Category: Small Business

small business marketing, website design, referral marketing, online marketing, direct marketing, telemarketing, direct mail marketing

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Virtual Offices: The Reality of Closing Your Office Doors

You can save on overheads by making your office virtual, but not every business can make it work.
You can save on overheads by making your office virtual, but not every business can make it work.

In the past we’ve talked about the benefits of operating a virtual bookkeeping business by using cloud accounting software like MYOB Account Right Live and storage software like Dropbox. But before you transform your traditional bricks-and-mortar bookkeeping business into a virtual one, it’s important to consider whether virtual is right for you.

A recent article in the Journal of Accountancy discussed the many benefits of making a bricks-and-mortar business a virtual one. Of course saving money on the monthly rent cheque factored quite high on the ‘pros’ list — but when is the right time to go virtual?

Steps to Becoming Virtual

As human beings we’re creatures of habit, so the decision to turn your business into an entirely virtual one shouldn’t be taken lightly, particularly if you have clients who visit your premises regularly. But even once you get your clients onboard, you’ve still got a way to go before you can close your doors for good.

  1. The first step is determining whether your team can work remotely. Self-starters and highly motivated individuals thrive in the virtual environment, whereas, those who need a lot of supervision, direction and even daily interaction with colleagues, generally aren’t suited to working remotely.
  2. Virtual offices do not have the space to store paper and hardcopy files. While your own business may use online storage software like Dropbox, you also need to consider your clients. If they’re not using cloud accounting software and you’re still required to store their client files, a virtual office may not be the way to go yet.
  3. In order to function effectively and efficiently as a virtual business, you must ensure you have the systems in place first. This means making sure your employees have the devices they need to do their job from home and, in turn, that your business has the necessary infrastructure and software to facilitate that as well.

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So before you pack up your goods and chattels and close your office doors for good, make sure you’re business is truly ready to take the plunge. Be sure to read our next post; we discuss what steps you should take in readying your business to go virtual.

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1 JULY 2013: The Compulsory Superannuation Guarantee Increased

Keep up to date with the government's increases to superannuation.
Keep up to date with the government’s increases to superannuation.

Now that we are offering the Small Business Management Course, and with so many of our MYOB Course students running their own businesses, many of our readers will know that the Superannuation Guarantee (SG) rate increased on 1 July to 9.25% in a government scheme that will see the SG rate increase incrementally until it reaches 12% in 2019-2020.

The increase to the SG rate follows 2010’s Henry Review, which identified that the number of Australians over the age of 65 would increase from 3 million to 8.5 million by 2050.

Who Pays? Workers or Employers?

The scheme can be seen as a coup for workers. Business owners, however, will receive no government assistance in meeting the new rate. As such, the scheme has been criticised by some economists who believe it will adversely affect low-income earners.

Writing for ABC’s The Drum, Sinclair Davidson a professor in the School of Economics, Finance and Marketing at RMIT University, called compulsory superannuation a “fiscal illusion”.

“The illusion,” Davidson writes, “revolves around the fact that superannuation is an ‘employer contribution’ — many people think superannuation is paid by employers and not employees.”

While the government will kick in an extra $500 for those low-income earners taking home less than $37,000 per year, the increase to the SG rate for most workers will mean a reduction in their take-home pay, though maybe not immediately.

Conceding that many employers will reduce pay rises in order to offset the cost of the SG rate increase, the government has, however, cautioned business owners that breaking wage agreements won’t be tolerated.

But given most employers now advertise salaries as a “package” that includes superannuation, holiday and sick leave, annual leave-loading, overtime, and the like, a $60k salary package just became $150 lighter almost overnight.

On the upside, however, by increasing compulsory super contributions by 3 percent, an aggregate $500 billion will be added to the existing pool of superannuation savings by 2050.

If you’re a business owner, as it’s now 1 July, you must pay 9.25% super for each of your employees until 1 July 2014, when the SG rate will increase again to 9.5%.

For a full schedule of the SG rate increases visit the Future Tax Website.

 

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More on Virtual Bookkeeping Businesses

Everyone's smiling: Your clients will benefit if you opt to go virtual.
Everyone’s smiling: Your clients will benefit if you opt to go virtual.

In our last post we discussed why we updated our MYOB training material to include MYOB’s cloud accounting software Account Right Live and how you could benefit from operating a completely remote or virtual bookkeeping business, which is great; but how do your clients benefit from your working remotely?

Convincing the Clients

Winning new clients is always difficult, but it can be especially difficult to convince the old school business owner that hiring a virtual bookkeeper is the way to go: “But I like having someone come in and sit down with me” is not an uncommon counter remark; while for many the idea of a remote bookkeeper conjures notions of unqualified cowboys.

If you’re thinking about starting a virtual bookkeeping business or turning your existing business into a virtual one, then you need to get used to overcoming these obstacles if you’re going to have any success.

It’s worth stating upfront to any potential clients, or existing clients you’re trying to convert, the benefits of retaining a remote bookkeeper over your bookkeeper that makes house calls, or office calls, rather.

Just some benefits:

  • By retaining a virtual bookkeeper, your clients only pay for time worked; that means their hourly rate is not inflated with hidden travel costs, which usually includes the time they spend commuting to your office
  • Virtual bookkeepers don’t have the costly overheads of renting office space, paying for utilities, equipment, storage space, and so forth — all of which decreases their hourly rate
  • For those businesses that may usually employ a bookkeeper as a full-time or part-time member of staff, using a remote bookkeeper means they’re no longer paying sick leave, annual leave and other entitlements
  • All bookkeepers, whether they work remotely or otherwise, have to be accredited by the Tax Practitioners Board to offer BAS services.

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If you’re thinking of starting a virtual bookkeeping business, our online MYOB course covers MYOB Account Right Live — a necessary piece of software to make any virtual bookkeeping business not only successful, but also feasible.

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MYOB Student Creates a Website for Dad’s Business Using WordPress.

ASBC-Crest-smaller-Certified ContractorYou might recall the blog post that I put out earlier this week advertising for an Admin Assistant for our Chatswood office. We had some fantastic responses and it confirmed my thoughts about promoting work opportunities to our own network as opposed to complete strangers on a website like SEEK.

You might be interested to read about our bad SEEK experiences at the Australian Small Business Blog! There’s also some interesting information about competition and business valuation that you might find interesting if you are planning to start your own business and want to understand the concept of value.

One of the most interesting experiences in my team building exercise so far is discovering people’s attitude to work. The best example I can think of is the story about one lady who completed our MYOB course so that she could help run her father’s business. In the short time she had to get up to speed, she was able to use her skills to not only help manage the finances of the business but she was able to improvise and adapt to each new situation that arose, including building a professional website for that business using WordPress and perform many other tasks outside of her area of expertise.

[quote]This is one of the key skills you need to run your own startup business. Improvisation.[/quote]

We are working on a Certification Program for the Australian Small Business Centre to credential contractors who make themselves available to help businesses manage their business from Day-to-Day. This program is designed to build a team of competent professionals who understand the principles of providing a good and competent service for a reasonable return. We are looking for contractors who want to work with local businesses and offer a win-win service.

If you want to start your own business or want help getting your existing business off the ground make sure you complete the Business Service Provider form and begin your journey on becoming a Certified Contractor.

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What’s a Virtual Bookkeeping Business?

Virtual bookkeepers can dictate their hours and place of work.
Virtual bookkeepers can dictate their hours and place of work.

WHEN MYOB FINALLY ENTERED the cloud accounting fray in 2012, we were pretty excited and we quickly updated our course material to reflect this new era of MYOB.

Moving MYOB online gave contract and home-based bookkeepers new career opportunities: the ability to go virtual.

A virtual or remote bookkeeping business is much the same as any other home-based or contract bookkeeping business; you still offer the same services — BAS and GST, for instance — except for one notable difference: you work entirely remotely from your home office.

Run Your Bookkeeping Business Anywhere, 24/7

Running your bookkeeping business from any location, any time of any day means you are never required to visit a client’s office to collect documents — or even work from their office. With MYOB in the cloud, all of your clients’ accounts are accessible from any computer, anywhere, any time you choose.

Rather than being confined to a client base in your immediate local area or city, working as a virtual bookkeeper opens you up to the possibility of working with people all over the country.

For bookkeepers operating in small communities where business opportunities may have previously been limited, becoming a remote or virtual bookkeeper will increase your business exponentially.

But virtual bookkeeping businesses have their benefits to city folk, as well. Because you don’t have to spend hours commuting to and from your clients’ offices, you can use that time to either pick up additional clients — or spend it with your family.

A remote or virtual bookkeeping business allows you the flexibility of working when you want, where you want, without having to compromise on your earning potential.

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And it’s why we were so excited when MYOB created MYOB Account Right Live: now the graduates from our online MYOB courses can compete with the big-name bookkeeping firms from their own homes; wherever they might be.

Excel and Xero combined importing_comp

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The Start-Up Incubator: Pollenizer

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We’re often talking about start ups, starting a new business, what it takes to succeed, and we cover many of the practical aspects of owning and operating your own business in our Small Business Management course. We’ve also touched on prepaid legal services for bookkeepers who have completed our online MYOB training course and the latest provider to enter the prepaid legal fray: LawPath — which is also the latest venture of start-up incubator, Pollenizer.

Pollenizer: How it all Started-Up

Based in Sydney’s Surry Hills, Pollenizer, which was founded by Mick Liubinskas and Phil Morle — the former chief technology officer of infamous file sharing site, Kazaa — aims to co-found companies and grow them to a point where the founders can then exit for a profit.

Pollenizer’s most recent success story is that of group-buying site, Spreets, which was sold to Yahoo for $40 million dollars after only 12 months.

When Morle and Liubinskas spot a start-up they’re interested in, they invest up to $150,000 to help get what is often just an idea scribbled on a napkin off the ground.

Pollenizer’s Start-Up Science

How do ideas make it to some kind of fruition? This involves employing what Morle calls the Pollenizer “start-up science” where each start-up is dragged over Pollenizer’s so-called technical and marketing coals.

Discovery, Validation and Efficiency

Starting with discovery, the Pollenizer team looks into whether a particular start-up solves an existing problem and whether customers will pay for the solution. Next, is validation — testing whether real people will actually want to pay for the product. The last stage is efficiency: ensuring the business is capable of operating when more customers come on board.

But about half of the start-ups don’t make it past the second stage.

***

But one of the most interesting aspects to the way Pollenizer operates occurs before you’ve even opened your doors for business, so to speak: Pollenizer’s “start-up science”.

By methodically looking at your business idea and what your business aims to do, you’ll discover any pitfalls you may encounter, giving you the chance to modify and refine your business idea.

We all like to think we have a great business idea that could change the world. But as Pollenizer shows, for half of us it’s just an idea.

That doesn’t mean give up; it means research, reassess and retry.

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Will the Self-Education Cap Deter You from Further Study?

Online study is flexible and cost effective.
Online study is flexible and cost effective.

For a country that has long considered itself the “clever nation” — the land responsible for the cochlear implant, the hills hoist, and the black box flight recorder — the Federal Government’s proposed $2,000 cap on self-education expenses seems a little surprising.

The Government announced the self-education cap two weeks ago and since then, speculation has been rife that the cap will deter employees and businesses from undertaking further study.

Annette Tsouris, Director of Studies at Australian Workplace Training has been quoted in the website, Smart Company, as saying that though the $2,000 cap was reasonable, for people currently employed and looking to up-skill, “the average price of a course is around $3,000.” While the cost of post-graduate studies at university usually run into the tens-of-thousands.

Online Training — The Cost Effective Alternative

Of course, costly face-to-face study and post-graduate degrees aren’t the only learning methods available. Online training courses — in all kinds of areas for instance, MYOB, Excel and WordPress — have become popular, not just because of their flexible delivery method, but because online study companies don’t have the same overheads as face-to-face institutions and can offer courses at considerably lower prices — the average cost of an online training course at EzyLearn, for instance, is less than $270!

Although the cap on self-education expenses could do well to be a little higher — $5,000 per person, say — the cap itself won’t deter people from further study; from gaining the power of knowledge. It will only serve as an impetus for individuals and businesses to investigate other non-traditional learning options, such as online study and training methods.

Our Online Courses Below the Cap

For budding entrepreneurs or individuals seeking the skills to start their own business, or to manage a small business, our Small Business Management course is currently only $1,397 — well below the proposed cap.

We have reduced the price of our Small Business Management course, which is usually more expensive, for a limited time to allow you the opportunity to gain the necessary skills you need to start their own business or gain employment managing a small business without exceeding the self-education cap.

Take advantage of this great offer now and enrol in our Small Business Management course; discover the valuable skills you need to successfully manage a small business, including writing a business plan, conducting market research, legal and risk management, and much more!

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Does Online Study Translate into Better Employment Prospects?

Are you more likely to get that job if you study online?
Are you more likely to get that job if you study online?

In a recent post I discussed the differences between studying at TAFE, university or a private institution, the various methods of delivery and why you might choose one over the other. But does one particular method of delivery translate into better employment prospects?

Online Study: For Self Starters?

Online study (or correspondence or distance learning, as it was once known) has long divided people into two camps: those who see online or distance students as being self-motivated and dedicated, and those traditionalists or purists who see face-to-face learning as being, in some way, superior.

Truthfully, both sides are probably right. Face-to-face learning does force interaction between students — a precursor to real-life interaction and networking in business.

Business Means Dealing with People

We have often said that one of the fundamental requirements when starting a business is being able to plan. Another, however, is being able to interact and communicate with people from many walks-of-life. And from time-to-time, this means respecting the ideas and opinions of your colleagues whether you agree or not.

Managing or running a business often has less to do with balance sheets and more to do with managing people, or rather, managing different personalities. To a large extent, these are skills you learn in the playground; the university campus.

But they’re also frequently skills a person either inherently has or hasn’t. University doesn’t teach these skills as much as it brings them out in people already possessing them.

Take Mark Zuckerberg — an ambitious Internet visionary — but someone ill-equipped to deal with people and personalities (it’s Sheryl Sandberg who does that), even though he studied face-to-face at university, where Facebook was born. It’s true that face-to-face learning can sometimes conceal a great deal of unmotivated people — people that require constant direction, attention and supervision.

Online Study: If YOU Like Being in Charge

Online study doesn’t allow you to be unmotivated and in constant need of direction; it’s wholly autonomous and requires students to have a great deal of self-motivation, drive and ambition. These are traits that, for a person completing a course in bookkeeping with the intention to work as a sole-trader, will go a long way in determining your success a business owner.

Online students also show a great deal of technological savvy — the ability to work with new systems without a person at the ready to prompt you or answer your questions is an invaluable trait for business owners that often only have themselves to rely on for guidance.

In many ways, online students are problem-solvers; where it’s human nature to put our hand up for help, online students are forced to really look at the problem-at-hand logically, and thoroughly exhaust their options before sending off an email or picking up the phone.

But like universities don’t teach social interaction — they merely foster it — online study doesn’t teach autonomy. I would say that online students are attracted to online study because they already possess those traits likely to make them successful in business.

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When you enrol in one of our MYOB training courses, you should be happy to know that you’re among a group of self-motivated, ambitious individuals with the drive and determination to succeed.

Together with EzyLearn, you’re on track to become the next small-business entrepreneur.

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Tossing Up Where to Study? We Look at TAFE, Uni and Private Facilities

online study courses
Where you study will probably change over time.

There are more ways to study, more institutions to study with and more courses to study than ever before. But with so much choice, it raises the question: Where’s the best place to study?

Study to Suit Your Circumstances

I am a university graduate and I wouldn’t swap my degree for anything else. But I’ve also studied online and completed short courses and seminars run by universities and various other learning institutions.

Each time I studied, the method of delivery — face-to-face, online — or institution I chose offered me something that uniquely suited my circumstances at the time.

As a university student undertaking a five-year journalism degree, it was necessary to gain entry into the competitive media industry where a tertiary education is essential.

But when I decided to study again — this time an online course on becoming a freelancer — it provided me with the flexibility of studying when and where I wanted while I was still a full-time employee.

That said, I don’t believe an institution like TAFE or university is necessarily better than a private institution. For instance, I would NEVER study a language at university! I would much rather private tuition.

Online Study Benefits

I didn’t choose online study merely because of the flexible delivery — I was more than able to attend night classes at TAFE or uni if I’d desired. I chose online study because, having worked in the industry for several years already, I’d been exposed to much of the industry know-how and I was quite practised at working independently; face-time with the teacher and fellow students simply wasn’t necessary.

Studying with Peers

Sometime later I enrolled in a two-day seminar about building a successful freelance business. I had been freelancing for sometime by this point and I was seeking something that fostered interaction with fellow freelancers while I learned the low down, (semi) dirty tricks of the trade.

Stretching out your Study

And most recently, I completed a short course in investigative reporting; again at a university. What attracted me to the course was not the institution, but the teacher: a gold Walkley Award-winning investigative journalist. In this instance, I opted to attend the classes over a series of weeks rather than one intensive weekend, it gave me the chance to experiment with the things I was learning — accessing public registers like electoral rolls, seeking information from government departments through the Freedom of Information Act, and so on — so I could seek guidance if I ran into difficulties.

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So if you’re tossing up between online or face-to-face study, university or TAFE or a private institution, it’s not a matter of who’s the best or what’s the best method; it’s really a matter of what your circumstances are and what you’re hoping to achieve.

If you’re a motivated, self-starter we offer a number of online courses designed to help you develop and grow your skills across a range of pursuits, when and where you want.

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LinkedIn Profiles: How Useful Are They, Really?

What is the power of a LinkedIn profile?

how useful is a linkedin profile online learning social media training
We scrutinise the power of a LinkedIn online social media profile.

THERE MAY BE SOME debate over whether having a LinkedIn profile actually helps professionals make valuable connections with other professionals, but the same could also be said of traditional networking.

As a writer, I probably should network more, but personally, I don’t find much value in it. In the past I have either fallen prey to someone wanting publicity for their pyramid-scheme-type business or I’ve turned into a borderline stalker myself; harassing someone who perhaps only gave me their business card out of a feeling of social obligation.

Besides, a business card tells you nothing about how competent or capable that person is at their job. For writers and journalists, I’ve always found it pretty easy to validate their claims on Google; for other professionals: not so much. Until LinkedIn, that is.

The Professionalism of LinkedIn

LinkedIn may not connect you with the recruiter of your dream job, but Twitter doesn’t guarantee you’ll become BFFs with Mariah Carey, either. What LinkedIn does, however, is give you an online professional profile.

And it’s the rather perverse nature of today’s digital society that makes an online professional presence invaluable; LinkedIn itself can act as your calling card, demonstrating how others endorse you and your work; it can act as your resume; and it can help you to actively find the right job.

The Power of a LinkedIn Profile

Any time you meet someone, you can pretty much guarantee they’ll Google you. Whether they’re prospective employers you’ve interviewed with, people you’ve met in a professional setting (clients, industry alums) or even colleagues, you can bet at some point or another they have Googled you.

What that Google search turns up can totally change the way they interact with you.

I can’t tell you how many times I’ve LinkedIn-stalked a fellow writer only to discover their LinkedIn profile is not so impressive, after all. From this point on the entire dynamic of our relationship has changed immediately; suddenly I feel I’ve got the power.

On the other end of the scale, discovering the meek-mannered, unassuming but otherwise seemingly-unimpressive editor I chatted to with extreme ease is actually a former Vanity Fair staffer or contributor to The New Yorker adds another dimension to our relationship — usually, I’m putty in their hands.

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And it’s in this context that, yes, a LinkedIn profile does work. Whether you’re using LinkedIn as a job-hunter or a networker, your LinkedIn profile tells people everything they think they need to know about you.

The old phrase — first impressions are lasting impressions — is out. It’s online impressions that are the lasting impressions.

If you haven’t already, we welcome you to connect with EzyLearn at LinkedIn.

learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Starting A New Business? What Tools Do You Need to Succeed?

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It’s often said that the majority of new businesses fail in the first year. Some people even go as far as to say that 90 percent of new businesses fail within their first twelve months of operation, but is this statement really true?

According to the Australian Bureau of Statistics it’s not. The number of new businesses that fail in the first twelve months is closer to 30 percent, or 3 out of every 10.

However, just because a business survives its first year or even the second or third, doesn’t necessarily mean it’s a successful one.

If a business isn’t able to pay the owner a wage that equaled or exceeded what they could have earned elsewhere as an employee, it’s not successful.

Further, if that business hasn’t generated a profit or positive cash flow, it’s still not successful.

Nor is a business a successful one if it hasn’t had enough working capital to service their debt, pay taxes and suppliers, and so forth.

New businesses are incredibly risky; and even if you have a great idea for a start-up or years of experience in your particular field of expertise, that doesn’t guarantee success.

Ensuring a new business is fail-safe requires a solid business plan. A business plan is like a road map—it shows you exactly what route to take in order to arrive at your destination—and without one you’re literally driving blind.

If the idea of writing a business plan seems a little daunting, you’re not alone. It’s one of the key components to running a successful business, but it’s also the most often overlooked, which is why we are now offering a Small Business Management course.

Among the subjects included in the course such as, researching the market and creating a marketing action plan, you will also learn how to write your very own roadmap to success—a business plan.

So if your New Year’s Resolution was to start a new business in 2013, then join us online with the new Small Business Management Course, which was especially created by Maggie Richardson from the Australian Small Business Centre for Australian Small Businesses.

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What Do You Need To Start Your Own Bookkeeping Business?

Starting a Bookkeeping Business is Low RiskID-10093149

If you’re already employed as a bookkeeper or have graduated from our MYOB training course and starting your own business is something you’ve always dreamed of, then turn that dream into a reality.

Starting a bookkeeping business is one of the few low-risk start-up options, because a bookkeeping business, unlike other bricks and mortar businesses, can be operated from your home-office, eliminating many of the costly overheads that eat into your profits.

In fact, many of the overheads related to running a home-based bookkeeping business involve items you probably already have or are inexpensive to source, such as a laptop, mobile phone, internet connection, and a designated work-space.

But like any business, just because you have previous experience or the zeal to make your venture a success, doesn’t necessarily guarantee success—a business plan does. This should be the first thing you do.

  1. Writing a business plan lays out things like what services you will offer, pricing structures, and how many customers you will need to turn a profit. But it also forces you to do market research and compare your services and prices with your competitors. Our Registered BAS Agent has created a bookkeeping business template that you can use if you start your bookkeeping business with us!
    Market research, no matter how experienced you are in the industry, can help you establish a point-of-difference from other bookkeeping services and aid in the setting of your rates. Many small business courses like our Small Business Management course cover writing business plans as well as other strategies to ensure you manage your business efficiently.
  2. Contacting an insurance broker to find out what kind of policy you will need should be your next port-of-call. Rather than calling many different insurance companies and going through their product disclosure statements yourself, a broker can do this for you and find the best policy at the best price.
  3. You’ll also need to contact an accountant to discuss the ways to maximise your business tax deductions—this could also serve as a good way of drumming up some business, as many sole traders still take their shoeboxes full of receipts and bank statements to their accountant to sift through come tax-time!
  4. It’s also wise to consider ways you can grow your business using low-cost marketing strategies. Many small-business owners make the mistake of thinking that as a small business, they don’t need to worry about marketing, leaving it to the big guys instead.

But some of the biggest companies in the world started out as a start-up in someone’s garage or home-office! As a small-business owner, there are many marketing lessons you can learn from big business.

Believe and you will achieve

If you’ve been dreaming about one day starting your own bookkeeping business, then what are you waiting for? We now have the training, coaching and mentoring support to help you start a bookkeeping business and work from home as an independent contractor working your own chosen hours. We’ve teamed up with a registered BAS agent and business coach to compliment the small business management course and provide you with the support and training you need to start a bookkeeping business without joining a bookkeeping franchise and paying ongoing franchise fees.

National Bookkeeping Business Plan Template
Get a bookkeeping business plan created by a registered BAS agent and get started fast

Become a National Bookkeeping Licencee

If this is something that interests you explore the “Start a bookkeeping business” opportunity with National Bookkeeping and get franchise like support without loosing a percentage of every hour you work. We can help you succeed in your own bookkeeping business by give you the training you need.

National Bookkeeping is designed to help ordinary people start a bookkeeping business as an independent contractors working from home as a virtual assistant with the help and support of existing businesses.

 

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The Marketing Lessons All Small Businesses Can Learn From Big Businesses

ID-10069551We regularly receive tips from the academic board of our small business management course and they’ve recently shared something about marketing.

[quote]One of the biggest mistakes a small-business owner can make is to think that advertising budgets and marketing strategies are the playthings of big business.[/quote]

By borrowing some of the strategies some of the biggest businesses do well, there are many marketing opportunities small business owners can utilise to generate some organic business leads—and many of them are low-cost!

  1. Web Presence – Face it, whenever you speak to a potential new client, the first thing they do is Google you. If you don’t turn up in Google, or worse, what does is out-of-date or uninformative, you’ve already lost some of your credibility and you haven’t even done business with them yet!
    Your website should clearly outline what services you offer, but that doesn’t mean you can’t have fun with it! Design a website that shows off your personality and sets you apart from your competitors. Our WordPress course can give you the skills you need.
  2. Email Marketing – Is a great low-cost marketing option providing you do it right! Many companies—big and small—make the mistake of bombarding their mailing lists with too many advertising emails, most of which are irrelevant and often result in the click of an “unsubscribe” button.
    The trick, here, is to divide your mailing list into categories based on your client’s interest and business needs, and then tailor EDMs or newsletters to each category. The messages with the best cut-through are quirky and informative and act simply as a touch point with your customer that isn’t blatantly spruiking your business or rehashing your sales pitch.
  3. Social Media – If you’re going to use social media for your business, great! But if you think that by just starting a facebook page and then arbitrarily updating it with photos or your latest special offers when you feel like it will work, well you’re wrong!
    If you’re going to use social media for your business, make sure you deliver value to your social media friends and followers. Special offers are great, but after a while people tire of them. Keep your content fresh and interesting, and above all, regular!
  4. Google training coursesOnline Advertising – The thing about the internet, particularly search engines like Google, is that they’re terrific if you know what you’re looking for. If you don’t, however, it’s like running into a crowded Allianz Stadium on grand final night and calling out, “where can I find my car keys?”
    This is where online advertising comes in. Search engine advertising (also called Search Engine Marketing or SEM), like Google Adwords, is a cheap way to get started so that anytime someone searches on google using your keywords, your ad will appear with a link straight to your website.

Don’t forget—Apple Inc, once a little start-up in Steve Jobs’ garage—never launches a new product quietly, so why should you launch your business quietly?

If you create a good marketing plan and stick to it, you’re guaranteed to see results. If you’re unsure what goes into creating a marketing plan, we cover marketing strategies in our Small Business Management course.