you are privy to all the latest information you need for becoming a bookkeeper, running your own bookkeeping business, or doing the books for the businesses of others.

Certainly, technology has reshaped the way most of us work, learn and interact with each other. Whether working from home or from an office, many of us spend the bulk of our time online, and for many, it’s not uncommon to feel increasingly disconnected from others, lonely, even. However, in this ever-increasing virtual world in which we live and work, there are ways to combat loneliness — things we’ve probably learned from our mother’s and grandmother’s: to mind our P’s and Q’s.

Everybody Emails

If you are thinking about working from home and running a bookkeeping business in 2013 (or you already do this), it goes without saying that things are substantially different to the way they were 20 years ago; different, even to just 10 years ago. Instead of seeing your clients often and chatting regularly on the phone, you email. On a daily basis, your Inbox fills with emails from clients — emails you rarely read in full, scanning instead for keywords or instructions that you mentally note down for later; the email is then closed. Rarely a response longer than “No problem”, “Done” or “Sure, will do” is sent back (something I’m guilty of myself!).

However, there was a time when a client would have phoned through their request or query, you’d have chatted, built a relationship, and some of the loneliness of working from home would have been assuaged. Today, we rarely indulge in such pleasantries — and we complain we’re lonely.

Building Relationships

But loneliness is so easily rectified, particularly in business. Instead of emailing a one-word email back, engage with your customers. Get to know them; ask them how they are, how business is travelling and, above all, thank them for continuing to do business with you. People like to feel appreciated; they like to feel that they’re not alone in the world.

At EzyLearn, we’re in the business of helping people build profitable businesses working from home. With all of our online training courses, we strive to ensure our online students don’t feel detached or lonely. We know that studying online can sometimes feel like you’re missing out on the student-teacher, student-student interaction, making your road to graduation a long and lonely one. It’s why we implemented the ZenDesk customer support system — to handle and respond to your queries quickly and efficiently — and why we’re also active on social media so you can connect with us quickly and easily, every time.

Next time you feel lonely when working or studying online or from home, perhaps consider whether technology has effectively placed a barricade between you and those around you. Are you likely to be regarded as a real person by your clients, or more a faceless, voiceless email that happens to bear your name? Use technology, instead, to connect (or reconnect) with people — and what better place to start than by saying, “Thank You”!

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The 7 Website Must Have’s

Website building should include 7 key elements
Website building should include 7 key elements

We made the decision to use WordPress for our website because it’s easy to use, inexpensive yet looks professional. It’s great for blogging and bringing visitors to your website and is also really flexible — with an abundance of features, layout options and plug-ins.

Yet, when it comes to websites, there are still thousands — yes, thousands — of business owners who don’t have one. These are people who still believe in phone books.

Phone Book Uses

Phone books are pretty handy things. They’re handy for fashioning into a makeshift monitor stand to prop up your laptop. They’re handy for wrapping glassware and crockery when you’re moving house. They’re pretty darn handy for killing really big spiders. And if you’ve got a stack of them collecting dust in your garage since, say, 1982, then why not build a fort? Surely that’s pretty handy for someone, somewhere — the kids, maybe?

Phone books are not particularly handy, however, for finding a telephone number or business listing in 2013. Why flick through some-seemingly million pages searching for something you could easily find with a click of your keyboard, a glide over your tablet device, or a quick chat with Siri?

Get a Website

If you’re a business owner and you don’t have a website, our strong advice is: get one! Today, when people are searching for a business, product or service they invariably Google it, so for anyone in business, a website is an essential online marketing tool.

Again, we highly recommend WordPress. Business owners can manage their own content, which gives you enormous flexibility and it comes with a host of attractive themes and options. We offer an online WordPress training course, designed to help you understand things like SEO, working with plugins (including mobile sites and RSS feeds) and much more.

The 7 Website Must Have’s

If you’re a business owner and you already have a website but it looks like a 90’s relic with loads of Clipart, an endless-scroll of 10-point, Times New Roman copy, punctuated periodically by headings that are underlined, in bold and capped off with 73 exclamation points, then it’s time for a makeover.

There are 7 things you must do when building or renovating your website:

1. Establish Goals: Like anything in business, you need to establish some goals for your website. Things like: Why will people visit my website? What information do I want to provide? What do I want people to do next? You need to answer these questions before you begin.

2. Don’t Forget to be Mobile: The Internet is literally in the palm of your hands; so don’t forget to consider a mobile strategy during the planning stage. You’ll need to consider the main reason people will be visiting your site — for information about your products and services, to purchase your products and services, or something else — and build that into your mobile site, make it the most prominent feature.

3. First Impressions: Your website is your brand, your personality, and your reputation all rolled into one. If your website resembles the shambolic mess we described above, that’s how people are likely to view you and your business: as a shambolic mess. Photos from online photo libraries, like iStockPhoto will give your website a professional finish, but don’t forget to add a bit of you into your website. Too many stock-standard images and you run the risk of seeming generic, uninspired, bland. And bland is boring.

4. Keep it Simple: Don’t overwhelm your visitors with too many links, too many choices. This isn’t a Pick Your Own Adventure novel, it’s a website. Ensure your menu and links are intuitive and consistent. If you want to point people to the “contact us” page in your copy, use the same language that’s in your navigation menu — this will eliminate confusion.

5. Use a ‘Call-to-Action’: Your visitors are here for a reason; capitalise on that. Make sure it’s easy for them to find what they’re looking for — display contact details, proceed to checkout links, or your mailing list prominently — and encourage them to take the next step.

6. Less is More: The endless scroll of copy has got to go. It doesn’t matter how multifaceted or interesting your business is, people won’t read it. They don’t care. If you can’t whittle your business and services down to two or three (short) sentences, get someone else to — we recommend you use a professional copywriter.  

7. The Need for Speed: Load times are critical. If people can’t open your page within ten seconds — that includes mobile devices — they’ll try a website where they can. If you’re taking your own photos to include on your website, remember that huge files require huge download times. Make sure to reduce the image sizes to a few kilobytes rather than a few megabytes.

You can master the skills to build a fabulous website a lot sooner than you think! Check out the details of our WordPress Course Outline

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Does Online Study Translate into Better Employment Prospects?

Are you more likely to get that job if you study online?
Are you more likely to get that job if you study online?

In a recent post I discussed the differences between studying at TAFE, university or a private institution, the various methods of delivery and why you might choose one over the other. But does one particular method of delivery translate into better employment prospects?

Online Study: For Self Starters?

Online study (or correspondence or distance learning, as it was once known) has long divided people into two camps: those who see online or distance students as being self-motivated and dedicated, and those traditionalists or purists who see face-to-face learning as being, in some way, superior.

Truthfully, both sides are probably right. Face-to-face learning does force interaction between students — a precursor to real-life interaction and networking in business.

Business Means Dealing with People

We have often said that one of the fundamental requirements when starting a business is being able to plan. Another, however, is being able to interact and communicate with people from many walks-of-life. And from time-to-time, this means respecting the ideas and opinions of your colleagues whether you agree or not.

Managing or running a business often has less to do with balance sheets and more to do with managing people, or rather, managing different personalities. To a large extent, these are skills you learn in the playground; the university campus.

But they’re also frequently skills a person either inherently has or hasn’t. University doesn’t teach these skills as much as it brings them out in people already possessing them.

Take Mark Zuckerberg — an ambitious Internet visionary — but someone ill-equipped to deal with people and personalities (it’s Sheryl Sandberg who does that), even though he studied face-to-face at university, where Facebook was born. It’s true that face-to-face learning can sometimes conceal a great deal of unmotivated people — people that require constant direction, attention and supervision.

Online Study: If YOU Like Being in Charge

Online study doesn’t allow you to be unmotivated and in constant need of direction; it’s wholly autonomous and requires students to have a great deal of self-motivation, drive and ambition. These are traits that, for a person completing a course in bookkeeping with the intention to work as a sole-trader, will go a long way in determining your success a business owner.

Online students also show a great deal of technological savvy — the ability to work with new systems without a person at the ready to prompt you or answer your questions is an invaluable trait for business owners that often only have themselves to rely on for guidance.

In many ways, online students are problem-solvers; where it’s human nature to put our hand up for help, online students are forced to really look at the problem-at-hand logically, and thoroughly exhaust their options before sending off an email or picking up the phone.

But like universities don’t teach social interaction — they merely foster it — online study doesn’t teach autonomy. I would say that online students are attracted to online study because they already possess those traits likely to make them successful in business.

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When you enrol in one of our MYOB training courses, you should be happy to know that you’re among a group of self-motivated, ambitious individuals with the drive and determination to succeed.

Together with EzyLearn, you’re on track to become the next small-business entrepreneur.