Category: Start a business

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The REAL Benefits of Cloud-Based, ‘Real-Time’ Accounting Programs – A CASE STUDY

Having access to real-time info about their business helped Cheryl and Jim climb from just breaking even to owning two stores.
Having access to real-time info about their business helped Cheryl and Jim climb from just breaking even to owning two stores.

So you’re thinking of starting your own business in bookkeeping — or perhaps a small business in another industry? Cloud accounting programs like MYOB Account Right Live, Reach and Xero can make it much easier for you to start a bookkeeping business from home; these accounting programs can also help existing business owners operate and grow their businesses. And the great news is that EzyLearn now offers courses in all three.

MYOB Account Right Live

Today we’re blogging about MYOB Account Right Live. We recommend this in all of our MYOB training courses — not because it’s the latest version of the hugely popular MYOB software — but because it gives business owners the kind of data they need to run their business efficiently and securely. This was no more evident than in the case of Cheryl and Jim; business owners who discovered that they were literally throwing money away by using an outdated version of MYOB. With the recent addition of our new real-time accounting programs to our suite of products, we figured it’s an apt time to revisit this popular case study.

The Blessings of ‘Real-Time’

Perhaps the biggest bonus with cloud accounting software is that you have access to information about your profits and expenses in real-time. This is enormously useful for small businesses to constantly track how they’re going and make any necessary changes.

We decided to take a look at how one business owner grew a moderately successful business into a totally thriving one by using cloud accounting software to track their expenses.

From a Break-Even Bakery — To Owning Two Successful Stores

Cheryl and her husband, Jim, operated a small neighbourhood bakery in a busy block of local shops. Jim was the baker and pastry chef in residence, while Cheryl, who had previously worked as an account executive at an advertising firm, managed the office side of the business.

“I was used to budgets and targets, so it made sense that I would handle the admin side of the business,” Cheryl tells us. “But, coming from a large-scale ad agency, I had been spoilt for choice in the way of CRM and other software that tracked my sales in real-time,” she says. “I didn’t have any of that with the bakery. Just an outdated version of MYOB!”

Cheryl and Jim estimated that it would take them about a year before they would start to see any real traction with the bakery, but a year had come and gone, and they were still just breaking even.

“Jim would come in and go ‘we had a great day today, heaps of customers’ but at the end of the month we were still struggling with all the expenses, paying our staff and trying to pay ourselves a wage too,” Cheryl says. “Finally I asked my accountant what was going on and he just said ‘update your MYOB.’”

Cheryl comments that having access to data they had previously only received once it was too late was a game-changer. “This sounds funny, but I could see we were spending all this money on flour, but our sales didn’t reflect a need for it,” Cheryl laughs.

“Finally I asked my accountant what was going on and he just said ‘update your MYOB,’” Cheryl says.

“I asked Jim if he was over-ordering because that seemed like the logical answer, but he said he only ordered what was needed,” she says. “This led me to do some investigating.”

What the Data Revealed…

Jim would bake an average of 75 loaves of bread a day, but sales records in MYOB showed they old sold an average of 40 loaves a day; Jim was baking twice as much bread as he needed and all left-over stock was thrown out at the end of the day.

“We were literally throwing our money away,” Cheryl says. “But it was a learning curve.”

Before long Cheryl and Jim implemented various other systems to track their stock, so they could better manage their expenses. Within a year, Cheryl and Jim had completely turned their business around.

“Now we have two shops,” Cheryl says. “Where before we struggled keeping just the one going. Being able to see what we were spending as we were spending it — that changed everything.”

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Basically you’re running blind if you’re not able to see your accounts in real time. The use of cloud accounting software like MYOB Account Right Live, Reach and Xero grants you this, safely and securely. Want to get up to speed with everything MYOB? Our MYOB training courses will equip you with the information you need. Enrol today.

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It’s the New Year – Resolve to Start that New Small Business Today! – free success tip video

It's never too early to make the resolve to start your own business - don't put it off any longer!
It’s never too early to make the resolve to start your own business – don’t put it off any longer!

If you or someone you know is looking to start a new business, up skill to provide additional services to existing clients, or partner with us to build a training business, our Small Business Management Course provides you with essential information for operating a new small business.

We also offer online courses in Reach Accounting, Xero, and of course, our flagship MYOB course as well as online courses in Microsoft Office (Word and Excel). You may recall from a previous post that we sell enrolment gift vouchers for our online training courses, so if your friend or family member (or even yourself) has been seriously considering starting a new small business, why not help make 2014 the year that dream becomes reality by giving them an enrolment voucher!

Small Business Management Course at Last Year’s Price

Since it’s still the festive season, we’re giving you the opportunity to lock-in your 2014 Small Business Management Course at 2013 prices.

As you complete each module within our Small Business Management Course, you’re working your way towards writing the business plan for your business, which you can then use to secure financing or as a model for the future growth of your business.

We take you through every facet you’ll face when it comes to owning and operating a small business, from researching the market and undertaking market activities, through to customer service.

Our Small Business Management Course includes training videos featuring real-life business owners, so you can see how each module practically applies to a real-world small business. Take, for instance, the video below with David Hall, the ‘Customer Service King’ and Director of Sydney’s The Clean Plumber.

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The New Year is the time for making resolutions — resolve to start your new small business today and enrol in our Small Business Management Course! Or if you’d like to gift a training course to your friend or family member, contact us and secure your 2014 training courses at 2013 prices!

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Is the Death of the Bookkeeper Imminent?

Happy New Year to all our readers! And take comfort in knowing that we think the death of the bookkeeper is FAR from imminent! Read the post to find out.
Happy New Year to all our readers! And take comfort in knowing that we think the death of the bookkeeper is FAR from imminent! Read the post to find out.

All right, so it’s not the most joyful heading we could have gone with on New Year’s Eve, but it’s not actually meant to conjure up doom and gloom! We have  researched and developed new online training courses for Reach Accounting and Xero, which have now been added to our suite of training courses that include the flagship MYOB training course. In the process we’ve spoken to a number of accountants to see what software they’re using, to ensure we’re providing the training courses you need to get a bookkeeping job. This is good news because you can then rely on us to inform you what more you may need to offer clients.

Throughout this process, we’ve come across a number of accountants who are using BankLink, an accounting service we’ve written about previously, which streamlines and automates the data entry portion of managing a client’s account.

The ‘In-House’ Extra Employee

For many accountants the BankLink software, which was acquired by MYOB in June of this year so they could further extend their reach into the accounting space, is being billed as an “extra employee” that never makes mistakes and is comparatively cheaper than the additional in-house bookkeeper or admin person headcount.

The big question for us is: Does this spell the end of the bookkeeper? For instance, think of the way personal computers did away with the need for the office stenographer working in a steno pool? The answer is that this is indeed possible — but this is only if data entry is the sole service you offer. Like most professionals today, the more specialised you are and the more services you can offer, the more likely you are to experience career longevity.

At the end of the day, software is only as good as the person who uses it. If you’re a highly experienced bookkeeper in a particular industry or possess a number of highly sought-after accounting skills, you’ll find BankLink a dream come true in that it eliminates the tedious, time-consuming data entry from your job.

BankLink: Giving You More Time

With more time on your hands, you’ll be able to grow your client-base — a goal for most small businesses and previously only available if you miraculously grew a spare set of hands, or employed a spare set of hands, at least. You may even be able to move your business out of the narrow bookkeeping space into the small business management space.

With the number of new small businesses increasing, the key to their individual survival in a highly competitive marketplace is good management — and who’s more suited to that job than someone with a thorough understanding of account keeping?

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So while BankLink may spell the end of tedious, time-consuming data entry, for the experienced bookkeeper it presents more business and career opportunities — not less. Upskill and enjoy greater career success as a result.

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How Would You Like to Earn a Share of $237 Billion?

Want a share of $237 billion? If you're in business it's up for grabs!
Want a share of $237 billion? If you’re in online business it’s up for grabs!

If you spent money on Christmas pressies recently, you’re a small part in the continual climb of online trading in this country. Did you know that in 2012, the value of online trading in Australia reached $237 billion dollars? This represents a 25 percent increase year-on-year, according to the Australian Bureau of Statistics. This increase in online revenue reflects the growing number of small businesses moving their operations online, either in part or entirely — and it’s largely thanks to new technologies facilitating e-commerce for small business.

The Growth of Online Businesses

Prior to 2006 the online marketplace was all but monopolised by the eBays and Amazons, organisations that had the resources to create the necessary infrastructure needed to allow customers to shop entirely online. After 2006, when we first moved our MYOB training courses online, offering a completely online shopping experience was just starting to gain popularity among the small players like ourselves; in the years since, it’s now pretty much become the norm.

As platforms like WordPress have made it possible to create and maintain a website without any design or HTML knowledge, theme clubs like Woo Themes, which provide web-themes to suit a range of different business types, now even include ecommerce plugins that can be linked with a PayPal account.

By offering you services online, you’re opening yourself up to an entirely global customer base, allowing you to offer new or different services than you did before. Since we moved our business online, we’ve also been able to build on our business — this year we added the highly popular Small Business Management Course to our suite of training courses, for example.

For some businesses, moving online is more of a necessity, a way to stay competitive in a world with ever-evolving technologies. For example, new cloud accounting software like Reach (and we offer a course in Reach Accounting too) makes it easier for small businesses to manage their own books, without needing the services of a bookkeeper.

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For many bookkeepers this could spell doom and gloom, or it could provide them with the opportunity to venture into the business of training people on how to manage their own books. As a bookkeeper looking to extend their services into training as well, by setting up a website with an e-commerce facility, you could partner with us to sell vouchers to our training courses.

With a share of $237 billion up for grabs, now is a good time to consider offering your services online, particularly when it’s become so darn easy! We even offer WordPress training courses, which covers setting up ecommerce, so you’ve no excuse for missing out!

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When the Price is Right, It’s Not Always Cheap

Don't be a scrooge this Christmas - it's often not best to go cheap unless you intend to stay that way.
Don’t be a scrooge this Christmas – it’s often not best to go cheap unless you intend to stay that way.

WITH CHRISTMAS AROUND THE CORNER, good ol’ Scrooge deserves a mention. In the “Selling Your Products or Services” module of our EzyStartUp Course we cover how to determine the correct prices for your business; a decision many new business owners often don’t realise requires quite a bit of research and planning.

Instead, many people fall into the trap of using their prices as a way to market their new business to potential customers, using the “cheap is best” mentality. Bah — wrong! That may be no better than a Scrooge…

Often cheap is not best, and you need to ask yourself whether those cheap prices you’ll be offering are sustainable.

By that we mean, whether you’ll earn enough to draw a wage that’s commensurate with one you could earn as an employee elsewhere. If the answer is ‘no’, then you need to rethink your pricing structure before you start attracting clientele.

What Kinds of Customers Do You Want?

Because that’s the other thing: the prices you set attract a certain kind of customer. Consider the kind of shopper you would typically find in a department store, like David Jones, with the kind of shopper you would find in Target. Both stores sell fairly similar products, but the prices are different — and, often, so is the customer (although with the amount of sales constantly happening, there’s probably a significant overlap these days).

What a David Jones customer may be happy to pay for a new dress, for example, is likely to be different to what a Target shopper would be happy to pay for a similar item. Even if in this instance, the Target shopper learns that the dress from David Jones is superior in quality and worth the higher price tag (and they may well agree with you) it will probably change nothing: they will still shop at Target.

Low Can be a Loss

That’s not to say cheap is bad. But there is sometimes a high-cost associated with cheap. Consider the price wars between Woolies and Coles over the cost of milk, which Coles reduced to $1 a litre first and saw Woolies quickly follow suit. But who’s the real victor when you’re selling milk for a dollar? Not Coles or Woolies, where the profit margins are between two and minus-three percent, and certainly not the farmers.

If setting low prices is your strategy for winning customers, it may pay more to think of another one, as cheap is easily replicated and not every business can sustain it. Start out how you mean to continue — if you don’t always intend to offer bargain basement prices then don’t offer them at all. Or at least, offer them in a way that makes it clear to potential customers that you don’t intend to always charge those prices.

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One thing is certain: there’s a lot to weigh up in setting prices for your new business, which is why we consider the Selling Your Products or Services module of our EzyStartUp Course such an invaluable one. If you’re starting a new business, don’t sell yourself short. Make sure the price for your services is right, rather than just cheap.

 

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CASE STUDY: Is Reach Reaching the Mark? Hear the Honest Opinion of a Business Owner…

We test drive Reach to see if it reaches the mark for one small business owner.
We test drive Reach to see if it reaches the mark for one small business owner.

We’ve recently added a Reach Accounting course to our suite of online training courses. In a previous post, we gave you the low down on how the Reach Accounting package stacks up against MYOB, but we thought we’d find out what a real, present-day business owner had to say about Reach. So, we asked Angela, a freelance journalist, to test drive Reach for 30 days and then provide us with her honest feedback. Here’s what she had to say:

“As a freelancer, my business is pretty straightforward: I write words for a living and charge people to use them. As a creativity merchant, I’m not paid by the hour; I’m paid for each word that survives the ‘delete’ button, which is fortunate since the left side of my brain is a bit lazy.

Getting new commissions (or business) is a process that involves a bit of back-and-forth with editors over email — outlining story ideas, deadlines and finally agreeing on a price. As such, I never have the need to create estimates and I don’t need to log the time I spend working on my stories.

I’ve been using Zoho Invoice ever since I started freelancing, mainly because I didn’t have a spare five hours to create an invoice template in Excel when I first set up shop. To me, Zoho looked like the easy way out — and to date, it has been.

But how does it compare to the latest bit of accounting software, Reach Accounting? I’ve spent a bit of time using Reach, and for its price point and target market, it’s a pretty handy piece of software for sole traders and small businesses — I can see that it would be particularly valuable for virtual assistants and teleworkers.

As soon as you sign up for your Reach account, you’re asked to enter in your basic, yet important, business information — like your ABN and bank account details — so, without doing anything else, you can send an invoice to one of your customers right away. With Zoho, there was some setting up of invoice templates, adding customers and setting up email gateways, which was a bit tedious.

Then there’s the matter of cost. While Zoho allows you to invoice your customers in Australian dollars, it’s still an American company so your $15 monthly fee is subject to change with the exchange rate; you’re also charged a currency conversion fee from your bank, which is something to be wary of.

Reach, on the other hand, is an Australian company so you don’t need to worry about exchange rates and conversion fees; something I find quite appealing. Plus, included in Reach’s $14.95 monthly fee is the actual accounting software, whereas a full suite of accounting software with Zoho costs a little more.

With Reach, you’re effectively getting more bang for buck and even if I don’t use the accounting side of Reach’s offering, it’s good to know it’s there. I feel the same way about the bread maker I have at home, even though I don’t actually eat bread. Which raises the question: how many businesses would end up using the full accounting side of Reach?

As an accounting novice, I still have an accountant who weaves their magic, presumably in MYOB. I just export and email my earnings for that year, along with my business expenses — which is basically my entire life since I’m a freelancer, so the lack of an ‘export’ function in Reach is a major drawback for me.

I imagine most sole traders and small businesses would do something similar with their accountants and I don’t know how many accountants would be eager to use Reach.

But Reach excels precisely because it isn’t MYOB — or even Xero, for that matter. And it doesn’t need to be. Reach caters to a section of the market that was previously alienated by the likes of MYOB; and now those business owners have a low-cost, easy-to-use solution to their Excel spreadsheet and shoebox-full of receipts. It’s also Australian; and supporting Australian businesses, as an Australian business, myself, just makes sense.

So, at the end of the day, for my money, it’s worth it.”

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If you’re a sole trader or small business owner looking for a low-cost way to manage the accounting side of your business, Reach could be the solution. EzyLearn has partnered with Reach Accounting so that you can access a free student account when you enrol in our Reach training course.

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Introducing Our Reach Accounting Course – The Low Cost Alternative to MYOB

Reach Accounting is giving small business owners a cheap accounting software solution.
Reach Accounting is giving small business owners a cheap accounting software solution.

Ever since we started offering online MYOB courses, we have been encouraging our students to start their own home-based bookkeeping businesses. We’ve also introduced new courses along the way, like our small business management course to encourage our students to become virtual assistants. Now we’re pleased to introduce our latest Reach Accounting Course to provide small businesses with a low-cost alternative to MYOB.

Finally! A Cheap Small Business Accounting Solution

For many small business owners operating fairly simple businesses (say, virtual assistants or teleworkers)  the need to invest in rather expensive accounting software like MYOB has probably never existed.

It’s not uncommon to find a sole trader who still uses Excel to create their invoices, and still keeps a shoebox-full of receipts that they then enter into another Excel spreadsheet, or else endure the wrath of their accountant if they don’t.

This is generally because there’s never been any low-cost accounting software available to them — that was until Reach Accounting, a division of Net Registry, entered the fray a little while back.

Because we’re constantly looking to help small business owners, we’ve partnered with Reach Accounting to offer small business owners a low-cost Reach training course, which includes a free trial of Reach to use while you’re taking the course.

In our new Reach Accounting course, we cover the following subjects:

  • DIY Accounting
  • Set up
  • Daily Transactions
  • Bank Reconciliation
  • Payroll

So if you’re a small business owner and you’re looking for some low-cost accounting software, Reach Accounting could be the solution. 

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You can take a closer look at how Reach compares to MYOB. Want to know the honest opinion of a small business owner? We asked a freelancer to test-drive Reach for 30 days; see how it works for them.

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Want to be a teleworker? The Australian Government wants it too

Telework-work from homeSince we closed our Sydney-based training centres in Dee Why, Gordon and Parramatta in 2006 and went 100% online we’ve been able to offer more for a lower price.

For the same price we use to charge for a one day training course in MYOB we are now able to offer ALL 5 MYOB training courses AND provide lifetime course access (INCLUDING updated course content).

You might also recall that our online support team comprises remote workers who operate their own virtual assistant business from all over Australia and even internationally so we are thrilled to be part of the new revolution in remote workers.

We are also very proud to be a Partner of the Australian Government Telework week in the SME (Small Business Sector) and look forward to helping more and more students find work as well as run their own businesses from their own homes.

Remember that we even offer the opportunity to start your own online training business using our established infrastructure AND if you are looking to start your own business as a bookkeeper (or any business for that matter) we now have the Cert IV in Small Business Management on our Learning System.

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Now YOU Can Start Your Own Online Training Business

If you are a bookkeeper, selling online MYOB training courses to your clients could be the perfect complement to your business.
If you are a bookkeeper, selling online MYOB training courses to your clients could be the perfect complement to your business.

We’ve mentioned before how we offer enrolment vouchers for our MYOB training courses, which we sell to training organisations and accountants. The idea is that accountants and other trainers can give their customers additional training without having to having to provide the materials and content themselves.

Are you a Bookkeeper? What about Becoming an Online Trainer Too?

But this also presents the opportunity for existing bookkeepers to extend their businesses into the area of online training. We’re looking to partner with existing bookkeepers who would like to provide online MYOB training courses, for which we’d provide the website, tailored to your business needs.

For bookkeepers, this allows you to extend your business beyond just bookkeeping, and use your knowledge and skills to train others in MYOB without having to provide the course content or the necessary infrastructure to facilitate an online training course to your students.

For EzyLearn, it gives us the opportunity to extend our reach and capture a larger pool of students we may not have previously been able to reach. It also fulfils our goal of helping bookkeepers start their own businesses and take control of their careers.

How Does It Work?

Sound interesting? This is how it would work: you register your interest in working with us, and we would have a conversation about your business goals. If both parties are happy to move forward, we’d provide you with a website, tailored to your needs, and sell you the initial stock — vouchers for EzyLearn’s famous MYOB training course, which you would then sell onto your clients.

The end result is a partnership where we provide the materials and infrastructure to operate a training business. What you do after that is entirely up to you. For instance, you might decide to bundle our online training course with one-on-one training, for which you’d charge extra for your time. The possibilities are endless!

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If you’re interested, please let us know what type of online training partnership you want so we can have a discussion about your goals and what’s on offer.

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Don’t Stress: Start a Home-Based Business

Are you happy in the workplace or would you be happier working for yourself?
Are you happy in the workplace or would you be happier working for yourself?

In a previous post we gave you five reasons to start a business and work from home. In fact, taking the plunge to embark on your own business is something we refer to a lot at EzyLearn, but for good reason — being happy.

Often we forget just how incredibly important this is, but if you’re not happy at work, it will impact your home life and your health.

Being happy at work is one of the reasons we’re so passionate about helping people start their own business through our online training courses. Continue reading Don’t Stress: Start a Home-Based Business

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Be Happy: Start a Business and Work From Home

You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.
You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.

Are you toying with the idea of starting a virtual or home-based business? Well EzyLearn is your one-stop training-shop for everything you need to start a business — all via our Small Business Management training course, MYOB training courses, WordPress training courses and MS Office training courses.

But what are the real benefits of working from home? Continue reading Be Happy: Start a Business and Work From Home

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The Virtual Business: Transitioning from the Real World to the Digital World

If you prepare and test first, then the transition from physical to virtual office should be smooth sailing.
If you prepare and test first, then the transition from physical to virtual office should be smooth sailing.

There are many benefits to be had by operating a virtual business — both to yourself as a business owner and to your clients — and in our last post about closing your bricks and mortar office doors to create a virtual one, we discussed the importance of getting the timing right.

But once you know the timing is right, how do you make the transition? Continue reading The Virtual Business: Transitioning from the Real World to the Digital World