Category: MailChimp Course

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Jerry knows all about email..

Jerry profile startup course and social media marketing for small business entrepreneur

Jerry Lame is a serial entrepreneur and loves shiny new objects. He was a corporate employee but went out on his own to start a business and be his own boss – then things got messy.

He needed to learn how to use Xero, MYOB or QuickBooks Online to manage his bookkeeping.

He started doing whatever he could to earn money and created income selling lots of different things to lots of different people. He used Outlook to send group messages to his clients until one day he realised it was going to get too hard.

Tony, a customer, sent him a reply email abusing him for sending junk mail and that surprised Jerry!

Mailchimp Course for Email Marketing

Jerry loves people and he loves talking to people from all sorts of different backgrounds and he remembered his conversations with Tony vividly so he was surprised to get such a reply.

He later learnt that Tony just didn’t want to receive any more of these messages because he didn’t need Jerry’s services any more – he wanted to opt out.

Jerry knew he had to find a better way than just sending lots of the same message to his clients using Outlook. He also wanted to personalise his messages to say “Hi Tony” rather than Hi Everyone. He needed email marketing software like MailChimp and he’ll probably need a MailChimp course to help him learn how to use it..

Jerry’s Client Database

His first challenge was how to get all his customers details into Mailchimp. His customer information was in Outlook and his bookkeeping software.

Stay tuned for the next exciting episode of Jerry Lames email marketing dilemma..

Learn more about Jerry and how you can learn to use office and business admin software to help him run his business.

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I’m not sure what to say..

Have you ever been in that situation? There’s lots going on and you have a lot on your mind yet you just can’t think of something to say? It’s like that with content marketing too.

It can be challenging but if you are in sales and marketing you MUST find something to say.

I was reviewing some of the recent updates to our Mailchimp Course for Email Marketing and realised that most content marketing is based around what is happening at the business.

It might have something to do with suppliers or products and changes to features or it can simply be about a success story or what one of your clients did.

Mailchimp Course for Email Marketing - Create a new email campaign - Digital Marketing Academy

When the Mailchimp course is ready it will be available at a discounted price to our Bookkeeping Academy members and can form part of your CPD Points.

Explore the Bookkeeping Academy and Inquire to learn more

PS. A new member recently understood how affiliate marketing works and was able to earn someone money just by referring someone to our courses. We’d rather pay you for introducing a new client than give the money away to Google Ads to get new students!

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Do you need to learn Email Marketing?

Mailchimp Course for Email Marketing - Create a new email campaign - Digital Marketing Academy

I must admit that I have written a lot about email marketing lately and it’s ever since Intuit bought MailChimp and our monthly bill went up and some of the features were stripped out.

I then heard about Aweber increasing their prices massively and thought there must be something at play in the world of email marketing software.

The most disappointing part about what MailChimp has done is that they’ve stripped back the ability to create more than 4 automations unless you upgrade to a higher plan.

Everything about MailChimp is screaming out MORE MONEY, MORE MONEY, MORE MONEY!

Continue reading Do you need to learn Email Marketing?
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New menu items have been added for ‘Customers & leads’ and ‘Budgets’

QuickBooks and Mailchimp Integration - QuickBooks brings leads into your business admin software - Online Business Admin Courses

There have been some big changes in Intuit QuickBooks Online navigation that have given our course development team the nudge to create updated training material.

All current students and members can access this material at no extra cost – that’s our Updates and Additions Policy.

Some of the biggest changes relate to Customers and leads and that makes sense when you consider that Intuit now owns Mailchimp – one of the largest email marketing service providers in the world.

Continue reading New menu items have been added for ‘Customers & leads’ and ‘Budgets’
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Will Intuit Make Much More Money with MailChimp than QuickBooks?

Mailchimp Email Marketing Training Courses - will Intuit make more money than with accounting software - EzyLearn Career Academy

We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.

Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!

I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.

Continue reading Will Intuit Make Much More Money with MailChimp than QuickBooks?
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Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

Continue reading Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.
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Xero Accounting to Excel Spreadsheets to MailChimp & Email Marketing

Cash_flow_feature tool using advanced Xero training course including free career academy & available for $20 per week - Ezylearn

There’s new content in our Advanced Microsoft Excel Course about Excel Macros that automate the reformatting of database information, exported from Xero Accounting so it can easily be imported into MailChimp for email marketing.

If any of these words don’t make sense to you, you need to upskill to get up to speed because this terminology is becoming common in most workplaces.  

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me! 

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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Is it Harder to Get Customer Emails from MYOB than Xero?

email marketing training course using Mailchimp & integrating with Xero

“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing. 

Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.

Continue reading Is it Harder to Get Customer Emails from MYOB than Xero?

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?